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The Future of Coupons Could Be Bright with Vibes Smartphone Ads

The Future of Coupons Could Be Bright with Vibes Smartphone AdsEverything is going mobile these days.

Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print another coupon.”

Forget the clipping, forget the printing.

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Posted in Mobile Advertising, Mobile Apps, Mobile Marketing, Technology1 Comment

Self Magazine Revamps Website, Putting Emphasis on Vitality of Videos and Visuals

Self Magazine Revamps Website, Putting Emphasis on Vitality of Videos and VisualsThe Condé Nast fitness magazine Self has just announced the revamp of its website. According to people in the know, it’s a website that will focus on what’s currently in vogue: videos and visuals.

“Under the artistic direction of Anna Wintour, a number of Condé Nast titles have gotten serious renovations — and fitness magazine Self, which brought on Joyce Chang from Cosmo in April to give it a clean, fashion-forward makeover, may have had the most successful one,” noted Fashionista. “Now the website, which launched a redesign (recently), reflects the glossy’s refreshed aesthetic, but with its own focus on video.”

Visitors to the site see this daily prompt: “What do you want to get out of today?”

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms0 Comments

Slow, but Steady: $70 Billion in Offline Sales In India Could Be Web-Influenced Soon

Slow, but Steady 70 Billion in Offline Sales In India Could Be Web-Influenced SoonIndia may be slower to accrue digital sales, but don’t discount the impact of the Web on offline sales.

Yes, online sales made up less than 1 percent of total retail sales in India in 2014, but the “emergence of smartphones and the mobile Internet is playing a much bigger role in influencing the purchase decisions of online users.”

“Customers are using (online sites) to research products, even when they are shopping in physical stores; to compare prices with online retailers; to check specifications; and to read user reviews. This user behavior is making the Web a more powerful medium — one that retailers can no longer ignore,” according to recent Forrester research. “It is most influential in categories like computer hardware and software, media, footwear, apparel, and consumer electronics, as these contain a greater number of online-savvy retailers.”

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Come-Ons from Kate Upton Make Mobile Video Game Sales Go Up: Is TV More Competitive than Once Thought?

Come-Ons from Kate Upton Make Mobile Video Game Sales Go Up Is TV More Competitive than Once ThoughtIt’s not news that curvaceous cuties have been enlisted for decades to sell everything from spark plugs to shaving cream. What IS news is that the same strategy is being used to sell a mobile video game — and on TV no less.

The details are in an enlightening piece by Paresh Dave in the LA Times.

“For millions of TV viewers, the sight of model Kate Upton and her lush curves remains inescapable,” Paresh writes. “More than 9,000 times since November, commercials featuring the swimsuit model have aired nationally on male-oriented programs: March Madness, NFL football, “South Park,” and the like.

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Posted in Announcements, Marketing Strategy, News, Platforms1 Comment

Tribune Publishing Rebuilds Digital Marketing Crew, Aims to Rev Up Revenue

Tribune Publishing Rebuilds Digital Marketing Crew, Aims to Rev Up Revenue Tribune Publishing Rebuilds Digital Marketing Crew, Aims to Rev Up RevenueAn interesting piece was recently published in the Chicago Tribune.

It focuses on publisher Tribune’s efforts to rebuild what it sees as a lackluster digital operation and to ramp up revenue.

“When industry veteran Dan Hickey joined Tribune Publishing in January to head up digital marketing services, he saw great promise in the nascent division’s work, which last year included creating an online video series for Jewel-Osco and a multimedia website for Hangar 1 vodka,” writes reporter Robert Channick in the Tribune story. “That didn’t stop him from purging the entire sales staff, reassigning some and cutting loose dozens of others in a sweeping reorganization. Such is the urgency of his mission: Turn the legacy newspaper company’s online marketing expertise into a major profit center.”

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Optimizing for Mobile Ads: mNectar and Branch Metrics Now Partners on Playable Ads

Optimizing for Mobile Ads: mNectar and Branch Metrics Now Partners on Playable AdsJust making the news is the announcement that mNectar, one of the leaders in playable mobile ad technology, and Branch Metrics, a pioneer in contextual mobile deep linking, will now be partners.

What the companies aim to accomplish is enhancing the user experience for mobile apps and games.

“Addressing the issue of mobile app discoverability, mNectar’s Playable ads allow users to try an app before they download it,” according to a statement provided to MMW. “By combining mNectar’s Playable mobile ads, and Branch Metrics’ deep linking, users will be able to seamlessly continue where they left off after app install. Once the action of playing the interactive ad occurs, a link is created in the app when the user stops playing. Using that link, the experience is then continued in a sequential manner when the user installs and opens the app.”

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Posted in Marketing Strategy, Mobile Advertising, Platforms, Technology0 Comments

Did Facebook Go Too Far with Faces? Illinois Lawsuit Claims Violation

facebookIrritated by Facebook’s attempts to force you into tagging friends with names they already have figured out?

You’re not the only one.

Now a lawsuit claims Facebook “violated its users’ privacy to acquire the largest privately held stash of biometric face-recognition data in the world.”

Carlo Licata’s class action suit charges that Facebook began violating the Illinois Biometric Information Privacy act of 2008 in 2010, in a “purported attempt to make the process of tagging friends easier.”

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Posted in Announcements, Mobile Devices, News, Platforms0 Comments