Our friends over at TextMarketer have published their latest infographic, this time focusing on how businesses are leveraging SMS.

Using original, primary research conducted by TextMarketer, along with supplemental data from ITU.int, Gartner and Juniper, the data shows which industries are leveraging SMS for business purposes — whether it be for mobile advertising & marketing, utility functions, alerts, and so on — in addition to which industries are currently sending the most SMS and how mobile advertising budgets are reflecting the use of SMS.

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This is a guest post from James Bentham on behalf of Mobile Interactive Group, who specialise in mobile marketing and other digital communications services.

Augmented reality, while still in its infancy, is still quite relevant to the future trajectory of mobile marketing. The opportunities presented by AR are plentiful; a new report from Juniper Research indicates that AR technology will generate $2 million in 2012, but will jump to as much as $714 million annually by 2014. Augmented reality mobile marketing revenue will largely be driven by subscription-based services, advertising and AR-based app downloads.

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It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app developers.

The new platform combined with TapIt’s SDKs allow developers to quickly and easily integrate rich media ads into their Android and iOS applications, leveraging both a self service interface and multiple ad units for a variety of monetization options.  The platform also features real-time bidding capabilities, in addition to advanced tracking and targeting options including channel, publisher, carrier, geographical location, creative type and more.

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The following is a guest post by Jeff Hasen, chief marketing officer for Hipcricket.

Every year in the beginning of February, football fans tune in to watch THE game of the year. Even if you aren’t a football fan, there is something to be said about the excitement, the hype, the food and drink, and obviously, the commercials. Marketing aficionados tune in with a microscope for the next big trend, the most impressive call-to-action and to spot the brands that have their finger on the pulse of advertising strategies that compel brand loyalty, increase sales and positively impact overall buzz.

Marketers who  are paying the big bucks for such primetime real estate spots cannot afford to drop the proverbial ball when it comes to making sure that the ad pays for itself and brings in additional revenue. It is one of the only times that viewers actually look forward to watching a commercial. However, the buzz that a Super Bowl ad procures does not necessarily equal success. Even if every person in America is cooing over the adorable puppy in sneakers, it is very possible, and probable, that buzz will die off as quickly as the hangover the Monday morning after.

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The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising.

In today’s mobile world, smartphone users expect a lot out of their mobile phones.  Users desire fast processors, high data speeds, and a well laid out operating system. Furthermore, users also expect higher quality pictures and video playback as smartphone technology advances. HTML5 banners provide marketers with a richer canvas on which they can create a more beautiful and engaging advertisement.

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Mobile ad-network InMobi has released its Super Bowl XLVI Mobile Consumption Survey showing that, not surprisingly, mobile engagement was high during one of the most important advertising events of the year.

According to the survey, nearly 40% of respondents used mobile devices in response to TV ads and 45% estimated that they spent 30 minutes or more on their mobile devices during the game.  Interestingly, the survey showed that almost twice as many respondents used their mobile devices during the first half of the game compared to the second half – a powerful take-away for advertisers indeed.

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Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.”

As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth.

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