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Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the Mobile Marketing Opportunity.”

Could multiple beacon messages be a turn-off for consumers? It certainly appears so. Newly released research indicates that marketers risk a whopping 313 percent drop in application use when more than one beacon message is delivered per location.

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CA Gov. Jerry Brown Signs Smartphone ‘Kill Switch’ Bill Into Law

CA Gov. Jerry Brown Signs Smartphone Kill Switch Bill Into Law 300x206 CA Gov. Jerry Brown Signs Smartphone Kill Switch Bill Into LawOn Monday, California Governor Jerry Brown signed into law a bill that requires all smartphones sold in the state of California to feature a so-called “kill switch.”

The purpose of the technology is to give smartphone owners the ability to render their device unusable should it be lost or stolen, helping to prevent identity theft and financial fraud.

The enacted bill clearly defines what all smartphones must offer by July 1st, 2015:

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Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review4 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Get ready for a major upgrade at a future Hilton hotel stay. Beginning next year, guests can kiss the hotel’s front desk goodbye. The check-in process once a staple of the hotel experience will soon be relegated to the trash bin of history.

As Mark Twain once quipped, “The reports of my death have been greatly exaggerated.” The same could be said for email. It’s not dead. In fact, it’s still kicking pretty well.

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Is Mobile Ad Spending About to Overtake Television?

 Is Mobile Ad Spending About to Overtake Television?Mobile advertising is in growth mode. But when will it topple the king of the hill – television?

According to eMarketer, advertisers will this year (for the first time ever) spend more on mobile-device ads than they spend on newspaper or radio.

Market research company eMarketer also expects mobile-ad spending to soar 83 percent in 2014 to nearly $18 billion.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology0 Comments

Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review3 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Yahoo and Flurry are now one. On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the analytics giant for an estimated $200 million.

According to the latest studies performed across Australia and New Zealand, marketers understand the importance of personalization, yet most are falling short of delivering on the goods when push comes to shove.

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Adobe: U.S. Search Ad Spending Up 9%

Adobe U.S. Search Ad Spending Up 9 percent 300x225 Adobe: U.S. Search Ad Spending Up 9%Adobe has released its latest ad data report for search ads.

According to a post at TechCrunch, U.S. search ad spend grew about 9 percent year-over-year, mostly through click growth. For the full year, including the proverbially strong fourth quarter, Adobe “expects that spend will increase between 10 and 12 percent.”

It comes as no shock that the leader in search ad spend is Google. The company now commands 78 percent of the market among Adobe’s customers. That’s down slightly from 80 percent in the first quarter and 82 percent in the last quarter of 2013, but is in line with the 78 percent Adobe reported a year ago.

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Facebook Buys LiveRail to Improve, Serve Video Ads

Facebook Buys LiveRail to Improve Serve Video Ads 300x183 Facebook Buys LiveRail to Improve, Serve Video AdsFacebook has purchased video ad tech startup LiveRail, a company which connects marketers to publishers on web and mobile. LiveRail targets 7 billion video ads to visitors each month.

According to TechCrunch, the price was purportedly between $400 million and $500 million.

The acquisition of the 170-person company could help Facebook own a bigger chunk of video advertising, the fasting growing Internet ad medium.

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