Author Archives | MikeR

4G LTE Investment Climbing Across Latin America

4G LTE Investment Climbing Across Latin America 300x238 4G LTE Investment Climbing Across Latin AmericaABI Research is out with a new projection that calls for growth of 10% in mobile telecoms capital expenditure (CapEx) in Latin America this year, rising to $6.1 billion.

What’s driving the investment boom? Upgrades and expansion of 3G WCDMA and 4G LTE coverage will result in radio access network-related spending capturing 40% of CapEx. Investment in small cell base stations is garnering momentum with 40% year-on-year growth in 2014 to $484 million.
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Posted in 4G, Announcements, Mobile Devices, News, Platforms, Technology0 Comments

mHealth News: Here’s What You Need to Know

mHealth News Heres What You Need to Know 251x300 mHealth News: Heres What You Need to KnowHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this week.

Q1 2014 brought with it a new record in digital health venture funding. According to the latest data from Rock Health, not only did January set a record month in both deals and dollars, the first quarter of 2014 set an all-time record for digital health funding in a single quarter.

As mobile healthcare technology emerges as a mainstream staple of modern healthcare, a growing number of app developers want to break into this opportunity-rich new industry.

Posted in Announcements, mHealth, News, Platforms, Technology0 Comments

Facebook Revamps iOS App

 Facebook Revamps iOS AppFacebook has just released version 9.0 of its Facebook app for iOS. The new update comes just weeks after version 8.0 arrived.

In version 9.0, Facebook has bestowed the ability reply to comments on stories within the application. Previously, this wasn’t possible (and Facebook users often complained about it).

Facebook, however, explains that the page sharing the story has to enable this particular feature for users to reply to comments in this way.
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Posted in iOS, iPhone, Mobile Apps, Mobile Social, News, Platforms, Technology0 Comments

‘Actionable’ Brand Metrics in Store for Mobile Advertising

Actionable Brand Metrics in Store fo Mobile Advertising 300x168 Actionable Brand Metrics in Store for Mobile AdvertisingAiming to expand the capabilities of brand metrics offered by their company, comScore, says that “actionable brand metrics” for mobile ad campaigns are now available to its advertiser and publisher clients.

The offering is being pushed through comScore’s validated Campaign Essentials Mobile (vCE Mobile) and validated Media Essentials Mobile (vME Mobile).

These ad measurement solutions provide demographic delivery insights for ads appearing on smartphones and tablets, both in-app and via mobile web. With actionable data to measure the performance of brand advertising, from both a campaign and inventory management perspective, advertisers and publishers now have cross-media comparable metrics – such as demographic delivery, reach, frequency and GRPs – to optimize their media allocations.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology0 Comments

Yahoo Wants to Take a Bite Out of Apple

Yahoo Wants to Take a Bite Out of Apple 294x300 Yahoo Wants to Take a Bite Out of AppleThere’s a covert operation underway at Yahoo today (okay, so maybe it’s not exactly covert any longer, but it’s serious stuff nonetheless).

Yahoo’s chief executive officer, Marissa Mayer, is poised to make the pitch of her career in the coming weeks. And it’s to Apple.

According to knowledgeable industry sources, Yahoo’s boss wants to win Apple’s affections and inspire the iDevice maker to dump Google and make Yahoo the default search engine on all Apple products.
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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones0 Comments

What Are The Keys to Mobile Shopper Adoption?

What Are The Keys to Mobile Shopper Adoption What Are The Keys to Mobile Shopper Adoption?On Tuesday, researchers at Catalina published the findings of their latest study which probes the driving forces behind mobile shopping.

The digital media company found that what shoppers really want in a mobile commerce experience is very simple: to save time and money without any extra hassle.

Getting Smart About Today’s Mobile Savvy Shopper” is based on a nationwide survey that identified 1,000 smartphone owners who are the primary grocery shoppers within their households.

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Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones0 Comments

StepLeader Steps Up Mobile Innovation

StepLeader Steps Up Mobile Innovation StepLeader Steps Up Mobile InnovationThis week, the team at StepLeader, a popular mobile app platform for local media, announced two new mobile products.

The first app, code-named Daybreak, aims to “revolutionize” mobile news consumption.

It’s a bold promise, for sure, but the company is trying to back up that pledge with some concrete details on how it will function.
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Posted in Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology0 Comments