The following is a guest post by Derek Johnson, Founder & CEO of Tatango, an SMS provider. You can find him on Twitter @thederekjohnson.
Yesterday we broke the news on our blog about CallFire acquiring EzTexting, but there was still the lingering question as to why CallFire was keeping their acquisition such a secret. While there may be many reasons why CallFire wants to keep the acquisition a secret, there’s one that if exposed would most certainly impact the value of their acquisition of EzTexting.
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Posted in Mobile Marketing, Mobile News, Rant, Rumors, SMS / Text
The following is a guest post by Derek Johnson, Founder & CEO of SMS provider Tatango. You can reach him by phone at (206) 334-4012 or via email.
Have you noticed recently the abundance of QR code marketing hate out there? Don’t get me wrong, there has always been QR code haters, but recently it seems like these numbers are starting to multiply at an alarming rate. I can understand the hate towards the design aspects (design is always subjective), but you’ve gotta be stupid to think that marketing through QR codes isn’t here to stay, in a big way.
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Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Rant, SMS / Text
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text him at (206) 334-4012 or email him at [email protected]
There’s been a lot of noise lately in the mobile marketing industry about long codes, some are even questioning if these will be the death of short codes. I’m still bearish on long codes as the carriers have yet to come out publicly and give their approval for long code A2P (application to person) messaging. This post though isn’t about long codes being approved or not approved by the carriers, or even if long codes are a good substitute for short codes. This post is about why I feel text message spammers are on the verge of a mass exodus away from short codes to long codes.
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Posted in Long Codes, Mobile Devices, Mobile Marketing, Mobile Spam, Privacy, Short Codes, SMS / Text
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text him at (206) 334-4012 or email him at [email protected]
Last week our company released a text message spam infographic, based off a survey we conducted regarding consumer experiences with text message spam. Our survey showed that on average 68% of respondents had experienced text message spam, with teenagers reporting a staggering 84%. Needless to say, these findings definitely raised a few eyebrows across the web.
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Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, SMS / Text
The following is the weekly guest series by Derek Johnson, Founder & CEO of mobile marketing company Tatango. You can text him at (206) 334-4012 or email him at [email protected]
When I first saw the title of the press release last Thursday, “Augme Technologies Enters Into Agreement to Purchase Assets of Mobile Marketing Pioneer JAGTAG“, the first thought through my head was WTF?
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Posted in Marketing Strategy, Mobile Barcodes, Mobile Devices, Mobile Marketing, Mobile Software, Mobilize, Smartphones
The following is the weekly guest series by Derek Johnson, Founder & CEO of text message marketing software Tatango.
I spend a lot of time with clients at Tatango helping them come up with the perfect SMS keyword for their campaign. When discussing options with a client, we go through the basics that everyone in the industry knows when picking an SMS keyword.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize, SMS / Text
The following is the weekly guest series by Derek Johnson, Founder & CEO of text message marketing software Tatango.
I feel like all of my efforts to curb text message spam within the text message marketing industry aren’t making any progress. I’ve done a post about how text message spam will be the death of text message marketing and written an open letter to the Mobile Marketing Association. Recently I went so far as to commission my own text message spam report to show the industry how big of a problem we have on our hands. The report will come out in early August and without giving too much away, our findings show that text message spam is more than a problem, it’s a pandemic. Even with all of these things I’ve done, it seems like the majority of text message providers don’t give a crap as they continue to engage in shady, borderline illegal activities without any regard to consumers, the industry or the rules put in place by the mobile phone providers.
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Posted in Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Spam, SMS / Text
