The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising.

In today’s mobile world, smartphone users expect a lot out of their mobile phones.  Users desire fast processors, high data speeds, and a well laid out operating system. Furthermore, users also expect higher quality pictures and video playback as smartphone technology advances. HTML5 banners provide marketers with a richer canvas on which they can create a more beautiful and engaging advertisement.

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Mobile ad-network InMobi has released its Super Bowl XLVI Mobile Consumption Survey showing that, not surprisingly, mobile engagement was high during one of the most important advertising events of the year.

According to the survey, nearly 40% of respondents used mobile devices in response to TV ads and 45% estimated that they spent 30 minutes or more on their mobile devices during the game.  Interestingly, the survey showed that almost twice as many respondents used their mobile devices during the first half of the game compared to the second half – a powerful take-away for advertisers indeed.

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Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.”

As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth.

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The folks over at long-standing digital marketing agency White Horse have published an interesting new infographic that details the concept of “in-aisle” mobile engagement and it’s increasing growth in recent years.

The data used for the infographic stems from a report White Horse published last year called “The Future of In-Aisle Mobile,” in which the agency conducted a first-of-its-kind ethnographic study on consumer use of smartphones to aid in-aisle shopping.  The result was a dramatic picture of the gap between consumer mobile behavior in the aisle and retailers’ readiness to channel that behavior into customer loyalty and sales.

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The folks over at Text Marketer have published a new infographic that explains how to run a successful SMS campaign by avoiding the so-called “7 deadly sins of mobile marketing.”

Covering everything from the right calls-to-actions to proper testing, segmentation, and even the downfalls of developing a “pointless app,” the infographic uses original, primary research with references to eConsultancy and the Information Commissioners Office out of the U.K.

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Mogreet, a mobile marketing provider specializing in mobile rich media delivery, has announced a brand new service aimed at helping the billions of pieces of content shared Online everyday via social media and email to be easily shared to mobile devices as well.

Dubbed “moShare,” the new mobile content sharing service is built on top of Mogreet’s rich media messaging platform and allows any type of media, including video, photos, articles, etc. to be easily shared to any mobile device, regardless of wireless carrier or device type.  For publishers, integration is as easy as installing a button on your website or blog, similar to social sharing buttons from Twitter, Facebook, LinkedIn and others.  In addition, moShare includes robust analytics and reporting capabilities to allow publishers to see exactly how their content is being shared via the mobile channel.

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BlueTrain Mobile, a company that provides mobile Website creation services and consulting for brands and agencies, has published a creative new tool dubbed the “Mobile Marketing Map,” an infographic of sort that acts as a “complete guide to the mobile marketing landscape.”

The map covers 130 resources in 23 different categories and covers nearly everything spanning the mobile marketing ecosystem, including industry news, blogs, mobile emulators/tools, mobile advertising, mobile SEO, QR code generators, stats, ad networks and much more.  ”We’re excited to unveil the Mobile Marketing Map and we think it’s going to be a great resource for any marketer interested in mobile,” said Andy Komack, VP and Conductor of Marketing at BlueTrain Mobile.  “We added a note within the Map key asking for feedback so that we can continue to evolve the Map.”

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