Mood Media, a provider of interactive marketing solutions for local small- and medium-sized businesses, tells MMW that it has just taken its offerings to the next level with the launch of Mood Social Wi-Fi.
The solution, we’re told, allows clients to offer free, branded Wi-Fi to their customers while providing the business with the additional benefit of a “simple and robust” marketing tool designed to integrate with the brand’s social channels.
Posted in Mobile Marketing, Mobile Social, Technology
Leading operators are about to drop more than just a few calls.
An alarming new report from Juniper Research asserts that voice and messaging traffic lost to OTT (Over The Top) players such as WhatsApp, Facebook and Skype will cost network operators $14 billion in revenues globally this year.
That’s a 26% bigger loss than that which operators lost in 2013.
Posted in Mobile Marketing
Consumers may be slowly warming to the emergence of wearable technology, but that doesn’t make wearables any easier to operate.
The dominance of touchscreen user interfaces will reduce over the next 5 years as more sensors are introduced to mainstream products and entirely new product form-factors emerge, enabling and necessitating new user interfaces like voice, gesture, eye-tracking, and neural.
That’s the prediction from ABI Research‘s recent report which examines popular user interface (UI) methods as well as the natural sensory technologies transitioning from research labs into future product solutions.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology
Marchex Inc., a mobile advertising technology company, has now launched “Real-Time Call DNA,” a big development in its call analytics platform.
“For the first time, advertisers will be able to visually map, analyze, and measure what happens inside a phone conversation after a consumer calls their business – without recording any of the actual dialogue,” notes the company’s formal announcement. “The technology solves a major blind spot for enterprise-level advertisers in industries such as health care, financial services, and insurance, which have struggled for years to better understand large volumes of inbound consumer phone calls coming from click-to-call ads.”
Posted in Marketing Strategy, Mobile Advertising, Platforms, Technology
While most brands and businesses are investing some portion of their marketing budgets into mobile advertising, many are still searching for ways in which in-app advertising fits into the picture.
At present, it’s clear who finds the most apparent benefit from utilizing in app ads. And that’s the makers of mobile apps.
In a recent analysis performed by IDC, it was found that between 60 to 75 percent of all in-app advertising is for other mobile apps.
Posted in Developer, Marketing Strategy, Mobile Apps, Mobile Devices, Platforms, Smartphones
This week, our sister site mHealthWatch brought the world of wearables up to speed on a major developing story.
Rumor has it that Microsoft is about to get a leg — or, perhaps, wrist — up on Apple in the wearables market.
Although Apple unveiled its first smartwatch called Apple Watch last month at its high-profile media event, we are still months away from product launch.
Posted in mHealth, Mobile Devices, News, Platforms, Rumors, Technology
The following is a guest contributed post to MMW from Malcolm Stewart, CEO of YouEye.
In the early and middle decades of the 20th century, instinct and an understanding of human nature drove marketing and advertising. Consider “Mad Men” – the TV drama about a prestigious 1960s New York ad agency. No real boundaries existed between advertising and marketing, and creativity directed the process.
Quantitative data simply did not exist back then in the way it does today, and that left advertisers/marketers with the tool of qualitative research – speaking to the target market directly. Back then, just as today, qualitative research told brands the why behind a decision to buy a product, choose one brand over another, and more.
Posted in Announcements, Mobile Devices, News, Platforms, Technology