Have you see BuzzFeed’s “Dear Kitten”? You probably have, since this specific bit of brilliant branded content that they created has nearly 15 million views so far and, along with many of their other incredibly popular branded content pieces, has made them the darling of millennials everywhere as well as the branded content industry. (See more examples of their branded content here.
Jonathan Perelman, the GM of Video for the company, isn’t surprised. He believes that branded content that speaks to the human condition resonates with viewers, no matter if it pertains to a specific brand or not. “When you can create that piece of content that speaks to somebody about they’re going through, it’s going to resonate better,” he says.