U.S. Now Leads Ad Spending Per Capita

U.S. Now Leads Ad Spending Per CapitaIs it any surprise that consumers in the United States are the most heavily marketed to in the world?

According to a new report from Strategy Analytics, marketing is the U.S. continues to balloon at an unprecedented rate of speed.

Advertising spend in the U.S. totaled $181 billion in 2014, accounting for over a third of the global advertising market, the report summary shared with MMW reads.
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Did The Chinese Government Just Blacklist Apple?

Did The Chinese Government Just Blacklist AppleApple may now be one of the most popular tech makers among Chinese consumers, but even the surging popularity of iPhones inside of the world’s largest mobile population hasn’t changed how Chinese government officials feel about iOS devices — they simply don’t trust them in high levels of government.

According to a new report from Reuters, China “has dropped some of the world’s leading technology brands from its approved state purchase lists.”

In their place are thousands of locally made products that are “trustworthy.”
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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

FTC Takes Aim at Unscrupulous Mobile App Marketers
On Monday, the Federal Trade Commission stood up to marketers deceptively claiming their mobile apps could achieve some far-fetched things.

March Conference to Explore $50B National-to-Local Advertising and Marketing Opportunity
BIA/Kelsey says national brands, franchises and multi-location businesses are “investing substantial dollars and resources to deploy local digital marketing programs.” Just how much is “substantial,” you ask?
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Hotel Hotline: Take the Pillows, Take the Beds, But a Hotel Without Wifi Is Going to Be Dead

Hotel Hotline: Take the Pillows, Take the Beds, But a Hotel Without Wifi Is Going to Be Dead“Travelers don’t just want to sleep in hotels anymore. They want to work, eat, drink, socialize or just keep to themselves with their electronic devices there.”

That’s the bottom line from a recent USA Today interview reporter Nancy Trejos recently conducted with five top hotel executives.

The objective of the interview (and if you click on the link, you can see a video with hotel execs discussing the issues) was to ascertain what modern hotels need to have to attract consumers.

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OpenX Gets the Tap: Major League Gaming Selects Company for Its Digital Advertising Platform

OpenX Gets the Tap Major League Gaming Selects Company for Its Digital Advertising PlatformOpenX is the choice. For Major League Gaming (MLG), that is. MLG, a pioneer in the competitive gaming industry, just chose Open X, a leader in creating programmatic advertising marketplaces, to be the exclusive vendor for its digital media advertising ad serving and monetization.

“MLG is one of the most recognized brands in e-Sports and one of the fastest growing digital networks worldwide,” the formal announcement reads.

MLG has extensive reach, connecting with 20 million committed fans via web, mobile, connected TVs, gaming consoles, and social media channels.

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News in TV Marketing: Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E Networks

News in TV Marketing Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E NetworksWhat’s new in targeting for TV?

Well, Rovi Corporation is on the move. It has just announced that A+E Networks has selected its “Rovi Ad Optimizer” to enable “data-driven audience selling to help improve advertiser performance by more efficiently reaching their target audiences.”

The objective? Offering advertisers more precise data-driven audience targeting.

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Aquafadas to Showcase What’s New in Mobile Marketing at Mobile World Congress 2015

Aquafadas to Showcase What's New in Mobile Marketing at Mobile World Congress 2015What else would you expect from the biggest mobile show on earth?

Some big time mobile marketing innovation will be on display next week in Barcelona, Spain as Mobile World Congress 2015 gets underway.

MWC is providing a platform for Aquafadas to showcase new digital publishing tools that corporations can have at their disposal which are designed for unprecedented mobile marketing and communication development.
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