Facebook is now reaching 100 million users across Africa, and 80% of those users are accessing it via mobile.
In Africa, MM Magazine reports, mobile adaption has outpaced desktop adoption and more consumers than ever are connecting to the internet with smartphones.
The same, of course, is true across many emerging markets today.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms
iBeacons and geotargeting are becoming mainstream tools for marketers, according to CMO.
A US-based team doing research on mobile marketing found that:
- 18% of mobile marketers are using Apple iBeacons, and this is expected to double in 2015.
- 49% of marketers said they would use device positioning to deliver content and 48.8% plan to add these capabilities to their mobile marketing arsenal over the next year.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Smartphones, Technology
McDonald’s is taking a multichannel approach for marketing itself as the official restaurant sponsor for this year’s NFL season. This is their second season sponsoring the league.
McDonald’s kicked off their campaign two days before the start of the season. They are using several marketing efforts including scanning QR codes, offering rewards to fans, and using web-enabled marketing platforms.
For the campaign, there are materials displayed at the point of sale at 14,000 restaurants nationwide featuring the “McDonald’s Tailgate Photo Sweepstakes” which rewards fans for their images that reflect “Tailgating McDonald’s-style.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, QR Codes
MAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.
They want to offer rewards in exchange for consumers paying for gas with a smartphone.
The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms
According to Business Insider, Apple’s newly public patent application describes a “detailed backend architecture for a mobile wallet designed to hold digital credit, debit cards, and coupons issued by a range of merchants and financial institutions.”
The filing describes the system as “capable of powering mobile transactions conducted via QR codes, the cloud, and contactless near field communication (NFC).”
In a review by BI Intelligence and other experts, the patent application describes an “omni-wallet” which “allows other parties to securely send data to Apple device owners, using encryption and secure hardware to prevent fraudsters from intercepting or duplication sensitive information such as digital credit cards.”
Posted in Mobile Apps, Mobile Internet, Mobile Payments
According to the Boston Globe, millennials are throwing out their checkbooks and cash and opting for mobile payment options via apps on their smartphones. Once the app is on their phone they can connect them to bank and credit card accounts and be used to pay for rent, utilities, bills, dining out, and for peer-to-peer (P2P) transfers.
The apps are free to download and most levy modest fees for transaction. Charges vary for sending and receiving money through debit or credit card. For example, Dwolla, a P2P payment network startup, takes 25 cents from those receiving more than $10, while Venmo users who send money through a credit card get docked 3%.
Millennials spend $1.3 trillion as consumers annually, according to Boston Consulting Group. They are the biggest users of mobile payments apps as well, accounting for 55% of those who use digital services.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms
Last year Aetena launched their CarePass consumer website and mobile solution as part of its “What’s Your Healthy?” national campaign. However, the insurer has decided to phase out CarePass by the end of 2014.
“At this time, we have decided to make no further investments in the CarePass platform,” said Cynthia Michener, spokeswoman for Aetna. Current CarePass users will still have access to the platform for the time being and until its planned closing at the end of the year.
CarePass was designed for users to create, track, and achieve their health goals as well as featured a catalog of more than 20 health apps.
Posted in Marketing Strategy, mHealth, Mobile Devices, Platforms