Author Archives | michael

Why Sites Optimized for Smartphones Are Goldmines

Why Sites Optimized for Smartphones Are Goldmines 300x200 Why Sites Optimized for Smartphones Are GoldminesJust how important is the mobile experience to modern connected shoppers?

Its importance is such, experts say, that it’s almost impossible to put the degree of importance into words.

Mobile shoppers now convert 160% more often on sites optimized for smartphones, says Bill Siwicki, Managing Editor of Mobile Commerce for Internet Retailer.
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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Urban Airship, Gimbal Put Mobile Marketing in the Moment

Urban Airship Gimbal Put Mobile Marketing in the Moment 300x225 Urban Airship, Gimbal Put Mobile Marketing in the MomentOn Wednesday, MMW was briefed by the team at Urban Airship — a powerhouse in Mobile Relationship Management — about its new partnership with Gimbal — the leader in location and proximity mobile engagement.

The companies have entered into a preferred partnership designed to accelerate “in the moment” mobile engagement.

What does that mean exactly? It’s where physical environments and digital experiences come together “with rich user context.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Platforms, Technology0 Comments

Mobile Marketing Association: How Big is the Mobile Marketing Opportunity?

Mobile Marketing Association How Big is the Mobile Marketing Opportunity 229x300 Mobile Marketing Association: How Big is the Mobile Marketing Opportunity?On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the Mobile Marketing Opportunity.”

The report in question explores the mobile ad market opportunity for both marketers and mobile ad/media sellers.

Impressively, the report indicates that global ad spend could reach as much as $220 billion globally and $70 billion in the U.S. alone (excluding mobile search).
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions0 Comments

Ebola Crisis May Provoke Mobile Response

 Ebola Crisis May Provoke Mobile ResponseLate Tuesday, the CDC confirmed that a patient now being treated at a Dallas hospital is, tragically, the first person diagnosed with Ebola in the United States.

The global Ebola crisis, beginning in Africa and now spreading around the world, has led to an overwhelming amount of media coverage, and social media interaction with an unfortunate amount of it being false.

With the accelerated rate at which information can spread across the Internet, it is too challenging to manage and monitor false information, which is more speculative than factual and often derived from irresponsible reporting.

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Posted in Announcements, mHealth, Mobile Apps, News, Platforms, Smartphones, Technology1 Comment

Research Says Beacon Flops When Overdone in Mobile Marketing

Research Says Beacon Flops When Overdone in Mobile Marketing 300x168 Research Says Beacon Flops When Overdone in Mobile MarketingCould multiple beacon messages be a turn-off for consumers? It certainly appears so.

Newly released research indicates that marketers risk a whopping 313 percent drop in application use when more than one beacon message is delivered per location.

“On the other hand, when beacons are used as a utility, this can lead to a 500 percent increase in interactions compared to standard push notifications with location relevancy,” reports Mobile Marketer, citing data from inMarket.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Predictions, Technology0 Comments

Why B2B Marketers Must Embrace Mobile

B2B Marketers Must Embrace Mobile 300x223 Why B2B Marketers Must Embrace MobileIn a recent thought-provoking piece in Forbes, contributor Daniel Newman intelligently explained why B2B marketers must begin to embrace the growing trend that is mobile marketing. As we near the last few months of 2014, if mobile Internet usage trends stay on the same track, this will be the year that mobile usage surpasses desktop once and for all.

There are a multitude of ways in which B2B marketers can embrace mobile such as mobile apps, social media, podcasts, online article marketing, and digital media. However, ensuring your website is mobile compatible and that your visitors consider it to be “mobile friendly” is essential above all else, Newman proposes.

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Posted in Marketing Strategy, Mobile Apps, Mobile Marketing, Mobile Social, Platforms, Technology0 Comments

Getting It Together: Execs Know Data Integration Key to Personalizing Marketing

Getting It Together Execs Know Data Integration Key to Personalizing Marketing 300x225 Getting It Together: Execs Know Data Integration Key to Personalizing MarketingPersonalization is increasingly critical in the quest to reach consumers with appropriate messages across a multitude of platforms. But it’s still a struggle to accomplish it.

Why? Marketers haven’t mastered the development of a single customer viewpoint, and according to a July 2014 survey by Forbes Insights in association in Sitecore, fragmented and siloed data systems were a key factor preventing this.

“Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100,” reveals a post at eMarketer. “It comes as no surprise, then, that just 24 percent of respondents said the various customer communications and data-gathering systems they used were integrated or connected across their organization. On a more positive note, 56 percent said such systems were partially integrated, indicating they were taking steps toward a more streamlined future.”

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Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments