Author Archives | Jessica

PayPal at the Pump? Gas Stations May Soon Be Able to Advertise New Payment Option

PayPal at the Pump Gas Stations May Soon Be Able to Advertise New Payment Option 257x300 PayPal at the Pump? Gas Stations May Soon Be Able to Advertise New Payment OptionMAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.

They want to offer rewards in exchange for consumers paying for gas with a smartphone.

The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms0 Comments

Apple’s Patent May Be a Digital Wallet

Apple’s Patent May Be a Digital Wallet 225x300 Apple’s Patent May Be a Digital WalletAccording to Business Insider, Apple’s newly public patent application describes a “detailed backend architecture for a mobile wallet designed to hold digital credit, debit cards, and coupons issued by a range of merchants and financial institutions.”

The filing describes the system as “capable of powering mobile transactions conducted via QR codes, the cloud, and contactless near field communication (NFC).”

In a review by BI Intelligence and other experts, the patent application describes an “omni-wallet” which “allows other parties to securely send data to Apple device owners, using encryption and secure hardware to prevent fraudsters from intercepting or duplication sensitive information such as digital credit cards.”

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Posted in Mobile Apps, Mobile Internet, Mobile Payments0 Comments

Apps Let Millennials Use Money in New Ways

Apps Let Millennials Use Money in New Ways 300x168 Apps Let Millennials Use Money in New WaysAccording to the Boston Globe, millennials are throwing out their checkbooks and cash and opting for mobile payment options via apps on their smartphones. Once the app is on their phone they can connect them to bank and credit card accounts and be used to pay for rent, utilities, bills, dining out, and for peer-to-peer (P2P) transfers.

The apps are free to download and most levy modest fees for transaction. Charges vary for sending and receiving money through debit or credit card. For example, Dwolla, a P2P payment network startup, takes 25 cents from those receiving more than $10, while Venmo users who send money through a credit card get docked 3%.

Millennials spend $1.3 trillion as consumers annually, according to Boston Consulting Group. They are the biggest users of mobile payments apps as well, accounting for 55% of those who use digital services.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms1 Comment

Aetna to Phase Out CarePass

Aetna to Phase Out CarePass 300x220 Aetna to Phase Out CarePassLast year Aetena launched their CarePass consumer website and mobile solution as part of its “What’s Your Healthy?” national campaign. However, the insurer has decided to phase out CarePass by the end of 2014.

“At this time, we have decided to make no further investments in the CarePass platform,” said Cynthia Michener, spokeswoman for Aetna. Current CarePass users will still have access to the platform for the time being and until its planned closing at the end of the year.

CarePass was designed for users to create, track, and achieve their health goals as well as featured a catalog of more than 20 health apps.

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Posted in Marketing Strategy, mHealth, Mobile Devices, Platforms0 Comments

Inside Microsoft’s Mobile Health Project

Inside Microsoft’s Mobile Health Project 300x167 Inside Microsoft’s Mobile Health ProjectAccording to Healthcare IT News, Microsoft announced recently that for their new mobile health project they are striking a deal with wireless provider TracFone to extend mHealth technology to undeserved and high-risk populations.

Th endeavor is aimed specifically at people with diabetes (an annual $245 billion market). It is a diabetes management platform to help individuals keep tabs on their condition.

The two companies are also teaming up with Health Choice Network (HCN) to launch the pilot program to examine how access to mobile technology affects patient disease-management and outcomes.

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IBM Expands Partnership with Monitise

IBM Expands Partnership with Monitise IBM Expands Partnership with Monitise According to CruxialCIO, IBM will expand its partnership with Monitise, a provider of mobile payments products and services, to help create tools for cloud-based mobile commerce for use by banks, retailers, payment companies and others. These companies first got together in 2013 to develop mobile banking and payment services for Visa Europe.

The companies said they would work to provide financial institutions with data analytics and location-based services aimed at helping customers receive targeted services in-store, as well as offer new digital and mobile money systems while reducing costs and creating new sources of revenue for financial service providers.

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Snapchat May Be Planning Mobile Payments Project

Snapchat May Be Planning Mobile Payments Project Snapchat May Be Planning Mobile Payments ProjectAccording to Business Insider, two trademarks filed by Snapchat lawyers may suggest that Snapchat may try to monetize through mobile payments or mobile credit card processing, unlike the traditional way through selling advertisements.

Snapchat has filed three trademarks. The first, granted in July 2013, defined Snapchat as a “computer application software for mobile phones, portable media players, and handheld computers, namely, software for sending digital photos, videos, images, and text to others via the global computer network.” This sounds like the Snapchat we all know.

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