Author Archives | michael

In the ‘Mood’ for a New Social Marketing Tool?

In the Mood for a New Social Marketing Tool 300x252 In the Mood for a New Social Marketing Tool?Mood Media, a provider of interactive marketing solutions for local small- and medium-sized businesses, tells MMW that it has just taken its offerings to the next level with the launch of Mood Social Wi-Fi.

The solution, we’re told, allows clients to offer free, branded Wi-Fi to their customers while providing the business with the additional benefit of a “simple and robust” marketing tool designed to integrate with the brand’s social channels.
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Posted in Mobile Marketing, Mobile Social, Technology0 Comments

Operators Set to Lose $14 Billion This Year… But Why?

Operators Set to Lose 14 Billion This Year... But Why 300x187 Operators Set to Lose $14 Billion This Year... But Why?Leading operators are about to drop  more than just a few calls.

An alarming new report from Juniper Research asserts that voice and messaging traffic lost to OTT (Over The Top) players such as WhatsApp, Facebook and Skype will cost network operators $14 billion in revenues globally this year.

That’s a 26% bigger loss than that which operators lost in 2013.

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Posted in Mobile Marketing0 Comments

Report: Wearables Are Cool… But Too Complex

Report Wearables Are Cool... But Too Complex 300x170 Report: Wearables Are Cool... But Too ComplexConsumers may be slowly warming to the emergence of wearable technology, but that doesn’t make wearables any easier to operate.

The dominance of touchscreen user interfaces will reduce over the next 5 years as more sensors are introduced to mainstream products and entirely new product form-factors emerge, enabling and necessitating new user interfaces like voice, gesture, eye-tracking, and neural.

That’s the prediction from ABI Research‘s recent report which examines popular user interface (UI) methods as well as the natural sensory technologies transitioning from research labs into future product solutions.

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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology0 Comments

Marchex Launches Breakthrough Tech: Customer Insights Without Recording Phone Calls

Marchex Launches Breakthrough Tech Customer Insights Without Recording Phone Calls 300x106 Marchex Launches Breakthrough Tech: Customer Insights Without Recording Phone CallsMarchex Inc., a mobile advertising technology company, has now launched “Real-Time Call DNA,” a big development in its call analytics platform.

“For the first time, advertisers will be able to visually map, analyze, and measure what happens inside a phone conversation after a consumer calls their business – without recording any of the actual dialogue,” notes the company’s formal announcement. “The technology solves a major blind spot for enterprise-level advertisers in industries such as health care, financial services, and insurance, which have struggled for years to better understand large volumes of inbound consumer phone calls coming from click-to-call ads.”

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Posted in Marketing Strategy, Mobile Advertising, Platforms, Technology0 Comments

The Most Common Ads Found Within Mobile Apps Are For Other Mobile Apps

The Most Common Ads Found Within Mobile Apps Are For Other Mobile Apps 300x176 The Most Common Ads Found Within Mobile Apps Are For Other Mobile AppsWhile most brands and businesses are investing some portion of their marketing budgets into mobile advertising, many are still searching for ways in which in-app advertising fits into the picture.

At present, it’s clear who finds the most apparent benefit from utilizing in app ads. And that’s the makers of mobile apps.

In a recent analysis performed by IDC, it was found that between 60 to 75 percent of all in-app advertising is for other mobile apps.

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Posted in Developer, Marketing Strategy, Mobile Apps, Mobile Devices, Platforms, Smartphones0 Comments

That Which is Up Microsoft’s Sleeve May Soon Be Up Yours

That Which is Up Microsofts Sleeve May Soon Be Up Yours 300x168 That Which is Up Microsofts Sleeve May Soon Be Up YoursThis week, our sister site mHealthWatch brought the world of wearables up to speed on a major developing story.

Rumor has it that Microsoft is about to get a leg — or, perhaps, wrist — up on Apple in the wearables market.

Although Apple unveiled its first smartwatch called Apple Watch last month at its high-profile media event, we are still months away from product launch.

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Posted in mHealth, Mobile Devices, News, Platforms, Rumors, Technology0 Comments

Opinion: Big Data’s Big Mistake

Opinion Big Datas Big Mistake Opinion: Big Datas Big Mistake The following is a guest contributed post to MMW from Malcolm Stewart, CEO of YouEye.

In the early and middle decades of the 20th century, instinct and an understanding of human nature drove marketing and advertising. Consider “Mad Men” – the TV drama about a prestigious 1960s New York ad agency. No real boundaries existed between advertising and marketing, and creativity directed the process.

Quantitative data simply did not exist back then in the way it does today, and that left advertisers/marketers with the tool of qualitative research – speaking to the target market directly. Back then, just as today, qualitative research told brands the why behind a decision to buy a product, choose one brand over another, and more.

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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments