Author Archives | derek

Small Business SMS Marketing Just Isn’t Practical

Small Business SMS Marketing Just Isn’t Practical1 Small Business SMS Marketing Just Isn’t PracticalThe following is a guest post by Derek Johnson, Founder & CEO of text message marketing provider Tatango. You can text him at (206) 334-4012 or email him at [email protected]

You heard me right, SMS marketing just isn’t practical for small businesses (1-50 employees). I know this sounds completely crazy coming from one of the biggest advocates in our industry during the last six years for small businesses using SMS marketing, but it’s true, and it pains me to admit it. It’s a pretty humbling thing to be proven wrong after six years, especially when everything I’ve done during the last six years has in some way tried to make text message marketing a reality for small businesses. The truth is, after six years of trying, I’m giving up, and have conceded to the fact that text message marketing wasn’t, isn’t and most likely won’t ever be practical for small businesses.

Now before you go scrolling down into the comments below and tell me about XYZ company, which is a small business that had a runaway success with their text messaging campaign, let me be clear that I’m talking about the majority of small businesses, not all small businesses. Yes, we’ve worked with hundreds of small businesses at Tatango that have run successful text messaging campaigns, but the truth of the matter is that those successes are the minority for our small business clients. Let me explain why this is with my top four reasons why text message marketing for small businesses just isn’t practical.

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Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology9 Comments

The Biggest Lie SMS Providers Tell Their Clients

Liar Liar The Biggest Lie SMS Providers Tell Their Clients

The following is a guest post by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text him at (206) 334-4012 or email him at [email protected]

Want to know what the biggest lie an SMS provider will tell you as a client? It’s that you can’t take your SMS subscriber database to another SMS provider. This lie isn’t told by all SMS providers of course, but recently I’ve seen an increasing amount of clients trying to migrate their SMS databases to Tatango, only to be told by their current provider that it’s not possible.

Why do SMS providers do this? It’s simple, they don’t want to lose your business, so lying to you about the many reasons why they can’t migrate your subscriber database usually makes it seem like you have no choice but to stay with your current SMS provider.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Resources, Short Codes, SMS / Text, Technology, Topics0 Comments

Why CallFire Wants to Keep Their EzTexting Acquisition A Secret

The following is a guest post by Derek Johnson, Founder & CEO of  Tatango, an SMS provider.  You can find him on Twitter @thederekjohnson.

Yesterday we broke the news on our blog about CallFire acquiring EzTexting, but there was still the lingering question as to why CallFire was keeping their acquisition such a secret. While there may be many reasons why CallFire wants to keep the acquisition a secret, there’s one that if exposed would most certainly impact the value of their acquisition of EzTexting.

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Posted in Mobile Marketing, Mobile News, Rant, Rumors, SMS / Text8 Comments

Why You Think QR Codes Suck and Why You’re Stupid

QR Code Why You Think QR Codes Suck and Why Youre StupidThe following is a guest post by Derek Johnson, Founder & CEO of SMS provider Tatango.  You can reach him by phone at (206) 334-4012 or via email.

Have you noticed recently the abundance of QR code marketing hate out there? Don’t get me wrong, there has always been QR code haters, but recently it seems like these numbers are starting to multiply at an alarming rate. I can understand the hate towards the design aspects (design is always subjective), but you’ve gotta be stupid to think that marketing through QR codes isn’t here to stay, in a big way.

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Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Rant, SMS / Text46 Comments

4 Reasons Why Spammers Love Long Codes

no spam 4 Reasons Why Spammers Love Long CodesThe following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text him at (206) 334-4012 or email him at [email protected]

There’s been a lot of noise lately in the mobile marketing industry about long codes, some are even questioning if these will be the death of short codes. I’m still bearish on long codes as the carriers have yet to come out publicly and give their approval for long code A2P (application to person) messaging. This post though isn’t about long codes being approved or not approved by the carriers, or even if long codes are a good substitute for short codes. This post is about why I feel text message spammers are on the verge of a mass exodus away from short codes to long codes.

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Posted in Long Codes, Mobile Devices, Mobile Marketing, Mobile Spam, Privacy, Short Codes, SMS / Text19 Comments

It’s All About The Benjamins

 Its All About The BenjaminsThe following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text him at (206) 334-4012 or email him at [email protected]

Last week our company released a text message spam infographic, based off a survey we conducted regarding consumer experiences with text message spam. Our survey showed that on average 68% of respondents had experienced text message spam, with teenagers reporting a staggering 84%. Needless to say, these findings definitely raised a few eyebrows across the web.

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Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, SMS / Text3 Comments

JAGTAG Acquisition WTF?

jagtag JAGTAG Acquisition WTF?The following is the weekly guest series by Derek Johnson, Founder & CEO of mobile marketing company Tatango. You can text him at (206) 334-4012 or email him at [email protected]

When I first saw the title of the press release last Thursday, “Augme Technologies Enters Into Agreement to Purchase Assets of Mobile Marketing Pioneer JAGTAG“, the first thought through my head was WTF?

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Posted in Marketing Strategy, Mobile Barcodes, Mobile Devices, Mobile Marketing, Mobile Software, Mobilize, Smartphones4 Comments