Author Archives | michael

U.S. Now Leads Ad Spending Per Capita

U.S. Now Leads Ad Spending Per CapitaIs it any surprise that consumers in the United States are the most heavily marketed to in the world?

According to a new report from Strategy Analytics, marketing is the U.S. continues to balloon at an unprecedented rate of speed.

Advertising spend in the U.S. totaled $181 billion in 2014, accounting for over a third of the global advertising market, the report summary shared with MMW reads.
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In Other News, Water is Wet: Consumers Read Retail Emails for Products on Sale

In Other News, Water is Wet Consumers Read Retail Emails for Products on SaleWhat email from a retailer do you actually click on and read?

If you’re like most consumers, you’re lured by one little, but powerful word: SALE.

“Email still sits among the top digital marketing channels, and many retailers plan to funnel even more spending into the channel this year,” according to eMarketer.

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comScore Gives U.K. Marketers What They’ve Been Waiting For

comScore Gives U.K. Marketers What They've Been Waiting ForOn Wednesday, comScore announced the launch of comScore Mobile Metrix in the United Kingdom.

This development brings with it the next generation of mobile audience measurement to the market.

Mobile Metrix utilizes comScore’s Unified Digital Measurement (UDM) for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level data to provide detailed insights into mobile media usage across apps and mobile browsing.
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PadSquad Scores a Place on MMA’s Native and Video Committees

PadSquad Scores a Place on MMA’s Native and Video CommitteesMMW learned yesterday that PadSquad, a mobile software and advertising technology firm, has joined the Mobile Marketing Association. But PadSquad’s MMA membership will also include participation in the mobile native and video committees.

Led by InMobi and Yahoo, the native mobile committee is a new program intended to make this new ad format “viable and valuable to brand marketers.”

According to a statement provided to MMW, the group will not only offer education on best practices but it will also work to establish necessary standards in definitions and measurement to help drive broad adoption by brand marketers.
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Opinion: Mobile Development in Healthcare Has Taken a Rocky Road

Opinion Mobile Development in Healthcare Has Taken a Rocky RoadThe following is an exclusive guest contributed post from Courtney Schickel, Ingenious Med’s VP Marketing.

Mobile development in healthcare has taken a rocky road. Early on, mobile app development basically involved building a remote login for the desktop application. You’d just try to navigate the web apps on a tablet or phone–it didn’t really workout. There are some vendors that are still trying to go down that path. Other options involve an HTML5 application, which is really just a mobile website.

Then there’s a hybrid model, a mix of html/html5 and some native code. Technically, you can store as much data as you need with this model, but it requires a constant internet connection to be useful. Hybrid apps are nice from a business standpoint because one app runs on multiple platforms and therefore decreasing development costs, but the user can suffer.

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FTC Takes Aim at Unscrupulous Mobile App Marketers

FTC Takes Aim at Unscrupulous Mobile App MarketersOn Monday, the Federal Trade Commission stood up to marketers deceptively claiming their mobile apps could achieve some far-fetched things.

Chief among the claims criticized is that the apps in question could possibly detect symptoms of melanoma, even in its early stages.

“In two separate cases, marketers of MelApp and Mole Detective have agreed to settlements that bar them from continuing to make such unsupported claims,” the FTC explained in a news release.
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Howler Launches Mobile Marketing App

Howler Launches Mobile Marketing AppHowler, a Boston-based mobile marketing startup, tells MMW that they’ve just launch their eagerly anticipated app in support of some 200 participating shops and restaurants.

According to a provided statement from the firm, yesterday’s release represents a major milestone for the bootstrapped startup.

After a successful seed round and beta test period, the one year-old startup has experienced significant growth.

“This growth has also been fueled by the slow demise of deal delivery services Groupon and LivingSocial, who have both experienced diminishing profits and increasing skepticism from mom and pop retailers, restaurants and service providers,” the firm says.
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