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Pew Points to Mobile Banking Surge

Pew Points to Mobile Banking Surge Pew Points to Mobile Banking SurgeAccording to the latest data published by the Pew Research Center’s Pew Internet & American Life Project, 32% of U.S. adults now bank using their mobile phones.

Pew also discovered that more than half of all U.S. adults (51%) bank online today.

Pew commissioned Princeton Survey Research Associates International to conduct the survey.

Overwhelmingly, the findings showed that consumers are turning to the mobile devices and PCs for their banking needs more today than ever before.

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Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Internet, Mobile Partners, Mobile Payments, News, Platforms, Resources, Smartphones, Technology0 Comments

Mobile Payments Sending Cash Registers The Way of The Typewriter

 Mobile Payments Sending Cash Registers The Way of The TypewriterSmart money is betting on the next technology to go the way of the typewriter in the mobile age. According to a widening number of retail and marketing professionals, the big winner – or, should I say, big loser – is the traditional cash register.

“If ‘Video Killed the Radio Star,’” observes James Wester of Fast Casual, “then it may be time for the tablet to kill the cash register.”

Ever since Apple introduced roaming retail associates in its stores, all equipped with the tools to complete a transaction on the spot, retailers and restaurant owners have foreseen the death of the traditional cash wrap. After all, why force customers to walk to a register if an associate can finish the sale immediately?

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Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Resources, Rumors, Smartphones, Tablet Devices1 Comment

Pew Research Finds Growing Consumer Dependence on Mobile

Pew Research Finds Growing Consumer Dependence on Mobile 300x120 Pew Research Finds Growing Consumer Dependence on MobileWhile some will see this as anything but a surprising newsflash, Pew Research is out with a new report indicating that Americans are tethered to their mobile devices to an unprecedented extent.

And Pew is backing up the report with some formidable numbers.

The Pew Research Center’s Internet and American Life Project now finds that 85 percent of American adults own a cellphone and “use their devices to do much more than make phone calls.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology0 Comments

Pew Says Mobile Payments May Replace Cash and Plastic By Decade’s End

Pew Says Mobile Payments May Replace Cash and Plastic By Decades End 300x120 Pew Says Mobile Payments May Replace Cash and Plastic By Decades EndThe world could be a dramatically different place by 2020. In only eight short years, cash and credit may be gone from our daily experience. In their place? Mobile payment platforms that will simplify and expedite how we pay for goods and services.

“As adoption of advanced mobile devices such as smartphones has exploded in recent years,” a new Pew study reads, “consumers have grown increasingly comfortable using their phones to transfer money, purchase goods, and engage in other types of financial transactions.”

Recent Pew Internet surveys find that one in ten Americans have used their cell phone to make a charitable contribution by text message, that more than one-third of smartphone owners have used their phones to do online banking services like paying bills or checking a balance, and that 46% of apps users have purchased an app using a mobile device.

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Posted in Announcements, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Payments, News, Platforms, Predictions, Smartphones1 Comment

Pew Says U.S. Adult Smartphone Ownership Now at 46%

Pew Says U.S. Adult Smartphone Ownership Now at 46 300x199 Pew Says U.S. Adult Smartphone Ownership Now at 46%On Friday, the research wizards at Pew published their latest findings, which show that approximately half of all American adults (465) are now smartphone owners.

Between May of 2011 and February 2012, this segment of smartphone owners increased from just 35% in only ten months.

“Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones,” Pew says.

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Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones0 Comments

Pew: Online Advertising Not Enriching Traditional News Publishers

Pew Online Advertising Not Enriching Traditional News Publishers 300x225 Pew: Online Advertising Not Enriching Traditional News Publishers The online ad train and its cargo of cash have buzzed right past traditional news publishers. That’s according to the latest published findings by Pew Research. On Monday, Pew reported that old-school publishers have largely failed to capitalize on the online advertising boom.

The Pew Research Center’s Project for Excellence in Journalism carefully analyzed the websites of 11 newspapers, a handful of TV networks, and even the likes of Yahoo and the Huffington Post. According to the findings, “even the top news websites in the country have had little success getting advertisers from traditional platforms to move online.”

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Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms0 Comments

Pew Study Finds The Use of Mobile Location Services Growing Rapidly

Pew Study Finds The Use of Mobile Location Services Growing Rapildy Pew Study Finds The Use of Mobile Location Services Growing RapidlyAccording to the findings of a new Pew Internet research study, 28% of American adults now actively use some form of mobile location services.

This user base primarily turns to mobile location services for help with directions, locating a particular destination, or to engage with social media platforms.

The results of the survey are based on a national telephone survey of 2,277 adults conducted April 26-May 22, 2011.

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Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Internet, Mobile Location, Mobile Marketing, Mobile Search, Mobile Shopping, Mobile Social, News, Smartphones0 Comments