In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.
Recent research shows e-mail marketers are getting better at what they do, but most people still have a love/hate relationship with e-mail.
Posted in Announcements, Mobile Marketing, News, Platforms, Technology
For companies striving to advance their marketing in the digital age, identifying the ever-changing role that mobile plays in conversions is essential.
In an effort to help retailers gauge the importance of mobile in their world, NinthDecimal recently released their Q2 “Audience Insights” report.
The report had many valuable takeaways, such as the fact that mobile now plays a critically important part in how consumers research products—both before heading out to shop and while in-store.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology
In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.
Facebook’s potential to surpass Google in Mobile Advertising was not only discussed it was all but directly predicted.
Currently, Opera Mediaworks owns 17% of global mobile display advertising and is on track to double their revenues when all is said and done for 2014. The point? This company understands mobile advertising.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Predictions
On Monday afternoon, Apple reported record September earnings for its Q4 of 2014.
Largely obliterating analyst projections, Apple was firing on all cylinders last quarter — except when it came to its iPad.
Nonetheless, despite selling nearly one million fewer iPads in the same quarter one year ago (12.3 million sold in Q4 of 2014 vs. 13.1 million sold in Q4 of 2013), Apple is optimistic that its recently refreshed iPads will help accelerate its tablet sales in the months ahead.
Posted in Announcements, iPhone, Mobile Devices, News, Platforms, Smartphones
A new infographic from the team at Spotzot was shared this week with MMW.
The visual in question addresses what it will take to bridge the gap between ecommerce/mcommerce and in-store shopping.
This holiday shopping season, the data shows, represents a major opportunity for online shopping. So if smartphones aren’t yet your marketing BFFs, the visual shared below might help change your mind and that reality.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
The moment of truth in mobile payments is here for Apple.
On Monday, Apple’s effort to transform mobile payments took shape as the company officially rolled out the availability of Apple Pay.
As a result, customers can begin making payments with the touch of a finger.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Resources
Google recently launched a new line of Android One mobile devices in India, allowing access to more affordable smartphones and mobile devices. The goal of this launch is to continue to drive traffic to some of Google’s most sought-after services, including Maps, Google Now, and now their mobile advertising options.
Since Google is largely blocked out of China, they had to get creative when it comes to growing their consumer base throughout other areas of Asia. This is why they have decided to launch their Android One line, providing consumers access to $100 mobile devices. While the initial launch is in India, The Times Of India reports that Google will soon expand to Indonesia, Philippines, Pakistan, Bangladesh, Nepal and Sri Lanka.
Posted in Android, Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones