Author Archives | derek

JAGTAG Acquisition WTF?

jagtag JAGTAG Acquisition WTF?The following is the weekly guest series by Derek Johnson, Founder & CEO of mobile marketing company Tatango. You can text him at (206) 334-4012 or email him at [email protected]

When I first saw the title of the press release last Thursday, “Augme Technologies Enters Into Agreement to Purchase Assets of Mobile Marketing Pioneer JAGTAG“, the first thought through my head was WTF?

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Posted in Marketing Strategy, Mobile Barcodes, Mobile Devices, Mobile Marketing, Mobile Software, Mobilize, Smartphones4 Comments

Top Secret Tip To Picking SMS Keywords

 Top Secret Tip To Picking SMS KeywordsThe following is the weekly guest series by Derek Johnson, Founder & CEO of text message marketing software Tatango.

I spend  a lot of time with clients at Tatango helping them come up with the perfect SMS keyword for their campaign. When discussing options with a client, we go through the basics that everyone in the industry knows when picking an SMS keyword.

Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize, SMS / Text6 Comments

How To Stop Unwanted Text Messages

Stop Unwanted Text Messages How To Stop Unwanted Text MessagesThe following is the weekly guest series by Derek Johnson, Founder & CEO of text message marketing software Tatango.

I feel like all of my efforts to curb text message spam within the text message marketing industry aren’t making any progress. I’ve done a post about how text message spam will be the death of text message marketing and written an open letter to the Mobile Marketing Association. Recently I went so far as to commission my own text message spam report to show the industry how big of a problem we have on our hands. The report will come out in early August and without giving too much away, our findings show that text message spam is more than a problem, it’s a pandemic. Even with all of these things I’ve done, it seems like the majority of text message providers don’t give a crap as they continue to engage in shady, borderline illegal activities without any regard to consumers, the industry or the rules put in place by the mobile phone providers.

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Posted in Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Spam, SMS / Text18 Comments

Political SMS Campaign Teaches New Dog, Old Trick

 Political SMS Campaign Teaches New Dog, Old TrickThe following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing software Tatango.

With the explosion of the mobile internet over the last few years, I regulary get asked if clients running SMS campaigns can place a URL within a message to their SMS subscribers. This URL usually points to a mobile enabled website, mobile video, or to a social networking profile on sites such as Facebook or Twitter. I tell customers there is no problem, but I always give them the following warning. A high percentage of SMS subscribers will not be able to access the URL on their mobile device as they’re not web enabled.

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Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile News, Mobilize, Smartphones, SMS / Text2 Comments

Open Letter To The Mobile Marketing Association

Mobile Marketing Association Logo 300x152 Open Letter To The Mobile Marketing AssociationThe following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing software Tatango.

At Tatango we use the Mobile Marketing Association’s (MMA) U.S. Consumer Best Practices as any Christian would use the bible. This document guides every company’s decision in the world of mobile marketing and is looked to daily for both insight and resolution.

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Posted in Announcements, Best Practices, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile News, Mobile Spam, Mobilize, Privacy, SMS / Text26 Comments

Vanity Short Codes Soon To Be Irrelevant In SMS Marketing

Vanity Short Code Example1 Vanity Short Codes Soon To Be Irrelevant In SMS Marketing

The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing software Tatango.

There are two types of short codes in SMS marketing: ”random” short codes and “vanity” short codes. Random short codes are exactly what they sound like, a combination of 5-6 numbers picked at random, outside of the clients control (i.e. 95632, 20924, 425031) and vanity short codes are 5-6 numbers that are picked specifically within the clients control, i.e. 12345 (sequential order), 90210 (Beverly Hills zip code) and 411247 (411 – directory / 247 – all day every day).

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Posted in Marketing Strategy, Mobile Barcodes, Mobile Devices, Mobile Marketing, SMS / Text37 Comments

SMS Loyalty Program the Next Acquisition for Groupon?

 SMS Loyalty Program the Next Acquisition for Groupon?The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing software Tatango.

After Groupon announced their plans to go public earlier this month at a $30 billion valuation, they’ve been taking punches left and right in the media. Even TechCrunch, which has always had a soft-spot in their heart for Groupon, let guest Rocky Agrawal spend an entire week ripping the daily deals giant a new one with posts such as the following:

Posted in LBS, Mobile Advertising, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile News, Mobile Retail, Mobile Shopping, Mobilize, Smartphones, SMS / Text13 Comments