Pinterest Pinning Goes Mobile: Most Are ‘Phoning It In’

Pinterest Pinning Goes Mobile Most Are ‘Phoning It In’ 300x250 Pinterest Pinning Goes Mobile: Most Are ‘Phoning It In’Planning on pinning something on Pinterest? Bet you’ll do it via smartphone.

We’re not clairvoyant. We’ve got the research to back it up, no soothsaying required.

That’s because eMarketer estimates that 40.1 million US consumers will use Pinterest via any device at least monthly this year.

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Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Social, Platforms0 Comments


Mobile, Social Platforms a Good Fit for Fitness

Mobile Social Platforms a Good Fit for Fitness 251x300 Mobile, Social Platforms a Good Fit for FitnessYou’ve heard it before: “There’s an App for that.” And — nine times out of ten — there is.

When it comes to getting healthy, the marketplace is humming with helpful apps that let people log calories, get nutrition info, track miles walked or run, and more.

As a result, there’s never been a better time to start a diet or exercise plan when there’s so much app assistance.

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Posted in Announcements, mHealth, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms1 Comment

Blimey, Limey! UK Silver Set Getting Comfy with Shopping Online

Blimey Limey UK Silver Set Getting Comfy with Shopping Online 300x225 Blimey, Limey! UK Silver Set Getting Comfy with Shopping OnlineWell, it was bound to happen.

Apparently, senior citizens in the UK are starting to get more comfortable with the digital world and are going online for at least some of their shopping. On top of that, attitudes among the silver set toward shopping online indicate that this kind of behavior is destined to become even more common.

True, shoppers in the UK still see the “brick and mortar” store as their primary shopping channel. Even among internet users, in-store shopping is popular — particularly so for seniors.

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LinkedIn Hopes to Boost B2B Marketing with Latest Acquisition

LinkedIn Hopes to Boost B2B Marketing with Latest Acquisition 300x225 LinkedIn Hopes to Boost B2B Marketing with Latest AcquisitionDavid Thacker, vice president of product at LinkedIn, confirmed this week that the social networking platform for professionals is doing its part to make B2B marketing through LinkedIn more precise and effective than ever before.

To that end, LinkedIn has just acquired Bizo, a formidable player in business audience marketing.

“Bizo offers technology and products that enable measurable display and social advertising programs specifically focused on professional audience segments,” LinkedIn said in a written statement.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Mobile Social, News, Platforms0 Comments

How Much Time Does The Average American Spend on Facebook Every Day?

How Much Time Does The Average American Spend on Facebook Every Day 300x300 How Much Time Does The Average American Spend on Facebook Every Day?Americans are now spending more time than ever on social media. Although that much is already obvious, what isn’t as transparent is just how much time the average American is spending on platforms like Facebook every day.

Today, however, we were given an answer to that burning social question directly from Facebook.

CEO Mark Zuckerberg admitted during Wednesday’s Q2 earnings call that the average user now spends 40 minutes per day glued to the site.
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Posted in Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones0 Comments

Apple Makes Record Investment in R&D Last Quarter

Apple Makes Record Investment in RD Last Quarter Apple Makes Record Investment in R&D Last QuarterApple this week reported an impressive $7.7 billion in profits for its third fiscal quarter of 2014 with quarterly revenue reported as $37.4 billion.

For the three month period ending in late June, Apple shipped 35.2 million iPhones, 13.2 million iPads, 4.4 million Macs, and 2.9 million iPods.

Of course, next year at this time, Apple’s list of products for which it reports sales could be longer. Based on R&D spending for the last quarter, Apple is gearing to augment its product offerings.
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Posted in Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Rumors, Technology0 Comments

More Exploits Expected to Enter Organizations via Mobile Devices

More Exploits Expected to Enter Organizations via Mobile Devices 300x205 More Exploits Expected to Enter Organizations via Mobile DevicesAlarm! Alarm! Alarm!

A new report is sounding the security alarm — and rightly so — for companies with BYOD policies in place.

The Second Annual BYOD & Mobile Security Study reveals more exploits entering organizations via mobile devices. All told, this reality a now a top BYOD security concern, experts reveal.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology0 Comments