Gartner on Thursday revealed that global smartphone shipments have achieved their highest share ever recorded.
Worldwide mobile phone sales to end users totaled 455.6 million units in the third quarter of 2013, an increase of 5.7 percent from the same period last year.
But the real fireworks came in the smartphone product category.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
Instagram is now the fastest growing social network among marketing professionals tapping into the social space.
Simply Measured reports that 71 percent of the world’s largest brands now use Instagram.
In fact, almost overnight, Instagram’s growth has come to rival the brand adoption of Google+ and Pinterest.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Resources, Smartphones, Technology
On Tuesday, Juniper Research released new estimates indicating that the number of smartphone shipments exceeded a quarterly record of 250 million in Q3 2013.
That puts year-over-year growth at nearly 50% from Q3 2012.
In the same report, Juniper revealed that Samsung now accounts for a third of all smartphones shipped with an estimated 85 million smartphones – a new record for the company.
Posted in Android, Announcements, iPhone, Marketing Strategy, Mobile Analytics, Mobile Devices, News, Platforms, Predictions, Resources, Smartphones, Technology
While mobile marketing is growing rapidly across North America, Europe, and Asia, it’s vital to similarly recognize the increasing value of tapping into the mobile channel for connecting with consumers in the Middle East.
Gemalto, a leading digital security solutions provider, has just published the results of a new survey conducted by IFOP in Dubai.
On Wednesday, the Arabian Gazette highlighted key findings from the survey indicating that users are willing to engage with mobile marketing “provided that business respect the ‘golden rules’ of messaging and incentivizing users.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology
While it may seem as though every day brings with it a new headline about the future of mobile advertising, its scope, effectiveness, or engagement capabilities, there’s one consistent theme that can be found throughout each report – mobile ad spend is projected across the board to escalate in the coming years.
Keeping with the theme, a new report from Juniper Research has found that increased utilization of analytics platforms, allied to the introduction of innovative ad formats and purchasing mechanisms, will push global mobile ad spend beyond $39 billion in 2018.
That’s a significant jump from $13 billion this year.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Resources, Smartphones, Technology
Juniper Research is out with a new report that serves up a bold prediction for the future of the mobile smart wearable devices market.
The report projects that retail revenue from smart wearable devices, including smartwatches and glasses, will reach $19 billion by 2018 compared with $1.4 billion this year.
Researchers for Juniper note that revenues will likely be driven by high price points for these devices allied to their anticipated strong market demand.
Posted in Announcements, Mobile Analytics, Mobile Devices, News, Resources, Technology, White Papers
Last night, the Cupertino California City Council voted unanimously to allow Apple to move forward with the construction of its sprawling new campus, which is projected to be completed in 2015.
We’re told that a “standing-room only” crowd was jam-packed into the council chambers long before the meeting commenced.
“Steve [Jobs] transformed Apple into one of the most innovative companies in the world and we understand the responsibilities that come from carrying his legacy forward with this project,” Apple’s head of real estate and facilities Dan Whisenhunt told the City Council. “We’ve designed it with the same care and attention to detail as we do with all Apple products.”
Posted in Announcements, News