‘Watch’ What Happens Now: Hotel Mobile Tech Enters the Age of Wearables

'Watch' What Happens Now Hotel Mobile Tech Enters the Age of WearablesLast fall, Starwood Hotels & Resorts Worldwide announced plans to take their keyless room entry and mobile aspirations to the next level.

Ahead of the weekend, Starwood made good on that promise by launching a new app for Apple Watch.

“Apple Watch lets you order an Uber, check into your flight, make a dinner reservation and now for the first time ever you can open your hotel room door all with the flick of the wrist,” Starwood said Friday. “Starting today, members of Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc., have instant access to the #spglife thanks to the SPG App for Apple Watch.”
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Retailer Rewards Programs Falling Short and Disappointment is Being Shared Via Social Media

Retailer Rewards Programs Falling Short and Disappointment is Being Shared Via Social MediaMany major retailers offer reward programs for their loyal customers. While this sounds as though it would be a good thing, a recent study begs to differ.

The findings from a study by Capgemini summarized by eMarketer found that when retailer rewards programs are discussed on social platforms, a shocking 93% of the comments are negative. Even if a consumer is overall happy with a brand, most feel that the rewards program or loyalty program falls short.

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Swirl Says Latest Investment Brings Unmatched Scale to Beacon Marketing Platform

Swirl Says Latest Investment Brings Unmatched Scale to Beacon Marketing PlatformLast week, Swirl Networks, provider of a proximity-based indoor mobile marketing platform, announced that it has raised $18 million in equity financing from Hearst Ventures, SoftBank Capital, Twitter Ventures and other strategic investors.

According to an announcement shared with MMW, the Series C round brings Swirl’s total funding to date to $32 million. The new capital will be used to expand Swirl’s sales and marketing operations and “to fuel aggressive investment in product innovation to meet accelerating demand from major retailers and brand advertisers for beacon-powered indoor mobile advertising.”

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IDC Report on Social Technology in Talent Reveals that ‘HR Execs are Still Slow to Adopt’

IDC Report on Social Technology in Talent Reveals that 'HR Execs are Still Slow to Adopt'IDC is out with its 2015 MarketScape report, which profiles and positions the leading providers in the worldwide social technology for integrated talent management market.

“This new research indicates that although the importance of social technology is on a steady rise in the minds of HR buyers, mobile, cloud and analytics are still seen as more important,” IDC says. “Despite this, many talent management vendors are bringing forward good technology in support of compelling social use cases.”

The report is question — IDC MarketScape: Worldwide Social Technology for Integrated Talent Management 2015 Vendor Analysis — is available now.
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Exponential Rolls Out Proprietary Video Formats

Exponential Rolls Out Proprietary Video FormatsNativeMobile is reporting that Exponential Interactive, a leading global provider of digital advertising solutions, has just launched their new (and proprietary and scalable) video ad formats — VDX.

VDX was developed with the “ultimate purpose of building upon the advantages of television and video ads and enriching them with the benefits of digital advertising – namely, the abilities to target consumers who are most relevant to a brand, and for those consumers to choose to interact with the brand through an immersive video-centric experience.”
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Orbitz Customizes Their App For The Apple Watch

Orbitz Customizes Their App For The Apple WatchOrbitz is one of the most well-respected online travel reservation specialists in the world. They continue to stay ahead of the curve when it comes to online and mobile reservations, which is why their mobile app is an award-winning one.

In a recent announcement Orbitz shared their latest innovation, a customized app designed especially for the Apple Watch, which just began rolling out to consumers on Friday.

Where this apps differs from their standard app is that it makes it faster and easier to obtain real-time travel alerts. This includes access to travel itineraries, reservation numbers, and even real-time notification of travel delays sent via push notifications.

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mHealth News What You Need to Know

mHealth News What You Need to KnowHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch been monitoring this past week.

Kaiser Permanente Bringing 900 Tech Jobs to Georgia
With innovation comes opportunity. Not surprisingly, the always innovative Kaiser Permanente, a leading not-for-profit health plan provider and a leader in health information technology, is creating job opportunities for 900 individuals in the state of Georgia.

In Conversation with Jared Reitzin: mobileStorm CEO Chats with Kaiser Permanente’s Brian Gardner
Last week during HIMSS15, Kaiser Permanente — one of America’s leading health care providers and not-for-profit health plans — came to Chicago to showcase how the respected organization continues to provide world-class but affordable health care services to the growing communities it serves.

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