AT&T is ramping up promotion for its “It Can Wait” campaign to end texting and driving.
The effort, by the carrier’s own admission, was significantly bolstered Tuesday by the commitment of Verizon, Sprint, T-Mobile US, Inc. and more than 200 other organizations to join the movement.
AT&T says their involvement will support a new national advertising campaign, a nationwide texting-while-driving simulator tour, retail presence in tens of thousands of stores, and outreach to millions of consumers with a special focus throughout the summer months between Memorial Day and Labor Day—known as the 100 Deadliest Days on the roads for teen drivers.
The 2013 campaign drive will culminate on Sept. 19, when efforts turn towards encouraging everyone to get out in their community and advocate involvement on behalf of the movement.
“Texting while driving is a deadly habit that makes you 23 times more likely to be involved in a crash,” said AT&T Chairman & CEO Randall Stephenson. “Awareness of the dangers of texting and driving has increased, but people are still doing it. With this expanded effort, we hope to change behavior. Together, we can help save lives.”