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The Zero Solution: Metaps Introduces Native Ad Platform DirectAd

The Zero Solution Metaps Introduces Native Ad Platform DirectAd 300x197 The Zero Solution: Metaps Introduces Native Ad Platform DirectAdA product update that allows developers to integrate ads into a user interface in a consistent format has just gone live.

Metaps has announced the renewal release of zero commission CPC smartphone ad network DirectAd, (formerly known as DirectTap). The complete site redesign has gone live, introducing its new native advertising platform in detail.

Developers can access DirectAd Native Ad Format to customize the layout in their apps without compromising user experience. According to Metaps, developers can now “integrate advertisements into walls and timelines that blend into the natural environment of their apps. Through DirectAd, Metaps is committed to providing a variety of native advertising solutions to their network partners.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms, Resources, Smartphones, Technology0 Comments

mRELEVANCE Planning August Mobile Marketing Webinar

mRELEVANCE Planning August Mobile Marketing Webinar 300x198 mRELEVANCE Planning August Mobile Marketing WebinarThis week, registration opened for “Mobile Marketing: How to Attract Buyers Using Smart Technology,” a new webinar scheduled to take place in August.

It’s the fourth webinar in a series of six webinars this year from mRELEVANCE.

The next will be presented on Tuesday, August 19th from 2 to 3 p.m. EST.
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Gartner Says the Business Consumer Requires a Digital Workplace

Gartner Says the Business Consumer Requires a Digital Workplace 300x200 Gartner Says the Business Consumer Requires a Digital WorkplaceAccording to a new report from Gartner, the world’s IT leaders “have a significant opportunity” to contribute to the business by creating what Gartner calls a more flexible work environment that accommodates the needs of the business consumer.

In short, it’s all about going digital as fast as humanly possible.

“Starting with the rise of PCs and the internet era, users have a greater influence on IT strategy and we are currently witnessing the rise of what Gartner calls the “business consumer” — an employee for whom business activities are one part of a wider lifestyle,” explains Matthew Cain, research vice president at Gartner.
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Apple Touts Big Talent for 2014 iTunes Festival in London

Apple Touts Big Talent for 2014 iTunes Festival in London 300x164 Apple Touts Big Talent for 2014 iTunes Festival in LondonApple is preparing to roll out the red carpet to welcome some major talent to the 2014 iTunes Festival in London.

On Monday, the iDevice maker confirmed that Maroon 5, Pharrell Williams, Beck, Sam Smith, Blondie, Kylie, David Guetta, 5 Seconds of Summer, Calvin Harris, Chrissie Hynde and more will perform in September at the 8th annual concert series event.

iTunes performances can be watched live or on-demand on iOS devices, Macs, and on the Apple TV.
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Posted in Announcements, iOS, News, Platforms0 Comments

Lenovo Jumps Out the Windows

Lenovo Jumps Out the Windows 300x225 Lenovo Jumps Out the WindowsWho can really say they’re stunned by this news?

Days after Microsoft confirmed plans to eliminate 18,000 jobs in response to the software giant’s struggling mobile business unit, Lenovo says it’s backing away from the production of small-screen Windows tablets.

Sources close to Lenovo say the company is done selling a number Windows tablets that boast screen sizes under 10 inches. The ThinkPad 8 and one of the Miix 2 models will be the first to get tossed in the U.S. market.
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Posted in Announcements, Mobile Devices, News, Platforms, Tablet Devices, Technology0 Comments

mHealth: The Top Stories You Might Have Missed

mHealth The Top Stories You Might Have Missed 300x148 mHealth: The Top Stories You Might Have MissedHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch been monitoring in recent days.

On Monday, Healthcare IT Leaders, an award-winning consulting firm in the healthcare IT space, announced its selections for the Best Healthcare IT Blogs of 2014. Per the details shared in the firm’s formal announcement, the winning blogs “were chosen for their timely content, insightful writing and subject matter expertise on topics important to the HIT industry.”

comScore is out with new data that should lend confidence to pharmaceutical marketers. Results from comScore’s eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry show that online direct to consumer (DTC) marketing continues to increase conversion among patients and prospects.

Posted in Announcements, Marketing Strategy, mHealth, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review2 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Looking for a practical and knowledgeable guide to creating effective and successful mobile video ads? The team at Tremor Video — an advertising technology company — and the Mobile Marketing Association are here to help.

The bottom line of marketing has always been simply this; what’s the return on investment or ROI? Before the digital age it was much easier to figure this out but, even with the amazing amount of digital technology we have today, determining the ROI of any digital marketing campaign is still difficult at best.

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