Author Archives | michael

Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform

Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing PlatformToday, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile marketing platform that serves up a little bit of a lot of things.

Aiming to be a quality and affordable omnichannel marketing services providers to the “little guys” out there, Tagga is taking it hard to their prominent competition by launching a snazzy new platform that’s already generating hype.

The Tagga Engagement Marketing Platform — or TEMP — is billed as being a consumer marketing cross-channel campaign management platform “that enables marketers to drive brand messages through the noise to connect with customers across all online and offline channels on their terms, in real-time.”
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps

What Do Developers Want to See in 2015 Cross-Device Marketing, Programmatic, Tablet AppsMillennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the app economy, makes it clear that developers and publishers aren’t going to slow down in the New Year.

“Through a survey of app developers and publishers worldwide, the report features insights into monetization and design trends, as well as developers’ goals and priorities for the coming year,” notes the mobile ad network.

The overwhelming theme of this year’s findings, according to independent mobile ad marketplace Millennial Media, is “that app developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and increasing their development of tablet apps.”

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Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Apps, News, Platforms, Smartphones, Technology1 Comment

Could Trumblr Corner the Creative Market? Company Launches ‘Creatrs Network’ to Unite Artists and Advertisers

Could Trumblr Corner the Creative Market Company Launches ‘Creatrs Network’ to Unite Artists and AdvertisersWhat’s Tumblr mixing up now?

While it’s true that the social media site has been a boon to millions of artists and creators who’ve used the platform to build followings, now Tumblr “wants to help those people become commercial successes in the real world, too.”

“Today, Tumblr announced the launch of the Creatrs Network, a sort of creative agency for Tumblr bloggers that will help connect them with brands and other organizations that want to use Tumblr artist content in their ads and marketing,” according to a post at Wired. “The new division, which Tumblr has been testing with a hand-selected cohort of artists, has been in development for a year.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

A Stark Reminder That Not All Players Survive the Game of Mobile Marketing on Their Own

A Stark Reminder That Not Players Survive the Game of Mobile Marketing on Their OwnDespite the enormous opportunities for growth in mobile marketing today, stark reminders emerge every now and then that serve to reiterate a sober reality for some — not all players survive the challenging game of mobile marketing by playing alone.

One such reminder came into focus last week, as mobile marketing firm Hipcricket announced that it is being acquired by SITO Mobile for $4.5 million.

In the days leading up to the acquisition announcement, Hipcricket filed for bankruptcy protection.
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Posted in Announcements, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Kiip Keeping It Real as Mobile Advertisers Take Note

Kiip Keeping It Real as Mobile Advertisers Take NoteKiip is keeping it real — and a recent round of strategic funding proves investors like that idea very much.

Kiip, a mobile advertising network that enables brands and companies to prompt consumers about real rewards for virtual achievements, recently raised new money from Verizon Ventures and Michael Lazerow, co-founder of Buddy Media.

Integrating real-world rewards for mobile users on both iOS and Android is the driving force behind the network. Instead of virtual rewards, Kiip provides consumers with tangible rewards from premium brand clients. One recent promotion offered a free bottle of Propel Fitness Water from Pepsi inside the Nexercise and Sworkit health apps.

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Posted in Marketing Strategy, Mobile Advertising, Technology0 Comments

Up, Up and Away for Content Marketing in 2015

Up, Up and Away for Content Marketing in 2015In case you hadn’t noticed, content marketing was big last year. And we mean big. But it’s going to be even bigger in 2015.

Citing information from the Content Marketing Institute and pulling insight from an array of experts in the digital marketing game, a new infographic from Curata highlights just how gargantuan this market is becoming.

So what are the top content marketing trends and predictions to look out for in this new year? Check out the visual below and see for yourself.

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Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Technology0 Comments

What’s Hampering Corporate Efforts to be Data-Driven?

What's Hampering Corporate Efforts to be Data-DrivenMMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what it calls an “apparent disconnect between how chief executive officers ( see the current status and benefits of data initiatives and how lower-level managers see them.”

Not surprisingly, the firm posits, this and other disparities “impede success” and imperil the competitive advantage companies hope to realize.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology1 Comment