Author Archives | ChristaH

Kaon Shows Off Advanced B2B Marketing Platform

Kaon Shows Off Advanced B2B Marketing PlatformKaon Interactive, a provider of interactive 3D product marketing and sales applications, has just lifted the veil on its Kaon 7.0 Application Delivery Network (ADN) platform.

The platform in question serves up new built-in features to its real-time interactive 3D product experiences, “resulting in faster and more intuitive interactions every time a customer encounters an interactive product demonstration.”

Kaon says the company has also just recently reached a record milestone of one million customer 3D product views on mobile devices.
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Posted in Announcements, Mobile Advertising, Mobile Devices, News, Platforms, Technology0 Comments

Apple Touts Progress, Points to Weaknesses in 2015 Environmental Responsibility Report

Apple Touts Progress, Points to Weaknesses in 2015 Environmental Responsibility ReportApple has just published its 2015 Environmental Responsibility Report.

According to venerable and increasingly environment-conscious iPhone maker, a substantial effort to reduce Apple’s carbon footprint was made last year, though not without a few setbacks.

All told, Apple admits that manufacturing emissions jumped 5% over the past year as a result of the manufacturing jump Apple experienced with its record product output (and corresponding record product sales).
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IBM Takes Aim at New Technologies, Market Opportunities

IBM Takes Aim at New Technologies, Market OpportunitiesBig Blue has big ambitions in the world of cutting-edge medical research.

IBM has just announced its Health Cloud and Watson cognitive computing capabilities will support health data entered by customers in iOS apps using Apple’s ResearchKit and HealthKit frameworks.

The move, which complements IBM’s new Watson Health business unit, will arm medical researchers with a secure, open data storage solution, as well as access to IBM’s most sophisticated data analytics capabilities.

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Posted in Announcements, Mobile Devices, Mobile Partners, News, Platforms0 Comments

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Come-Ons from Kate Upton Make Mobile Video Game Sales Go Up: Is TV More Competitive than Once Thought?
It’s not news that curvaceous cuties have been enlisted for decades to sell everything from spark plugs to shaving cream. What IS news is that the same strategy is being used to sell a mobile video game — and on TV no less.

Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report.
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Posted in Announcements, Mobile Marketing, News, Platforms, Technology0 Comments

Light It Up: SunPower, Apple Bringing Solar Power to China

Light It Up SunPower, Apple Bringing Solar Power to ChinaReuters is reporting that solar panel maker SunPower Corp has teamed up with Apple for a new venture in China.

Together, they will bring to China two solar power projects with total capacity of 40 megawatts.

“The projects, when complete, will be co-owned by Apple and Sichuan Shengtian New Energy Development Co Ltd, SunPower’s project development joint venture,” Reuters confirms.
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Ticket Applications Overwhelming After WWDC Announcement

Ticket Applications Overwhelming After WWDC AnnouncementMMW has learned that Apple could very well see a record number of ticket applications for the company’s World Wide Developer’s Conference this year.

Earlier this week, Apple announced that it will hold its 26th annual WWDC June 8 through June 12 at San Francisco’s Moscone West, “with more sessions than ever before streamed to developers.”

This year’s convention, like last year’s, will be all about the future of iOS and OS X.
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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology0 Comments

Small Businesses Need to Improve Web Presence

Small Businesses Need to Improve Web PresenceA new survey conducted by research firm Clutch shows that small businesses should work harder to seize an opportunity to improve their web presence.

According to the data presented, over 25 percent of small businesses do not have a website and 10 percent claim that they are unlikely to have a website in the future.

Of the small businesses that have a website, only 56 percent have a responsive design website that is mobile friendly. However, the survey also showed signs of improvement, as 23 percent plan to increase website spending in 2015.

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Posted in Announcements, Mobile Devices, Mobile Networks, News, Platforms1 Comment