Author Archives | michael

Quarterly Global Smartphone Shipments Top 300 Million Units… Again

Quarterly Global Smartphone Shipments Top 300 Million Units... Again 300x285 Quarterly Global Smartphone Shipments Top 300 Million Units... AgainGlobal smartphone shipments soared in the third quarter of this year.

Thanks to a bounty of hot new smartphone releases and an increased emphasis on emerging markets, global smartphone shipments exploded above 300 million units for the second consecutive quarter.

The latest data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker shows that vendors shipped a total of 327.6 million units during the third quarter of 2014 (3Q14) (and 25.2% growth vs. Q3 of 2013).
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Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Google Losing Longtime Android Veteran Andy Rubin

Google Losing Longtime Android Veteran Andy Rubin 300x225 Google Losing Longtime Android Veteran Andy RubinOn Friday morning, the Wall Street Journal confirmed that Google is losing one of its all-time greatest innovators.

Andy Rubin, the former frontman of Google’’s Android mobile business and the current head of its robotics aspirations, is set to depart the online search behemoth.

According to The Wall Street Journal, Rubin is “starting an incubator for startups interested in building technology hardware products.”
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Posted in Android, Announcements, Mobile Devices, News, Platforms0 Comments

Stud or a Dud? Microsoft Touts First Fitness Band

Stud or a Dud Microsoft Touts First Fitness Band Stud or a Dud? Microsoft Touts First Fitness Band Earlier this month, our sister site mHealthWatch first reported that Microsoft was planning to plant its flag in the wearables market before Apple.

Although Apple unveiled its first smartwatch called Apple Watch last month at its high-profile media event, we are still months away from product launch.

Not surprisingly, Microsoft is now among the companies eager — and apparently ready — to cut into Apple’s tangible momentum before Apple Watch rolls out.

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BIA/Kelsey: SMB Marketers Have a Growing Appetite for Social Media

BIA Kelsey SMB Marketers Have a Growing Appetite for Social Media 300x204 BIA/Kelsey: SMB Marketers Have a Growing Appetite for Social MediaBIA/Kelsey has shared with MMW the latest data from its Local Commerce Monitor, an ongoing study of the advertising behaviors of small to medium-sized businesses.

Based on the most recent information available, there is robust social media usage taking place today among higher-spending SMBs.

According to the study, SMBs that spend more than $25,000 annually on advertising and promotion plan to allocate 17.4 percent of their marketing budgets to social media in the next 12 months, that’s up from 15.6 percent in 2013 and 10.5 percent in 2012—a dramatic increase in two years.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Platforms, Technology0 Comments

Everything in Your Home is Going Wireless (Whether You Like it or Not)

Everything in Your Home is Going Wireless Whether You Like it or Not 300x168 Everything in Your Home is Going Wireless (Whether You Like it or Not)You may think you don’t need a refrigerator, microwave, or washing machine with a wireless transmitter, but the tech makers of tomorrow say you can’t possibly know you don’t want something until you’ve had it.

And they want you to have it.

This week, MMW learned that Energous Corporation has signed a joint development agreement with Haier Wireless to collaborate on applying WattUp transmitter technology in household appliances such as refrigerators, washing machines, dryers, microwaves, stoves and more.
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Wearables and Workers Make a Perfect Match

Wearables and Workers Make a Perfect Match 300x268 Wearables and Workers Make a Perfect MatchA new survey commissioned by The Workforce Institute at Kronos Incorporated and conducted by Harris Poll is telling us something very, very important about wearable technology.

The global workforce is ready for the wearables revolution.

According to a report summary shared with MMW, workers around the world “are ready to embrace wearable technology at work, with nearly three-quarters (73 percent) of online adults seeing at least one potential workplace benefit.”
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Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to Know

Apple’s New Mobile Ad Strategy and Your Privacy What You Need to Know 300x200 Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to KnowIn order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users.

Although founder Steve Jobs predicted back in 2010 that iAd, the company’s ad platform, would soon dominate all of mobile advertising, that hasn’t exactly happened yet and for a myriad of reasons.

Apple currently trails far behind Google, with just under 3% of the mobile ad market compared to their nearly 40%. To attract developers, they give 70% of revenues back to them, although truth be told, ad revenues make up less than 2% of their overall profits.

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Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology0 Comments