Apple is about to get its groove back, says company CEO Tim Cook.
In fact, Cook doesn’t think Apple lost it in the first place.
On Tuesday evening, All Things Digital’s Kara Swisher and Walt Mossberg sat down with Cook for the kick off to the annual D11 conference.
Cook was asked about Android’s growing popularity and expanding market share in recent months. The Apple boss, however, professed to not be shaken by the competition.
“Do I look at that? Of course, I don’t have my head stuck in the sand,” Cook said. “But for us, winning has never been about having the most… Arguably, we make the best PC, but we don’t make the most. We made the best music player, and we wound up making the most — but we didn’t initially.”
Cook was even asked about Apple’s perceived lack of innovation lately and whether or not the Cupertino-based tech giant has “lost its cool.”
“Absolutely not,” Apple’s chief executive retorted. “We have some incredible plans that we’ve been working on for a while…I think we have several more game changers in us.”
Even though Cook was asked for opinions on every technology from Google Glass to smart-watches, he provided no indication of which of these product categories Apple may venture into next.