Author Archives | Barton

Is Facebook a Fiasco for Budding Entrepreneurs?

Is Facebook a Fiasco for Budding Entrepreneurs 300x201 Is Facebook a Fiasco for Budding Entrepreneurs?Are you — like most people — checking into Facebook multiple times a day? And is the time spent adding up to something more than idle scooting around reading your friends’ posts about holiday vacations or sitting rapt watching kitten videos?

Maybe, insists one author, your time is being squandered to no good end.

“With over 750 million active accounts, an astounding one in nine people in the world log on to Facebook, arguably the most addictive social media site,” says Anna James in a recent post at Fortune. “Studies reveal that Facebook makes us spend more, work less, and generally, discourages us. In this, has Facebook become a liability for budding entrepreneurs?”

Continue Reading

Posted in Mobile Social, Opinion0 Comments

Mobile Users Want Travel Trust, Ignore Spammy Ads and Irrelevant Pitches

Mobile Users Want Travel Trust Ignore Spammy Ads and Irrelevant Pitches 300x225 Mobile Users Want Travel Trust, Ignore Spammy Ads and Irrelevant PitchesNo one wants to fly on Spam Airlines. Or to have any doubts that their purchases are safe and secure.

As a result, it should come as no surprise that “resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads,” according to the researchers behind a new study.

The study in question, carried out by mobile research firm On Device for mobile marketing company MobPartner, is based on a survey of 1,000 mobile users in August.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Spam, News, Platforms2 Comments

RTB Trend Report Shows Hot Growth in European Programmatic Marketplace

RTB Trend Report Shows Hot Growth in European Programmatic Marketplace 300x149 RTB Trend Report Shows Hot Growth in European Programmatic MarketplaceThe burgeoning activity in programmatic trading was just confirmed in Adform’s RTB Trend Report for Q2 in Europe.

There’s sustained growth in spending across the continent, as well as an increase in ad spend in programmatic private marketplaces, mobile and tablet campaigns, and also rich media banners.

A formal announcement regarding the report was recently shared at Adform’s website.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms0 Comments

VinVelocity Driving More Traffic to Auto Dealer Websites

VinVelocity Driving More Traffic to Auto Dealer Websites VinVelocity Driving More Traffic to Auto Dealer WebsitesHow do car dealerships greenlight more visits to their websites?

Dominion Performance Network, a provider of digital marketing services to auto dealers, thinks it has some ideas. The company has launched an innovative product it says drives mobile and desktop shoppers directly to dealer websites.

“VinVelocity is a fully automated traffic-building solution that matches long-tail consumer search queries with actual vehicles at the dealership,” according to a statement provided to MMW. “VinVelocity is superior to traditional pay-per-click products because its targeted ads “deep-link” to specific inventory detail pages on the dealer websites.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News1 Comment

It’s Beginning to Look A Lot Like (Many UK Retailers Aren’t Ready for) Christmas

Its Beginning to Look A Lot Like Many UK Retailers Arent Ready for Christmas 300x199 Its Beginning to Look A Lot Like (Many UK Retailers Arent Ready for) ChristmasChristmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted calendars under the yuletide tree this year.

According to research from ecommerce analyst Ampersand, one in three online retailers are failing to provide basic online shopping services in time for the Christmas season.

“Ampersand’s research looked at four basic services that retailers should be implementing to increase sales from the 95 percent of UK adults who now shop online,” notes eConsultancy in a recent post. “These include offering a persistent cart (the ability to add items to your basket on one device and checkout on another), a transactional mobile site, express delivery (Sunday, same or next day), and free easy returns. One in three of the top 100 online retailers are not offering their customers at least one of these services that are essential to a good cross-channel customer experience.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms0 Comments

In a Multi-Screen World, the Moment Calls for the ‘Mobile Commercial’

In a Multi screen World the Moment Calls for the ‘Mobile Commercial’ 300x200 In a Multi Screen World, the Moment Calls for the ‘Mobile Commercial’Americans no longer live in an “either/or” society — today it’s “both/and.”

That’s why they don’t have to choose between their smartphones, their tablets, and the television. Often, they’re paying attention to all of them – all at once.

Moving forward, nothing is poised to chase the consequences of this reality faster than commercials.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones0 Comments

Is Programmatic Mobile Advertising More Fraud-Resistant?

Is Programmatic Mobile Advertising More Fraud Resistant 300x200 Is Programmatic Mobile Advertising More Fraud Resistant?What’s bugging digital advertisers?

According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud.

Among the concerns “for all players in the digital advertising ecosystem, and quite rightly, too, is fraud, in which non-human clicks and impressions drain advertising budgets rather than reaching the right audiences,” Malachard writes.

Continue Reading

Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Security, News, Platforms, Predictions1 Comment