Perhaps it says as much about the general state of the economy as advertising, but when it comes to click rates for polite banner ads served up Sizmek, the luxury ads are the winners.
“The average clickthrough rate (CTR) for any polite banner ad served on the Sizmek MDX platform in H1 2014 was just 0.13 percent,” according to eMarketer. “But for luxury ads of the same format, CTRs rose to 0.37 percent — and interaction rates on the same types of ads rose from 1.32 percent for the average advertisers to 2.55 percent for luxury brands.”
Those luxury brands additionally boasted a higher-than-average dwell rate. Dwell rate is a measure of interaction with digital advertisements originally developed by Sizmek (when the company was known as DG MediaMind).