Can social media and television make a good marriage?
Many analysts believe they make a fine couple, but there are some caveats, according to a new eMarketer report, “Social TV: Marketers’ Enthusiasm Cools a Bit, but Experimentation Continues.”
“These TV-related conversations are fragmenting across platforms. Twitter, which has gotten the most attention for its TV tie-ins, is experiencing renewed competition from Facebook, for example,” according to eMarketer.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
IDC is out with a new report this week indicating that the Asia/Pacific Enterprise Mobility market is expected to become “increasingly fragmented in the coming years.”
The culprit? According to IDC, the fragmentation anticipated comes as a direct result of countries in the Asia/Pacific region beginning to utilize mobility in different fashions depending on their needs.
IDC’s data and research suggest that:
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones
Apple us aiming to pump up its profits across the pond.
And the Cupertino, California-based tech giant is doing so by focusing on its digital content business.
For this week only, getting content from Apple’s Newsstand has never been more affordable.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
According to a new report from IDC, the worldwide smartphone market reached an unprecedented feat last quarter.
In the second quarter of this year, 300 million units shipped for the first time ever — a milestone quarter, says the IDC, and a landmark achievement for the smartphone industry.
vendors shipped a total of 301.3 million smartphones worldwide in 2Q14, up 25.3% from the 240.5 million units shipped in the second quarter of 2013.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Resources, Smartphones, Technology
Apple CEO Tim Cook loves a good cause and will support one even if it means cooling off the hard way in the dog days of summer.
Following this week’s challenge by Apple marketing chief Phil Schiller, Apple’s chief executive answered the call last night and participated in the viral trend of getting ice water dumped on one’s head in support of ALS research.
Cook completed the “Ice Bucket Challenge” Thursday at a company event in Cupertino, California. The above image is our visual proof that it happened. For video, see below.
Posted in Announcements, News
On Thursday, IgnitionOne — a provider of cloud-based digital marketing technology — announced that it has completed the acquisition of Human Demand, a mobile marketing technology company.
Together, the companies are in good shape and poised to get some serious work done.
That’s what a rep for IgnitionOne tells us.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Technology
Facebook, Twitter, and LinkedIn should be celebrating these days.
According to a story by Brian Nichols at The Motley Fool, “The big three social networking sites — Facebook, LinkedIn, and Twitter — all blew the doors off earnings expectations during the second quarter.
Of course, Facebook has been a kingpin for a while.
Posted in Announcements, News, Platforms, Resources