Adding more insight to the open floodgates of 2014 digital and mobile marketing predictions for the new year is Elizabeth Harz, Chegg Vice President of Business Development.
This week, Ms. Harz connected with MMW to talk about Millennials, marketing, and much, much more as the arrival of 2014 looms large.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, Predictions
As 2013 enters the home stretch, savvy marketing professionals are planning ahead for the new year and trying to determine the tools and tactics most conducive to mobile marketing success in 2014.
Recently, MMW caught up with Brennan Carlson, SVP of Product & Strategy at Lyris, who revealed that the new year will set the stage for a number of prominent trends in marketing, and mobile is central to each.
“More email is read on mobile devices than desktops and there’s no signs of it slowing down,” Carlson says. “By 2017 it’s predicted that 78 percent of US email users will access email via mobile. To successfully reach the always connected customer, marketers will master mobile optimization in 2014.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Technology
Mobile ad network Tapjoy has just published a new report highlighting the mobile habits of holiday travelers.
And the findings show that travelers are now more mobile than ever.
“Mobile devices are an integral part of the consumer travel experience,” says Shikha Kaiwar, Northwest Media Planner for Tapjoy. “Whether looking for a deal or booking a trip, travelers are commanding 20% of smartphone and tablet Internet traffic, and that statistic will grow as they plan out their trips for the holiday season.”
Posted in Infographics, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Technology
Opera Mediaworks has just released its end of year State of Mobile Advertising (SMA) report that focuses on the top mobile ad trends from 2013.
When it comes to mobile advertising, Opera Mediaworks is one of the top names in the game, as its platform now reaching 400 million consumers a month via 60 billion ad impressions.
So what major shifts in the industry did Opera Mediaworks identify from this past year?
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Resources, Technology
Millennial Media’s freshly-published S.M.A.R.T. report once again features global data from the ad network’s global platform, including key advertiser trends, including top verticals, campaign goals, and post-click actions from Q3 of 2013.
The report is particularly interesting this time around in response to its entertainment-related findings.
Ahead of the report, MM shared with MMW a sneak peek at the findings, which reveal that Entertainment was the largest vertical on the Millennial Media platform in Q3, and grew 264% year-over-year.
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Technology
That which makes a mobile marketing campaign effective is also what makes marketing campaigns of all varieties effective: relevancy.
But, regrettably, when it comes to relevant mobile marketing campaigns, they are too few and far in between.
New research among consumers into mobile marketing communications has revealed that they are not as relevant and useful as brands and retailers might think.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
According the latest eMarketer data shared with MMW this week, Internet usage in Europe is expected to rise by over 10 percent (on average across many European nations) in the next four years.
While Norway leads the way with 86 percent of people accessing the internet in a Western European region where they have the highest average of Internet access in the world at about 69 percent, Eastern and Central Europe are expected to see on average about 54 percent Internet access (which amounts to nearly 234 million people).
Posted in Announcements, News