The following is a guest contributed post from Loren Padelford, Skura‘s Executive Vice President of Sales.
Today, the B2B buying process begins when prospects access a company’s website, mobile app, blog, whitepaper, or attends a hosted webinar. Technology adoption among consumers has picked up pace and because of this, marketers have had to adjust their lead generation and engagement tactics to target the buyer earlier on in the sales process.
As a result of reduced interaction during the early stages of the buying process, businesses today gain less direct feedback regarding customer wants and needs. Unfortunately, with the onslaught of available information online, that feedback is more integral than ever to address individual customer needs and problems.
Posted in Marketing Strategy, Mobile Marketing, Platforms, Resources, Technology
TechNavio is out with a new report, the findings of which were shared with MMW on Wednesday.
The report, which focused on the Global m-Education Market, projects a CAGR of 20.58 percent from 2014-2018, indicating that the mobile education industry is growing much faster than originally anticipated.
The report highlights the need for innovative learning methods and demand for distance learning as two main factors driving this growth in the market.
Posted in Mobile Devices, News, Platforms, Resources, Smartphones, Tablet Devices
Nothing says breakfast in America today quite like… Taco Bell?
On March 27th, 2014, breakfast changed forever in the United States. And no one is feeling the sting of this A.M. shift in the fast food culinary war like McDonalds. This week, new polling data showed that consumers now favor Taco Bell’s breakfast menu to the classic morning staples offered by McDonalds.
Apart from the savory treats that adorn Taco Bell’s early morning menu, there’s another factor at play in the taco empire’s successful new conquest – remarkably effective marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology
The use of mobile phones to access a bank account, credit card, or other financial account continued to increase in prevalence among adults in the United States last year, according to the Federal Reserve Board’s latest report on the use of mobile financial services.
Details provided to MMW show that as of December 2013, 33 percent of all mobile phone users and 51 percent of smartphone users had used mobile banking in the past 12 months.
“This is an increase from 28 percent in December 2012 for mobile phone users and 48 percent for smartphone users,” the Fed’s report summary reads. “The use of mobile phones to make payments at the point-of-sale has experienced substantial growth over the past several years, increasing threefold between the 2011 and 2012 surveys, and again between 2012 and 2013.”
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
Visiongain, an independent media company in Europe, says “wearable technology” is the buzzword of 2014.
And a small number of vendors are benefiting most from this very big market.
Wearables dominated 2014′s CES, with every major OEM champing at the bit to grab a slice of an expanding pie. Although many first generation attempts were met with criticism, consideration for design and features is being carefully applied to new technologies, evolving at a rapid rate.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues to garner a significant amount of success is the landing page.
Consistent with recent research performed by Ascend2, it was discovered that 6 out of 10 marketers (60%) around the globe now integrate landing pages with their email marketing campaigns.
Not only that, landing pages are still the most popular tool integrated into email marketing campaigns, with social media coming in second at 41%, and online and offline events at 37%. This does not mean that Internet marketers are not using a combination, just that landing pages continue to generate the kind of success they are looking for.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources
As social media continues to grow and evolve as a critically important platform for marketing and customer service, some trends are certainly taking hold faster than others.
According to a new report and corresponding infographic from Media Mosaic, there are seven social media trends that are dominating 2014 so far.
So what’s hot in social media today? Check out the visual below to learn more.
Posted in Announcements, Infographics, News, Platforms, Resources, Smartphones, Technology