Author Archives | Kathleen

Is Mobile Ad Spending About to Overtake Television?

 Is Mobile Ad Spending About to Overtake Television?Mobile advertising is in growth mode. But when will it topple the king of the hill – television?

According to eMarketer, advertisers will this year (for the first time ever) spend more on mobile-device ads than they spend on newspaper or radio.

Market research company eMarketer also expects mobile-ad spending to soar 83 percent in 2014 to nearly $18 billion.

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Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review3 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Yahoo and Flurry are now one. On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the analytics giant for an estimated $200 million.

According to the latest studies performed across Australia and New Zealand, marketers understand the importance of personalization, yet most are falling short of delivering on the goods when push comes to shove.

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Adobe: U.S. Search Ad Spending Up 9%

Adobe U.S. Search Ad Spending Up 9 percent 300x225 Adobe: U.S. Search Ad Spending Up 9%Adobe has released its latest ad data report for search ads.

According to a post at TechCrunch, U.S. search ad spend grew about 9 percent year-over-year, mostly through click growth. For the full year, including the proverbially strong fourth quarter, Adobe “expects that spend will increase between 10 and 12 percent.”

It comes as no shock that the leader in search ad spend is Google. The company now commands 78 percent of the market among Adobe’s customers. That’s down slightly from 80 percent in the first quarter and 82 percent in the last quarter of 2013, but is in line with the 78 percent Adobe reported a year ago.

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Facebook Buys LiveRail to Improve, Serve Video Ads

Facebook Buys LiveRail to Improve Serve Video Ads 300x183 Facebook Buys LiveRail to Improve, Serve Video AdsFacebook has purchased video ad tech startup LiveRail, a company which connects marketers to publishers on web and mobile. LiveRail targets 7 billion video ads to visitors each month.

According to TechCrunch, the price was purportedly between $400 million and $500 million.

The acquisition of the 170-person company could help Facebook own a bigger chunk of video advertising, the fasting growing Internet ad medium.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review3 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Most marketers have long known what a new report from Nielsen is now telling them; that mobile represents a huge opportunity for brand marketers.

TechNavio, an independent tech-focused research firm, revealed in its newest report that the popularity of mobile devices and media is spurring major growth in the Location-Based Search and Advertising Market in the U.S.

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Incoming Hits Outbrain: ASA Ruling Cites Vague Native Ad Disclosure

Incoming Hits Outbrain ASA Ruling Cites Vague Native Ad Disclosure 300x165 Incoming Hits Outbrain: ASA Ruling Cites Vague Native Ad DisclosureOutbrain, a content recommendation platform whose eponymous content marketing module offers to help Internet publishers increase traffic to their websites, is dealing with some incoming attacks.

The UK’s Advertising Standards Authority (ASA) has upbraided the company for what it considers improper disclosures that its “You May Also Like” and “Recommended for You” (among assorted headlines) posts are paid ads.

The advertising watchdog ruled that these links do not properly disclose that the article suggestions are actually paid ads. The ASA issued the ruling after examining Outbrain material that appeared on the Web site of the much-read UK newspaper, The Independent.

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Upscale Hotels Finally Going Mobile

Upscale Hotels Finally Going Mobile 300x220 Upscale Hotels Finally Going MobileUpscale hotel brands are booking more mobile investments to regain sales lost to online travel agencies. That’s the conclusion of a recent report by L2, a subscription-based business intelligence service that benchmarks the digital competence of brands.

According to the report — “Digital IQ Index: Prestige Hotels” — online travel agencies (OTAs) account for 64 percent of mobile hotel bookings, and are positioned to maintain that advantage. Consumers appear to prefer to book via mobile sites. That may be because 50 percent of United States brand mobile sites require six or more clicks to complete a transaction, an unwieldy process that too often leads to aborted bookings.

The study on which the report is based was intended to assess the digital competence of 66 Luxury, Upper Upscale, and Upscale hotels.

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