Mobile devices have become so ingrained in our daily lives that they are used just as frequently at home — if not more — than when on the go. Even while unwinding in front of the TV, most individuals have their smartphone or tablet nearby to play games, check social media and email, or browse the web.
It is for this reason that many forms of cross-platform marketing have been developed in hopes of creating a cohesive marketing and branding message across all channels. In a recent announcement, Xaxis shared the expanded launch of Xaxis Sync throughout the Asia-Pacific market.
Xaxis is currently the largest programmatic media and technology platform in the world, and their innovative Xaxis Sync technology offers programmatic advertising that is coordinated with the TV commercials the consumer is watching at home.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Appgo2market Inc. has just launched a new mobile-app-business hub with a goal of providing the knowledge for Do-It-Yourself mobile app marketing and monetization.
As many mobile app professionals struggle with the evolving industry which is new and highly fragmented, Appgo2market is now billed as the place for app developers, publishers, marketers and professional teams to go to manage their day-to-day business activities.
“We have decided to start Appgo2market after dealing with these very same challenges, as mentioned above, when we worked for global publishers,” explains Tsipi Joseph, Appgo2market Co-Founder.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Platforms, Technology
Leanplum recently shared with MMW the details of its latest launch — Leanplum Marketing Automation.
What we have here is a new mobile messaging product that enables mobile companies to better engage and re-market to their users and increase revenue. It comes fully integrated with the company’s existing content management, mobile A/B testing, and analytics solution, and is currently available for iOS and Android.
Leanplum Marketing Automation is billed as being an easy-to-use dashboard where marketers can create, automate, test, and send marketing, in-app, and push messages without having to touch the code.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Platforms, Technology
Undertone, a provider of digital advertising solutions for brands, announced the launch of its new technology platform, Virtuoso.
According to details shared with MMW, Virtuoso is an “end-to-end platform solution that combines creative design, advanced data and analytics, and brand campaign planning and management.”
“Virtuoso provides marketers and agencies with automated access to a range of premium, high impact advertisements served across digital screens and displayed on high quality publisher sites via two executive programmatic offerings,” the company says.
Posted in Announcements, Mobile Advertising, Mobile Devices, News, Platforms, Technology
Watchwith, which the company touts as the TV industry’s leading Advanced Television content management solution, recently shared with MMW details of its integration with Ad-ID, the ad-coding system.
Watchwith is used by broadcasters and cable networks to “create and manage mobile, web, social and first screen TV experiences that deliver perfectly timed related content, commerce and advertising to the viewer.”
The integration makes it possible for advertisers to manage and traffic Advanced TV creative assets to Watchwith’s broadcast and cable network customers for widespread distribution.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
HangIt, a mobile platform company founded on the principle that “mobile location changes everything,” says it has just raised $6.2 million in seed funding.
The company has also recently established headquarters in New York City.
The HangIt platform, to be launched later this year, is an open, turnkey cloud-based service – free to app developers and publishers – built to enable advanced location-based messaging and marketing in any app.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Marketers are struggling to define their mobile objectives and manage their mobile performances, and according to a new report from CIO.com, CIOs and CMOs need to reverse the trend on these missed mobile marketing opportunities.
According to the data presented, 29% of the executives in question are still experimenting with mobile measurement techniques. 57% of marketers don’t have defined mobile objectives, and few are using emerging tools to track and analyze mobile user activity across channels.
Forrester, which offers a multi-step plan to better measure mobile marketing efforts, is behind the new report.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Platforms