Author Archives | Barton

Webinar Takes On Text Message Cross-Channel Marketing in Upcoming MMA Session

Webinar Takes On Text Message Cross-Channel Marketing in Upcoming MMA Session“Busting Through the Silos: Mobile Messaging’s Role in a Cross-channel World,” a Mobile Marketing Association (MMA) webinar, could help marketers understand the critical points of engagement and how to leverage text messaging marketing.

The webinar is scheduled for Tuesday, February 24 from 1 to 2 p.m. CST.

“The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies,” say the webinar’s organizers. “In today’s ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, SMS / Text, Technology0 Comments

PubMatic, Bidtellect in Business for Native Ads

pubmaticBidtellect and PubMatic have played “Let’s Make a Deal” — to what the companies hope will be mutual advantage.

Bidtellect is a leading native advertising tech and solutions company. PubMatic is a programmatic advertising platform company for leading publishers. Their strategic partnership plan is to integrate both of the firms’ technology and data.

“The partnership, the first of its kind for PubMatic, will integrate the company’s extensive premium inventory with Bidtellect’s open Native DSP, allowing Native media buyers programmatic access to PubMatic’s inventory, including both Open Market and Private Marketplace (PMP), through Bidtellect’s open Native DSP,” according to a news release shared with MMW this week.

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Posted in Marketing Strategy, Mobile Advertising, Technology0 Comments

Has the Time Come for Touting Apps on the Telly?

Touting Apps on the Telly Quaid Media Wants to Promote App Sales on TelevisionIs TV a good place to market apps?

Quaid Media thinks so. The firm, experienced in app advertising, just launched “Burst TV.” It’s an “all-in-one service that brings together the creative production of TV ads, media planning and buying, and proven tactics from the world of mobile user acquisition to create the first TV advertising package that’s specifically designed to drive up app installs.”

That “burst” in the gambit’s moniker is there for a reason.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Marketing, Technology1 Comment

PubMaticUK’s Swanson Believes Programmatic Will Soar Once Issues of Transparency and Mobile Are Resolved

PubMaticUK's Swanson Believes Programmatic Will Soar Once Issues of Transparency and Mobile Are ResolvedWhat’s the future of programmatic in the UK? According to Bill Swanson, manager for PubMatic there, thinks programmatic is bound to take off as soon as unresolved issues — transparency and the unique demands of mobile, for instance — are resolved.

Swanson recently spoke with eMarketer about the programmatic future.

To what does Swanson attribute the recent growth in programmatic in the UK?

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology0 Comments

Darn, I Forgot to Unfriend You on Facebook — But There’s Always Next Time

Darn, I Forgot to Unfriend You on Facebook -- But There's Always Next TimeI’m a bit too late — as always happens on Facebook. While you were there a seeming 20 hours per day inviting everyone to play Candy Crush, I was too busy doing important things to … well … UNFRIEND you.

In case you missed it, the world recently celebrated the fifth anniversary of “National Unfriend Day,” a comedic tradition launched by Jimmy Kimmel that still has some traction.

“(It’s a) trend that is now making people take long looks at their friend list and deleting those “extra” friends,” Micki Hogan of Digital Journal. “It reminds us all that cleaning your friend list is a good idea.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Mobile Measurement Firm AppsFlyer Raises $20 Million to Invest in New SaaS Platform, Bolster Neutrality Status

Mobile Measurement Firm AppsFlyer Raises $20 Million To Invest in New SaaS Platform, Bolster Neutrality StatusLeading mobile advertising measurement platform AppsFlyer is on the move again.

In a just released announcement, the company says it has raised $20 million in Series B funding (which makes $28 million to date) it will use to bolster its platform neutrality status, plus invest in a mobile advertising SaaS platform company execs believe necessary.

AppsFlyer is a leading mobile advertising measurement platform that enables app marketers, brands, and advertising agencies to optimize their marketing spend by measuring their campaigns across more than 800 integrated mobile ad networks, including on Facebook, Google, and Twitter.

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Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Technology0 Comments

Multi-Channel Mobile Messaging Webinar Set for February 19

Multi-Channel Mobile Messaging Webinar Set for February 19Any marketer using email, SMS, multi-channel, and other approaches to care for customers will want to take advantage of an upcoming webinar.

“From Email to SMS to Multi-Channel: Managing the Full Customer Experience via Mobile Messaging” is slated for Thursday, February 19 at 1 p.m. CT. The webinar is scheduled to last an hour and will conclude with a live Q&A session.

There should be wide interest.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments