Issuing its third report in so many days, International Data Corporation announced today that it expects ICT spending growth in the Asia/Pacific (excluding Japan) region to be 6.6% this year.
In 2014, even greater accelerated growth of 8.7% is projected.
Not withstanding the fact that the growth outlook for overall ICT spending of the region in 2013 is slightly lower than what IDC anticipated in last year’s Predictions, “IDC expects the region to rebound in 2014, driven by large markets like China and emerging markets like India and Indonesia.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology, Topics
New data from ad buying platform and mobile DSP Adfonic shows that Apple’s iOS accounted for 63% of all global impressions during Q3 of 2013.
Overall, that’s a 3% jump over the previous quarter.
Additionally, worldwide ad impressions recorded from devices running iOS impressively doubled those from Android. This comes as further affirmation that there’s much higher web engagement from iPhone, iPad and iPod Touch users.
Posted in Android, Announcements, BlackBerry, iOS, Mobile Devices, News, Platforms, Resources, Technology, Topics
At the beginning of December, the Federal Trade Commission plans to hold a native advertising workshop to discuss the format and what regulations and restrictions might need to be in place. Some feel that the format is too far outside of anything the FTC can regulate and that the workshop will end up being fruitless and maybe more destructive than helpful.
After all, native advertising has been stirring up controversy for a full year now because of how it blurs the lines between advertising content and editorial content.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Technology
On Tuesday, North 6th Agency – a communications agency – shared with MMW the results from its Mobile Industry category in the company’s first annual ’6 on 6′ program.
As part of the ’6 on 6′ program, N6A assembled a panel of business executives, media influencers, well-respected analysts and pundits with expertise across the mobile industry. N6A then solicited feedback and insights from the panel and asked them to rank the top six most influential stories of the year within the category.
So what do the final results tell us? Here are the category’s most influential headlines of the year:
- Continue Reading
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
What will be the key enterprise technology trends for 2014? That’s the question Verizon is taking up this week and answering with five clearly identified trends to speak of.
Enterprise users will gain unprecedented control over their technology environment in 2014, the nation’s largest wireless operator asserts. The new year, for example, will see a sharp focus on how enterprises and governments use technology to enhance the customer’s experience and enable innovation.
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Resources, Smartphones, Tablet Devices, Technology, Topics
Despite the fact that Apple’s current flagship iPhone, the iPhone 5S, was just released six weeks ago, the Cupertino, California-based tech giant isn’t letting any grass growth beneath its smartphone empire.
According to published reports out of the Far East, Apple has already begun field testing the next-generation iPhone 6.
Chinese blog C Technology reports that Apple’s iPhone 6 will deliver a larger 4.9-inch display.
Posted in Announcements, iPhone, Mobile Devices, News, Platforms, Predictions, Resources, Rumors, Smartphones, Technology, Topics
comScore recently published its estimates of Q3 2013 U.S. desktop-based retail eCommerce sales.
The bottom line? Mobile hasn’t killed desktop eCommerce… yet.
Q3 2013 sales grew 13 percent year-over-year to $47.5 billion, marking the sixteenth consecutive quarter of positive year-over-year growth and twelfth consecutive quarter of double-digit growth.
Posted in Announcements, Mobile Devices, Mobile Shopping, News, Platforms, Predictions, Smartphones, Technology