Author Archives | ChristaH

Apple Projected to be the Biggest Driver of Wearable Band Shipments in 2015

Apple Projected to be the Biggest Driver of Wearable Band Shipments in 2015 300x169 Apple Projected to be the Biggest Driver of Wearable Band Shipments in 2015Apple will be the biggest driver behind wearable band shipments next year.

That’s according to the industry analyst firm Canalys.

Wearable band shipments will grow 129% year on year to reach 43.2 million units in 2015, of which 28.2 million will be smart bands and 15.0 million will be basic bands.
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Here’s Why Apple Entered the Wearables Market at the Right Time

 Heres Why Apple Entered the Wearables Market at the Right TimeOn Tuesday, Apple made its long awaited plunge into the wearables market.

And the timing couldn’t possibly be better.

According to analysts at Juniper Research, the global retail revenue from smart wearable devices will “treble by 2016, before reaching $53.2 billion by 2019.”

The market, we’re told, will be driven by an increase in sales of premium smart watches and smart glasses over the next five years.
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Microsoft Not Counted Out in Smartphone Competitive Assessment

Microsoft Not Counted Out in Smartphone Competitive Assessment 300x187 Microsoft Not Counted Out in Smartphone Competitive AssessmentIf you’ve already written off Microsoft in the smartphone wars, it may be time to write them back in.

The updated Enterprise Smartphone Competitive Assessment from ABI Research concludes that, overall, Apple is number one followed closely by Samsung.

But — and this is a BIG but – Microsoft is still an emerging player in this space.
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Posted in Announcements, Mobile Devices, News, Nokia, Platforms, Predictions, Smartphones, Technology0 Comments

What Marketers Must Remember: Building a Brand Starts at Home

What Marketers Must Remember Building a Brand Starts at Home 300x195 What Marketers Must Remember: Building a Brand Starts at HomeTo ad agencies, digital marketing experts, SEO specialists and content marketers, brand promotion is as important as it ever was.

It’s also more complex. Building a brand through advertising and marketing used to be confined to a narrow set of venues — billboards, television, print ads.

Today’s marketplace includes all those things and more: social media, websites, and digital marketing to smartphones and tablets.

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Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

“Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet,” begins Steve Dille in a commentary for Marketing Land. “Today, however, email messages are more likely to be opened and read on a smartphone than a PC.” Dille knows that’s quite alright, but that there are also going to be some challenges.

In recent days, Apple’s iCloud has been subjected to incessant media jabs and scrutiny in the wake of a massive security breach that resulted in the publication of countless celebrity photographs pilfered from their personal devices.

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Worldwide Phablet Shipments Are on Fire

 Worldwide Phablet Shipments Are on FireMMW was privy this week to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker. According to the data in question, worldwide phablet shipments (smartphones with screen sizes from 5.5 to less than 7 inches) will reach 175 million units worldwide in 2014, effectively topping the 170 million portable PCs expected to ship during the same period.

In 2015, total phablet volumes will top 318 million units, obliterating the 233 million tablets forecast to ship in 2015.

While phablets are a relatively new category of device, first picking up volume in 2012, the pressure that the category has placed on the tablet market has already been clearly observed as the growth of smaller, 7 inch tablets has begun to slow.

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Apple Issues Statement on iCloud Debacle

Apple Issues Statement on iCloud Debacle 300x223 Apple Issues Statement on iCloud DebacleIn recent days, Apple’s iCloud has been subjected to incessant media jabs and scrutiny in the wake of a massive security breach that resulted in the publication of countless celebrity photographs pilfered from their personal devices.

Apple, however, wants to make it crystal clear that there’s nothing unsafe about iCloud.

“We wanted to provide an update to our investigation into the theft of photos of certain celebrities. When we learned of the theft, we were outraged and immediately mobilized Apple’s engineers to discover the source,” the statement published Tuesday reads.

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Posted in Announcements, iPhone, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments