Mobile Marketing Watch, otherwise referred to as MMW (because writing “Mobile Marketing Watch” just takes too damn long) is owned and operated by the Los Angeles based communications company, mobileStorm.
In addition to selling its SaaS offering to businesses for email, mobile and social messaging, mobileStorm employs a staff of independent writers who have complete editorial freedom over their content and reader interaction. MMW and its writers cover an array of topics that touch all areas of the mobile ecosystem — everything from advertising, to technology, and even healthcare.
In 2008 mobileStorm acquired MMW, increasing traffic tenfold and turning it into one of the most powerful mobile marketing blogs in the country, according to Ad Age’s “Power 150” list. Currently, MMW is looked upon as a leading destination for timely news, resources, insight and industry commentary.
mobileStorm has been in business over a decade, and while operating MMW certainly has its perks, the company is immensely dedicated to promoting and evangelizing the mobile channel wherever it can. mobileStorm sees MMW as its part in helping grow the fascinating industry we call mobile.
Letter From the Editor-In-Chief
I’ve had the privilege of being a part of MMW since its early days, watching it grow from a small but dedicated readership to the valuable resource it is today.
Our main purpose is to serve the mobile ecosystem — whether it’s consumers, businesses, marketers, or the industry at large — by not only collecting and reporting relevant news, but by also providing insight and commentary to help you navigate the mobile channel and make better decisions.
Mobile is a fascinating, fast-paced industry where technologies, devices and companies change every day. Staying up-to-date on the latest news is just the beginning. Gaining inside knowledge of the inner-workings, concepts and technology that power the mobile channel can help position you to take full advantage of all mobile has to offer, both as a consumer and a marketer.
It’s my hope that you continue to find value is the content we offer, and that we continue to meet or exceed your expectations of a valued industry resource.
Mobile Marketing Watch
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