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Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review2 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

The trend of American advertisers adopting Location-Based Mobile advertising (LBM) is right in line with efforts taking place internationally.

Social media platform Pinterest has been around for a number of years and is perennially one of  the top 10 most popular social media websites on the net.  They still don’t have nearly the user base that online behemoths like YouTube of Facebook have, however, but they are constantly trying to close that gap.

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology0 Comments

The Holidays are Coming… Is Your Mobile Marketing Strategy Ready?

The Holidays are Coming Is your Mobile Marketing Strategy Ready 300x196 The Holidays are Coming... Is Your Mobile Marketing Strategy Ready?It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are doing it at the last minute.

The problem is, mobile marketing is so extremely important these days that putting it off until the last minute simply isn’t a very bright idea. That being said (and with apologies if we just described you) these tidbits from a recent report about mobile marketing strategy for the holidays should help.

First, don’t forget that email marketing messages are only opened these days on mobile devices but, for the most part, that’s the primary place where they’re being opened these days.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Smartphones0 Comments

Study Reveals that Mobile Users Are Well Aware of the Worth of their Personal Data

Study Reveals that Mobile Users Are Well Aware of the Worth of their Personal Data 300x225 Study Reveals that Mobile Users Are Well Aware of the Worth of their Personal Data$224. That’s how much the average person in the UK, Poland, Spain and France believe that there personal data is worth online as well as the demographics behind that data.

According to BizReport, mobile network Orange recently asked more than 2,000 people in those countries their opinion of what their personal data was worth and, interestingly, those numbers rose slightly when they were asked what the value would be to a company that they had never dealt with previously, or a company that they felt they “fit” with well.

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Posted in Mobile Security, News, Platforms, Technology0 Comments

Will Facebook Soon Make Mobile Payments Available Between Facebook Users?

Will Facebook Soon Make Mobile Payments Available Between Facebook Users 300x178 Will Facebook Soon Make Mobile Payments Available Between Facebook Users?With quick mobile and online payment options now readily available and accessible across the vast Internet, carrying cash is becoming less and less necessary when purchasing just about anything today.

Now, with mobile payments becoming a huge industry in and of itself, it comes as little surprise that a company the magnitude of Facebook wants in on the action.

Recently, Stanford Computer Science major Andrew Aude took a closer look at Facebook Messenger’s code and found that Facebook is positioned to allow Facebook friends to send and receive payments between one another.

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Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Shopping, Mobile Social, Platforms, Rumors, Technology0 Comments

Losing Excellent Recruits to Mobile Inefficiency? Maybe it’s Time to Get SMART

Losing Excellent Recruits to Mobile inefficiency Maybe it’s time to get SMART 300x181 Losing Excellent Recruits to Mobile Inefficiency?  Maybe it’s Time to Get SMARTToday there are millions of people applying for jobs on mobile devices but most recruiters and the companies they work for/with are still ill-prepared to benefit from this fact.

Enter Bayard Advertising Agency, Inc. At the recent HR Tech Conference & Expo, they unveiled their new recruiting platform, nicknamed SMART, which they say will improve recruiting performance on mobile as well as better connect excellent recruits and lower recruitment costs (See more about SMART here).

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Co-Marketing with Pinterest? Sounds like a Win-Win for These Companies

Co Marketing with Pinterest Sounds like a Win Win for These Companies 300x300 Co Marketing with Pinterest? Sounds like a Win Win for These CompaniesSocial media platform Pinterest has been around for a number of years and is perennially one of  the top 10 most popular social media websites on the net.  They still don’t have nearly the user base that online behemoths like YouTube of Facebook have, however, but they are constantly trying to close that gap.

Pinterest  recently began to roll out a co-marketing campaign to promote their new editorial product, called Pin Picks, teaming with the likes of Funny or Die, eHow and even Michelle Phan, the YouTube star.

The company has been testing Pin Picks since August, and one of the more memorable tests has been with the Seattle Seahawks of the National Football League and ESPN, where they created a social media program about the best way to tailgate at football games.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology0 Comments

InMobi Takes a Bold Stand: But How Much Can They Really Guarantee?

InMobi Takes A Bold Stand But How Much Can They Really Guarantee 300x224 InMobi Takes a Bold Stand: But How Much Can They Really Guarantee?One of the many new digital products introduced during Advertising Week in New York recently was InMobi’s Guaranteed Outcomes.

Of course, whenever you start throwing out terms like “guaranteed,” it generates some degree of controversy if not disbelief.

So just what exactly is the ad network guaranteeing?

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments