Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?)
“It’s a question many have been trying to answer over the past several years, while the social media advertising industry continues to grow at an impressive clip,” said AOL in a blog about its recent study. “eMarketer estimates that spending on social media ads will hit $6.6 billion in the US this year, growing more than 46 percent from 2013.”
AOL acknowledged that there’s no dearth of consumer studies on the topic, not a few of which suggest that social advertising does not work. So the company conducted its own, dubbed “Myth-Busting Social Media Advertising.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
Analytics firm Millward Brown Digital has just released its “Getting Mobile Right” report, identifying some optimal mobile strategies for marketers.
“Marketers are expected to invest nearly $20 billion in mobile marketing in 2015, but many are still struggling with the optimal approach,” said Stephen DiMarco, President of Millward Brown Digital. “Like all new marketing opportunities, getting mobile right starts with understanding the consumer.”
Now that mobile screen time has lapped TV, it is clear that this 24/7 opening presents opportunities for marketers. The report highlights key mobile concepts and offers tips for maximizing the mobile advantage.
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Platforms, Smartphones, Technology
LiquidM, a white-labeled Mobile Advertising Management Platform (MAMP), has launched its new mobile retargeting capabilities to help mobile developers and advertisers re-engage their customers.
These new retargeting capabilities can help remind people who have already visited a digital property to reuse an app or revisit a website to complete their purchases.
Ad networks which are using LiquidM’s full stack mobile advertising management platform (MAMP) can offer these retargeting campaigns to their advertisers, which will aid e-commerce sites in bringing back old visitors and help app developers re-engage their users.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Technology
Talk about bait and switch.
An OpenTable app that should have been about “dinner and a movie” turned into a huge fiasco when consumers were redirected by the app to game links.
Not dinner and a movie. More like: forget dinner, let’s play games. And it did not go over well.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Technology
She’s no “lazy Susan.” It’s just been announced that AOL has appointed company exec Susan Lyne to be at the helm of The BBG Fund, a new AOL venture fund focused on early stage investments in women-led consumer internet start-ups.
“The fund will make seed and Series A investments, with a focus on multiplatform media, services, and commerce,” noted the release posted by AOL’s corporate headquarters. “AOL has a long and successful history of investing in women’s content: MAKERS, Thrive, Global Motherhood and the Cambio/Girls Who Code program all launched within AOL, which is consistently the leader in Comscore’s Lifestyle category. With this new initiative, AOL is investing in women as builders, part of a broader initiative to bring more women and girls into tech.”
Posted in Announcements, News, Technology
Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash True Cross-Channel Advertising.”
The study, commissioned by the firms and conducted by Forrester Consulting, confirmed a common perception in the mobile ad industry: marketers “lack the confidence required in their cross-channel advertising programs to understand the program’s value and justify higher investment.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Technology
From SMS alerts about when an owner’s gun is being handled, to mobile apps that remotely prevent a gun from being fired, the future of gun safety, some say, is inextricably linked to mobile.
Jason Deffs, a mobile application developer and ex-security officer, certainly thinks so.
“This isn’t a debate about gun control,” Deffs says. “It’s about gun safety – something people on both sides of the gun debate can still appreciate. So in the future, if there’s a way for mobile technology to help make some gun owners more responsible, it may be worth exploring.”
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Technology