According to a new report from DDM, Adobe Social has expanded its services across the social marketing omni-channel with version 3.0.
This week, Adobe announced that users of the marketing platform will now be able to run campaigns across Flickr, Foursquare, Instagram and LinkedIn – greatly expanding on a social network list that already includes Facebook, Google, Reddit, Tumblr, Twitter and YouTube.”The analytic features of Adobe Social help merchants track conversations amongst consumers across the web,” explains Jason Campbell of DDM.
“This, in turn, allows merchants to tailor their marketing campaigns towards the needs of consumers.”
Users of Adobe Social can store data online for 24/7 access via Adobe’s Marketing Cloud interface.
So far, leading brands are already warming up fast to the platform’s online marketing tools. That much has been confirmed by Adam Broitman, Vice President & Senior Business Leader for Global Digital Marketing at MasterCard.
“Adobe Social [enables us] to seamlessly engage with local markets around the world, building trust through online listening, conversation and community,” Broitman admits.
Not even a year old, Adobe Social is now one of five media products - Adobe Analytics, Adobe Experience Manager, Adobe Media Optimizer and Adobe Target – offered by its parent company.