Just in time for the South by Southwest (SXSW) Education, Music and Media Conference in Austin, Texas, Tynker – a leading Silicon Valley ed-tech startup that helps kids develop programming skills – made an announcement that is getting ample media attention this week.
The company has just launched the first Tynker iPad app available on Apple’s App Store.
The new app is designed to extend Tynker’s visual programming platform to an even broader audience of young learners, with an immersive game-like experience that leverages the iPad’s native touch-based capabilities.
Posted in Announcements, iOS, Mobile Apps, Mobile Devices, News, Platforms, Resources, Technology
If history is any indication of the future, some of tomorrow’s most promising companies, apps, and platforms are being launched this week at the 2014 SXSW festival in Austin, Texas.
Since MMW arrived Friday, we’ve been privy to an array of company and product launches, many of which are clearly well-positioned for a prosperous run.
One of the startup standouts is Gabstr, a location-based, crowd-sourced communities app. The company officially launched at SXSW Startup Spotlight on Friday.
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
What a difference one successful mobile marketing campaign can make. For one well-known brand that was formerly a mobile marketing sit-out, The North Face is now a major proponent of mobile marketing.
All is well in Barcelona this week for the GSMA. According to published reports Friday, the 2014 presentation of Mobile World Congress was a record breaking success for the convention, which wrapped up last night.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
Brandtone, an Irish mobile marketing company, has just lifted the veil on its new programmatic mobile marketing platform dubbed Konnect. And despite its introduction just last week, Konnect has already connected with a consumer goods giant, which will leverage the new platform for its marketing needs.
Unilever is the first to launch a mobile campaign with the resource in hopes of targeting mobile devices across India.
“We see Konnect as the marketing equivalent of the Bloomberg terminal–providing real-time insights and a way of managing campaigns as they happen,” Rahul Welde, vice president of media at Unilever, explains.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Smartphones may have brought us to the dance, but it will be tablet computers that boogie the night away.
According to the latest data from IDC, tablets are now driving the strongest demand for smart connected devices.
The smart connected device market continued to post strong growth in 4Q of 2013, with combined shipments of PCs, tablets, and smartphones reaching nearly 70 million units in the fourth quarter (totaling nearly 230 million units for the year 2013).
Posted in Announcements, Mobile Analytics, News, Platforms, Predictions, Smartphones, Tablet Devices
Earning its fair share of media attention even amidst intense competition for the spotlight at Mobile World Congress this week, Visa has just announced it is offering clients new options to deploy mobile payment programs.
Among the offerings, we’re told, is an option to host Visa payWave-enabled accounts in a secure, virtual cloud.
Visa says its latest move expands the payment provider’s support for mobile payments globally and will give financial institutions greater choice in offering consumers “secure ways to pay with smartphones.”
Posted in Android, Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
Today at Mobile World Congress in Barcelona, Spain, Mozilla demonstrated what it calls the breadth and growth of its Firefox OS open mobile ecosystem.
In one announcement, Mozilla raised the curtain on a plethora of new commercial Firefox OS devices and highlighted advancements and partnerships that will enable the platform to scale up as the year progresses.
In the year since MWC 2013, Mozilla says, Firefox OS devices have gone on sale in 15 markets with four global operators and handsets from three manufacturers.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology