Yahoo Looking for Brand Buddies for Its Launch of Tumblr-Based Content Marketing

Yahoo Looking for Brand Buddies for Its Launch of Tumblr Based Content Marketing 300x166 Yahoo Looking for Brand Buddies for Its Launch of Tumblr Based Content MarketingYahoo is on the hunt. The company is seeking brand launch partners for its latest slate of content marketing services for Tumblr. It’s all part of Yahoo’s plan to monetize that social network.

“The move will see the Yahoo and Tumblr teams work closely with advertisers to help plan and execute branded content experiences across the platforms, while also measuring campaign ROI,” according to Jessica Davies at The Drum.

This announcement trumpets the second major push from Yahoo to monetize Tumblr following its $1.1bn in acquisitions last year.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology0 Comments


Marin Software Report Insight: Mobile Ads Moving from Merely Influencing to Converting

Marin Software Report Insight Mobile Ads Moving from Merely Influencing to Converting 300x191 Marin Software Report Insight: Mobile Ads Moving from Merely Influencing to ConvertingEngagement is great, but nothing warms the cockles of marketer hearts more than conversions. A new Marin Software report shows that is now happening.

In fact, smartphones and tablets now account for 30 percent of conversions on Google and 35 percent of them on Facebook.

As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey. A new report by Marin Software, a provider of a leading cross-channel performance advertising cloud, reveals smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

Marchex Launches Breakthrough Tech: Customer Insights Without Recording Phone Calls

Marchex Launches Breakthrough Tech Customer Insights Without Recording Phone Calls 300x106 Marchex Launches Breakthrough Tech: Customer Insights Without Recording Phone CallsMarchex Inc., a mobile advertising technology company, has now launched “Real-Time Call DNA,” a big development in its call analytics platform.

“For the first time, advertisers will be able to visually map, analyze, and measure what happens inside a phone conversation after a consumer calls their business – without recording any of the actual dialogue,” notes the company’s formal announcement. “The technology solves a major blind spot for enterprise-level advertisers in industries such as health care, financial services, and insurance, which have struggled for years to better understand large volumes of inbound consumer phone calls coming from click-to-call ads.”

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Multiscreen 3D Advertising Dramatically Increases Mobile Engagement

Multiscreen 3D Advertising Dramatically Increases Mobile Engagement 300x256 Multiscreen 3D Advertising Dramatically Increases Mobile EngagementAmobee, an innovative industry leader in the world of digital marketing, is drawing praise in response to the company’s latest offering.

In fact, one of the most noteworthy marketing products launched this year is Amobee 3D, which provides full-sensory, interactive, multimedia marketing designed to allow consumers to experience a brand on a whole new level.

“Today’s consumers live in a multi-screen world, and with Amobee 3D we strive to make the ad experience as fun and engaging as possible,” said Gil Sheinfeld, CTO of Amobee. “Amobee 3D technology is… going to change the way brands interact with consumers in a very real and authentic way.”

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Will Facebook Soon Surpass Google In Mobile Advertising?

Will Facebook Soon Surpass Google In Mobile Advertising 300x176 Will Facebook Soon Surpass Google In Mobile Advertising?In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.

Facebook’s potential to surpass Google in Mobile Advertising was not only discussed it was all but directly predicted.

Currently, Opera Mediaworks owns 17% of global mobile display advertising and is on track to double their revenues when all is said and done for 2014. The point? This company understands mobile advertising.

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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Predictions0 Comments

The Most Common Ads Found Within Mobile Apps Are For Other Mobile Apps

The Most Common Ads Found Within Mobile Apps Are For Other Mobile Apps 300x176 The Most Common Ads Found Within Mobile Apps Are For Other Mobile AppsWhile most brands and businesses are investing some portion of their marketing budgets into mobile advertising, many are still searching for ways in which in-app advertising fits into the picture.

At present, it’s clear who finds the most apparent benefit from utilizing in app ads. And that’s the makers of mobile apps.

In a recent analysis performed by IDC, it was found that between 60 to 75 percent of all in-app advertising is for other mobile apps.

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Posted in Developer, Marketing Strategy, Mobile Apps, Mobile Devices, Platforms, Smartphones0 Comments

That Which is Up Microsoft’s Sleeve May Soon Be Up Yours

That Which is Up Microsofts Sleeve May Soon Be Up Yours 300x168 That Which is Up Microsofts Sleeve May Soon Be Up YoursThis week, our sister site mHealthWatch brought the world of wearables up to speed on a major developing story.

Rumor has it that Microsoft is about to get a leg — or, perhaps, wrist — up on Apple in the wearables market.

Although Apple unveiled its first smartwatch called Apple Watch last month at its high-profile media event, we are still months away from product launch.

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