Scandit, specialists in the barcode scanning arena, have just unveiled surprising new data that highlights the dramatic increase in mobile shopping activity this holiday season.
MMW was privy to an advance look at some of the report’s findings, the most eye-opening of which include:
- Consumers scanned more than 4.5 million barcodes with Scandit-powered mobile shopping apps this Black Friday
- Scandit-powered mobile shopping apps experienced a 5x to 40x increase in barcode scans compared with last year
- Total scan volume among mobile apps that utilize Scandit more than doubled year-over-year
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones, Technology
SPS Commerce, Inc., a provider of retail cloud services, is rolling out its new “Enhancing the Retail Omnichannel Customer Experience” report.
Conducted by Forrester, the research survey of retailers, we’re told, “confirmed that consumers rely on their digital shopping experiences to make in-store buying decisions, making inventory availability and convenient fulfillment critical to creating the personalized shopping experiences that drive sales.”
Interestingly, retailers report having made strides in expanding assortments and onboarding vendors, and rank customer analytics, point-of-sale solutions and item management as the technologies most critical to their omnichannel initiatives.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, Technology
There’s no doubt that mobile marketing has made huge strides in the last several years, from native ads to in-app ads and cross-device data tracking. That being said, there are plenty of new challenges in the road ahead and, as 2014 winds to a close, these challenges are being brought to the forefront.
Beginning with Advertising Week and increasing every single day since (now with just two weeks to go before the ball drops on New Year’s Eve), digital executives have been exceedingly talkative of late, and all of them are eager to share their opinions and predictions for 2015.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Predictions
More details are coming to light about the big plans in store for mobile rewards startup Gimmie. The company recently shared that they have secured $700,000 to launch a new service designed to deliver real-time personal messages to website visitors.
The goal of this new technology is to increase conversions by delivering messages and content designed specifically for the individual visiting the website. This higher level of engagement will make the web site or landing page more memorable and will highlight the needs the visitor is looking to have resolved.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference between life in the early 1900s and today. In other words, it’s huge.
Digital marketing has forever and completely changed the way brands interact with consumers and, with social media, smartphones and tablets leading the way, there are tools available to business owners and brands today that 20 years ago would have seemed impossible.
Of course this isn’t news to anyone in the marketing industry or, for that matter, the general public. Sure, “Generation X” might be unaware of the difference but, for the majority of the population, the changes have been breathtaking in their swiftness.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology
There’s a great commentary by Matt Kapko, who covers social media for CIO, that anyone toiling in the fields of IT, marketing, programmatic, native, or related arenas needs to read.
“In just a few short years, advertising technology has become one of the fastest growing areas in the tech world,” Kapko begins. “There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.”
What does Kapko think is going to happen?
Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.
mPulse, an industry leading Mobile Experience Management company formed to focus on the specific digital communications needs of the health and wellness marketplace, announced today a strategic partnership with Patient Engagement Systems (PES), a healthcare technology company which focuses on improving the identification and management of patients with chronic diseases.
Where have all the visionaries gone? One thing’s for sure: many of them are in Washington, D.C. this week for the 2014 mHealth Summit. A highlight for mHealthWatch was an interview with Dr. Garth Graham, president of the Aetna Foundation, whose organization has just presented a major challenge to health technology companies everywhere.
Posted in Announcements, mHealth, Mobile Devices, News, Platforms, Technology