70% of Companies Say Email Marketing Brings Their Best ROI

70 Percent of Companies Say Email Marketing Brings Their Best ROI 300x223 70% of Companies Say Email Marketing Brings Their Best ROIEconsultancy’s 8th annual Email Marketing Industry Census reveals that email marketing, which has spiked 28% just in the last year in the United Kingdom, is a force like no other when it comes to ROI.

68% of companies surveyed ranked email marketing as “good” or “excellent,” making it the best-ranked channel compared to SEO, content marketing, paid search, online direct marketing, social media, affiliate marketing, mobile marketing and online display advertising.

“This marks a 3% increase since last year, while the previously highest ranked digital marketing channel, search engine optimization, dropped 8%, possibly due to the effect of ‘not provided’ keyword data,” reveals Econsultancy’s Graham Charlton.

To learn more, take a gander at Econsultancy’s infographic below.

Email Marketing ROI 70% of Companies Say Email Marketing Brings Their Best ROI



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