Author Archives | Jessica

E*TRADE Study Shows Mobile Investing Habits

ETRADE Study Shows Mobile Investing Habits 251x300 E*TRADE Study Shows Mobile Investing HabitsE*TRADE Financial Corporation, which provides financial services including online brokerage and related banking products and services to retail investors, has just released insights on mobile investing from the most recent wave of StreetWise, E*TRADE’s quarterly tracking study of experienced investors.

The following pertains to smartphones, we’re told. Not tablets.

When managing personal finances, experienced investors most commonly use their smartphone to check stock quotes (38%) while the second most common mobile activity is monitoring their investments (32%), which stands to reason as 55% of experienced investors check in on their portfolio once a week or more.

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Think Marketing, Public Relations and Advertising are All The Same? Think Again!

Think Marketing Public Relations and Advertising are All The Same Think Again 300x226 Think Marketing, Public Relations and Advertising are All The Same?  Think Again!If you’re a business owner, we want to ask you a question and need an honest answer: Do you know the differences among advertising, public relations and marketing?

Did you even know that there was a difference?

If you said ‘no’, congratulations. A business owner that can admit they don’t know everything is usually a successful business owner.

The fact is, there’s a world of difference among the three, and knowing that difference will allow you to take advantage of all of them when building your business.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

PubNative Opens Up New Doors for Native Inventory

PubNative Opens Up New Doors for Native Inventory 300x300 PubNative Opens Up New Doors for Native InventoryOn Wednesday, NativeMobile broke the news that PubNative, a Berlin-headquartered native Supply Side Platform, had big news in the works.

Before the day was done, we knew exactly what that news was.

PubNative has just unveiled what it calls the world’s first mobile native adaptor for all types of demand sources, enabling all mobile ad networks and demand-side platforms to access native inventory.
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Big Data is Here. Here’s How to Take Advantage of It to Grow Your Business

Big Data is Here Here’s How to Take Advantage of It to Grow your Business 300x226 Big Data is Here.  Here’s How to Take Advantage of It to Grow Your BusinessWhile the debate still rages about privacy issues, the fact is that Big Data is here and here to stay. That being said, the team at Mozenda — experts in procuring data and turning into an actionable resource – say smart marketers can use it to not only find out about the competition but also to grow their company.

For example, using big data to monitor trends on Google is a great way to find out what people are searching for on the net, and what’s popular. Knowing this information can help you to put together a marketing strategy that helps you capitalize on those trends and increase your profit margin.

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Mobile Parking Payment System Coming to Minneapolis

Mobile Parking Payment System Coming to Minneapolis 166x300 Mobile Parking Payment System Coming to MinneapolisPay-by-mobile parking meters may be coming to Minneapolis early in the New Year, according to the Star Tribune.

Several months ago the city requested proposals from companies willing to provide the service and the city staff have returned to recommend Parkmobile USA. Other companies who submitted bids include CALE, IQA, MobileNow, Pango, Passport, and Software for Good.

If approved by City Council, the technology would be made available in 2015, following a limited field test. The system is expected to have “minimal to no cost” according to the report.

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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Technology0 Comments

Xaxis Sync Brings Cross-Platform Marketing Opportunities to Asia

Xaxis Sync Brings Cross Platform Marketing Opportunities to Asia 300x164 Xaxis Sync Brings Cross Platform Marketing Opportunities to AsiaMobile devices have become so ingrained in our daily lives that they are used just as frequently at home — if not more — than when on the go. Even while unwinding in front of the TV, most individuals have their smartphone or tablet nearby to play games, check social media and email, or browse the web.

It is for this reason that many forms of cross-platform marketing have been developed in hopes of creating a cohesive marketing and branding message across all channels. In a recent announcement, Xaxis shared the expanded launch of Xaxis Sync throughout the Asia-Pacific market.

Xaxis is currently the largest programmatic media and technology platform in the world, and their innovative Xaxis Sync technology offers programmatic advertising that is coordinated with the TV commercials the consumer is watching at home.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology1 Comment

Appgo2market Launches DIY Mobile App Marketing Hub

Appgo2market Launches DIY Mobile App Marketing Hub Appgo2market Launches DIY Mobile App Marketing HubAppgo2market Inc. has just launched a new mobile-app-business hub with a goal of providing the knowledge for Do-It-Yourself mobile app marketing and monetization.

As many mobile app professionals struggle with the evolving industry which is new and highly fragmented, Appgo2market is now billed as the place for app developers, publishers, marketers and professional teams to go to manage their day-to-day business activities.

“We have decided to start Appgo2market after dealing with these very same challenges, as mentioned above, when we worked for global publishers,” explains Tsipi Joseph, Appgo2market Co-Founder.

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