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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

SXSW Banks on iBeacons for Ultra Engaging New SXSW GO App
Next week South by Southwest will kick off in Austin, Texas, welcoming tens of thousands of attendees to the leading cultural and entertainment festival in the world.

Get Smart: That’s What Smart Device Consumers Do to Research a New Device
“Get Smart” isn’t just that old classic television series created by Mel Brooks. It’s also what consumers now do when they’re in the market for a new smart device. Today, it looks like the smart move is to conduct product research via a mobile phone.
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Posted in Announcements, Mobile Devices, Mobile Marketing, News, Technology0 Comments

BlackBerry Bounces Back at MWC 2015

BlackBerry Bounces Back at MWC 2015As Mobile World Congress 2015 winds to a close today in Barcelona, Spain, the festivities aren’t wrapping up without at least one major headline for BlackBerry.

The embattled Canadian smartphone maker came to MWC to show off its newest mobile hardware.

BlackBerry used its presence in Barcelona to introduce the new BlackBerry Leap smartphone for 4G LTE networks.
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Posted in Announcements, BlackBerry, Mobile Devices, News, Platforms, Smartphones, Technology1 Comment

A Sobering Smartphone Stat for the Global Mobile World

A Sobering Smartphone Stat for the Global Mobile WorldGartner this week published a new report indicating that worldwide sales of smartphones to end users had a record fourth quarter of 2014 (with an increase of 29.9 percent from the fourth quarter of 2013).

All told, last quarter smartphone shipments clocked in at 367.5 million units.

Arguably, the bigger story is that “Samsung lost the No. 1 spot to Apple in the global smartphone market in the fourth quarter of 2014,” Gartner’s report summary reads.
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Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Indosat, Smaato Roll Out Mobile Ad Exchange in Indonesia

Indosat, Smaato Roll Out Mobile Ad Exchange in IndonesiaIndosat announced at Mobile World Congress yesterday the launch of Indonesia Mobile Exchange, or IMX.

IMX is a joint venture digital mobile-first Real-Time Bidding (RTB) Advertising Exchange in partnership with Smaato, a global mobile RTB Ad Exchange.

According to details divulged in a press release, Indosat’s existing mobile advertising offering, i-klan, which currently sits within its Digital Services unit, will become part of the joint venture.
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Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Technology0 Comments

Tim Cook: Apple Watch May Replace Your Car Keys

Tim Cook Apple Watch May Replace Your Car KeysNext week, Apple is expected to provide one final mega-push for Apple Watch before the eagerly awaited wearable ships next month.

But ahead of the weekend, Apple CEO Tim Cook spoke with reporters in London about the myriad of uses that Apple Watch may ultimately have beyond the most familiar or anticipated.

According to Cook, Apple Watch’s potential is practically unlimited and could halt the existence of many staples in the modern world — like car keys.
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Posted in Announcements, iOS, Mobile Devices, News, Platforms, Predictions, Technology0 Comments

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

FTC Takes Aim at Unscrupulous Mobile App Marketers
On Monday, the Federal Trade Commission stood up to marketers deceptively claiming their mobile apps could achieve some far-fetched things.

March Conference to Explore $50B National-to-Local Advertising and Marketing Opportunity
BIA/Kelsey says national brands, franchises and multi-location businesses are “investing substantial dollars and resources to deploy local digital marketing programs.” Just how much is “substantial,” you ask?
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Posted in Mobile Advertising, Mobile Marketing, Technology2 Comments

Starwood and Uber Rev Up Rewards With Mobile-Minded Partnership

Starwood and Uber Rev Up Rewards With Mobile-Minded PartnershipThis week, Starwood Hotels & Resorts and Uber announced a new partnership designed to put travelers on “the fast track to valuable rewards.”

In short, we’re learned that Starwood Preferred Guest members who ride with Uber gain the opportunity to earn “Starpoints” during any Uber ride, anywhere worldwide.

“This new partnership with Uber accelerates our SPG members’ drive to rewards and is just one more way that Starwood is combining high tech and high touch to transform their travel experiences,” said Adam Aron, CEO of Starwood Hotels & Resorts. “It is especially satisfying for us at Starwood to be partnering with a cutting edge and innovative pioneer like Uber. It is truly impressive to see how Uber has revolutionized transportation for the better.”
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Posted in Announcements, News, Platforms, Technology0 Comments