Comments on: Augmented Reality Steadily Mystifying Consumers In Marketing Campaigns http://www.mobilemarketingwatch.com/augmented-reality-steadily-mystifying-consumers-in-marketing-campaigns-4911/ The Pulse Of The Mobile Marketing Community Thu, 09 Feb 2012 07:49:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Justin http://www.mobilemarketingwatch.com/augmented-reality-steadily-mystifying-consumers-in-marketing-campaigns-4911/comment-page-1/#comment-148901 Justin Wed, 13 Jan 2010 17:00:16 +0000 http://www.mobilemarketingwatch.com/?p=4911#comment-148901 Adam, thanks for the info! Not requiring a download changes the concept completely. Consumers will always have tolerance for something that provokes the "wow-factor" like AR, especially if it requires no additional steps besides enjoying the content. I'll definitely keep on eye on what you guys are creating, and I fully expect it to blow my mind, not unlike other campaigns you've produced! Adam, thanks for the info! Not requiring a download changes the concept completely.

Consumers will always have tolerance for something that provokes the “wow-factor” like AR, especially if it requires no additional steps besides enjoying the content.

I’ll definitely keep on eye on what you guys are creating, and I fully expect it to blow my mind, not unlike other campaigns you’ve produced!

]]> By: Adam Broitman http://www.mobilemarketingwatch.com/augmented-reality-steadily-mystifying-consumers-in-marketing-campaigns-4911/comment-page-1/#comment-148845 Adam Broitman Wed, 13 Jan 2010 15:38:37 +0000 http://www.mobilemarketingwatch.com/?p=4911#comment-148845 Unfortunately, I do not have exact numbers either, but not all applications require a download or browser plug in. GE did not require a download and neither have any of our (Circ.us) initiatives (two of them are below). The way I see it, the more value that is provided, the more tolerance people will have for additional behavior. Sure, there is a lot of hype right now, but as we start creating more involved applications (we are working on something now that that I hope will blow your mind :) ) people will feel more compelled to take those extra steps. http://www.aetv.com/5-lives-of-criss-angel/5-lives-augmented-reality/ http://www.facebook.com/search/?q=carls+jr&init=quick#/profile.php?fbhref=invite.php&id=91702965455&app_page=1&v=app_189139983171 Unfortunately, I do not have exact numbers either, but not all applications require a download or browser plug in. GE did not require a download and neither have any of our (Circ.us) initiatives (two of them are below).

The way I see it, the more value that is provided, the more tolerance people will have for additional behavior. Sure, there is a lot of hype right now, but as we start creating more involved applications (we are working on something now that that I hope will blow your mind :) ) people will feel more compelled to take those extra steps.

http://www.aetv.com/5-lives-of-criss-angel/5-lives-augmented-reality/

http://www.facebook.com/search/?q=carls+jr&init=quick#/profile.php?fbhref=invite.php&id=91702965455&app_page=1&v=app_189139983171

]]> By: Douglas http://www.mobilemarketingwatch.com/augmented-reality-steadily-mystifying-consumers-in-marketing-campaigns-4911/comment-page-1/#comment-148843 Douglas Wed, 13 Jan 2010 15:37:50 +0000 http://www.mobilemarketingwatch.com/?p=4911#comment-148843 Thanks Justin - Perhaps Adam can shed some light on the numbers? Thanks Justin – Perhaps Adam can shed some light on the numbers?

]]> By: Justin http://www.mobilemarketingwatch.com/augmented-reality-steadily-mystifying-consumers-in-marketing-campaigns-4911/comment-page-1/#comment-148840 Justin Wed, 13 Jan 2010 15:30:24 +0000 http://www.mobilemarketingwatch.com/?p=4911#comment-148840 The Esquire "interactive issue" gained a lot of exposure, as did the GE campaign - both of which required downloading a small program - but exact percentages have been hard to find. Since the concept is such a novelty at this point, a lot of people have been receptive to it, but for how long is the question... The Esquire “interactive issue” gained a lot of exposure, as did the GE campaign – both of which required downloading a small program – but exact percentages have been hard to find.

Since the concept is such a novelty at this point, a lot of people have been receptive to it, but for how long is the question…

]]> By: Douglas http://www.mobilemarketingwatch.com/augmented-reality-steadily-mystifying-consumers-in-marketing-campaigns-4911/comment-page-1/#comment-148831 Douglas Wed, 13 Jan 2010 15:15:26 +0000 http://www.mobilemarketingwatch.com/?p=4911#comment-148831 Anyone know the number of people downloading the "small piece of software"? or percentage of the readership? Anyone know the number of people downloading the “small piece of software”? or percentage of the readership?

]]> By: Justin http://www.mobilemarketingwatch.com/augmented-reality-steadily-mystifying-consumers-in-marketing-campaigns-4911/comment-page-1/#comment-148398 Justin Tue, 12 Jan 2010 19:57:53 +0000 http://www.mobilemarketingwatch.com/?p=4911#comment-148398 Thanks Adam! AR is an exciting concept and definitely an interesting space to keep an eye on. Cir.us looks to be hitting the trend head on, and for good reason, definitely keep us posted! Thanks Adam! AR is an exciting concept and definitely an interesting space to keep an eye on.

Cir.us looks to be hitting the trend head on, and for good reason, definitely keep us posted!

]]> By: Adam Broitman http://www.mobilemarketingwatch.com/augmented-reality-steadily-mystifying-consumers-in-marketing-campaigns-4911/comment-page-1/#comment-148395 Adam Broitman Tue, 12 Jan 2010 19:45:17 +0000 http://www.mobilemarketingwatch.com/?p=4911#comment-148395 Great post and thanks for the shout out! We have some other things launching in the next few weeks. I will keep you posted. Great post and thanks for the shout out! We have some other things launching in the next few weeks. I will keep you posted.

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