Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution of today’s marketing landscape that 40% of current CMOs feel unprepared for the challenges ahead.

That’s according to new research from Accenture.

“CMOs also said they found it more difficult in 2012 to improve the efficiency of marketing operations (up 8 percentage points compared with 2011) and to improve their workforce’s responsiveness to digital shifts (up 10 percentage points compared with 2011),” explains Ayaz Nanji, a digital strategy and content consultant and a research writer for MarketingProfs.

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Here are some of the top stories in mobile health that we’ve been monitoring in recent days.

• Infographic: How Are Healthcare Providers Using Health IT and EHRs?

Baylor College of Medicine researchers believe that mobile sensor technology could prove instrumental in helping recovering drug addicts stay clean.

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On Wednesday, Google formally unveiled its long-awaited Spotify competitor dubbed “All Access.”

Similar to industry leading and popular music services Spotify and Pandora, Google’s All Access has some major names to compete with… but Apple still isn’t one of them.

Although many industry sources and analysts believed that Google wouldn’t beat Apple to the punch on the development and launch of a streaming music service, that’s not what happened.

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Nearly one-half million U.S. Cellular customers are at a crossroads.

By summer’s end, at least 420,000 subscribers across the Midwest will be in need of a mobile network. That much became clear on Friday when Sprint finalized a $480 million deal that will transfer all of U.S. Cellular’s spectrum in Chicago, St. Louis and the general surrounding area to Sprint.

This is no mere transfer of network title, though. Sprint plans to shut down U.S. Cellular’s network completely some time in those two metropolitan regions in the next several months (Champagne, Ill., and South Bend, Ind., will also be affected).

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After an exhaustive and protracted testing phase, the U.S. Department of Defense finally awarded security clearance to Apple’s iPhone and iPad on Friday.

In particular, the Defense Information Systems Agency confirmed the approval of the Apple iOS 6 Security Technical Implementation Guide (STIG).

Approval of the STIG means that government-issued iOS 6 mobile devices are approved for use when connecting to DOD networks within current mobility pilots or the future mobile device management framework.

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The smartphone shootout for supremacy has been won among local Los Angeles, California law enforcement.

This week, BlackBerry announced that the Los Angeles County Sheriff’s Department (LASD) is deploying BlackBerry 10 and BlackBerry Enterprise Service 10.

The largest sheriff’s department in the nation has officially become a BlackBerry-based law enforcement department.

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Official word came this week that the OfferHubb mobile advertising platform has been opened to final testing from the company’s thousands of sales affiliates.

“Both OfferHubb.com and the iPhone and Android mobile apps are being unveiled and will be launching live with merchants and customers nationwide within days,” an announcement from Thursday reads.

A combination of a cutting-edge mobile advertising platform along with lucrative business model that has drawn thousands of sales affiliate nationwide, OfferHubb is poised to stake its claim in the fast growing local advertising industry, which Forbes pegs at $100 billion annually.

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