In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
2014 definitely saw an explosion of mobile ad spend. In the coming year, more and more advertisers are expected to push money towards mobile in a way that we’ve never seen before. The big question, then, is where is this money going to be coming from?
Christmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted calendars under the yuletide tree this year.
Posted in Mobile Advertising, Mobile Marketing
Apple’s iPhone 6 may be its best seller this year, but don’t discount the important role played by the device’s big brother — Apple’s 5.5-inch iPhone 6 Plus model.
When Apple unveiled its answer to Android’s phablet phenomenon last September, iPhone 6 Plus proved the sorely needed catalyst for converting many Android users who simply never made the switch to iOS because they enjoy using larger mobile phones.
Today, according to new data from Consumer Intelligence Research Partners, Apple’s iPhone 6 is beating iPhone 6 Plus sales in the U.S. by a margin of 3-to-1. But make no mistake about it. iPhone 6 Plus is not a sales dud. It’s winning some of Android’s market share for Apple.
Posted in Android, iPhone, Mobile Devices, News, Platforms, Predictions, Smartphones
Though last year was one of the biggest holiday shopping seasons to date, it wasn’t quite as massive as some industry watchers predicted it would be, largely due to unforeseen impediments like winter storms and the dreaded Polar Vortex.
As a result of many shoppers being compelled to shop from home, there was a boom in eCommerce activity late in 2013, which left shipping companies overworked and having serious difficulty getting items delivered before the holidays.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
If you were to stop someone on the street and ask them what aspect of mobile technology they were most interested in or thinking about, about a third of them would say mobile payments.
New data published by BizReport indicates that mobile payments are now at the forefront of mobile users’ minds.
With recent mobile pay technology released from Apple and the recent iCloud hacking, a huge portion of the populous is thinking seriously about how their devices can be used to make payments and whether or not it is safe to do so.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
According to U.K. consumers, Instagram is cooler than Twitter.
The CoolBrands top 20 has debuted for 2014 and it shows us that Apple is the coolest for the year that rapidly winds to a close. Instagram is new to the list, but Twitter — a veteran of the social scene and a familiar force on this list in the past — is in trouble. Not only was the microblogging giant beaten out by the likes of Instagram, it actually fell of the top twenty list entirely, according to MarketingWeek.
Apple, on the other hand, which unveiled two new flagship smartphones, iPads and a smartwatch in the last two months, retains its three-year crown as the coolest company.
Posted in Announcements, News
A whole lot of “things” will be connected to the Internet by 2015. That’s the latest projection from Gartner, Inc., which forecasts that 4.9 billion connected things will be in use next year.
That’s up 30 percent from 2014. What’s more, the number of connected things will reach 25 billion by 2020.
Gartner says the Internet of Things (IoT) has become a powerful force for business transformation, and its disruptive impact will be felt across all industries and all areas of society.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
While many fast food restaurants and coffee shops such as Starbucks either current offer or plan to soon offer the ability to pay for food and beverages with mobile devices, casual and formal sit-down restaurants have yet to make the move to mobile.
But that’s changing.
As more consumers globally continue to rely on mobile technology in their daily lives, the restaurant industry is finally taking notice and adjusting their payment practices accordingly.
Posted in Mobile Devices, Mobile Payments, Platforms, Technology