With smartphone penetration in the U.S. market now well above 60%, it’s clear that smartphones have “arrived.”
But now that smartphones have thoroughly wowed us with their potential, have the makers of today’s leading smartphones stopped innovating like they used to?
It’s no secret that Apple has faced a barrage of criticisms stemming from the company’s perceived sluggish penchant for innovation. But such critical barbs are now prevalent across the hardware landscape.
Posted in Android, iOS, iPhone, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
It can easily be argued that QR codes have gotten a bad reputation, but not because they couldn’t be easily read and engaged using practically any smartphone but more because of what happened after they were scanned.
The simple fact is that QR codes were so easy to use to route a consumer to a business’s website that the majority of businesses actually neglected to take the steps necessary to keep a consumer engaged once they actually arrived at their website.
What most businesses didn’t understand was that, just like near field communication (NFC), QR codes are simply a trigger; they can lead a consumer wherever a company wants to but, once done, that company actually has to have something engaging, interesting or valuable to keep them there.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Predictions, QR Codes, Resources, Smartphones, Tablet Devices
The South by Southwest Festival (SXSW) has been a tradition since 1987 in Austin, Texas and has earned a reputation as a mecca for technophiles and the takeoff point for apps, gadgets and technological innovation.
We made it to this year’s show and, while there weren’t any headline making launches, there was still enough new tech and gadgetry to make even the most hard-core techie smile. We’ve compiled our notes and put together this retrospective of what this year’s SXSW offered.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology
All week, Mobile Marketing Watch has been in Austin, Texas covering the hottest new and developments from the convention floor at this year’s South By Southwest (SXSW) convention.
If you haven’t been keeping pace with our coverage, here are some of the week’s top stories from SXSW.
Posted in Announcements, Mobile Devices, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
In an extremely rare public talk (via the web, of course) Edward Snowden, the infamous NSA leaker and current fugitive from the United States, told a transfixed tech conference audience this week here at SXSW 2014 that the U.S. government’s surveillance of its citizens is a problem that needs to be “fixed.”
Speaking via teleconference, Snowden addressed thousands of audience members for the first time since fleeing the United States in June 2013. He fled with thousands of secret government documents stolen from the National Security Agency, where he was a contractor, in tow.
The documents in his possession show that the NSA has been conducting secret monitoring of phone and Internet behavior of Americans in the name of national security.
Posted in Legal, News, Platforms, Predictions, Privacy
Not in Austin, Texas for Apple’s iTunes Festival at SXSW 2014? No worries. Vevo has your all-access pass.
Kicking off last night and running through Saturday, Vevo is streaming five nights of epic concerts.
Having recently reached a deal with Apple to make it all possible, Vevo is streaming all the performances from the iTunes Festival to Apple devices on a nightly basis during SXSW. As a result, Vevo iOS and Apple TV viewers, as well as Mac Safari users, can catch all the action as it happens.
Posted in Announcements, Mobile Music, News, Platforms, Resources
Recording icon Neil Young brought a powerful message to SXSW this week in Austin, Texas. The music legend says the time for change in music has come. And a change in technology will go a long way in assisting that effort.
Young is busy promoting the launch of PonoMusic, which is touted as a revolutionary movement initiated by Young “with a mission to restore the soul of music – bringing the highest-quality digital music to discerning, passionate consumers, who hunger to hear music the way its creators intended, with the emotion, detail, and power intact.”
To that end, Young is pushing a new product called PonoPlayer, which will directly challenge Apple’s industry-leading iPod.
Posted in Announcements, Mobile Devices, Mobile Music, News, Platforms, Technology