The Digital Evolution of Physical Retail: Opnia Introduces Advos to Bring Customized In-Store Offers to Shoppers

The Digital Evolution of Physical Retail Opnia Introduces Advos to Bring Customized In Store Offers to Shoppers 300x200 The Digital Evolution of Physical Retail: Opnia Introduces Advos to Bring Customized In Store Offers to ShoppersMarketers want to reach consumers to build brand image and to advertise before they make purchasing decisions. But it doesn’t end there — not anymore.

Now top retailers want to target shoppers in-store, offering information, special offers, and other goodies that improve sales across the board.

The strategy just got a boost from Opnia, a Minneapolis-based ad tech company. The firm has launched Advos, an Internet of Things (IoT) platform for physical stores that “brings the convenience and efficiency of the online shopping experience to physical retail stores.”

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Going, Going, Gone! Medium Launches New Native Ad Platform with Marriott as Main Marketer

Going going Gone Medium Launches New Native Ad Platform with Marriott as Main Marketer1 300x168 Going, Going, Gone! Medium Launches New Native Ad Platform with Marriott as Main MarketerIt was two years ago that Twitter co-founders Ev Williams and Biz Stone launched Medium. The platform has experienced variable traffic numbers, from below 1 million to close to 3 million uniques a month, according to comScore multiplatform stats.

But the business model must be worth expanding. Now Medium is launching “Gone,” a travel vertical, in cahoots with Marriott International.

“This is the second vertical that Medium has launched with an advertiser, the first being its six-month pact with BMW on design-focused Re:form, which was launched over the summer,” noted Digiday.

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Some Mobile Payments ‘Magic’ Comes to Orlando

Some Mobile Payments Magic Comes to Orlando Some Mobile Payments Magic Comes to OrlandoIt’s almost time for tip-off for Apple Pay in Orlando.

As part of what the NBA franchise calls “Orlando Magic’s continuing commitment to the fan experience and technology,” the team, along with Chase and E15 Group, will be integrating Apple Pay into the Amway Center, home of the Orland Magic basketball organization.

The Magic becomes the first team in the NBA to offer fans access to Apple Pay, which will debut in Amway Center when the Magic host the Utah Jazz tomorrow.
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Sony Email Hack Renews Concerns of Nation-Sponsored Cyber Terrorism

Sony Email Hack Renews Concerns of Nation Sponsored Cyberterrorism 300x225 Sony Email Hack Renews Concerns of Nation Sponsored Cyber TerrorismIt’s one thing to worry about the privacy implications of how social media platforms or mobile apps may monitor or record your unique user preferences. But it’s another matter altogether to have your email hacked and digital properties wrongfully taken.

Unfortunately, the recent Sony email hacking underscores the growing global threat of cyber terrorism. And on the heels of new reports that implicate North Korea in the aforementioned hacking scandal, the era of state-sponsored electronic terrorism is sparking debates today about that which could lead to war between or among nations in the future.

“American officials have concluded that North Korea was ‘centrally involved’ in the hacking of Sony Pictures computers, even as the studio canceled the release of a far-fetched comedy about the assassination of the North’s leader that is believed to have led to the cyberattack,” The New York Times is reporting.

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INFOGRAPHIC: What Will Be The Hottest Hotel Marketing Trends for 2015?

INFOGRAPHIC What Will Be The Hottest Hotel Marketing Trends for 2015 300x300 INFOGRAPHIC: What Will Be The Hottest Hotel Marketing Trends for 2015?A new infographic from Net Affinity takes a good hard look at hotel marketing in the new year.

With mobile technology now firmly entrenched across the world of hospitality, it comes as no surprise that digital marketing will likely play a major role in the hospitality industry in 2015.

“2015 is set to be a big year in digital marketing for hotels with an explosion of new and exciting marketing tools in a rapidly changing environment,” the firm says. “As leading edge practitioners in digital marketing, the team at Net Affinity have identified 15 Hotel Marketing Trends which they believe will feature prominently in 2015.”
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IDC Energy Insights Makes Waves at Wednesday’s Web Conference

IDC Energy Insights Makes Waves at Wednesdays Web Conference 300x141 IDC Energy Insights Makes Waves at Wednesdays Web ConferenceOn Wednesday, IDC Energy Insights hosted a web conference, IDC FutureScape: Worldwide Utilities 2015 Predictions, to highlight the predictions based on the IDC FutureScape report.

Some of the informational gems that came to light yesterday are receiving no shortage of attention this morning.

Among the most talked predictions from the IDC FutureScape for Utilities include:

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BlackBerry Back with More for Enterprise Community

BlackBerry Back with More for Enterprise Community 300x225 BlackBerry Back with More for Enterprise CommunityOn Thursday, the enterprise community is taking a close look at what BlackBerry unveiled yesterday.

The Canadian mobile communications company just announced the availability of two new enterprise solutions bundles that provide “increased productivity and collaboration benefits to enterprises at a reduced cost.”

The company says its Secure Productivity bundle for BlackBerry 10 smartphones and the cross-platform Enterprise Communicator bundle are both available today.
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