Author Archives | Barton

New Self-Service Platform for App Developers Generating Buzz

New Self Service Platform for App Developers Generating Buzz 300x199 New Self Service Platform for App Developers Generating BuzzTime is money, they say.

Now the Israel-based Todacell firm is introducing “Todaself,” a self-service mobile-ad platform that lets app developers and advertisers launch ad campaigns in a matter of minutes.

According to a post at Venture Beat, “(Users) can also continuously monitor them and optimize the ads for audience and geography.”

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Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms0 Comments

Hottest New Year Trend? Digging into the Benefits of Big Data

Hottest New Year Trend Digging into the Benefits of Big Data 300x169 Hottest New Year Trend? Digging into the Benefits of Big DataYou’ll be reading a lot of stories about the “hottest trends for 2015.” Let us join the chorus.

Our take? Big data is going to top the trends ticker.

Big data — the term the information technology world uses to describe all the delicious details that can be gleaned from the web — is going to loom large.

The benefits of big data, accrued via what is alternately known as web scraping or web extraction, is the best marketing tool any business could employ.

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Posted in Mobile Data, Mobile Devices, Mobile Marketing, Platforms, Technology0 Comments

The Digital Evolution of Physical Retail: Opnia Introduces Advos to Bring Customized In-Store Offers to Shoppers

The Digital Evolution of Physical Retail Opnia Introduces Advos to Bring Customized In Store Offers to Shoppers 300x200 The Digital Evolution of Physical Retail: Opnia Introduces Advos to Bring Customized In Store Offers to ShoppersMarketers want to reach consumers to build brand image and to advertise before they make purchasing decisions. But it doesn’t end there — not anymore.

Now top retailers want to target shoppers in-store, offering information, special offers, and other goodies that improve sales across the board.

The strategy just got a boost from Opnia, a Minneapolis-based ad tech company. The firm has launched Advos, an Internet of Things (IoT) platform for physical stores that “brings the convenience and efficiency of the online shopping experience to physical retail stores.”

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Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Smartphones, Technology0 Comments

RadiumOne: Get Ready for Mobile-in-Car Tech, Social Native, and Skyrocketing Mobile Video

RadiumOne Get Ready for Mobile in Car Tech Social Native and Skyrocketing Mobile Video 300x225 RadiumOne: Get Ready for Mobile in Car Tech, Social Native, and Skyrocketing Mobile Video  Time does not stand still. And neither does technology.

What can we expect in 2015? Everyone knows that mobile is major, but according to RadiumOne, it’ll loom even larger as a market force in 2015.

The top trends?

Watch for mobile in-car to become an ‘Internet of Things’ player.

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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology0 Comments

Email Still Preferred by More Than Half of Consumers For Brand Communications

Email Still Preferred by More Than Half of Consumers For Brand Communications 300x200 Email Still Preferred by More Than Half of Consumers For Brand CommunicationsYes, it’s true, according to a new MessageSystems survey,  that just over 50 percent of consumers don’t want interactions or notifications from brands via email.

Of course, the upside here is that fully half of consumers prefer this method — a fact not to be shunned.

“Of those that indicated a notification preference, the majority preferred email,” explained MediaPost in a story on the survey. “For all the hype that social marketing has gotten in recent years, just above 5 percent of respondents actually prefer seeing ads or deals in their social channel over anywhere else.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms1 Comment

Local Businesses: What They Need is More Transparency, Less BS From Digital Marketing Firms

Local Businesses What They Need is More Transparency Less BS From Digital Marketing Firms Local Businesses: What They Need is More Transparency, Less BS From Digital Marketing Firms“The hard truth is that companies providing digital marketing to local businesses have come under fire lately,” says Sharon Rowlands, CEO of ReachLocal, in a recent op-ed. “We’ve seen the articles, read the reviews, heard the customers’ complaints: “online marketing companies overpromise,” “they lack transparency,” “they’re expensive and don’t deliver ROI.”

Why do local businesses distrust online marketing?

According to Rowlands, they’re suffering from a lack of transparency, an inability to spend the time monitoring firms they hire, and a dose of b.s. from some firms who value the short-term ability to bamboozle local merchants over the long-term goal of improving the bottom line.

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The Next Martha Stewart? Brit Morin Hires Seasoned Internet Vet to Boost Brit + Co Fortunes

The Next Martha Stewart Brit Morin Hires Seasoned Internet Vet to Boost Brit + Co Fortunes 300x300 The Next Martha Stewart? Brit Morin Hires Seasoned Internet Vet to Boost Brit + Co FortunesBrit Morin may be the next Martha Stewart. If she fails, it won’t be for lack of trying. The cooking and crafting entrepreneur launched her business in 2011 and has a growing following online.

Now Morin is ratcheting up the marketing heat. A recent announcement indicates she’s hired seasoned media vet Emily Smith (a veteran of Tribune Publishing/LA Times and Disney) as the new company president.

“I wasn’t hired to fix a problem,” says Smith, according to Fortune. “Smith says she is focused on helping Morin take Brit + Co, which has close to $8 million in funding from investors like Cowboy Venture’s Aileen Lee and Yahoo CEO Marissa Mayer, to the next level.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology0 Comments