While the act of finding hotels, flights, and rental cars has largely been relegated to PCs for much of the past decade, 2015 will see the majority of these transportation and lodging-related books shift toward mobile.
Of course, mobile search will be on the rise across the board (not just in the travel industry), but it is expected, as eMarketer predicts, to particularly rise in dramatic fashion when it comes to those looking for all facets of transportation information.
Posted in Announcements, Mobile Devices, News, Technology
A recent study by Razorfish and covered in depth by MediaPost revealed that half of Americans would do just about anything but watch an advertisement.
On television, that means changing to a channel that isn’t on commercial break or only watching recorded television so they can fast-forward through commercials at will.
Other countries are not as opposed to advertising as Americans are. That same study also looked at the behavior of Brazilian consumers, of whom, only 49% wanted to buzz through commercials, as opposed to the 50% of Americans who felt the same way.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing
What does your online retail website need in order to be appealing to shoppers this holiday season? Speed, especially on your mobile site.
Web browsing on mobile devices is, when compared to the speed achieved on laptops and desktops, notoriously slow, and that means that consumers are more likely to backtrack and look for another website than remain on yours.
Posted in Marketing Strategy, Mobile Websites, Technology
mCordis has long been one of the leading companies in mobile marketing education and services.
This reality played a major role in helping the company become the first to offer an industry-accredited qualification for mobile marketing.
This particular program is designed to improve the education of those working in mobile marketing and also to lend validity to the knowledge those marketers already have.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Smartphones, Technology
There are many markets across the globe where iOS reigns supreme, but Latin America is not one of them.
According to recent research performed by comScore, Android leads the pack by a landslide in terms of mobile Internet traffic.
The study focused on 7 major countries where Android beats iOS by sizable margins.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones
Every year, technology companies save their best smartphone releases either for, or just before, the holidays. Both Samsung and Apple, who have been the two leaders in the smartphone industry for the past couple of years, have definitely taken to doing this. Both have just released within the last few months the latest refreshed versions of their flagship devices just in time to have been adequately marketed by Black Friday.
But what about all of the other companies that produce smartphones (and there are others). Many of them are also releasing their newest phones just in time for the holidays, making that third spot (inevitably behind Apple and Samsung), up for grabs. Who’s going to snag it this year?
Posted in Android, iOS, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Smartphones
The Lubin Business School at Pace University has announced that it will now offer a master’s degree in social media and mobile marketing. This program is slated to begin in January of 2015, and is big news for those who want to work in marketing.
Up until now, there has not been a program specifically tailored to preparing individuals for the fast-paced and unique world of social media and mobile marketing, even though those two areas are in high demand in the marketing world.
Posted in Announcements, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology