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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

SMS Is Today’s Trump Card in Customer Service Game
“This week, I received a text from my bank with my weekly balance. My driver texted me the location where he was parked. I booked plane tickets and got a text confirmation. And my doctor sent me a reminder so I wouldn’t forget my appointment the next day.”

Mobile Advertisers Snap Shut on Snapchat’s Asking Price
How much is too much for a short-lived ad on a social media site? Snapchat thinks it knows: $750,000 a day. But the photo (and now video) messaging site is experiencing some blowback from all but the most well-heeled advertisers.

Twitter Targeting Mobile Marketing in India
Make no mistake about it, Twitter is eager and ready to bring your marketing message to mobile screens across India. And that’s exactly why they’ve just acquired Zipdial, a company that lets people who lack an internet connection to still receive and view ads.
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Posted in Announcements, Mobile Marketing, News, Platforms0 Comments

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Hey, Mobile Marketers! Consumers Are Motivated by mCommerce in 2015

MMW was briefed at length this morning by the team at Shopular, which has just announced the findings of its 2015 Mobile Retail Outlook Survey, which takes a deep dive into consumers’ attitudes toward mobile browsing and buying and the retail experience for the New Year.

Pop Quiz for Mobile Marketers: Who is Most Likely to Own Wearables?

With talk of the wearable screen becoming the next major destination for mobile marketing efforts, it comes as no surprise that we’re seeing more research conducted these days regarding wearables and, in particular, the individuals most inclined to adopt these devices.
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Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Technology0 Comments

Why Did the iPad Program Fail Students in Los Angeles?

Why Did the iPad Program Fail Students in Los AngelesDoomed from the get-go. That’s the rudimentary finding from a new Federal report (by the U.S. Education Department) exploring exactly what went wrong (and everything went wrong for that matter) with the infamously botched “1.3-billion iPads-for-all program” in Los Angeles schools.

The L.A. Times is out with a new report highlighting what Federal investigators have uncovered. All signs point to the program having launched without adequate planning or resources. There was no real understanding, the research shows, with regard to how the devices would really be put to good use for students in the classroom. The program almost seemed to prioritize getting the iPads to students rather than fashioning a plan to make the devices integral to their education.

Per the findings of the U.S. Education Department, the L.A. Times explains that the iPad distribution program at 47 schools in 2013 was plagued out of the gates. “Teachers were ill-trained, schools had spotty Internet connections and students quickly bypassed security filters,” today’s report notes.
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Posted in Announcements, iOS, IPad, News, Platforms, Tablet Devices, Technology0 Comments

Are Mobile App Developers Finally Making What They Deserve?

Are Mobile App Developers Finally Making What They Deserve2015 may be a very rewarding year financially for iOS mobile app developers. If 2014 was any indication of the upward trend in income among app developers, this new year could bring with it some serious green for those who stick with their craft.

Although Android apps continue to enjoy record downloads (and Android developers are narrowing the earnings gap with rival iOS app developers), Apple continues to steal the show — and the headlines — when it comes to showcasing just how much cash a developer can earn today.

In case you missed it, Apple recently announced that the first week of January set a new record for billings from the App Store with customers spending nearly half a billion dollars on apps and in-app purchases all over the world.

What’s more, New Year’s Day 2015 marked the single biggest day ever in App Store sales history.
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Posted in Announcements, Developer, iOS, iPhone, Mobile Apps, News, Platforms, Predictions, Smartphones1 Comment

Promoted Pins to Hit the Big Time

Promoted Pins to Hit the Big TimeThe social pin-up of the social networking world, Pinterest, is ready to roll out its Promoted Pins advertising product to all who want access.

The company has announced plans to let all marketers have a crack at the platform beginning January 1st.

“We’re planning to make major upgrades to Promoted Pins,” says Joanne Bradford, Pinterest’s head of partnerships, “including new brand ad formats and more advanced targeting.  We’re committed to making Pinterest the best place for you to inspire your customers and see measurable results from your marketing.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology0 Comments

EU Banks Ready to Roll Out Apple Pay?

EU Banks Ready to Roll Out Apple PayIn the short time it has been available, Apple’s upstart mobile payments platform has been gaining popularity across the U.S. But soon, Apple Pay could make its way across the pond and into some of Europe’s leading financial institutions.

According to the U.K. Telegraph, Apple Pay will likely launch on European soil in 2015.

“Apple has been encouraged enough to press ahead with plans to roll the system out across the world,” Monday’s report divulges.
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Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Rumors, Smartphones0 Comments

Why Wearables Could Be a Life Saver By 2020

Why Wearables Could Be a Life Saver By 2020By 2020 — just over five years from now– an estimated 1.3 million lives could be saved through the use of smart wearables.

This is the attention-grabbing headlines and overarching finding of the report “The Wearable Healthcare Revolution,” by Swiss research firm Soreon Research, details of which were shared with MMW on Wednesday.

In Soreon Research’s view, smart wearables, a set of sensors attached to the body with a direct link to smart devices, are the most industry-disrupting innovation as well as a major opportunity to transform the healthcare system.

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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments