Author Archives | michael

Macy’s Backs Largest Beacon Deployment Ever

Macy’s Backs Largest Beacon Deployment Ever 300x225 Macy’s Backs Largest Beacon Deployment EverGo big or go home. That seems to be the approach for Macy’s when it comes to its flourishing omnichannel strategy.

Representatives for Macy’s tell MMW that the company is continuing to add new dimensions for attracting shoppers and serving the needs of individual customers.

Specifically, the organization is behind the largest implementation of beacon technology to date in retail – and in any industry – expanding its partnership with shopkick to make it happen.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Good News for Mobile Marketers: Location Accuracy is Improving

Good News for Mobile Marketers Location Accuracy is Improving 300x199 Good News for Mobile Marketers: Location Accuracy is ImprovingHere’s some good news for mobile marketers and advertisers to kick off your Tuesday.

Thinknear by Telenav has just published the results of its second Location Score Index, an initiative that aims to measure the accuracy of location data used in mobile advertising campaigns.

The Location Score Index is a quarterly report from Thinknear.

“Since publishing its first Location Score Index in May, the industry has made moves to improve location data quality,” a statement provided to media reads.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms0 Comments

Apple: iPhone 6 is an Overnight Blockbuster

Apple iPhone 6 is an Overnight Blockbuster 281x300 Apple: iPhone 6 is an Overnight BlockbusterWe were told unprecedented consumer demand would soon be apparent for Apple’s iPhone 6.

And that’s exactly what the world observed over the weekend as consumers flocked to Apple’s website so aggressively that it put the company’s online store on the fritz at times.

In the first 12 hours of preorders last Friday morning, Apple saw a new overnight record for preorders, setting the stage for a record-breaking opening sales weekend for a new Apple product launch.

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Posted in Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Infographic: The Booming Business of Social Commerce

Infographic The Booming Business of Social Commerce 300x266 Infographic: The Booming Business of Social CommerceStill don’t think the social commerce industry is real and thriving?  A recent report from Invesp just might change your mind.

“The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher,” the report reads. “On a grand scale, this conversion represents billions of dollars of business worldwide.”

So just how big is social commerce today? Check out Invesp‘s new infographic shared below.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Commerce, Mobile Devices, News, Platforms, Technology0 Comments

Leading Mobile Ad Platform Reaches for the Cloud with New Partnership

Leading Mobile Ad Platform Reaches for the Cloud with New Partnership 300x189 Leading Mobile Ad Platform Reaches for the Cloud with New PartnershipCapping off a full stretch of recent cloud-related news,  Equinix — a global interconnection and data center company — tells MMW that it has just reached an agreement with a leading mobile app-tech and monetization company.

Equinix is now in business with Tapjoy, which will pursue a hybrid cloud deployment within Equinix’s International Business Exchange (IBX) data center in Washington, D.C.

According to a provided statement, Tapjoy will leverage the access and multiple connectivity options that Equinix provides for the Amazon Web Services (AWS) Direct Connect cloud service.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Partners, Platforms0 Comments

mHealth: The Headlines You Might Have Missed

mHealth The Headlines You Might Have Missed mHealth: The Headlines You Might Have MissedHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

A home-based, individualized endurance exercise training program at an intended walking speed controlled by a pre-set tempo of music with the assistance of a mobile phone significantly improves exercise capacity, strength of limb muscles and a decrease in inflammation markers in patients with Chronic obstructive pulmonary disease (COPD).

A new study has demonstrated that SMS based screening intervention in Korean American women significantly increased their knowledge of cervical cancer and cervical cancer screening as well as encouraged them to obtain pap test. Korean American women have one of the highest cervical cancer mortality rates in the United States and the lowest Pap test screening rates.

Posted in Announcements, mHealth, Mobile Devices, News, Platforms0 Comments

Digital Display Wallops TV for Auto Insurance Brands

Digital Display Wallops TV for Auto Insurance Brands 300x254 Digital Display Wallops TV for Auto Insurance BrandsWho is going to switch auto insurers in the next six months?

We don’t know the exact names yet, but there will be a lot of them — about ten percent of all car insurance consumers, according to a recent Rocket Fuel study.

But that’s not all. The company’s study, discussed in a CNN Money post, determined that digital display ads are nine times more effective than television advertising.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Smartphones, Technology0 Comments