The International Data Corporation (IDC) has just published a new report that supposedly reveals the single most important characteristic to ensure satisfaction in communicating with a company.
So what is that characteristic? Consumers say it is the ease of use or simplicity of process.
According to the survey, on average, 65% of respondents said they were satisfied with the communication options available. The 18-24 and 25-34 year age groups were the least satisfied, both with 62% satisfaction with the breadth of channel options compared to 65% overall, IDC’s statement reads. Seventy-one percent of respondents said that communicating with a company using their preferred channel is very important.
Posted in Announcements, Marketing Strategy, News, Platforms, Smartphones, Technology
Microsoft is making waves this week with its freshly unveiled next version of the company’s iconic Windows software — Windows 10.
Microsoft’s plan, if you haven’t heard, is to make the software upgrade free for many users — a different path for Microsoft to say the least. Yet it’s a move — or a “gamble” according to The Wall Street Journal — that is designed to “sacrifice some of its desktop revenue” in hopes of ramping up business and earnings for Microsoft on other digital devices.
The software upgrade will come at no cost for users of Windows 7 or later versions.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
If this were a Trivial Pursuit question, many people would fail to earn a pie.
Do you know how many folks still check into MySpace each month?
The answer: 50 million people. Yep, we were floored, too.
“Would you be surprised that MySpace users generated over 300 million video views in November, good enough for 16th place on comScore’s Video Metrix ranking?” asked the Wall Street Journal blog CMO Today in a recent post.
Posted in Announcements, News, Platforms
Not happening. No way. Flat out false.
Those are the utterances emerging both publicly and privately from folks at BlackBerry over the last 48 hours since rumors first emerged this week that Samsung is ready to pay more than $7 billion to acquire the mobile communications company.
After Reuters broke the news that sources in-the-know had proof of interest by Samsung in a major merger, BlackBerry was forced to quickly respond. And what did the Canadian smartphone maker say? A spokesperson has gone on record across various media outlets to largely debunk the rumor.
Posted in Announcements, BlackBerry, Mergers And Acquisitions, News, Platforms, Rumors, Smartphones
Syndiant, a leader in high resolution microdisplays, is one of the many companies gaining converts at the 2015 Consumer Electronics Show (CES).
The company is introducing immersive optical modules, and will demonstrate an innovative HMD (head-mounted display) and companion media control box at the exhibition.
Syndiant is an optical device company. Founded in 2004, the firm produces high resolution light modulating panels for pico projectors which are small enough to embed in wearable computing solutions and strong enough for automotive applications.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Platforms, Technology
Although the global tablet business certainly didn’t tank in 2014, sales were underwhelming in the eyes of many market analysts.
Auspiciously, according to the latest forecasts from ABI Research, tablet growth is expected to resume and continue over the next 5 years with a forecast of nearly 290 million tablet shipments in 2019.
With 2014 now in the rear view mirror, “many of the world’s tablet vendors are looking forward to opportunities in 2015 and are hoping to avoid a repeat of lackluster 2014 results,” ABI says.
Posted in Announcements, News, Platforms, Predictions, Tablet Devices, Technology
According to the latest data from Fiksu, Facebook’s nascent mobile ad network is making tremendous strides in its early days of operation.
Fiksu’s report, which reveals performance differences between Facebook Audience Network ads, traditional Facebook News Feed ads and other display networks, shows that Facebook Audience Network delivers clear value beyond simple metrics like Cost Per Install (CPI).
“The Facebook Audience Network provides value to marketers well beyond the app install,” said Sriram Krishnan, product manager at Facebook. “It was most interesting to see the conversion and LTV results come through so favorably in their research, further validating that the targeting power of the network was in line with News Feed and far better than display networks.”
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology