Long harangued as the stale innovator of the mobile advertising world, iAd may finally be catching up to the top ad networks and other mobile advertising platforms of 2014.
AdAge reports that Apple is gearing up to launch video iAds later this year. They will “automatically play full-screen within iPhone and iPad apps.”
The people described these new video ads as “interstitials,” suggesting that they’ll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game’s level or finishing an article.
Posted in Announcements, iOS, iPhone, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Rumors, Technology
You want to know the most beautiful thing about social media marketing? It has the potential to make even the most boring, non-sexy brands a hot commodity in digital marketing.
Of course, social networks don’t do all the heavy lifting. But with with some creative thinking and planning, social media can be effectively harnessed to bounce the boring right off of your brand.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, News, Platforms, Technology
One of Apple’s most established and well-respected longtime executives has announced plans to retire from the Cupertino, California-based tech giant later this year.
On Tuesday, Apple CFO Peter Oppenheimer announced plans to leave the Mac maker in September.
Oppenheimer, an eighteen year veteran at Apple, has been called one of the most effective CFOs in the tech sector and continues to draw praise for his sound financial leadership during Apple’s rise to preeminence.
Posted in Announcements, News
On Tuesday, MMW was briefed on a new partnership between Spireon and Sprint.
The formation of their relationship is based on a mutual goal to provide Spireon’s FleetLocate-branded mobile resource management solutions to fleet operators utilizing the Sprint network.
“FleetLocate solutions enable companies to maximize productivity, improve operational efficiencies and improve the bottom line through more effective management of assets, trailers and service fleets,” Spireon said in a provided statement.
Posted in Marketing Strategy, Mobile Partners, Technology, Wi-Fi, Wireless Carriers
Arguably the world’s most popular mobile operating system is about to be mobile in an entirely new way.
Apple announced Monday that some of the world’s top automobile manufacturers are rolling out CarPlay.
What is CarPlay, you ask? According to Apple, it’s the “smarter, safer and more fun way to use iPhone in the car.”
Posted in Announcements, iOS, iPhone, Mobile Devices, News
Mobile may be Apple’s bread and butter in many ways today, but it doesn’t represent the aspect of its business that is actually growing the fastest on the hardware front.
Surprisingly – okay, shockingly – Apple’s fastest growing product isn’t an iDevice or even a Mac. According to market analyst and Apple watcher Horace Dediu of Asymco, the Apple TV was Apple’s fastest growing hardware product of 2013.
The analyst projects that the Apple TV brought in close to or just over $1 billion in revenue last year.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
OpenX Technologies recently unveiled Native O|X. Last week at Mobile World Congress, the digital advertising powerhouse officially introduced what it’s calling “the first global, Real-Time Bidding (RTB) exchange specifically for mobile-first native ads.”
According to details provided at the time of the announcement, the exchange enables all app developers and publishers to apply the full power and scale of programmatic buying to native in-stream ad formats.
For now, initial launch partners for the new exchange include publishers IconApps and Tagged, demand partners RUN and mediasmart, and mobile display ad creation, serving and analytics platform provider Celtra.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Partners, News, Platforms, Resources, Smartphones