“In the past, when we’ve launched a new iPhone, we lowered the cost of the old iPhone, making it more accessible to new people. But this year, we’re not going to do that,” Apple CEO Tim Cook said Tuesday.
“The business has become so large that this year we’re going to replace the iPhone 5, and we’re going to replace it with not one but two new designs,” Cook added before introducing Phil Schiller, Apple’s senior vice president of Worldwide Marketing.
“The iPhone 5C is made with all the incredible technology that customers have loved with the iPhone 5, but there’s more, too,” Schiller said. “It has an incredible new design. One that’s more fun, and more colorful than anything we’ve made before.”
As expected, the iPhone 5C will be available in blue, white, pink, yellow and green.
Showing off how the wallpaper in iOS 7 matches the color of the phone, Schiller says “it creates an entire experience of color.”
Apple confirmed today that the new iPhone 5C is made of hard-coated polycarbonate. “Inside it’s built with a new construction method that uses a reinforced steel structure,” Schiller adds.
There’s a 4-inch retina display, integrated touch, full sRGB, widescreen video, 8MP iSight camera, BSI, impressive battery life, hybrid IR filter and 5-element lens, all powered by A6.
The pricing comes in at 16GB for $99 and 32GB for $199 (with a 2-year contract, of course). New cases are sold separately and are priced at $29 each.
“iPhone 5C is beautifully, unapologetically plastic,” Schiller said.