This week, MMW sat down with Marc Poirier, Co-Founder and EVP of Business Development at Acquisio, for an exclusive interview to discuss the happenings and emerging trends in marketing today.
MMW: Forbes jokingly called this the “third annual year of mobile,” why is 2014 really the year for marketers to make changes for mobile optimization?
Marc: Mobile has been a buzzword for three years, especially for search marketers because search is the fastest growing channel within mobile marketing. Before 2014 mobile was a hot topic because it was new and search marketers were just creating mobile ready ads and mobile ready landing pages. This year, it’s all about mobile landing page optimization.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing
When it comes to email, most marketers would love it if the people on their email list look forward with bated breath to opening every email that they sent.
Of course we all know that this isn’t exactly true. In fact, it’s usually just the opposite, explains Laura Walsh, a Digital Marketing Coordinator at Keystone Click in a recent commentary.
That being said, whether or not people are climbing over each other to open your emails doesn’t mean that you can’t still use them to brand your business. Email remains one of the best ways to brand your company, even in the face of stiff competition for user attention from tablets, laptops and smart phones.
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Platforms
New data from market research firm Infonetics Research paints a promising portrait of where connected car service providers are headed.
Straight for the bank.
The new Connected Car M2M Connections and Services market size and forecasts report suggests big earnings are on the way for automakers that stand behind the new technologies being introduced.
Posted in Mobile Devices, News, Platforms, Technology
According to a recent post at AdWeek, email is increasingly read on mobile devices, but “that doesn’t mean the desktop is no longer relevant to marketers.”
That’s just one of the takeaways from a report by Campaign Monitor analyzing behavioral data from nearly six million email-marketing campaigns across devices and platforms.
“The findings show that the recent shift to mobile has made it more difficult to get readers to engage with content, unless marketers can drive a subsequent open in another environment, like the desktop,” says the report.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources
An explosion in mobile commerce is among the most powerful influences on ecommerce in Western Europe.
As more consumers use smartphones and tablets, online sales have exploded, according to a new eMarketer report, “Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication.”
According to comScore MobiLens, between January and March 2014, 24 percent of smartphone users in the EU-5 accessed retail websites, representing a substantial year-on-year growth of 42 percent.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
Late last week, the team at My.com reached out to MMW with results from a new survey of 1,000 U.S. internet users on email behavior.
The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere.
Among the interesting discoveries:
Posted in Android, Announcements, Infographics, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Marketers want to know who their customers are. They’ve always wanted to know, actually, but today’s drive to digital is increasing demand on brands and advertisers to not only collect, but analyze a plethora of data on consumers and prospective customers.
In Digiday and Neustar polling conducted in June 2014, and reported at eMarketer, it was revealed that 77 percent of US digital media and marketing professionals said they had “increased their data collection process over the past year.”
The survey found that marketers were looking to better understand their customers—the most popular response, cited by 57 percent of respondents. To agglomerate this information and form better customer profiles, respondents have expanded the types of data they collect, including demographic, psychographic, and social details.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology