Social Media Myth Busters: AOL and Converto Separate Advertising Fact from Fiction

Social Media Myth Busters AOL and Converto Separate Advertising Fact from Fiction 300x171 Social Media Myth Busters: AOL and Converto Separate Advertising Fact from FictionDo ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?)

“It’s a question many have been trying to answer over the past several years, while the social media advertising industry continues to grow at an impressive clip,” said AOL in a blog about its recent study. “eMarketer estimates that spending on social media ads will hit $6.6 billion in the US this year, growing more than 46 percent from 2013.”

AOL acknowledged that there’s no dearth of consumer studies on the topic, not a few of which suggest that social advertising does not work. So the company conducted its own, dubbed “Myth-Busting Social Media Advertising.”

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Unilever UK Launches Innovative Interactive Mobile Marketing For Gold from Flora

Unilever UK Launches Innovative Interactive Mobile Marketing For Gold from Flora 300x199 Unilever UK Launches Innovative Interactive Mobile Marketing For Gold from FloraUnilever UK is not alone in its desire to find innovative new methods of mobile marketing. In a groundbreaking new campaign, Unilever has partnered with Future Ad Labs to create a touch-based mobile marketing campaign for their client Gold from Flora.

With approximately 50% of all UK adults owning tablets, interactive ads that go beyond videos is a must. The “fun-filled” new ad allows viewers to drag and drop a sunflower into a blender to watch while it transforms into Gold from Flora.

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Budweiser Tests Social Media Based Promotion Redemption

Budweiser Tests Social Media Based Promotion Redemption 300x248 Budweiser Tests Social Media Based Promotion RedemptionHave you ever wished you could buy your friend drink, even if you are not at the same bar or restaurant—or even the same city? With the two new promotions being tested by Budweiser, you can do just that.

According to Mobile Commerce Daily, the promotions titled “Buds for Buds” and “Bud Light Birthday” allow friends to buy one another a beer through Facebook.

Once the recipient goes to a bar, they simply let the bartender know that they are paying for their Budweiser with a voucher that must be presented on their mobile device.

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Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review2 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Here’s some good news for mobile marketers and advertisers to kick off your Tuesday. Thinknear by Telenav has just published the results of its second Location Score Index, an initiative that aims to measure the accuracy of location data used in mobile advertising campaigns.

We were told unprecedented consumer demand would soon be apparent for Apple’s iPhone 6.

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iPhone 6 Delay in China Won’t Be Avoided

iPhone 6 Delay in China Wont Be Avoided 300x159 iPhone 6 Delay in China Wont Be AvoidedThis morning, as millions of new iPhone 6 and iPhone 6 Plus owners unbox their goods in the  U.S., Canada, United Kingdom, Japan, Hong Kong, Singapore, Australia, France, Germany, and Puerto Rico, one nation remains glaringly absent from the list of first-wave countries to get Apple’s new flagship smartphone.

Despite Apple’s hopes of promptly bringing iPhone 6 to market in China as soon as the device launches, strong regulatory hurdles proved too much of a barrier to swift entry for Apple’s newest smartphone.
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BBM Users Get Mobile Payments Boost from BlackBerry

BBM Users Get Mobile Payments Boost from BlackBerry 300x180 BBM Users Get Mobile Payments Boost from BlackBerryBlackBerry continues to forge ahead despite no shortage of setbacks and lingering obstacles down the mobile path.

On Thursday, the Canadian smartphone maker confirmed that it will enhance the mobile payment capabilities for users of BBM, the private social network available for smartphones running Android, BlackBerry, iOS or Windows Phone.

According to a written statement from BlackBerry, these new initiatives “will take the ability to connect and share using BBM one step further.”
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Posted in Android, Announcements, BlackBerry, iOS, Mobile Apps, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones0 Comments

Social, Mobile Gaming Giant Loses Top Online Gambling Guru

Social Mobile Gaming Giant Loses Top Online Gambling Guru 300x189 Social, Mobile Gaming Giant Loses Top Online Gambling GuruAs our sister site mGamingWatch first reported earlier this week, the online gaming and gambling worlds learned that a major brand in the space has lost one of its most promising young executives in recent days.

In 2012, Zynga brought aboard Maytal Ginzburg Olsha to serve as the company’s chief operating officer (particularly with regard to new markets like online gambling).

As it turns out, Olsha left the company this month without much fanfare.

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