“Get Smart” isn’t just that old classic television series created by Mel Brooks. It’s also what consumers now do when they’re in the market for a new smart device.
Today, it looks like the smart move is to conduct product research via a mobile phone.
“Based on an October, 2014 study conducted by YouGov for InMobi, users in the market for a new smartphone or tablet are turning to mobile phones to research potential purchases,” according to eMarketer. “Among U.S. smartphone shoppers — those who intended to purchase the smart-device type in the next three months — mobile phones were the most popular information source for researching such items, cited by 51 percent.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology
The drive to monetize has pushed more than one social media site to add to their advertising offerings.
The latest embellishment? Multi-image ads, often referred to as “carousel” ads, which offer marketers a way to showcase either more than one product, or a variety of views of one piece of merchandise.
Pinterest is the latest company to get aboard the carousel. Facebook also recently announced its own multi-image ad offering.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Social, News, Platforms
“Travelers don’t just want to sleep in hotels anymore. They want to work, eat, drink, socialize or just keep to themselves with their electronic devices there.”
That’s the bottom line from a recent USA Today interview reporter Nancy Trejos recently conducted with five top hotel executives.
The objective of the interview (and if you click on the link, you can see a video with hotel execs discussing the issues) was to ascertain what modern hotels need to have to attract consumers.
Posted in Technology, Wi-Fi
The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases.
That’s because a host of major mobile honchos will be packing brand new products to promote — from smartphones to tablets to the latest wearables.
Scheduled for March 2-5, MWC has become the priority event of the year for businesses around the globe. It’s the world’s largest exhibition for the mobile industry with attendees representing mobile operators, device manufacturers, technology providers, vendors, and content owners. More than 4,500 global CEOs will be among the 85,000 attendees.
Posted in Announcements, Mobile Devices, Mobile Marketing, News
There’s a revealing and thought-provoking interview professionals toiling in digital, native, data, and related fields should read. eMarketer recently talked with Omar Tawakol, former BlueKai CEO and now Oracle’s Data Cloud honcho (and the company’s Data as a Service for Business).
Highlights from the conversation include the fact that Tawakol believes cross-linking is critical. In fact, he says, it’s the biggest trend out there.
“Cross-linking everything across screens and devices is the biggest and most important trend this year. Marketers have these first-party data assets: data tied to email, data tied to a physical address, data tied to cookies—and they’re all massively disconnected,” explained Tawakol. “Linking allows you to target across devices and measure whether an ad on a mobile device or PC drove an in-store sale. These types of insights will be important for advertisers, particularly those in the automotive, retail, and travel industries, where a lot of transactions happen physically in the real world.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
Search engines are still where it’s at for many businesses — whether they’re promoting baby toys or political blogs. Yes, social media and mobile pushes are getting more attention, and they work.
Yet, nothing seems to work like SEO.
Want proof? It’s often in the raw numbers.
Posted in Announcements, Infographics, Marketing Strategy, Mobile SEO, News
The Convenience Network, owned and operated by The Convenience Network, Inc., one of the leading digital signage network providers to the convenience store industry in the U.S., has moved forward with their strategic partnership with Engage Mobile Media Solutions, the advertising sales arm of Graphic Media and iSIGN Media Solutions.
iSign is a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers, and advertising agencies throughout North America.
The partnership will allow TCN and Engage to market a “complete digital signage and mobile advertising solution in the convenience store channel,” utilizing iSIGN’s patented tech and hardware.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology