Advertisers have spent close to $6 billion on YouTube this year, eMarketer reports in accordance with the latest data compiled.
eMarketer’s inaugural analysis of how much advertisers spent on the platform in 2013 was exhaustively produced after reviewing hundreds of datapoints and corresponding studies.
The Google-owned video sharing platform is expected to net $1.96 billion in ad revenue globally this year (65.5% higher than 2012).
Posted in Announcements, Mobile Advertising, News, Predictions
Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls and the Mavericks. This, in fact, is entirely unrelated to sports.
Sadly, it’s all about spam – specifically, SMS spam.
Mobile security company AdaptiveMobile recently explored the growth of SMS traffic across the United States, an exercise that also revealed where the largest concentrations of SMS spam are located. Regrettably for Chicago, Illinois and Dallas, Texas, these two amazing cities are battling for the top spot among cities that receive the most unwanted text messages.
Posted in Mobile Devices, Mobile Spam, SMS / Text
New data from the IDC shows that the smart connected device market continued to post impressive growth in 3Q13, but especially across the European continent.
Combined shipments of PCs, tablets, and smartphones approached 55 million units in the third quarter — up 12% on the same quarter last year.
With shipments expected to exceed 230 million units this year in Western Europe and revenues to be near $120 billion — an increase of 11% year on year compared with 2012 — SCDs continue to be one of the fastest growing markets in the IT industry, with tablets and smartphones driving overall consumer electronics spending.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
On Monday, The Mobile Marketing Association (MMA) once again underscored the growing power and prevalence of mobile in China and across the Asian continent with the installation of a new Board of Directors for China.
The MMA named Tony Chen from GroupM Interaction China and KF Lee from Aegis Media China as co-chairs.
A statement from the global trade association for the mobile marketing industry confirms that the ten-member board was recently elected by 71 members of Association in China.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology
Canalys issued a new report on Wednesday which predicts that tablets will almost out-ship all other PC form factors combined next year, forming almost 50% of the total client PC market (that includes desktops, notebooks, and tablets).
In Q3 of 2013, the worldwide client PC market grew 18% despite desktop and notebook shipments continuing to decline. All told, tablet PC shipments accounted for 40% of PC shipments last quarter, less than half a million units behind global notebook shipments.
Tablet domination is set to continue, with Canalys forecasting 285 million units to ship in 2014, growing to 396 million units in 2017.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Resources, Tablet Devices, Technology
Generating an ample amount of buzz and a fair share of headlines to boot is the latest market projection shared Tuesday by IDC.
With rapidly decreasing smartphone costs serving as the catalyst for this market reality, smartphone shipments are accelerating rapidly around the world today.
IDC expects smartphone ASPs to be $337, down -12.8% from $387 in 2012. This trend will continue in the years to come and IDC expects smartphone ASPs to gradually drop to $265 by 2017.
Posted in Announcements, Mobile Analytics, News, Platforms, Predictions, Resources, Smartphones, Technology
Isis – the mobile commerce venture created by AT&T, T-Mobile and Verizon Wireless – shared with MMW today details of its new Isis Alliance Program.
The Isis Alliance Program was created to support the merchant technology ecosystem with tools and resources to capitalize on the opportunities created by mobile commerce.
The Isis Alliance Program news comes days after the nationwide launch of the Isis Mobile Wallet, a free app that operates on the existing payments infrastructure and allows consumers to make payments and redeem coupons from their smartphones.
Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology, Wireless Carriers