Is Smartphone Innovation Slowing?

Is Smartphone Innovation Slowing 300x200 Is Smartphone Innovation Slowing?With smartphone penetration in the U.S. market now well above 60%, it’s clear that smartphones have “arrived.”

But now that smartphones have thoroughly wowed us with their potential, have the makers of today’s leading smartphones stopped innovating like they used to?

It’s no secret that Apple has faced a barrage of criticisms stemming from the company’s perceived sluggish penchant for innovation. But such critical barbs are now prevalent across the hardware landscape.
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Posted in Android, iOS, iPhone, Mobile Devices, News, Platforms, Resources, Smartphones, Technology0 Comments


Beyond Customer Feedback: How to Know What Your Customers Really Want (and Give it to Them!)

Beyond Customer Feedback How to Know What Your Customers Really Want and Give it to Them 300x229 Beyond Customer Feedback: How to Know What Your Customers Really Want (and Give it to Them!)The following is a guest contributed post from Loren Padelford, Skura‘s Executive Vice President of Sales.

Today, the B2B buying process begins when prospects access a company’s website, mobile app, blog, whitepaper, or attends a hosted webinar. Technology adoption among consumers has picked up pace and because of this, marketers have had to adjust their lead generation and engagement tactics to target the buyer earlier on in the sales process.

As a result of reduced interaction during the early stages of the buying process, businesses today gain less direct feedback regarding customer wants and needs. Unfortunately, with the onslaught of available information online, that feedback is more integral than ever to address individual customer needs and problems.

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Posted in Marketing Strategy, Mobile Marketing, Platforms, Resources, Technology0 Comments

Yahoo Wants to Take a Bite Out of Apple

Yahoo Wants to Take a Bite Out of Apple 294x300 Yahoo Wants to Take a Bite Out of AppleThere’s a covert operation underway at Yahoo today (okay, so maybe it’s not exactly covert any longer, but it’s serious stuff nonetheless).

Yahoo’s chief executive officer, Marissa Mayer, is poised to make the pitch of her career in the coming weeks. And it’s to Apple.

According to knowledgeable industry sources, Yahoo’s boss wants to win Apple’s affections and inspire the iDevice maker to dump Google and make Yahoo the default search engine on all Apple products.
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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones0 Comments

Ford Remains a Big Driver of Innovative Automobile Marketing

Ford Remains a Big Driver of Innovative Automobile Marketing 300x176 Ford Remains a Big Driver of Innovative Automobile MarketingIt’s unlikely that Henry Ford, the iconic American industrialist and founder of the Ford Motor Company, could have envisioned a time when his visionary vehicles would be promoted on small mobile devices, throughout robust social networks, and across a vast digital marketing landscape.

But Henry Ford and his team have always been innovative marketers, even in what now harkens back to relatively ancient times in the world of advertising.

Fifty years ago, Ford famously sliced and diced a new Mustang convertible and sent it in pieces up an elevator to the top of the Empire State Building before it was reassembled and displayed for the world to see.

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Mobile Education Market Growing Faster Than Anticipated

Mobile Education Market Growing Faster Than Anticipated 300x293 Mobile Education Market Growing Faster Than AnticipatedTechNavio is out with a new report, the findings of which were shared with MMW on Wednesday.

The report, which focused on the Global m-Education Market, projects a CAGR of 20.58 percent from 2014-2018, indicating that the mobile education industry is growing much faster than originally anticipated.

The report highlights the need for innovative learning methods and demand for distance learning as two main factors driving this growth in the market.

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Posted in Mobile Devices, News, Platforms, Resources, Smartphones, Tablet Devices0 Comments

There’s a New ‘Pioneer’ in Connected Car Technology

Theres a New Pioneer in Smart Car Technology 300x180 Theres a New Pioneer in Connected Car TechnologyPioneer Corporation has just announced one of the first aftermarket in-dash car multimedia systems that will provide access to Apple CarPlay.

Details shared with MMW note that this development allows consumers the ability to upgrade the vehicle they already own to the smarter, safer and more fun way to use iPhone in the car.

CarPlay compatibility will be available in early summer 2014 via a firmware update to the five 2014 NEX in-dash multimedia receivers.
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Posted in Announcements, iOS, News, Platforms, Resources, Smartphones, Technology0 Comments

The Market for Mobile Sports Wagering is Growing

The Market for Mobile Sports Wagering is Growing The Market for Mobile Sports Wagering is GrowingAccording to a new report from our sister site mGamingWatch, tech company CG Technology and Logrand Group, a Mexico-based entertainment and gaming operator, have signed an agreement for CG Technology to license its sports book system.

The system in question includes mobile sports wagering, back end account management, and wallet functions at eight Logrand Group casinos in Mexico.

Under the terms of this agreement, Logrand Group will be able to utilize CG Technology’s software in additional locations as their business expands.

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Posted in Legal, Mobile Apps, Mobile Devices, News, Platforms, Technology0 Comments