Author Archives | ChristaH

Will Facebook Soon Surpass Google In Mobile Advertising?

Will Facebook Soon Surpass Google In Mobile Advertising 300x176 Will Facebook Soon Surpass Google In Mobile Advertising?In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.

Facebook’s potential to surpass Google in Mobile Advertising was not only discussed it was all but directly predicted.

Currently, Opera Mediaworks owns 17% of global mobile display advertising and is on track to double their revenues when all is said and done for 2014. The point? This company understands mobile advertising.

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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Predictions0 Comments

Apple Earnings Obliterate Projections

Apple Earnings Obliterate Projections 300x160 Apple Earnings Obliterate ProjectionsOn Monday afternoon, Apple reported record September earnings for its Q4 of 2014.

Largely obliterating analyst projections, Apple was firing on all cylinders last quarter — except when it came to its iPad.

Nonetheless, despite selling nearly one million fewer iPads in the same quarter one year ago (12.3 million sold in Q4 of 2014 vs. 13.1 million sold in Q4 of 2013), Apple is optimistic that its recently refreshed iPads will help accelerate its tablet sales in the months ahead.
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Posted in Announcements, iPhone, Mobile Devices, News, Platforms, Smartphones0 Comments

Infographic: Mobile’s Role in the Retail Revolution

Infographic Mobiles Role in the Retail Revolution 228x300 Infographic: Mobiles Role in the Retail Revolution A new infographic from the team at Spotzot was shared this week with MMW.

The visual in question addresses what it will take to bridge the gap between ecommerce/mcommerce and in-store shopping.

This holiday shopping season, the data shows, represents a major opportunity for online shopping. So if smartphones aren’t yet your marketing BFFs, the visual shared below might help change your mind and that reality.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology0 Comments

The Big Day: Apple Launches Apple Pay Across U.S. Today

The Big Day Apple Launches Apple Pay Across U.S. Today 300x169 The Big Day: Apple Launches Apple Pay Across U.S. TodayThe moment of truth in mobile payments is here for Apple.

On Monday, Apple’s effort to transform mobile payments took shape as the company officially rolled out the availability of Apple Pay.

As a result, customers can begin making payments with the touch of a finger.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Resources0 Comments

Google’s Android One Launches In India, But They Have They May Have A Long Road Ahead

Google’s Android One Launches In India But They Have They May Have A Long Road Ahead 300x168 Google’s Android One Launches In India, But They Have They May Have A Long Road AheadGoogle recently launched a new line of Android One mobile devices in India, allowing access to more affordable smartphones and mobile devices. The goal of this launch is to continue to drive traffic to some of Google’s most sought-after services, including Maps, Google Now, and now their mobile advertising options.

Since Google is largely blocked out of China, they had to get creative when it comes to growing their consumer base throughout other areas of Asia. This is why they have decided to launch their Android One line, providing consumers access to $100 mobile devices. While the initial launch is in India, The Times Of India reports that Google will soon expand to Indonesia, Philippines, Pakistan, Bangladesh, Nepal and Sri Lanka.

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Posted in Android, Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones0 Comments

Chipotle Turns To Social Media To Engage Consumers In Their Halloween Fundraiser

Chipotle Turns To Social Media To Engage Consumers In Their Halloween Fundraiser 300x207 Chipotle Turns To Social Media To Engage Consumers In Their Halloween FundraiserThis month marks the fourth year that Chipotle will be hosting their annual October “Boorito” event to raise funds for the Chipotle Cultivate Foundation. The Boorito event offers customers $3 menu items if they dress in costume after 5 pm.

Chipotle will donate up to $1 million in this fundraising event.

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Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones, Technology0 Comments

Apple’s iPhone 6 on the March Across the Globe

Apples iPhone 6 on the March Across the Globe 267x300 Apples iPhone 6 on the March Across the GlobeApple announced this week that iPhone 6 and iPhone 6 Plus are rolling out across the globe on schedule, which is excellent news considering the powerful demand and increasingly strained demand we’re hearing about.

Apple says its two new iPhone 6 models will arrive in 36 additional countries and territories across Europe, Asia, the Middle East, Latin America and Africa by the end of October.

iPhone 6 and iPhone 6 Plus will be available in a total of 69 countries and territories within two more weeks and are on track to be available in more than 115 countries by the end of the year.
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Posted in Announcements, iPhone, News, Platforms, Smartphones0 Comments