Recording icon Neil Young brought a powerful message to SXSW this week in Austin, Texas. The music legend says the time for change in music has come. And a change in technology will go a long way in assisting that effort.
Young is busy promoting the launch of PonoMusic, which is touted as a revolutionary movement initiated by Young “with a mission to restore the soul of music – bringing the highest-quality digital music to discerning, passionate consumers, who hunger to hear music the way its creators intended, with the emotion, detail, and power intact.”
To that end, Young is pushing a new product called PonoPlayer, which will directly challenge Apple’s industry-leading iPod.
Posted in Announcements, Mobile Devices, Mobile Music, News, Platforms, Technology
With the 2014 South by Southwest (SXSW) festival now in full swing, the buzz around new wearable technology is palpable. From handbags that can charge your smartphone, to devices that can identify you based on the rhythm of your heartbeat, the future of wearable tech is wholly dominating this year’s SXSW.
The 2014 SXSW Accelerator competition is where startups show off their products to an audience of technology experts as well as venture capitalists and members of the media.
One of the first devices recognized on Sunday was called Nymi – a device that uses a person’s unique cardiac rhythm to confirm their identity. It’s being developed by a company called Bionym from Toronto. “Identity is hard,” the presenter said, but “what if you could make identity easy?” Just like a fingerprint, your heartbeat is always with you. According to Bionym, the company has already received thousands of preorders for their device which will cost $99 at retail but was $79 preorder at the festival.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
One of the hottest technology trends of this year is definitely the iBeacon and it’s on full display here at the SXSW festival in Austin, Texas.
iBeacon, Apple’s name for their innovative Bluetooth LE technology, allows two-way communication between devices. Fittingly, the official mobile app of SXSW works with this fast-emerging technology. Although it’s been used in retail environments on many occasions, as well as sporting stadiums, this is the first time that the new technology has been used at an event like SXSW.
For attendees using iOS, downloading the official SXSW app allows them to take advantage of iBeacon when picking up their badges and for select sessions. When in the vicinity of the SXSW registration area, for example, anyone who has the app on their smartphone will get a notification that has their Registration QuickCode.
Posted in Announcements, Mobile Devices, News, Platforms, Resources, Technology
At the SXSW, Microsoft Research and Brooklyn-based media artist James George along with his partner Alexander Porter put on a computational photography tech demo that was impressive to say the least.
Microsoft has their own showroom during the festival to show off some of their cool products as well as promote existing ones like the Xbox One.
The first thing that happens to people willing to join in the fun is they have their entire body scanned and, while they move, a three-dimensional carbon copy representation of them appears in “space” on a large video screen, moving in exact time with their movements.
Posted in Technology
A prominent smartwatch maker that Apple was reportedly interested in acquiring was acquired this week by Intel.
TechCrunch was first to confirm that Intel won the auction for Basis and will spend an estimated $100 million to close the deal. Since official word of the acquisition surfaced, however, others have suggested that the final price tag may be closer to $150 million.
Basis makes heath-centric smartwatches and presently controls about 7 percent of this young but lucrative emerging market.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
This week in San Francisco, a broad array of tech startups and promising entrepreneurs descended on The City by the Bay for the annual LAUNCH Festival, the tech industry’s biggest startup competition started and hosted by Jason Calacanis.
This year, LAUNCH welcomed more than four dozen companies that formally launched their enterprise on stage as a sea of successful entrepreneurs evaluated each over the course of three days.
With over 9,000 attendees and a $200,000 investment grand prize up for grabs, the competition was every bit as fierce as the presenting startups were impressive. When you consider that past winners include such industry heavyweights as Yammer, Drobox, Mint, Hipmunk, and Boxbee, the momentum afforded by recognition at LAUNCH can go a long way over the long haul.
Posted in Announcements, iPhone, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms, Technology
The findings of a new survey of marketing executives conducted by the Software & Information Industry Association (SIIA) show that the use of social media in corporate marketing remains extraordinarily high.
Not to be outdone, mobile marketing is gaining significant ground, too.
SIIA, a trade association for the software and digital content industries, says that marketing executives appear to have a stronger grasp on the ROI of their overall marketing efforts today, “allowing them to direct resources more efficiently.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Technology