It’s unlikely that Henry Ford, the iconic American industrialist and founder of the Ford Motor Company, could have envisioned a time when his visionary vehicles would be promoted on small mobile devices, throughout robust social networks, and across a vast digital marketing landscape.
But Henry Ford and his team have always been innovative marketers, even in what now harkens back to relatively ancient times in the world of advertising.
Fifty years ago, Ford famously sliced and diced a new Mustang convertible and sent it in pieces up an elevator to the top of the Empire State Building before it was reassembled and displayed for the world to see.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Topics
Pioneer Corporation has just announced one of the first aftermarket in-dash car multimedia systems that will provide access to Apple CarPlay.
Details shared with MMW note that this development allows consumers the ability to upgrade the vehicle they already own to the smarter, safer and more fun way to use iPhone in the car.
CarPlay compatibility will be available in early summer 2014 via a firmware update to the five 2014 NEX in-dash multimedia receivers.
Posted in Announcements, iOS, News, Platforms, Resources, Smartphones, Technology
According to a new report from our sister site mGamingWatch, tech company CG Technology and Logrand Group, a Mexico-based entertainment and gaming operator, have signed an agreement for CG Technology to license its sports book system.
The system in question includes mobile sports wagering, back end account management, and wallet functions at eight Logrand Group casinos in Mexico.
Under the terms of this agreement, Logrand Group will be able to utilize CG Technology’s software in additional locations as their business expands.
Posted in Legal, Mobile Apps, Mobile Devices, News, Platforms, Technology
While the U.S. and Great Britain have consistently led the way for mobile marketing’s growth, Spain has made huge leaps in the mobile marketing world in recent years.
With more consumers than ever using mobile devices in the European nation, Spanish marketers are focusing their efforts on the mobile platform and learning how to engage users on the small screen.
The Mobile Marketing Association in Spain recently studied mobile marketing trends over the last year and discovered that mobile ad spending topped 110 million Euros last year alone, which is almost 20% higher than the previous year.
Posted in Announcements, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms
According to new projections from Juniper Research, the installed base of connected appliances in “Smart Homes” will surpass the 10 million mark by 2017.
That’s an impressive jump from 4 million at the end of 2013.
Juniper’s new report – Smart Home Ecosystems & the Internet of Things – found that consumer awareness of connected appliances, such as smart fridges and washing machines was gradually increasing, but that such devices are not widely considered to represent attractive purchases.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Tablet Devices, Technology
On Monday, the controversy swirling around Facebook intensified with regard to its proposed $16 billion acquisition of mobile message giant WhatsApp.
Over the weekend, the director of the Federal Trade Commission’s Bureau of Consumer Protection issued a message to Facebook. It came as a stark reminder of the social media behemoth’s obligations to protect the privacy of its users.
“In a letter to the two companies,” NativeMobile reported yesterday, “Bureau Director Jessica Rich noted that WhatsApp has made clear privacy promises to consumers, and that both companies have told consumers that after any acquisition, WhatsApp will continue its current privacy practices.”
Posted in Announcements, Legal, Mobile Devices, News, Platforms, Technology
On Monday, a representative from Strategy Analytics briefed MMW on its latest report, which calls for the global tablet applications processor market to register impressive growth of 14.6 percent CAGR in revenues from 2013 to 2018 to reach $7.2 billion in 2018.
Strategy Analytics reports that the tablet applications processor market will register a forecast double-digit revenue growth rate over the next five years.
In addition, penetration in tablets of applications processors with an integrated baseband will increase to 17 percent in 2018 from just 2 percent in 2012, thanks to low-cost quad-core 3G / 4G chips from Qualcomm, MediaTek, Spreadtrum and others.
Posted in Announcements, Mobile Apps, News, Platforms, Resources, Smartphones, Tablet Devices, Technology