On Friday, we learned that Mobsmith – a leading turnkey mobile advertising platform for advertisers and premium publishers – has been tapped by AOL to drive mobile display ad sales in all AOL markets nationwide.

Mobsmith provides AOL with mobile advertising technology capable of serving premium mobile ad units including dynamic ads based on location and demographic targeting, and rich media ads.

Mobsmith says its mobile ad technology enables AOL’s sales teams to instantly create, manage and optimize rich media mobile display ads for thousands of their national and local advertisers.

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Microblogging giant Twitter is at the center of controversy today following the announcement of a new policy that will allow Twitter to effectively block or remove content.

“As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression,” Twitter announced on its official blog. “Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content.”

“Until now,” the post adds, “the only way we could take account of those countries’ limits was to remove content globally. Starting today, we give ourselves the ability to reactively withhold content from users in a specific country.”

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A new report published Friday from Distimo provides an overview of the effects when an application is featured in the Apple App Store for iPhone, Apple App Store for iPad and Google Android Market.

One of the key findings of the report shows that the average revenue rose by 41% in the Apple App Store for iPhone when looking at those applications that were already among the 100 highest grossing applications in any category, on the first day of the sale.

Moreover, Distimo’s report finds, the revenue during the whole sale increased by 22%. In the Apple App Store for iPad those figures were +52% and +19%, respectively. In the Google Android Market on the first day the revenue increased by 7%, and during the whole sale increased by 29%.

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On Thursday, the mobile advertising gurus at Millennial Media raised the curtain and rolled out the red carpet for a new solution for advertisers to drive usage and engagement within their branded apps.

The new “App Engagement Program,” the company says, will allow brands to re-engage users who have previously downloaded their app, and use mobile display ads to drive them back to specific destinations inside the app.

Advertisers who use the new solution will also gain “unique conversion metrics, and the ability to re-target consumers with relevant messaging.”

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The folks over at Text Marketer have published a new infographic that explains how to run a successful SMS campaign by avoiding the so-called “7 deadly sins of mobile marketing.”

Covering everything from the right calls-to-actions to proper testing, segmentation, and even the downfalls of developing a “pointless app,” the infographic uses original, primary research with references to eConsultancy and the Information Commissioners Office out of the U.K.

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The U.S. mobile advertising market is on fire, growing faster than even the most optimistic of industry analysts had projected in recent months.

Fueled in large part by Google’s mobile search advertising business, the industry reached new heights in 2011 and 2012 is already shaping up to put 2011 to shame.

Aided greatly by the surge in smartphone ownership and the ubiquitous dominance of mobile ad networks – with Google’s AdMob, Apple’s iAd, and Millennial Media chief among them – new estimates from eMarketer place mobile advertising’s growth off the charts.

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This week, the folks at Zumobi – a leading mobile media company – tapped Marla Schimke to serve as vice president of marketing.

According to details made available in the announcement, Schimke is a 16-year veteran of the industry who offers the company a “unique blend of technology and marketing knowledge” based on her experience at successful start-ups and Fortune 500 companies.

“There is no doubt in my mind that mobile is the future of advertising and that Zumobi will continue to take the lead with their unique and comprehensive approach to the market,” Schimke said upon assuming her new duties. “While mobile is rapidly growing, the opportunity to work with an innovative team like Zumobi doesn’t come along often, and I am excited to build on the work already done to evolve the company.”

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