Posted on 23 May 2013.
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… says the answer is in the affirmative, and marketers may want to take note. A freshly published Pew survey indicates that the social network of one billion is becoming too much of a headache for some teens to handle.
Why so? Because their moms, dads, grandparents, neighbors, teachers, and extended family are all there on Facebook too.
Teens are increasingly turned off to Facebook for this reason. They also complain about their friends’ over-sharing and about too much ‘drama’ on …
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources, Technology
Posted on 15 April 2013.
With a high premium placed on quality targeted advertising efforts, it’s no wonder that social media marketers and advertisers are doing their utmost to better understand the demographics behind today’s leading social networks.
Culling critical data from Pew Research Center’s 2013 social media survey, the team at Docstoc created a fantastic new infographic that explores the key demos behind social media.
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more. Which social media sites should you be focusing on for YOUR target market?
Posted in Announcements, Infographics, Mobile Advertising, Mobile Analytics, Mobile Marketing, Mobile Social, News, Resources, Technology
Posted on 26 February 2013.
Smart money is betting on the next technology to go the way of the typewriter in the mobile age. According to a widening number of retail and marketing professionals, the big winner – or, should I say, big loser – is the traditional cash register.
“If ‘Video Killed the Radio Star,’” observes James Wester of Fast Casual, “then it may be time for the tablet to kill the cash register.”
Ever since Apple introduced roaming retail associates in its stores, all equipped with the tools to complete a transaction on the spot, retailers and restaurant owners have foreseen the death of the traditional cash wrap. After all, why force customers to walk to a register if an associate can finish the sale immediately?
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Resources, Rumors, Smartphones, Tablet Devices
Posted on 27 December 2012.
We may be yet to learn exactly how many iPads, Kindles, Nooks and other mobile tablets and e-readers were sold over the holidays, but the trend line points to one undeniable pattern – tablets are trouncing e-readers in the popularity department.
According to the latest information released by the Pew Research Center on r-reading, the population of e-book readers is growing… but the growth of tablet ownership is faster and more widespread.
Pew’s ongoing Internet & American Life survey finds that 25% of respondents now own a tablet. On the other hand, e-reader ownership now stands at just 19%.
Posted in Announcements, Mobile Analytics, Mobile Devices, News, Platforms, Resources, Tablet Devices, Technology
Posted on 30 November 2012.
While some will see this as anything but a surprising newsflash, Pew Research is out with a new report indicating that Americans are tethered to their mobile devices to an unprecedented extent.
And Pew is backing up the report with some formidable numbers.
The Pew Research Center’s Internet and American Life Project now finds that 85 percent of American adults own a cellphone and “use their devices to do much more than make phone calls.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology
Posted on 08 October 2012.
AT&T is doing its part to support the civic responsibility of voting.
Ahead of the weekend, AT&T and the Pew Center on the States and Politics-360 teased the debut of what’s being called VoterHub.
As you might expect, VoterHub is a smartphone application designed to serve as a “nonpartisan clearinghouse” for essential voter information.
The app comes just one month to the date of the 2012 presidential election.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Rumors, Smartphones, Technology
Posted on 02 October 2012.
The era of mobile digital technology has crossed a new threshold, says Pew Research.
According to the latest research and findings published by Pew, nearly one-third of all US adults, now absorb news content form their mobile device on a weekly basis.
Pew says that there is also growing evidence that mobile devices are adding to how much news people get.
Posted in Mobile Marketing