Apple, Comcast on the Verge of ‘Groundbreaking’ Agreement

Apple Comcast on the Verge of Groundbreaking Agreement 300x225 Apple, Comcast on the Verge of Groundbreaking AgreementSpeculation is rampant that Apple is close to reaching a monumental content partnership agreement with Comcast.

Sources in the know insist that Apple is close to releasing a new streaming set-top box but wants to close the deal with Comcast before going public.

If Apple does, indeed, strike a deal with Comcast, the outcome would be significant.

Apple’s intention is to allow users to stream live and on-demand TV programming and digital-video recordings stored in the “cloud,” effectively taking the place of a traditional cable set-top box.

“Apple would benefit from a cable-company partner because it wants the new TV service’s traffic to be separated from public Internet traffic over the ‘last mile’—the portion of a cable operator’s pipes that connect to customers’ homes,” the people familiar with the matter tell the Wall Street Journal. “That stretch of the Internet tends to get clogged when too many users in a region try to access too much bandwidth at the same time.”

Apple last updated the hardware for its Apple TV in the spring of 2012.



This post was written by:

- who has written 464 posts on Mobile Marketing Watch.


Contact the author