Amazon Changes Policy on Android In-App Purchases

Amazon Changes Policy on Android In App Purchases1 300x300 Amazon Changes Policy on Android In App PurchasesAmazon is pulling back on some of its formerly “strict” restrictions regarding Android in-app purchases.

Amazon will no longer limit developers from charging more than $20 for premium digital content when its sold (via in-app purchase) inside of mobile and gaming applications available in the Amazon Appstore for Android.

“With our parental controls functionality now updated, in-app items over $20 may now be submitted via the developer portal,” Amazon told Android developers in an email this week, according to TechCrunch.

Amazon famously has a one-click payments flow, which in a normal case could make a Kindle especially risky to hand to a child or toddler. But the device has parental controls. If they’re set up properly, all purchases require an Amazon.com password or a 4-digit PIN. Kindle owners can set this up from the ‘Settings’ menu on their device.

The change in policy for Amazon is a welcome reality for developers who now stand to potentially generate substantially greater revenues with such restrictions out of the picture.

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