Mark Zuckerberg, chief executive officer of Facebook., was photographed just hours ago in South Korea following his meeting with Lee Don Joo, president of sales and marketing of the mobile communications division at Samsung Electronics Co.
According to Bloomberg, the gathering occurred under an impenetrable veil of secrecy at Samsung’s Seocho office building in Seoul, South Korea.
Although speculation initially suggested that Facebook and Samsung are teaming up to produce a Facebook-branded mobile device, we’re told Zuckerberg’s paramount interest lies in new ways of boosting advertising sales from mobile devices.
Posted in Announcements, Mobile Devices, Mobile Partners, Mobile Social, News, Platforms, Rumors, Smartphones, Technology
The top remains the only market position Google is familiar with when it comes to mobile advertising.
According to the latest data and projections from eMarketer, Google will do more than just secure half of all mobile internet ad spending this year, Google will also represent over half of total U.S. mobile ad spending.
Google’s share of mobile ad revenues is predicted to reach 52.1% this year, climbing incrementally each year through 2015, when it will secure a 55.7% share.
Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Technology
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in order for the marketing community, which is presently awash with optimistic predictions, to continue investing in the mobile channel, the return on this investment of time, treasure, and faith can no longer be as murky as in years past.
“The most significant issue for ad buyers,” reads a recent report from MIT Technology Review, “is that they don’t know if the ads are working, like they do on desktop computers.” The report cites data from the Interactive Advertising Bureau, which indicates that all media depend critically upon reliable metrics for audience reach.
This week, Kate Kaye of AdAge published an eye-opening report on how poor and messy measurement is “holding the mobile app economy back.”
Posted in Announcements, Developer, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology
Mobile continues to chip away at the once formidable dominance of desktop ad spending.
According to the latest data and corresponding projections from eMarketer, spending on desktop banners and search could peak in 2014.
The growth of mobile advertising is slowing spending directed toward desktop ad formats faster than expected… raising the question of whether spending on desktop formats like search and banners will ever grow again.
eMarketer’s latest estimates suggest that US digital ad spending will reach $41.9 billion this year (+14% over 2012). The same forecast, however, projects that desktop ad spending will top-out in 2014 at $35.39 billion.
Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Predictions, Resources, Rumors, Smartphones, Tablet Devices, Technology
Out with the old, and in with the new. Facebook has announced some revisions to its available ad units. And advertisers may very well “like” what the social networking giant is up to here.
“Over the past year, we have been gathering feedback from marketers about our ads products,” Facebook announced in a statement shared on its newsroom page Thursday. “One point we heard loud and clear is that we need to simplify our product offering. As the services we provide to marketers have grown, so have our new products; while each product may be good on its own, we realized that many of them accomplish the same goals.”
In other words, to curb redundancy, Facebook is eliminating several ad units and streamlining the ad process. As one example, Facebook will remove the Questions product for Pages because marketers can simply ask a question in a post and get answers in comments.
Posted in Announcements, Developer, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Resources, Technology
In 2017, 1.5 billion smartphones are expected to ship worldwide. And one operating system will power two-thirds of these mobile devices.
According to the latest forecasts from Canalys, Android devices will account for one billion of the devices shipped in 2017.
Over the same period, it is forecast that Apple’s shipments will continue to grow, but at a slower rate than the total smartphone market and hence its market share will fall from 19.5% in 2012 to 14.1% in 2017.
Posted in Android, Announcements, iOS, Mobile Devices, News, Platforms, Predictions, Resources, Smartphones, Technology
Are geo-targeted tweets really more powerful than search?
If you ask a knowledgeable source at Lenovo, the answer lands squarely in the affirmative. And here’s why.
According to a new case study presented by Twitter, Lenovo’s search marketing manager for Europe, the Middle East, and Africa, indicates that geo-targeted tweets are far more effective than search when it comes to fostering engagement and boosting sales.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Search, Mobile Social, News, Platforms, Proximity, Resources, Smartphones, Technology