It’s a new record for Android and a significant setback for iOS.
According to the latest insight from Strategy Analytics, global smartphone shipments grew 47 percent annually to reach 230 million units in the second quarter of 2013.
Here’s the part Google is undoubtedly thrilled about: Android captured a record 80 percent share all smartphone volumes worldwide during that three=month period.
“Global smartphone shipments grew 47 percent annually from 156.5 million units in Q2 2012 to 229.6 million in Q2 2013,” says Scott Bicheno, Senior Analyst at Strategy Analytics. “Growth was driven by strong demand for Android models across all price-tiers in developed and developing markets, such as the US, China and Brazil. Android now accounts for an impressive 8 in 10 of all smartphones shipped on the planet.”
Neil Mawston, Executive Director at Strategy Analytics, similarly believes the big story here is Android.
“The Android operating system captured a record 80 percent share of all smartphones shipped worldwide in the second quarter of 2013,” he stated in a news release issued Thursday. “Competitive licensing costs, numerous hardware partners and a large apps store continue to be among the main drivers of Android’s success. Apple iOS reached 14 percent global smartphone share in the quarter, its lowest level since Q2 2010. Microsoft slotted into third position with 4 percent share, reaching its highest level in the global smartphone market for three years.”