Author Archives | michael

mobileStorm CEO Jared Reitzin Says Nobody Should Have Been Caught Off Guard by Google’s ‘Mobilegeddon’

mobileStorm CEO Jared Reitzin Says Nobody Should Have Been Caught Off Guard by Google’s ‘Mobilegeddon'This week, Google struck fear in the hearts of marketers everywhere by updating its algorithm and elevating mobile-optimized sites while penalizing those that aren’t mobile-ready.

During the past month, as marketers braced for the looming changes, you could almost feel a sense of urgent panic in the air, as though Google’s latest update was legitimately catching many off guard.

Among those definitely not caught off guard was Jared Reitzin, CEO of mobileStorm. In a must-read post to his company’s Digital Marketing Blog this week, Reitzin takes off the gloves and doesn’t mince words with those cowering in fear of Google’s “Mobilegeddon.”
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Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Are Digital Advertisers Really Flying Blind?
Digital advertisers are flying blind. At least, a good number of them are. That’s according to the latest industry data, which confirms that ad spending will continue to climb despite a large segment of the marketing community remaining uncertain of the quality of their strategies.

Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for Brands?
Pity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change, and/or consumers migrate elsewhere.
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Posted in Mobile Advertising, Mobile Marketing, Platforms, Technology0 Comments

The Eyes Have It: No Wonder Online Video is Booming

The Eyes Have It No Wonder Online Video is BoomingWhat’s easier to take in — a wall of text or a visual?

You guessed it. It’s the visual.

But it’s not a choice we make mentally, so much as visually. That’s because the brain processes images faster than text — and fully 50 percent of it is devoted to visual processing.

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Posted in Announcements, Infographics, Marketing Strategy, News, Platforms0 Comments

Mobile Will Be Livin’ La Vida Local by Decade’s End

Mobile Will Be Livin' La Vida Local by Decade's EndThis week, MMW was privy to an advance look at a new BIA/Kelsey forecast, which indicates that mobile is on pace to become the fourth largest local media by 2019.

In the latest update to the team’s U.S. Local Media Forecast 2015, BIA/Kelsey forecasts location-targeted mobile advertising revenues in the U.S. “to grow from $6.7 billion in 2015 to $18.2 billion in 2019.”

That represents a 28.5 percent compound annual growth rate.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, Platforms0 Comments

Cohen: Email-Based Display Advertising is the Future

Cohen Email-Based Display Advertising is the FutureThe following is an op-ed from Jordan Cohen, CMO of Fluent.

There was a big story out in the Wall Street Journal last week, suggesting that Google is preparing to roll out a custom audiences offering similar to Facebook’s.

For those unfamiliar with customer audiences, there’s a short, simple description of the program on Facebook’s website. Essentially, custom audiences enable advertisers to send encrypted files of their email marketing lists to Facebook, and then re-target those individuals through Facebook ads. Facebook then additionally targets ads to “lookalikes” (people who have commonalities with individuals on the marketer’s email housefile).

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Posted in Announcements, Mobile Devices, News, Opinion, Platforms, Technology0 Comments

Are Digital Advertisers Really Flying Blind?

Are Digital Advertisers Really Flying BlindDigital advertisers are flying blind. At least, a good number of them are. That’s according to the latest industry data, which confirms that ad spending will continue to climb despite a large segment of the marketing community remaining uncertain of the quality of their strategies.

“Nearly half of marketers plan to boost their investments in digital channels this year, according to a new report from Forrester Research,” notes the Wall Street Journal blog CMO. “The survey of 89 business-to-consumer marketers found that, despite the higher investments, 43 percent of respondents said they are still experimenting with digital marketing and do not yet know what works.”

Mastering digital, it seems, comes not before but maybe at the same time as additional expenditure on what is the advertising no brand can live without.

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Posted in Marketing Strategy, Mobile Marketing, Technology0 Comments

Facebook Gets its Published Priorities Straight

Facebook Gets its Published Piorities StraightIs your Facebook newsfeed cluttered with too many posts from pages you barely care about, if at all, while comments and pictures from the people you know and love are buried below?

If so, you’ll be happy with Facebook’s announcement yesterday — something that many page owners, however, may feel differently about.

“We’ve… learned that people are worried about missing important updates from the friends they care about,” Facebook said in a post Tuesday.
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