Everything is bigger in Texas, including Mobile Marketing Watch’s coverage of this year’s SXSW.
If you’re not familiar, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring in Austin, Texas.
Launched in 1987, SXSW continues to grow in size and stature every year. In the process, notable leaders and innovators from a vast array of industries now regard SXSW as a major “must” for their social calendars.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
The following is a guest contributed article from Scott Hirsch, Founder and CEO of Appsbar.
It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The advent of mobile platforms has rendered all of those tools passé. We are now a mobile society and the proliferation of smartphones and tablets has given rise to a new paradigm in digital marketing: the mobile app.
With the rapid global penetration of smartphones and tablets and the increased data speed of 4G networks, mobile applications are riding a wave of explosive growth. Leading companies are focusing on the development and distribution of dynamic mobile apps, reaching consumers and potential consumers on the one device that is never far from reach.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones
According to a recent survey conducted by Accenture, mobility is fueling the digital surge that continues to escalate as 2014 progresses.
To produce the report, Accenture surveyed some 1,500 C-level executives (from multiple nations) across ten industries, to explore how companies are applying digital technologies – especially mobility – to improve their organizations.
So what did the survey results show? Check out the condensed findings presented in the infographic below.
Posted in Announcements, Mobile Analytics, Mobile Devices, Mobilize, News, Platforms, Resources, Smartphones, Technology
With the well-known spread of mobile malware escalating at an alarming speed, it comes as little surprise that suspicious traffic from mobile devices is similarly on the rise.
Based on the findings of a new report from CAPTCHA-based advertising firm Solve Media, the aforementioned suspicious traffic from mobile devices ballooned 30 percent last year, accounting for 25 percent of all U.S. mobile traffic.
According to a report summary produced Wednesday by TechCrunch, suspicious web traffic across Solve’s network jumped by nearly 40 percent during the last twelve month and now accounts for more than half of all traffic.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Networks, News, Platforms, Resources
More than 1,000 RadioShack stores are closing in a cost-cutting effort born of the company’s ongoing financial troubles and inability to compete with bigger retail outlets on mobile device sales.
“RadioShack Corp. plans to dramatically cut back its store count, after a sharp drop in sales over the holidays left it with a $400 million loss last year,” The Wall Street Journal reports.
In particular, slow sales of tablets and smartphones were reported by RadioShack, indicating that the venerable brand can’t gain a competitive footing against other leading sellers of popular consumer electronics.
Posted in Announcements, Mobile Devices, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
Fresh off its full plate of announcements at Mobile World Congress in Barcelona, Spain last month, Samsung continues to make post-MWC waves, this time with the company’s latest efforts in the realm of mobile security.
Samsung Electronics recently touted the launch of KNOX 2.0, the evolution of KNOX, the company’s end-to-end secure mobile platform solution designed to provide “advanced data and privacy protection for enterprise users.”
The new features, we’re told, better support IT departments looking for reassurance and convenience as they implement and manage their Bring Your Own Device strategies.
Posted in Android, Announcements, Mobile Devices, Mobile Security, News, Platforms, Predictions, Resources, Smartphones, Technology, Topics
The folks at Juniper Research shared with MMW a new report this week that values operator revenues generated from mobile roaming at nearly $90 billion by 2018.
That’s a considerable jump when compared to $57 billion this year.
If the envisioned numbers manifest, this will represent over 8% of the global operator billed revenues by 2018.
Posted in Mobile Retail