The basics of email marketing aren’t so basic to everyone.
According to a new report from Lyris, the shift from print to digital has “transformed the publishing industry, but many publishers are still struggling with the basics of email marketing.”
That’s the revelation from a recent FOLIO survey sponsored by Lyris.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms
Criteo, a performance advertising technology company, is getting so much attention this week it’s scary (that’s particularly impressive when you consider that tomorrow is Halloween.)
MMW was briefed by the company yesterday on the freshly announced global availability of its cross-device advertising solution, which enables a single view of consumers’ shopping behavior across all devices.
The goal of the solution? To deliver “precise, personalized ads with accuracy and scale.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Platforms, Technology
A new report from Juniper Research calls for major growth in the market for NFC mobile payments.
And not surprisingly, Apple is expected to play a critical role in the anticipated boom.
Juniper reports this week that there will be 516 million mobile users of NFC (Near Field Communication) contactless payment services by the end of 2019.
Posted in Announcements, iOS, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones
Apple Pay may be the new kid on the mobile payments block, but some of the biggest retailers and financial institutions in the world are eager to embrace the nascent payments service launched this month by the venerable iPhone maker.
One of the most recent financial behemoths to announce support for Apple Pay is Wells Fargo. In fact, the team at Wells Fargo has begun heavily marketing its incentive to get customers to try the service.
Just check out in a merchant app or look for the Near Field Communication (NFC) symbol at checkout registers in stores and use your iPhone 6 Touch ID™ to authorize payment quickly and securely.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Technology
Since the online video boom that followed the launch of YouTube, top brands and businesses — and everyday small business people alike — can now easily create their own low-budget but high-quality video marketing. And even as video marketing has continued to flourish on the computer screen, the evolution and global adoption of mobile devices have taken things to a whole new level for video marketing.
Now there are a multitude of places that videos can be shared online, and video links can be embedded on landing pages, websites, and social media. When it comes to mobile devices, shorter videos are most effective and are currently more popular than watching videos on desktops, laptops, and tablets.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Ron Johnson left Apple as the company’s head of retail in 2011 to become CEO of J.C. Penney.
Unfortunately, Johnson’s stint did not prove to be the rousing success the retail giant needed and expected.
But Johnson is ready to roar back after last year’s ouster at J.C. Penney.
Posted in Announcements, Mobile Commerce, Mobile Shopping, News, Platforms, Rumors, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.
Recent research shows e-mail marketers are getting better at what they do, but most people still have a love/hate relationship with e-mail.
Posted in Announcements, Mobile Marketing, News, Platforms, Technology