Author Archives | Kirby Johnsen

Report: Cloud Storage Usage on the Rise

Report Cloud Storage Usage on the Rise 300x199 Report: Cloud Storage Usage on the RiseCloud storage, which enables consumers to store material and later access it anytime, any place, or on any device, has gone mainstream.

According to the latest data from Harris interactive, and covered by eMarketer, 39% of U.S. internet users have now turned to the cloud in some fashion. Of this large group, the overwhelming majority said the cloud vastly benefits professionals.

The cloud makes lives easier through simple file-sharing and stress free data backups (41% of those polled attest).

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eMarketer: The Importance of Hispanic Culture in Modern Marketing

eMarketer The Importance of Hispanic Culture in Modern Marketing 300x220 eMarketer: The Importance of Hispanic Culture in Modern MarketingA new eMarketer report, “English vs. Español: Language Choices in Hispanic Marketing,” explores the importance of Hispanic culture in marketing today.

Although the vast majority of U.S. Hispanics speak English, a majority also speaks some Spanish.

But, as the report reveals, “there is not necessarily a demand for marketing in either English or Spanish. Rather, surveys and studies suggest that maintaining a connection to Hispanic culture is what counts.”
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Why Mobile Advertising Doesn’t ‘Click’ With Many Mobile Users

Why Mobile Advertising Doesn’t ‘Click’ With Many Mobile Users 300x221 Why Mobile Advertising Doesn’t ‘Click’ With Many Mobile UsersIt’s no secret that mobile device owners see a lot of advertisements. However, just because they see them doesn’t mean they see what these ads are offering.

Earlier this year, polling by Nielsen for xAd and Telemetrics revealed that 70% of mobile users (on tablets, smartphones, or both) came across ads in the previous month.

But the majority didn’t click.

According to eMarketer, smartphone users are more inclined to click on mobile ads (43% of smartphone users click on ads vs. just 37% of tablet users).

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Platforms, Technology2 Comments