American Express is trying something innovative with their mobile efforts.
On Tuesday, the company launched what’s being hailed as an “industry first mobile offer engine.”
The program, says American Express, recommends and ranks relevant merchant offers in real time for US Cardmembers based on their spending history and location. All of this information is combined and presented in a so-called Cardmember’s “spend graph.”
This mobile experience is being piloted via the new “My Offers” feature on the American Express iPhone App, which is the same convenient and secure environment where millions of Cardmembers currently manage their Card accounts.
“In an increasingly crowded marketplace, where consumers are bombarded with daily deals, we saw an opportunity to help our Cardmembers save time as well as money by curating meaningful offers for them,” said Josh Silverman, president of the U.S. Consumer Services Group at American Express. “At the same time, we can help our merchant partners build their business by helping them reach the right Cardmembers with the right offers at the right time. We developed our mobile offer engine with three key points of differentiation in mind: relevance, convenience and value.”
American Express says that this new mobile offer engine is a one-stop-shop for cardmembers to easily find, add and track offers and savings from American Express and its merchant partners.