Because there are so many mobile marketing techniques touted across the digital landscape today, most businesses looking to use this effective channel for the first time have no idea where to start. They clearly understand the benefits, but they want to make sure they implement their plan (assuming they have one) correctly in order to generate the best return on their investment.
Fortunately, getting started in mobile marketing doesn’t have to be a frightening exercise.
Here are few helpful tips worth remembering to make sure your mobile marketing/advertising strategy will efficiently benefit your business and your bank account.
1. Details are critical
Because mobile advertisements occupy small screen real estate, the details are just as important as the big picture idea. Smartphone users in particular are becoming aware of how advertising affects them, and most people today do not like to feel that their time is being wasted. The message should be attractively succinct and easy to understand. Think good things in small packages.
2. Mobile marketing is unique
It is critical to realize that mobile marketing is completely different from advertisements placed on televisions and PCs. What works for these larger screens might not work in the same way on mobile devices, partially because people do not use these devices in the same way. Ignoring this point could cause you to lose the money you’ve spent on creating a mobile marketing campaign.
3. Mobile marketing gives you a distinct advantage
Most businesses, especially those that inhabit digital territory, have a strategy designed for the web. Not as many have a strategy for mobile devices. And as the functionality of smartphones continues to increase, this will be vital in the coming years. In fact, it already is today. So make a mobile version for your website. If you market by text message, make them short and to the point. Similarly, make sure all printed ads include QR codes. Young consumers especially love a company than can demonstrate that they are tech savvy.
The best way to get potential customers to pay attention to your mobile ads and messages is to offer them something immediate – something they can use right now. For example, if they receive an exclusive coupon to their smartphone when they scan your QR code, they will be more likely to be affected by that marketing and take action to use that coupon. It doesn’t just have to be coupons, though. Anything exclusive—content or opportunities to give feedback—will involve your customer and lead them to action.