Author Archives | Barton

Yahoo Looking for Brand Buddies for Its Launch of Tumblr-Based Content Marketing

Yahoo Looking for Brand Buddies for Its Launch of Tumblr Based Content Marketing 300x166 Yahoo Looking for Brand Buddies for Its Launch of Tumblr Based Content MarketingYahoo is on the hunt. The company is seeking brand launch partners for its latest slate of content marketing services for Tumblr. It’s all part of Yahoo’s plan to monetize that social network.

“The move will see the Yahoo and Tumblr teams work closely with advertisers to help plan and execute branded content experiences across the platforms, while also measuring campaign ROI,” according to Jessica Davies at The Drum.

This announcement trumpets the second major push from Yahoo to monetize Tumblr following its $1.1bn in acquisitions last year.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology0 Comments

Marin Software Report Insight: Mobile Ads Moving from Merely Influencing to Converting

Marin Software Report Insight Mobile Ads Moving from Merely Influencing to Converting 300x191 Marin Software Report Insight: Mobile Ads Moving from Merely Influencing to ConvertingEngagement is great, but nothing warms the cockles of marketer hearts more than conversions. A new Marin Software report shows that is now happening.

In fact, smartphones and tablets now account for 30 percent of conversions on Google and 35 percent of them on Facebook.

As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey. A new report by Marin Software, a provider of a leading cross-channel performance advertising cloud, reveals smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

Digital Newspaper Audience Has Moved to Mobile

Digital Newspaper Audience Has Moved to Mobile Digital Newspaper Audience Has Moved to MobileLooking for breaking news?

You’re most likely to be doing it mobile.

That’s in line with a recent study by the Newspaper Association of America (NAA). Conducted by comScore, the study showed that 80 percent of U.S. adult internet users accessed digital news content.

When it comes to unique visitors, the digital newspaper audience came in at 164 million this past August—an 18 percent YOY increase.

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Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right

ANA Survey At Least Half Of Marketers Dont Have the Data to Do the Job Right 300x211 ANA Survey: At Least Half Of Marketers Dont Have the Data to Do the Job RightThere are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.

According to an ANA survey conducted with McKinsey & Company that was just released, advertisers still have a mountain to climb.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Data, Mobile Marketing, News, Platforms, Technology0 Comments

Email Marketing: Consumers Love to Hate It, But It’s Getting Better

Email Marketing Consumers Love to Hate It But Its Getting Better 300x199 Email Marketing: Consumers Love to Hate It, But Its Getting BetterRecent research shows e-mail marketers are getting better at what they do, but most people still have a love/hate relationship with e-mail.

There is something people value about it. We know because recent studies by Forrester Research indicate that e-mail marketing continues to regularly rank as one of the most effective digital marketing tactics.

On the other hand, 42 percent of U.S. online adults say they delete most of their e-mail advertising without reading it.

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Sowing Wild Oats: Quaker Joins Other Marketers in Use of Augmented Reality For Cross-Channel Engagement

Sowing Wild Oats Quaker Joins Other Marketers in Use of Augmented Reality For Cross Channel Engagement 300x231 Sowing Wild Oats: Quaker Joins Other Marketers in Use of Augmented Reality For Cross Channel EngagementEat your oatmeal. It’s good for you. Not to mention that now you can join the high tech world of augmented reality and take a wild selfie to grab extra goodies.

Following the lead of other major marketers, the Quaker Oats Company is now using the Blippar augmented reality app capabilities to drive online engagement among younger consumers.

Now customers can scan the Quaker man on company packaging with their smartphones and snap a “milk mustache selfie” to unlock Quaker recipes. It’s part of the strategy of consumer packaged goods companies that are tapping technological tools to drive brand awareness and attract millennials whose phones are an integral way they interact with the world.

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Posted in Announcements, Augmented Reality, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Technology0 Comments

Infographic: How to Avoid a Selfie Marketing Disaster

How to Avoid a Selfie Marketing Disaster 300x200 Infographic: How to Avoid a Selfie Marketing DisasterIt’s the era of the selfie. Unfortunately.

Yes, we’ve all seen the bad selfies people take in their bathrooms, the glare of the flash bouncing off the mirror so blindingly it makes us wonder if a comet just zoomed through the room. The selfie your friend posts from a local pub, two hours after she said she was too sick to go out. The selfies people take on an airplane when the oxygen masks have just been released — like, really? That’s what you’re interested in doing at this moment?

Are selfies technology’s way of teaching us that pictures of ourselves were meant to be taken by others, not our vain, goofy, clueless selves?

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Posted in Announcements, Infographics, Marketing Strategy, News, Platforms0 Comments