According to freshly published data from Kantar Worldpanel ComTech, although Android devices have dominated smartphone sales in Great Britain in 2013 to 2014, they have lost some market share to iOS and Windows devices.
Google’s Android retained a 56.2% share of smartphone sales in Great Britain in the months prior to March 2014. Apple’s iOS rose from 28.7% to 32.1% of Great Britain’s smartphones, and Windows share rose from 7% to 9.1%. These gains also affected BlackBerry, which fell from 5.1% to 2.3%.
Though Android lost some ground, it is estimated that Google’s mobile operating system still helped to increase the smartphone audience last year, rising by double digits.
This trend will likely continue through 2015.
It is also predicted that the number of U.K. smartphone users who own Android phones will total 18.3 million this year, which would be 53% of the country’s smartphone population.
Also expected to increase is iOS and Windows penetration. Apple’s iOS will rise to 17.7% and expand its share to 30.5%, while Windows will rise to 6.5%, or 2.2 million users.
BlackBerry will continue to decline in users and share.