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Apple Pay Plus Retargeting is Powerful One-Two Punch

Apple Pay Plus Retargeting is Powerful One Two Punch 300x180 Apple Pay Plus Retargeting is Powerful One Two PunchApple Pay, the new mobile payments system, is here.

Now available to consumers, the system is being praised by direct response and retail brands. Apple Pay allows users to store their credit card information on their iPhones and pay from their devices.

But there’s more on the horizon.

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Posted in Announcements, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones0 Comments

South Bend Tribune Goes Digital, But Then Again — It Has Notre Dame

 South Bend Tribune Goes Digital, But Then Again    It Has Notre DameYou have to admit it. In some places, it’s easier to go digital, or offer premium content, than in others.

No small town in Iowa is going to have the easiest time of it. But take a city like Sound Bend, Indiana — where the gold dome of Notre Dame shines like a beacon in the sky — and you have another situation entirely.

Recently, Kim Wilson, the publisher of the Schurz-owned South Bend Tribune, decided to flip the digital switch on its decades-old Notre Dame Insider sports vertical this year, adding continuous news updates and video to what had been a static, if profitable, venture.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Technology0 Comments

Fetch Exec Musings: The Era of Android in Mobile Advertising Draws Near

Fetch Exec Musings The Era of Android in Mobile Advertising Draws Near 300x168 Fetch Exec Musings: The Era of Android in Mobile Advertising Draws NearReady for a bold proclamation?

“Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”

So says Julian Smith, head of strategy and innovations at Fetch.

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Posted in Android, Marketing Strategy, Mobile Advertising, Mobile Analytics, Platforms0 Comments

Yahoo Looking for Brand Buddies for Its Launch of Tumblr-Based Content Marketing

Yahoo Looking for Brand Buddies for Its Launch of Tumblr Based Content Marketing 300x166 Yahoo Looking for Brand Buddies for Its Launch of Tumblr Based Content MarketingYahoo is on the hunt. The company is seeking brand launch partners for its latest slate of content marketing services for Tumblr. It’s all part of Yahoo’s plan to monetize that social network.

“The move will see the Yahoo and Tumblr teams work closely with advertisers to help plan and execute branded content experiences across the platforms, while also measuring campaign ROI,” according to Jessica Davies at The Drum.

This announcement trumpets the second major push from Yahoo to monetize Tumblr following its $1.1bn in acquisitions last year.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology0 Comments

Marin Software Report Insight: Mobile Ads Moving from Merely Influencing to Converting

Marin Software Report Insight Mobile Ads Moving from Merely Influencing to Converting 300x191 Marin Software Report Insight: Mobile Ads Moving from Merely Influencing to ConvertingEngagement is great, but nothing warms the cockles of marketer hearts more than conversions. A new Marin Software report shows that is now happening.

In fact, smartphones and tablets now account for 30 percent of conversions on Google and 35 percent of them on Facebook.

As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey. A new report by Marin Software, a provider of a leading cross-channel performance advertising cloud, reveals smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

Digital Newspaper Audience Has Moved to Mobile

Digital Newspaper Audience Has Moved to Mobile Digital Newspaper Audience Has Moved to MobileLooking for breaking news?

You’re most likely to be doing it mobile.

That’s in line with a recent study by the Newspaper Association of America (NAA). Conducted by comScore, the study showed that 80 percent of U.S. adult internet users accessed digital news content.

When it comes to unique visitors, the digital newspaper audience came in at 164 million this past August—an 18 percent YOY increase.

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Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right

ANA Survey At Least Half Of Marketers Dont Have the Data to Do the Job Right 300x211 ANA Survey: At Least Half Of Marketers Dont Have the Data to Do the Job RightThere are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.

According to an ANA survey conducted with McKinsey & Company that was just released, advertisers still have a mountain to climb.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Data, Mobile Marketing, News, Platforms, Technology0 Comments