Author Archives | Kathleen

Should Mobile Marketers Start Thinking More Seriously About 3D?

Should Mobile Marketers Start Thinking More Seriously About 3D 300x150 Should Mobile Marketers Start Thinking More Seriously About 3D?If 3D is the next big thing in smartphones, should mobile marketers begin thinking about this technology and how it may be harnessed?

Although it’s important to not let the imagination run completely wild about this prospect, it’s difficult to keep the mind from wondering this week as speculation emerges that Amazon is about to roll out a game-changing smartphone in the next two to three months.

The online shopping giant and flourishing tech maker is said to be planning a new Amazon branded smartphone, upping the ante with Apple and Samsung by rolling out a slew of groundbreaking features that we haven’t yet seen on an iPhone or Galaxy smartphone.
Continue Reading

Posted in Android, Announcements, iPhone, Mobile Devices, News, Platforms, Rumors, Smartphones, Tablet Devices, Technology0 Comments

iPhone 5s Remains King of the Domestic Smartphone Jungle

iPhone 5s Remains King of the Domestic Smartphone Jungle 300x233 iPhone 5s Remains King of the Domestic Smartphone JungleNotwithstanding months of expressed concern by industry analysts and market watchers that Apple’s iPhone 5s is losing its luster in the smartphone arena, nothing could be further from the truth.

Based on the latest industry data and informed analyst projections, Apple’s iPhone 5s remains the dominant device in the domestic smartphone market.

As of the end of March, Apple’s iPhone 5s continued to gain ground on sagging Android device sales. Just this Thursday, Canaccord Genuity analyst Michael Walkley told investors that the weakest smartphone sales are now those for Android devices.

Continue Reading

Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones0 Comments

Is Facebook’s Oculus VR Buy a Smart Move?

Is Facebooks Oculus VR Buy a Smart Move 300x225 Is Facebooks Oculus VR Buy a Smart Move?Facebook has confirmed plans to acquire Oculus VR, makers of the Rift headset that took SXSW 2014 by storm earlier this month and continues to capture the fascination of gamers and virtual reality enthusiasts the world over.

But is the $2B (in cash and stock) acquisition really worth it for Facebook? Shortly after the announcement came last night, Wall Street weighed in on the matter and expressed doubt.
Continue Reading

Posted in Announcements, Mobile Social, News, Platforms, Technology0 Comments

Here’s What’s Happening in Mobile Marketing

Heres Whats Happening in Mobile Marketing Heres Whats Happening in Mobile MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

This year at SXSW, QR codes are everywhere. And while they’re nothing new in the digital realm, their growing adoption among consumers and companies is notable nonetheless. Last night in Austin at the mega convention, Mahala introduced its new digital commerce platform, which allows consumers and fans to purchase digital content or merchandise directly from artists, labels or merchants, using their mobile phones.

By focusing on trusted, independently produced articles, San Francisco, California-based InPowered plans to not only take on the native advertising trend head first, but also use it to their best advantage.

Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Irish Eyes Aren’t Smiling on SMS

Irish Eyes Arent Smiling on SMS 300x168 Irish Eyes Arent Smiling on SMSOne day removed from St. Patrick’s Day, there’s some rather unfortunate news to report on the SMS front in Ireland.

According to reports out of Europe, text messaging has virtually “collapsed” in Ireland.

Ireland’s telecoms regulator confirms a significant decline in SMS messages sent between Irish people during the past year.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, SMS / Text, Technology0 Comments

QR Codes Prove Hot Commodities at SXSW

QR Codes Prove Hot Commodities at SXSW QR Codes Prove Hot Commodities at SXSWThis year at SXSW, QR codes are everywhere. And while they’re nothing new in the digital realm, their growing adoption among consumers and companies is notable nonetheless.

Last night in Austin at the mega convention, Mahala introduced its new digital commerce platform, which allows consumers and fans to purchase digital content or merchandise directly from artists, labels or merchants, using their mobile phones.

The team at Mahala clearly picked the perfect event and venue to tout its newest offering.

Continue Reading

Posted in Android, Announcements, Infographics, iOS, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, QR Codes, Technology1 Comment

SXSW: Tynker Tinkers with New App to Extend Programming Skills to Youngsters

SXSW Tynker Tinkers with New App to Extend Programming Skills to Youngsters 300x168 SXSW: Tynker Tinkers with New App to Extend Programming Skills to YoungstersJust in time for the South by Southwest (SXSW) Education, Music and Media Conference in Austin, Texas, Tynker – a leading Silicon Valley ed-tech startup that helps kids develop programming skills – made an announcement that is getting ample media attention this week.

The company has just launched the first Tynker iPad app available on Apple’s App Store.

The new app is designed to extend Tynker’s visual programming platform to an even broader audience of young learners, with an immersive game-like experience that leverages the iPad’s native touch-based capabilities.

Continue Reading

Posted in Announcements, iOS, Mobile Apps, Mobile Devices, News, Platforms, Resources, Technology0 Comments