The Future of Marketing: 90% of Marketers Say It’s All About Getting Personal

The Future of Marketing 90 percent of Marketers Say It's ALL About Getting PersonalOn Thursday morning, MMW was briefed by a representative from Teradata Corp., the big data analytics and marketing applications company, regarding the firm’s 2015 Global Data-Driven Marketing Survey.

The survey, in short, is an international study into trends surrounding data-driven marketing adoption and enterprise business value.

The new study is a sequel to similar research Teradata Marketing Applications conducted in mid-2013, and reveals “dramatic shifts since that time in how companies and marketers are deriving business value from data, integrated marketing platforms, and customer-centric data-driven marketing strategies.”
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Webinar Takes On Text Message Cross-Channel Marketing in Upcoming MMA Session

Webinar Takes On Text Message Cross-Channel Marketing in Upcoming MMA Session“Busting Through the Silos: Mobile Messaging’s Role in a Cross-channel World,” a Mobile Marketing Association (MMA) webinar, could help marketers understand the critical points of engagement and how to leverage text messaging marketing.

The webinar is scheduled for Tuesday, February 24 from 1 to 2 p.m. CST.

“The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies,” say the webinar’s organizers. “In today’s ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, SMS / Text, Technology0 Comments

PubMatic, Bidtellect in Business for Native Ads

pubmaticBidtellect and PubMatic have played “Let’s Make a Deal” — to what the companies hope will be mutual advantage.

Bidtellect is a leading native advertising tech and solutions company. PubMatic is a programmatic advertising platform company for leading publishers. Their strategic partnership plan is to integrate both of the firms’ technology and data.

“The partnership, the first of its kind for PubMatic, will integrate the company’s extensive premium inventory with Bidtellect’s open Native DSP, allowing Native media buyers programmatic access to PubMatic’s inventory, including both Open Market and Private Marketplace (PMP), through Bidtellect’s open Native DSP,” according to a news release shared with MMW this week.

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Western Union Gets Behind Apple Pay Momentum

Western Union Gets Behind Apple Pay MomentumWestern Union, perhaps the most recognized name in global payment services, announced this week that it will offer the red-hot Apple Pay mobile payment solution at Western Union’s flagship locations.

With the stated goal being to provide consumers yet another way to fund global money transfers and bill payments in the United States, Western Union says consumers making Western Union transactions at kiosks in over 7,600 Walgreens and Duane Reade locations nationwide also have the ability to utilize the Apple Pay service.

“Innovative payment options are a strategic focus for Western Union, and starting to accept Apple Pay is in keeping with the company’s blueprint for the future,” said Odilon Almeida, Western Union President for the Americas and European Union. “Our customers’ needs and preferences are top of mind,” he added.
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Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology0 Comments

Best User Experience for Mobile: And The Award Goes To…

Best User Experience for Mobile And The Award Goes To...Winning an award like this can help put a company on the map. But, in this case, being on the map was already achieved.

This week, SocialNightlife – a global social community for nightlife fans and professionals – announced it was honored with the prestigious award for “Best User Experience for Mobile” after competing with industry leaders and influencers at the 7th Annual Mobile Excellence Awards.

Those behind the initiative say SocialNightlife is a community-driven solution that “allows you to discover and connect with the nightlife and music festival scene around you.”
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Sony, Spotify Connect in Mobile and Gaming for Global Strategic Partnership

Sony, Spotify Connect in Mobile and Gaming for Global Strategic PartnershipSony Network Entertainment and Spotify have come together to forge what is being called a global strategic partnership.

Together, the companies are set to deliver a “best-in-class digital music experience” to PlayStation Network and its 64 million active users.

Through this partnership, SNEI will launch a new music destination in Spring 2015 called PlayStation Music, with Spotify as the exclusive partner. Spotify on PlayStation Music will roll out in 41 markets, initially for PlayStation consoles and Xperia smartphones and tablets.
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Good Technology Takes Aim at Simplifying Enterprise Mobility Management

Good Technology Takes Aim at Simplifying Enterprise Mobility Management On Wednesday, Good Technology announced the availability of the Good Management Suite.

Details shared with MMW indicate that the suite in question is a rather comprehensive cross-platform solution for organizations getting started with mobile business initiatives. Good Technology says the suite is easy for IT departments to deploy and build on a flexible enterprise mobility management (EMM) platform for future mobile growth.

The suite, priced at $3 per month, includes cloud-hosted mobile device management (MDM), mobile application management (MAM), a secure browser and an enterprise app store.
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