Getting It Together: Execs Know Data Integration Key to Personalizing Marketing

Getting It Together Execs Know Data Integration Key to Personalizing Marketing 300x225 Getting It Together: Execs Know Data Integration Key to Personalizing MarketingPersonalization is increasingly critical in the quest to reach consumers with appropriate messages across a multitude of platforms. But it’s still a struggle to accomplish it.

Why? Marketers haven’t mastered the development of a single customer viewpoint, and according to a July 2014 survey by Forbes Insights in association in Sitecore, fragmented and siloed data systems were a key factor preventing this.

“Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100,” reveals a post at eMarketer. “It comes as no surprise, then, that just 24 percent of respondents said the various customer communications and data-gathering systems they used were integrated or connected across their organization. On a more positive note, 56 percent said such systems were partially integrated, indicating they were taking steps toward a more streamlined future.”

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Is the ‘Selfie’ the Future of Mobile, Digital Marketing?

Is the Selfie the Future of Mobile Digital Marketing 300x200 Is the Selfie the Future of Mobile, Digital Marketing?We may not all be naturals at taking selfies, like Kim Kardashian is, but that doesn’t mean our self-snapped pics can’t be worth some marketing gold for an interested company or brand.

At least, that’s the thinking of the folks at Opera Mediaworks.

“Advertisers can now integrate high-quality selfies into their mobile ad campaigns,” the ad platform recently announced.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Partners, News, Platforms0 Comments

Snipp Interactive Turns Attention to Mobile Market In Brazil

Snipp Interactive Turns Attention to Mobile Market In Brazil Snipp Interactive Turns Attention to Mobile Market In BrazilMobile marketing is still a new enough industry that it remains fairly underutilized in many countries around the world—including Brazil.

However, as the mobile consumer base in Brazil continues to grow — and grow at a rapid rate of speed — Snipp Interactive Inc. has decided to partner with FTC Cards Inc. and Petrobras.

This new mobile centered partnership will impact the 7,500+ gas stations that Petrobras owns throughout Brazil and will provide everything from credit card processing, loyalty and reward programs, and a multitude of mobile and cross-platform marketing opportunities.

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Marin Software Aims to Take Cross-Platform Marketing to a Whole New Level

Marin Software Aims to Take Cross platform Marketing to a Whole New Level 300x235 Marin Software Aims to Take Cross Platform Marketing to a Whole New LevelThese days, cross-platform marketing is playing a larger role in the success of campaigns for businesses both large and small. This includes marketing campaigns designed to deliver a cohesive or complementary message across online, mobile, radio, print, and TV materials.

In an effort to increase the success of cross-platform marketing campaigns, Marin Software has just launched the new Marin Audience Marketing Suite (AMS.)

The unified platform, we’re told, combines the power of search intent with demographic and behavioral buying signals to find and convert marketers’ most profitable audiences.

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Adobe’s Acquisition Highlights Interest in Creative Cloud App Development

Adobes Acquisition Highlights Interest in Creative Cloud App Development 300x185 Adobes Acquisition Highlights Interest in Creative Cloud App DevelopmentAhead of the weekend, Adobe announced that it has acquired privately held Aviary.

Aviary is a developer of mobile SDKs (Software Development Kits) for the delivery of creative apps.

Given the popularity of Aviary-powered photo-editing apps, the acquisition aims to accelerate Adobe’s strategy to make Creative Cloud a “vibrant platform for third-party apps, through a new Creative SDK.”
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American Eagle Outfitters Takes a Fresh New Approach to mCommerce

American Eagle Outfitters Takes a Fresh New Approach to mCommerce American Eagle Outfitters Takes a Fresh New Approach to mCommerceMost retailers agree that they see mCommerce playing a vital role in the future of their long-term success. Yet, most are still looking for ways to position themselves accordingly. This is why many retailers have invested in mobile apps, which allow consumers to make purchases directly through the app.

In a recent post on the Mobile Commerce Daily blog, American Eagle Outfitter’s new approach to mCommerce was explored.

In order to prepare for the upcoming holiday season, the teen retailer added the “pinch and zoom” feature to the images of their clothing and accessories, as well more in-depth product descriptions.

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mHealth: The Headlines You Might Have Missed

mHealth The Headlines You Might Have Missed2 mHealth: The Headlines You Might Have MissedHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

On Monday, during his Health 2.0 keynote address, Dr. Eric Topol — Editor-in-Chief of Medscape and Chief Academic Officer of Scripps Health – drew attention to what he calls the democratization of medicine (i.e.., cutting edge digital health technologies impacting the relationship between patients and their physicians).

Acupera, a health care technology company, provides a population health and care coordination platform for medical centers to more “effectively manage” their patient population. On Monday, mHealthWatch caught up with Acupera CEO and Founder Dr. Ron Razmi to discuss the future of population health and the role his company intends to play in the evolution of the healthcare tech industry.

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