Comments on: 80% of Consumers Won’t Pay for Mobile News http://www.mobilemarketingwatch.com/80-of-consumers-wont-pay-for-mobile-news-4456/ The Pulse Of The Mobile Marketing Community Fri, 12 Mar 2010 22:25:41 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Blastoff Network http://www.mobilemarketingwatch.com/80-of-consumers-wont-pay-for-mobile-news-4456/comment-page-1/#comment-124861 Blastoff Network Sat, 21 Nov 2009 17:40:36 +0000 http://www.mobilemarketingwatch.com/?p=4456#comment-124861 Newspapers need to catch up with the rest of the world and change their market model. They keep playing catch up after figuring out that a square peg doesn't fit in a round hole. Newspapers need to catch up with the rest of the world and change their market model. They keep playing catch up after figuring out that a square peg doesn’t fit in a round hole.

]]> By: Omvärldsspaningar vecka 47 | TU:s framtidsblogg http://www.mobilemarketingwatch.com/80-of-consumers-wont-pay-for-mobile-news-4456/comment-page-1/#comment-123390 Omvärldsspaningar vecka 47 | TU:s framtidsblogg Tue, 17 Nov 2009 12:19:17 +0000 http://www.mobilemarketingwatch.com/?p=4456#comment-123390 [...] har undersökningarna, liksom en tredje från Ipsos, att merparten av konsumenterna säger sig vara negativa till att betala. Inga nyheter på den [...] [...] har undersökningarna, liksom en tredje från Ipsos, att merparten av konsumenterna säger sig vara negativa till att betala. Inga nyheter på den [...]

]]> By: Rich Abronson http://www.mobilemarketingwatch.com/80-of-consumers-wont-pay-for-mobile-news-4456/comment-page-1/#comment-123178 Rich Abronson Tue, 17 Nov 2009 01:16:42 +0000 http://www.mobilemarketingwatch.com/?p=4456#comment-123178 I'd tend to agree with the results of the study, but I do not think the death of the newspapers is imminent. Their business is aggregating content and advertisers, especially at the local level. They know how to do it. The mobile space is a fantastic opportunity for them because it is inherently local. Translating the mini-banner ad to mobile content is not going to be the newspaper's only means of monetizing content. Over the next few quarters I believe we'll see them implement some very creative ways to translate real value to local advertisers and consumers, and editorial content on the phone will be a major driver. I’d tend to agree with the results of the study, but I do not think the death of the newspapers is imminent. Their business is aggregating content and advertisers, especially at the local level. They know how to do it. The mobile space is a fantastic opportunity for them because it is inherently local.

Translating the mini-banner ad to mobile content is not going to be the newspaper’s only means of monetizing content. Over the next few quarters I believe we’ll see them implement some very creative ways to translate real value to local advertisers and consumers, and editorial content on the phone will be a major driver.

]]> By: Marcellus Alexander, III http://www.mobilemarketingwatch.com/80-of-consumers-wont-pay-for-mobile-news-4456/comment-page-1/#comment-123131 Marcellus Alexander, III Mon, 16 Nov 2009 22:25:37 +0000 http://www.mobilemarketingwatch.com/?p=4456#comment-123131 I actually believe that 80% is a very low number...but great article. Publishers will monetize mobile sites with Ad Space locally and nationally. I actually believe that 80% is a very low number…but great article. Publishers will monetize mobile sites with Ad Space locally and nationally.

]]> By: Robin Jewsbury http://www.mobilemarketingwatch.com/80-of-consumers-wont-pay-for-mobile-news-4456/comment-page-1/#comment-123105 Robin Jewsbury Mon, 16 Nov 2009 18:43:01 +0000 http://www.mobilemarketingwatch.com/?p=4456#comment-123105 Whereas I agree that most US consumers will not pay for online web content, I think it's still a different story if the content is on mobile phone. It is feasible to buy downloadable applications with useful content inside for Appstores. This content could be bought from the appstore or inside the app itself. The hard part is creating this content which will work on all mobile phones. At eyemags.com we are doing this and enabling the content industry to monetize their content. Whereas I agree that most US consumers will not pay for online web content, I think it’s still a different story if the content is on mobile phone. It is feasible to buy downloadable applications with useful content inside for Appstores. This content could be bought from the appstore or inside the app itself.

The hard part is creating this content which will work on all mobile phones. At eyemags.com we are doing this and enabling the content industry to monetize their content.

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