You’re saying we are (or near) at mass adoption of apps and services – what are the figures? Remember the % of phones that still don’t have apps like iPhone, Android and RIM.

I’m not saying we need 90% adoption of smartphones at all? But you can’t move forward without technology getting better which you’ve already acknowledged.

“But 2010 is going to be the first year where there is a big enough adoption of mobile” – What are the differences from 2009? Are you talking about the adoption of better mobile technology or more of the population owning mobiles? Adpotion of ‘mobile’ could mean quite a few things.

And mobile advertising is still 30-odd billion dollars behind a declining print advertising industry. Surely that should be some sort of indication of where we are at. We’re still in a dodgy financial period too.

Consumers aren’t even at a comfortable level with mobile payments yet. NFC and other mobile payment systems have yet to saturate the market.

Augmented Reality is still in its infancy despite all the hype. It has potential but everyone is still working out what to do with it .

Admob+Google – great for the industry but what does it mean to small + medium sized businesses? Have their needs/concerns/budgets changed? It is still ad-serving at the end of the day and why would any companies who aren’t doing ad serving already be persuaded to do it all of a sudden? You still need a destination of a wap site or application right?

I love MMS advertising and i’ve worked on it for years. One thing that absolutely has not changed for businesses wanting to do it – the cost of MMS. This is the prohibitive aspect of it – the power has always been in the hands of the operator (all the work i did was for Vodafone). You have some genius campaigns like the BMW one but it’s the exception rather than the rule. I’d love to see more. I did some MMS work for Verizon and its great medium which can get high ROI but unless you’re the operator it’s difficult.

Same applies for consumers sending MMS in, cost concerns are big, the proposition needs to be really good or the interaction needs to be zero rated. This is rare (but great when it happens)

I’m waiting to see what Facebook have up their sleeve with mobile and/or location. They are a game changing company with almost unrivalled reach. 300% increase to 65 million mobile users in 2009 is awesome.

I don’t want to spoil the party, yes mobile is exciting, yes it’s evolving but we are in the very early stages of an amazing industry.

Good luck in 2010.