It’s hard to wrestle with Google. Now the company is tightening the “Gordian Knot” with its YouTube franchise to keep hot content creators from jumping ship to competitors like Facebook.
In this case, the Gordian Knot (a legend associated with Alexander the Great used as a metaphor for an intractable problem) is Google’s decision to make serious investments to boost the profiles of top talents. Google has owned YouTube since late 2006.
“The site expanded support to full-scale marketing and advertising campaigns, helping turn successful creators with large fan bases like Bethany Mota and Epic Rap Battles of History into household names,” noted MediaPost.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
With so many choices — brick and mortar to online — stores face incredible challenges, but also have some lucrative opportunities.
Though price is always critical, today service has become a key differentiator.
“To earn a sale and repeat visits, retailers need to deliver the very best in service, every time a shopper walks through the door,” notes the Mobile Marketing Association. “And in-store mobile marketing can make that happen — automatically.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms
Will LinkedIn luck out?
LinkedIn recently asked the judge presiding over its case to dismiss a lawsuit which accuses the social networking site of misappropriating member names and images in an effort to expand membership.
The lawsuit was filed a year ago as a potential class-action. The case centers on allegations that LinkedIn emails users’ friends, soliciting them to join up with the professionally-oriented site. The plaintiffs who are suing contend that “LinkedIn violated a California law about endorsements by using their names and images in emails to their friends,” according to a story on the matter at MediaPost.
Posted in Announcements, Legal, News
Everyone can name the email service providers that get the lion’s share of media glare — firms like Google, AOL, Yahoo.
But according to Dave Hendricks in a column for LiveIntent, communications and infrastructure firms Indiemark and BlackBox tally the number of companies that self-identify as an email service providers (ESPs) as a robust 387. According to Email Vendor Selection, there are even more — an astronomical 459.
Hendricks believes the ESP industry is surprisingly healthy at the moment, but sees changes coming soon.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology
How do you get a date these days?
Unless you work someplace or go someplace flooded with likely candidates, it can be a bleak landscape. That’s why online dating — remember Match.com, PlentyofFish.com, or eHarmony.com? — once ruled the space.
Well, now it looks like a bevy of mobile dating platforms are taking over. And they could help the once desktop-only sites, if those platforms are smart enough to get mobile.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
Jai Ho is a Nepali and Hindi phrase roughly translated as “Let victory prevail.” Popularized by the award-winning film “Slum Dog Millionaire,” it certainly applies to Nimbuzz now.
Nimbuzz, one of the world’s largest digital advertising platforms, was just recognized at The Smarties 2014 as the ‘Enabling Technology Company of the Year on Mobile’ winner. The prominent award was presented by the Mobile Marketing Association, sponsor of the competition.
Nimbuzz’s move to India is making more and more sense.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms
You’ve heard millions of its ads — on radio, on TV. But now the Ad Council, the largest producer of public service campaigns in the U.S., has announced a new partnership with Mobile Commons, a leading mobile communications company, that will enable the Ad Council to develop mobile strategies and implement texting programs in-house for the first time in the organization’s 72-year history.
Two national campaigns – one for Children’s Oral Health and another about Financial Literacy – will be the groundbreakers. These ads will be promoted via campaign public service ads (PSAs) and other communications channels.
Posted in Mobile Advertising, Mobile Marketing, Platforms, Technology