Branded Content by BuzzFeed Giving Brands an Awful Lot of Bang for their Buck

Branded Content by BuzzFeed giving Brands an Awful Lot of Bang for their Buck 300x168 Branded Content by BuzzFeed Giving Brands an Awful Lot of Bang for their BuckHave you see BuzzFeed’s “Dear Kitten”?  You probably have, since this specific bit of brilliant branded content that they created has nearly 15 million views so far and, along with many of their other incredibly popular branded content pieces, has made them the darling of millennials everywhere as well as the branded content industry.  (See more examples of their branded content here.

Jonathan Perelman, the GM of Video for the company, isn’t surprised. He believes that branded content that speaks to the human condition resonates with viewers, no matter if it pertains to a specific brand or not.  “When you can create that piece of content that speaks to somebody about they’re going through, it’s going to resonate better,” he says.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms0 Comments


Saving Face(book): Users Can Now Save Content for Later

Saving Facebook Users Can Now Save Content for Later 300x200 Saving Face(book): Users Can Now Save Content for LaterInteresting stuff on Facebook, but no time now to read it?

Now you can save it for later. Facebook has introduced an Instapaper-like feature called “Save” that allows users to bookmark links, photos, and videos shared on the social network and return to them later.

“After users save a post on Facebook, they can pull up a new “Saved” tab to view their stockpile of time-delayed content,” according to a story posted about this development at AdAge.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review4 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Get ready for a major upgrade at a future Hilton hotel stay. Beginning next year, guests can kiss the hotel’s front desk goodbye. The check-in process once a staple of the hotel experience will soon be relegated to the trash bin of history.

As Mark Twain once quipped, “The reports of my death have been greatly exaggerated.” The same could be said for email. It’s not dead. In fact, it’s still kicking pretty well.

Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology0 Comments

Delays Ahead for iPhone 6?

Delays Ahead for iPhone 6 300x165 Delays Ahead for iPhone 6?If you’re counting down the days until the iPhone 6 arrives in September, your countdown just got a little longer.

Despite plans to still unveil the next-gen flagship smartphone next month, Apple may not have the product inventory needed to launch until mid-October.

A source within Apple’s retail chain tells MacRumors the iPhone 6 won’t ready consumers until October 14th.

Continue Reading

Posted in Announcements, iOS, iPhone, News, Platforms, Technology0 Comments

T-Mobile Makes Impressive Gains

T Mobile Makes Impressive Gains 300x172 T Mobile Makes Impressive GainsMobile momentum has shifted in T-Mobile’s favor. The nation’s fourth largest carrier is now firmly planted in the growth column following a long period of reinvention that finally appears to be paying off.

On Thursday, the carrier reported earnings for the second quarter of 2014, confirming profit of $391 million.

All told, it pleasantly caught analysts and investors off guard.
Continue Reading

Posted in iOS, iPhone, Mobile Devices, News, Platforms, Smartphones, Technology, Wireless Carriers0 Comments

Samsung Says Competition to Blame for Earnings Miss

Samung Says Competition to Blame for Earnings Miss 300x187 Samsung Says Competition to Blame for Earnings MissOn Thursday, Samsung disappointed investors and Wall Street analysts when the South Korean tech behemoth once again illustrated that it’s having trouble maintaining its mammoth market share across an increasingly competitive landscape.

Reporting earnings for the second quarter of 2014, the company revealed that profit fell 20% from the same quarter of 2013. Revenue also fell 8.9%.

The last time the company recorded a net-profit drop on a year-over-year basis was for the third quarter of 2011.

Continue Reading

Posted in Mobile Devices, News, Platforms, Smartphones, Technology1 Comment

Successful Mobile Strategy: 5 Traits to Pick Up

Successful Mobile Strategy 5 Traits to Pick Up 300x225 Successful Mobile Strategy: 5 Traits to Pick UpThe following is a guest contributed post from Himanshu Sareen, CEO of Icreon Tech, a global IT consultancy.

You might have heard it referred to as a “double-edged sword,” but recent statistics show that mobile strategy can be a bit more dangerous than that: According to a recent survey of almost 1,500 C-level execs, only two out of five companies think they’ve made “good progress” in their mobility efforts so far. For a market that will commit 18 billion dollars to mobile advertising alone this year, these are some troubling numbers. But where are these companies going wrong, and how can they find a way to put themselves on a more productive mobile path?

The truth is, most companies simply don’t know how to approach mobile strategy. They create mobile for the sake of mobile, and are failing to answer the most important question of all: How can I leverage the power of mobile to affect my bottom line? Here are five ways to create a mobile strategy that will positively impact your business.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Resources, Technology0 Comments