Geofencing, Mapping and Inventory Search: Welcome to Target’s StoreMode

Geofencing Mapping and Inventory Search Welcome to Target’s StoreMode 300x207 Geofencing, Mapping and Inventory Search: Welcome to Target’s StoreModeAre you ready for Black Friday later this week? Target certainly is.

After a 40 store trial earlier in 2014, Target stores nationwide will be rolling out a new, more functional app named StoreMode, according to Search Engine Land, that will give unparalleled access to consumers as well as allowing the major retailer to monetize more of its services through advertising.

For example, once a customer enters any of Target’s 2,000  North American retail locations, geofencing will automatically connect with their smart phone and give them access to a wide range of new consumer capabilities, including maps to the specific store that will show them the actual location of a product in its specific aisle.

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Cause Marketing: A Win-Win for Nonprofits, Communities and Corporations

Cause Marketing – A Win Win for Nonprofits Communities and Corporations 300x161 Cause Marketing: A Win Win for Nonprofits, Communities and CorporationsOn many occasions in the business world a corporation is approached about sponsoring a nonprofit organization and, in exchange for a check, simply says “yes, you can use our logo in your advertising.”

While most nonprofits wouldn’t exactly turn down that money, professionals from both sides of the table agree that, when it comes to cause marketing, if an organization and a corporation that they partner with share the same goals, the results can be much more successful.

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Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy Basics

Facebook Knows You’re Concerned About Your Privacy Introduces Privacy Basics 300x202 Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy BasicsSocial media giant Facebook is aware of the fact that millions of consumers are becoming more concerned about their online privacy. To that end they just introduced Privacy Basics, and have even written a blog about it, to address these fears.

It appears that Privacy Basics is aimed at giving Facebook users the information they need to control their privacy on the site as well as update them about any changes.

The blog was written by Erin Egan, Facebook’s Chief Privacy Officer, and talks about how Privacy Basics will allow users to control their information, and better guard their privacy, on the site. She also writes about how users can “get more out of Facebook” and how the company is constantly improving their site to give users a better experience.

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Digital Payments Helping Change Healthcare Around the World

Digital Payments Helping Change Healthcare Around the World 300x225 Digital Payments Helping Change Healthcare Around the WorldWhen aid goes to someone in need halfway around the world, how does one know if the payment truly got there? This is a concern to many not-for profit organizations providing aid worldwide. According to The Guardian, in the past public health schemes relied, “heavily on cash: to make payments for medical services, to pay health workers, to buy drugs at pharmacies. Yet it is becoming increasingly apparent that digital payments in rural, remote areas settings are quicker, easier, and safer.”

As the report notes, the chance of fraud taking place is significantly reduced merely by virtue of money being passed through fewer hands. Best of all, by cutting out all the middle-men, the cost of actually getting that money to where it is needed is simultaneously reduced.

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Social Media a Marketing Venue for Two-Year Colleges

Northwest Louisiana Technical College 300x286 Social Media a Marketing Venue for Two Year CollegesIn Louisiana, two year colleges are utilizing social media as a way to attract more students to the unique courses that they offer.

One of these schools, the Northwest Louisiana Technical College, started the hashtag #BEWISELA in conjunction with renewed social media campaign efforts. This school in particular hopes to triple the number of students who graduate from their workforce training programs over the next three years.

“We want the citizens of Northwest Louisiana to understand that our programs can quickly train them for middle-class careers to improve their lives,” interim director of NWLTC, Dr. Rick Bateman, tells The Shreveport Times.

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Mobile Needs to Be Considered a Strategy, Not a Campaign

Mobile Needs to Be Considered a Strategy Not a Campaign 300x200 Mobile Needs to Be Considered a Strategy, Not a CampaignMost marketers see mobile advertising as a campaign, not as its own strategy. According to a study conducted by the Chief Marketing Officer Council, only a scant 17% of respondents reported that their mobile efforts lined up with their entire marketing strategies.

According to Laurie Sullivan of MediaPost, who was privy to the report’s findings, nearly a third of respondents said that they have no mobile strategy at all or that they do not view mobile as a strategy. Most classify it as a campaign and because it does not necessarily align very well with the overall strategy, it is often an afterthought.

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How Marketing Tech Investments Will Change Next Year

How Marketing Tech Investments Will Change Next Year 300x200 How Marketing Tech Investments Will Change Next YearMarketing technology has not exactly been on the back burner this year, but it will only increase in importance over the year to come, says a new report from eMarketer.

Said tech will also become much more customer-satisfaction oriented, with more and more resources geared toward helping companies retain the customers they already have. Companies investing in these kinds of technologies cite customer satisfaction as the primary reason for pushing more money toward new marketing tech, quickly followed by customer retention.

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