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mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible

mobileStorm CEO mHealth Apps Must Be Personalized Engaging and Irresistible 300x200 mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and IrresistibleIf health apps were more engaging and more fun, consumers would start using them “in a heartbeat.”

That was one of the conclusions of a panel of prominent speakers at the recent mHealth + Telehealth World 2014 conference in Boston.

While big data is revolutionizing healthcare, said Jared Reitzin, CEO and owner of mobileStorm, strategies borrowed from the gaming industry could motivate healthy behaviors in consumers.

The apps need to be personalized, engaging, and irresistible. But we’re not there yet, suggested Reitzin.

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One Sticky Web: Online Influence on U.S. Retail To Grow

One Sticky Web Online Influence on U.S. Retail To Grow 300x239 One Sticky Web: Online Influence on U.S. Retail To GrowResearch firm Forrester, Inc. says the web will account for or influence 59 percent of U.S. retail sales by 2018, up from 52 percent this year.

Its new report — “U.S. Cross-Channel Retail Sales Forecast: 2014 to 2018” — also suggests that sales which consumers begin via a digital medium but complete offline will account for $1.774 trillion in retail spending in 2018. That’s up from $1.386 trillion in 2014.

“Consumers are ‘preshopping’ across more categories on digital devices, including phones and tablets,” says report author and Forrester e-retail analyst Sucharita Mulpuru, “while the availability of more information at shoppers’ fingertips even when they are on the go is a significant driver of the growth in cross-channel shopping.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Sprint Activates More 4G LTE Markets Across the U.S.

Sprint Activates More 4G LTE Markets Across the U.S. 263x300 Sprint Activates More 4G LTE Markets Across the U.S.From sea to shining sea, Sprint has just activated an array of new markets, all of which now have access to the carrier’s fast-growing 4G LTE network.

For now, the ultra-fast cellular network has been launched in 17 new markets across the United States.

According to details provided to MMW from Sprint, the new locations include:

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Posted in 4G, Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Square Raises the Stakes on Mobile Payments Security

Square Raises the Stakes on Mobile Payments Security 300x157 Square Raises the Stakes on Mobile Payments SecurityOn Wednesday, Square announced its plans to release Square Reader for chip cards.

The offering in question is an EMV solution to combat card fraud and protect sensitive payment data.

“Continuing its commitment to provide sellers more ways to securely accept payments, Square’s new reader will give sellers the ability to accept chip cards with a low-cost, beautifully designed mobile card reader that offers further protection from card fraud,” the mobile payments company said in a news release.
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Yes, You’ve Still Got Mail: 86% of Marketers Send It Regularly

Yes Youve Still Got Mail 86 Percent of Marketers Send It Regularly Yes, Youve Still Got Mail: 86% of Marketers Send It RegularlyAs Mark Twain once quipped, “The reports of my death have been greatly exaggerated.” The same could be said for email.

It’s not dead. In fact, it’s still kicking pretty well.

Recent research by Gigaom for Q2 2014 found that 86 percent of U.S. digital marketers use email marketing regularly—the highest response rate out of all programs surveyed.

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Jivox Survey: Multi-Screen Ad Investment May Skyrocket

Jivox Survey Multi Screen Ad Investment May Skyrocket 300x225 Jivox Survey: Multi Screen Ad Investment May SkyrocketTalk about creating time. The average person, while multi-screening, can view seven hours of screen media during just a five-hour period.

That’s a lot of potential impact for marketers.

Jivox, the provider of a leading ad platform for personalized multi-screen advertising, underscored the opportunities when it unveiled its latest survey findings. The survey evaluated adoption, usage, and the challenges of running multi-screen advertising campaigns among leading agencies.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology0 Comments

Report: Mobile Booming in Online Gambling Industry

Report Mobile Booming in Online Gambling Industry Report: Mobile Booming in Online Gambling IndustryOnline casino company 32Red has just announced their detection of a significant spike in mobile casino gaming.

With revenues soaring, the firm has retained its full-year expectations after gross gaming revenues rose in its first-half and the number of mobile users almost doubled.

The European company confirmed that its total gross gaming revenues rose 19% in the first half of this year.

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