No one wants to fly on Spam Airlines. Or to have any doubts that their purchases are safe and secure.
As a result, it should come as no surprise that “resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads,” according to the researchers behind a new study.
The study in question, carried out by mobile research firm On Device for mobile marketing company MobPartner, is based on a survey of 1,000 mobile users in August.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Spam, News, Platforms
The burgeoning activity in programmatic trading was just confirmed in Adform’s RTB Trend Report for Q2 in Europe.
There’s sustained growth in spending across the continent, as well as an increase in ad spend in programmatic private marketplaces, mobile and tablet campaigns, and also rich media banners.
A formal announcement regarding the report was recently shared at Adform’s website.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms
How do car dealerships greenlight more visits to their websites?
Dominion Performance Network, a provider of digital marketing services to auto dealers, thinks it has some ideas. The company has launched an innovative product it says drives mobile and desktop shoppers directly to dealer websites.
“VinVelocity is a fully automated traffic-building solution that matches long-tail consumer search queries with actual vehicles at the dealership,” according to a statement provided to MMW. “VinVelocity is superior to traditional pay-per-click products because its targeted ads “deep-link” to specific inventory detail pages on the dealer websites.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News
Christmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted calendars under the yuletide tree this year.
According to research from ecommerce analyst Ampersand, one in three online retailers are failing to provide basic online shopping services in time for the Christmas season.
“Ampersand’s research looked at four basic services that retailers should be implementing to increase sales from the 95 percent of UK adults who now shop online,” notes eConsultancy in a recent post. “These include offering a persistent cart (the ability to add items to your basket on one device and checkout on another), a transactional mobile site, express delivery (Sunday, same or next day), and free easy returns. One in three of the top 100 online retailers are not offering their customers at least one of these services that are essential to a good cross-channel customer experience.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms
Americans no longer live in an “either/or” society — today it’s “both/and.”
That’s why they don’t have to choose between their smartphones, their tablets, and the television. Often, they’re paying attention to all of them – all at once.
Moving forward, nothing is poised to chase the consequences of this reality faster than commercials.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
What’s bugging digital advertisers?
According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud.
Among the concerns “for all players in the digital advertising ecosystem, and quite rightly, too, is fraud, in which non-human clicks and impressions drain advertising budgets rather than reaching the right audiences,” Malachard writes.
Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Security, News, Platforms, Predictions
Consumers may have specific items on their 2014 holiday gift-giving lists, but few things spur action more than promotions, discounts, and deals.
Holiday shoppers — according to recent BIA/Kelsey research — are going to be experiencing an onslaught of digital promotions and discount offers, not only from major brands and stores, but from their local, small business merchants, too.
The information comes from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small and medium-sized businesses (SMBs) that spend more than $25,000 annually on advertising and promotion.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms