Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics.
“Marketers only using clickthrough rates (CTRs) to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen, and Placed,” explains a recent eMarketer report. “According to the research, while CTR has been the standard metric for online banner ad engagement, it doesn’t completely cut it when looking at mobile ads.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms
Marketers need clear attribution strategies. It’s essential to validating that their offline lead generation is having an impact. Call measurement and analytics technology company Telmetrics knows this — and has some recommendations for best practices.
According to the company, calls are a “critical way to measure offline ad engagement and, for many categories, are a must-have part of the attribution toolkit.”
Posted in Announcements, Best Practices, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology
Bolstered by the 12% growth logged during the 2013 holidays, online retailers are expecting even bigger business this holiday season.
In a survey of 200 retailers highlighted recently by Marketing Land, 86% expressed expectations for higher holiday sales this year. Not a single online retailer said they expected a decline.
The holiday season in the U.S. will be compacted this year with Thanksgiving coming in the last week of November and CyberMonday falling on December 1st.
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology
2014 will go down in the history books as the best year to date for Internet ad revenues.
You know, at least until next year, when 2014′s records are poised to be broken again.
Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released this month by the Interactive Advertising Bureau (IAB).
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Mood Media, a provider of interactive marketing solutions for local small- and medium-sized businesses, tells MMW that it has just taken its offerings to the next level with the launch of Mood Social Wi-Fi.
The solution, we’re told, allows clients to offer free, branded Wi-Fi to their customers while providing the business with the additional benefit of a “simple and robust” marketing tool designed to integrate with the brand’s social channels.
Posted in Mobile Marketing, Mobile Social, Technology
Leading operators are about to drop more than just a few calls.
An alarming new report from Juniper Research asserts that voice and messaging traffic lost to OTT (Over The Top) players such as WhatsApp, Facebook and Skype will cost network operators $14 billion in revenues globally this year.
That’s a 26% bigger loss than that which operators lost in 2013.
Posted in Mobile Marketing
Consumers may be slowly warming to the emergence of wearable technology, but that doesn’t make wearables any easier to operate.
The dominance of touchscreen user interfaces will reduce over the next 5 years as more sensors are introduced to mainstream products and entirely new product form-factors emerge, enabling and necessitating new user interfaces like voice, gesture, eye-tracking, and neural.
That’s the prediction from ABI Research‘s recent report which examines popular user interface (UI) methods as well as the natural sensory technologies transitioning from research labs into future product solutions.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology