Author Archives | Barton

What Would You Give? CBS Launches Toyota-Sponsored Charity App

What Would You Give CBS Launches Toyota-Sponsored Charity AppWould you like a brand better if it promoted a charity? What would you give?

The market is about ready to find out.

“CBS is pitching marketers on an app that puts a new twist on an old concept: brands ingratiating themselves with viewers through the magic of charity,” according to the Wall Street Journal (WSJ). “The network will announce the launch of “Viewers to Volunteers,” or V2V, a Toyota-sponsored hub for feel-good short videos. When viewers watch clips on V2V, they accumulate credits that can then be converted into donations for a good cause of their choosing, from the Special Olympics to the Meals on Wheels Association of America.”

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Social Media Marketing Slows Down in India

Social Media Marketing Slows Down in IndiaWhat’s the state of social media marketing in India?

Things have been better, though not by that much.

Research just released by Pitch Madison shows the internet will account for less than 13 percent of the average paid media ad budget in India this year, up from 10.7 percent in 2014.

The figures take in only search and display advertising, and do not include non-advertising marketing activities.

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Online Video Viewing: I Scream, You Scream, We All Scream for the Small Screen

Online Video Viewing I Scream, You Scream, We All Scream for the Small ScreenThose numbers for online video watching just keep climbing.

Yep — it’s a veritable chorus of “I scream, you scream, we all scream for the small screen.”

It was bound to happen, as smartphone sales keep rising. Once a person owns a smartphone, they rarely leave it to saunter back to the desktop. Why bother?

Now a new infographic created by comScore notes that more than 40 percent of all online TV viewing is done on mobile devices (it’s 31 percent on smartphones and 12 percent on tablets).

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Need More Fyber in Your Ad Diet? Company Expands Platform with RTB

Need More Fyber in Your Ad Diet Company Expands Platform with RTBWho doesn’t need more Fyber in his diet?

That’s the thinking of Fyber, a leading mobile advertising technology company. The company just announced open beta of its Real Time Bidding (RTB) platform.

“Through RTB –a programmatic technology–Demand Side Platforms (DSPs) and their advertisers can bid on inventory in real time and apply fine-tuned targeting on the inventory most relevant to them, which yields better ROI and higher eCPMs,” said Fyber in a recent press release. “With this introduction, Fyber brings together a mediation layer across interstitials and rewarded video with an RTB exchange.”

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Optimization Beacon Promises to Be ‘The Future of Mobile Advertising Intelligence’

3015692-poster-p-in-apps-for-mobile-advertising-brands-pay-you-to-listenA new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week.

Kochava, a mobile attribution analytics and optimization company, used the MWC as the venue to announce its launch of the “Kochava Optimization Beacon,” said to be the first off-the-shelf predictive machine learning tool available directly to advertisers.

According to the company’s formal announcement, “The Kochava Optimization Beacon will be used by advertisers to automate the efficiency of their mobile ad campaigns.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology1 Comment

Could AdVoice Help Mobile Operators Get In On the Monetization Action?

Could AdVoice Help Mobile Operators Get In On the Monetization ActionWhile mobile operators have merely been the man in the middle, now a new strategy could help them garner revenue as advertising partners, not just carriers.

The latest option? AdVoice, which offers telcos a way to monetize advertising inventory. Basically, AdVoice connects advertisers to captive audiences that hear ads while they wait for call connections to go through.

AdVoice is a product of ChannelVAS, a leading global mobile value added services company.

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Google Gets More Mobile Friendly: New Changes for Mobile Search Results Algorithms Announced

Google Gets More Mobile Friendly New Changes for Mobile Search Results Algorithms AnnouncedDo users on mobile want mobile-friendly results when they do searches on their phones?

It makes sense. Especially to Google.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” said Google in a recent blog post. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

In other words, Google wants to make sure people can see what they’ve searched for on the devices they’re using to obtain information.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments