Author Archives | Jessica

Why Mobile Marketing is an Important Strategy for your Restaurant Business

Why Mobile Marketing is an Important Strategy for your Restaurant Business 300x200 Why Mobile Marketing is an Important Strategy for your Restaurant BusinessAccording to Restaurant News, a recent report finds that investing in your mobile strategy should be a priority if you own or operate a restaurant.

The report, Mobile Path To Purchase: The New Shopper Mindset, highlights a few critically important findings.

Check out the summary of tips and tidbits below.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms1 Comment

A Healthy New Mobile Venture for Ex-CEO

A Health New Mobile Venture for Ex CEO A Healthy New Mobile Venture for Ex CEOThe former CEO of Allscripts, Glen Tullman, is back with a vengeance.

The well-respected business leader has just launched his newest venture, Livongo, at TechCrunch’s Disrupt conference.

According to published reports, the enterprise has already wrapped up a $10 million funding round from General Catalyst Partners.

Continue Reading

Posted in mHealth, Platforms, Technology0 Comments

Facebook Now Reaches 100 Million in Africa

Facebook Now Reaches 100 Million in Africa 300x233 Facebook Now Reaches 100 Million in AfricaFacebook is now reaching 100 million users across Africa, and 80% of those users are accessing it via mobile.

In Africa, MM Magazine reports, mobile adaption has outpaced desktop adoption and more consumers than ever are connecting to the internet with smartphones.

The same, of course, is true across many emerging markets today.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms0 Comments

iBeacon is Big with Mobile Marketers

iBeacon is Big with Mobile Marketers iBeacon is Big with Mobile MarketersiBeacons and geotargeting are becoming mainstream tools for marketers, according to CMO.

A US-based team doing research on mobile marketing found that:

  • 18% of mobile marketers are using Apple iBeacons, and this is expected to double in 2015.
  • 49% of marketers said they would use device positioning to deliver content and 48.8% plan to add these capabilities to their mobile marketing arsenal over the next year.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

McDonald’s Uses QR codes and Mobile Marketing for NFL Campaign

McDonald’s Uses QR codes and Mobile Marketing for NFL Campaign 300x206 McDonald’s Uses QR codes and Mobile Marketing for NFL CampaignMcDonald’s is taking a multichannel approach for marketing itself as the official restaurant sponsor for this year’s NFL season. This is their second season sponsoring the league.

McDonald’s kicked off their campaign two days before the start of the season. They are using several marketing efforts including scanning QR codes, offering rewards to fans, and using web-enabled marketing platforms.

For the campaign, there are materials displayed at the point of sale at 14,000 restaurants nationwide featuring the “McDonald’s Tailgate Photo Sweepstakes” which rewards fans for their images that reflect “Tailgating McDonald’s-style.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, QR Codes0 Comments

PayPal at the Pump? Gas Stations May Soon Be Able to Advertise New Payment Option

PayPal at the Pump Gas Stations May Soon Be Able to Advertise New Payment Option 257x300 PayPal at the Pump? Gas Stations May Soon Be Able to Advertise New Payment OptionMAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.

They want to offer rewards in exchange for consumers paying for gas with a smartphone.

The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms0 Comments

Apple’s Patent May Be a Digital Wallet

Apple’s Patent May Be a Digital Wallet 225x300 Apple’s Patent May Be a Digital WalletAccording to Business Insider, Apple’s newly public patent application describes a “detailed backend architecture for a mobile wallet designed to hold digital credit, debit cards, and coupons issued by a range of merchants and financial institutions.”

The filing describes the system as “capable of powering mobile transactions conducted via QR codes, the cloud, and contactless near field communication (NFC).”

In a review by BI Intelligence and other experts, the patent application describes an “omni-wallet” which “allows other parties to securely send data to Apple device owners, using encryption and secure hardware to prevent fraudsters from intercepting or duplication sensitive information such as digital credit cards.”

Continue Reading

Posted in Mobile Apps, Mobile Internet, Mobile Payments0 Comments