Brightkite has teamed with McDonalds and Visa to power a unique rewards program centered around checking-in to McDonalds locations to earn a $5 Visa gift card.
Following similar programs with brands like Starbucks, The CW, Sharpie and Dentyne, this rewards campaign marks the largest brand play to date for Brightkite. McDonald’s and Visa got together to launch the ‘Easy’ badge for Brightkite users to earn by checking in to their nearest McDonalds. The first 500 people to earn the badge receive a $5 Visa gift card, courtesy of Visa and Brightkite.
To highlight the campaign, Brightkite is also running a location and activity targeted ad campaign that launches an on-screen spinner that highlights the McDonald’s dollar menu. The Brightkite campaign is integrated with other media including online and out-of-home.

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