Author Archives | jaredreitzin

Google’s Jason Spero: There’s Innovation Everywhere

Google’s Jason Spero Theres Innovation Everywhere 300x199 Google’s Jason Spero: Theres Innovation EverywhereJason Spero, Google’s head of performance media, had some interesting things to say when he was interviewed by VentureBeat. In a recent Q&A, Spero talked about how the company is approaching mobile ads, attribution, and more.

Spero was a key member of the AdMob team that Google acquired to put it in front-runner status on mobile app monetization. What role does AdMob play today?

“That was four years ago. Amazing!” said Spero. “Mobile has grown into every corner at Google and the AdMob technology and team have helped fuel that growth. AdMob technology has been woven into Google’s Display offerings and has also accelerated other offerings most recently in Google Analytics, ad-serving, exchanges, and much more. More than 650,000 apps use AdMob to monetize across iOS and Android, and the AdMob network reaches 900 million unique devices a month.”

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Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Devices, News, Platforms, Technology0 Comments

Up, Up, and Away: Move to Mobile Hits New Highs

Up Up and Away Move to Mobile Hits New Highs 300x225 Up, Up, and Away: Move to Mobile Hits New HighsRemember that old song by the Fifth Dimension: “Up, Up, and Away?”

Well, it would be a good theme song for what’s happening now. The consumer shift to mobile reached new heights in May — in a literally “up, up, and away” kind of way.

According to comScore, a global digital analytics company, time spent on mobile apps in the U.S. accounted for the majority of time spent (51 percent) in digital media up from 43% a year ago. And get this: Smartphones and tablets reached 60 percent, up from 50 percent a year ago.

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Posted in Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

Real Time Goes Big Time: UM, AOL Launch ‘Moments Marketing’

Real Time Goes Big Time UM AOL Launch ‘Moments Marketing’ 300x181 Real Time Goes Big Time: UM, AOL Launch ‘Moments Marketing’Looks like real time marketing is going big time. It was just announced that UM, an IPG Mediabrands agency, and AOL Platforms are together developing a real-time marketing platform the firms hope will be campaign-ready by third quarter 2014.

The new platform — which will deliver messages on the heels of breaking national and regional events, such as weather news, stock market fluctuations, sports scores, and other “moments” — will be driven by UM’s programmatic infrastructure while utilizing AOL technology. UM clients will enjoy a limited period of exclusive access.

“What is of greatest value to our clients and to our media technology partners is communication delivered and consumed at the place and time for which it was intended,” said Matt Seiler, global CEO, IPG Mediabrands. “At IPG Mediabrands, the ‘here’ and ‘now’ has been the focus of most of our initiatives for some time.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, News, Platforms0 Comments

Nielsen Mobile Report: Measure Twice, Advertise Once

Nielsen Mobile Report Measure Twice Advertise Once Nielsen Mobile Report: Measure Twice, Advertise OnceThere’s an old saw (pun intended) among carpenters: measure twice, cut once. It’s intended to convey the idea that measuring is serious business — and that cutting before making sure of the dimensions leads to wasted time and money.

Well, Nielsen, the premier global information and measurement company, has released a new report indicating that the new mobile medium needs to cleave to the same dictum.

In its release, Nielsen acknowledges that mobile advertising is an appealing opportunity for brand marketers, offering them the potential to reach a pool of consumers that is growing exponentially by the day.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources1 Comment

Facebook Boasts 30 Million Small Businesses with Active Pages

Facebook Boasts 30 Million Small Businesses with Active Pages 300x220 Facebook Boasts 30 Million Small Businesses with Active PagesSure, you visit Facebook to connect with far-flung family and classmates from college, but there are others who want to talk to you, too. They’re called small businesses — who have a message for you — and they now number 30 million.

That’s the number of small biz players with active pages on the premier social network, according to Dan Levy, Facebook’s director of small business.

In a recent talk with marketers and media, Levy said the figure is up from the 25 million Facebook counted in November, 2013. The numbers hike was affected, however, by the network’s decision to include e-commerce businesses without a brick-and-mortar store.

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Posted in Announcements, Marketing Strategy, Mobile Social, News, Platforms0 Comments

Small Biz Needs to Access Big Mobile Market

Small Biz Needs to Access Big Mobile Market 300x176 Small Biz Needs to Access Big Mobile MarketHeaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind and a dollar short.

But for small, local businesses, going mobile-friendly is a must. Recent surveys indicate that consumers are relying on their smart phones for not only researching products and services, but buying them — and often rapidly. According to a study by Telmetrics, 46 percent of consumers use their mobile devices as their only research tool.

Look at it this way. If you’re an Iowan who adores a pair of shoes that will take a week to ship from California, location and speed are not of the essence. But if you’re looking for a plumber because the water heater died,  a roofer because a storm blew away half of your house, or a pedicure because you just got invited on a cruise — well, you want something local and you want it now.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology1 Comment

MMA Debuts Info-Packed Mobile Marketing ‘Case Study Hub’

MMA Debuts Info Packed Mobile Marketing Case Study Hub 300x168 MMA Debuts Info Packed Mobile Marketing Case Study HubConsistent with the Mobile Marketing Association’s stated mission to cultivate knowledge and build capabilities for marketers and agencies, the MMA on Thursday launched what they are calling the “first-ever comprehensive database” of mobile marketing case studies.

The MMA Case Study Hub is a fully searchable database representing “best in class campaigns that set new benchmarking standards for industry excellence,” the MMA says.

For now, we’re looking at approximately 450 case studies from over 40 countries.
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Posted in Mobile Devices, Mobile Marketing, Platforms0 Comments