Perhaps it says as much about the general state of the economy as advertising, but when it comes to click rates for polite banner ads served up Sizmek, the luxury ads are the winners.
“The average clickthrough rate (CTR) for any polite banner ad served on the Sizmek MDX platform in H1 2014 was just 0.13 percent,” according to eMarketer. “But for luxury ads of the same format, CTRs rose to 0.37 percent — and interaction rates on the same types of ads rose from 1.32 percent for the average advertisers to 2.55 percent for luxury brands.”
Those luxury brands additionally boasted a higher-than-average dwell rate. Dwell rate is a measure of interaction with digital advertisements originally developed by Sizmek (when the company was known as DG MediaMind).
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology
Now loyal Redbox fans can earn free movie nights.
Redbox, which specializes in renting DVDs, Blu-ray Discs, and video games via automated retail kiosks, is launching Redbox Play Pass, a point-based loyalty program that gives Redbox customers a new way to earn free movie nights.
Redbox customers who are signed up for Redbox emails will be seeing particulars of the program in their inboxes soon.
Redbox now operates about 42,000 kiosks at more than 34,000 locations.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
Spindle, Inc., a provider of mobile commerce solutions, announced it is now welcoming retailers into its new “Yowza!! Beacon” marketing program.
Merchants that enroll in Spindle’s “Yowza!! Offers” mobile marketing service can also take advantage of innovative beaconing technology for a flat monthly fee of $10 per retail location, regardless of the number of beacons deployed in each site.
The company believes this competitive pricing model positions Yowza!! Beacon as “a cost effective proximity marketing platform for enrolled merchants.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, Technology
The ballyhoo about Yahoo may be warranted.
In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to pay off.
“It’s still way too early to say, but in today’s third-quarter earnings report came a glimmer of hope,” noted recent earnings coverage at Forbes. “After many quarters of falling revenues, the long-struggling Internet company finally reported sales growth and a higher-than expected profit thanks partly to surging sales of mobile ads.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Seventeen years have passed since Google.com was registered as a domain name (September 15, 1997, to be exact).
The name was based on the world “googol,” the math term for a number with 100 zeros — meant to represent the founders’ mission to organize the data from the Web.
Like a stable of other startups, its first office was a garage in Menlo Park, California. By 1999, it had raised $25 million in equity funding. It then became the prince of Palo Alto, where — in part because of Google, in part because it became Silicon Valley’s ground zero — even a garage now costs at least a million or two. Today, Google has its own campus in Mountain View, California.
Posted in Announcements, Infographics, News, Platforms, Technology
Apple Pay, the new mobile payments system, is here.
Now available to consumers, the system is being praised by direct response and retail brands. Apple Pay allows users to store their credit card information on their iPhones and pay from their devices.
But there’s more on the horizon.
Posted in Announcements, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones
You have to admit it. In some places, it’s easier to go digital, or offer premium content, than in others.
No small town in Iowa is going to have the easiest time of it. But take a city like Sound Bend, Indiana — where the gold dome of Notre Dame shines like a beacon in the sky — and you have another situation entirely.
Recently, Kim Wilson, the publisher of the Schurz-owned South Bend Tribune, decided to flip the digital switch on its decades-old Notre Dame Insider sports vertical this year, adding continuous news updates and video to what had been a static, if profitable, venture.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Technology