Apple has finally unveiled iOS 7.
Demonstrating the vision of Apple’s design guru Jonathan Ive, iOS 7 “defines an important new direction and a beginning” for the iOS ecosystem.
Delivering an immensely clean, flatter, and practically invisible new look for iOS, Apple CEO Tim Cook says “You are absolutely going to love iOS 7.”
Perhaps most noticeable upon first glance in iOS 7 is the motion tracking element.
As a user moves the device, for example, the operating system now tracks your motion and allows users to see behind the icons.
“It carries over the entire system, this liveliness,” the company says of iOS 7.
Taking the stage again this morning in San Francisco, Apple’s Craig Federighi demonstrated the sleek typography delivered in iOS 7, new icons, and a broad color scheme.
Messages, Calendar, and the phone application itself are all impacted by the redesign. There’s improved browsing, multi-tasking, control center, better photo organization, built-in photo filters, shared photo streams, tabs, airdrop, bookmarks, new Safari, and more.
If you want to check out the weather, you can now tap and swipe through locations, each giving you a beautiful representation of the weather in specific spots. That comes packed with motion thunder, lightning, and even snow graphics.
iOS 7 will also monitor usage habits so that it can run your favorite apps automatically upon launch.
iOS 7 will launch this fall, likely in conjunction with the iPhone 5S release.