Aiming to expand the capabilities of brand metrics offered by their company, comScore, says that “actionable brand metrics” for mobile ad campaigns are now available to its advertiser and publisher clients.
The offering is being pushed through comScore’s validated Campaign Essentials Mobile (vCE Mobile) and validated Media Essentials Mobile (vME Mobile).
These ad measurement solutions provide demographic delivery insights for ads appearing on smartphones and tablets, both in-app and via mobile web. With actionable data to measure the performance of brand advertising, from both a campaign and inventory management perspective, advertisers and publishers now have cross-media comparable metrics – such as demographic delivery, reach, frequency and GRPs – to optimize their media allocations.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
There’s a covert operation underway at Yahoo today (okay, so maybe it’s not exactly covert any longer, but it’s serious stuff nonetheless).
Yahoo’s chief executive officer, Marissa Mayer, is poised to make the pitch of her career in the coming weeks. And it’s to Apple.
According to knowledgeable industry sources, Yahoo’s boss wants to win Apple’s affections and inspire the iDevice maker to dump Google and make Yahoo the default search engine on all Apple products.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones
On Tuesday, researchers at Catalina published the findings of their latest study which probes the driving forces behind mobile shopping.
The digital media company found that what shoppers really want in a mobile commerce experience is very simple: to save time and money without any extra hassle.
“Getting Smart About Today’s Mobile Savvy Shopper” is based on a nationwide survey that identified 1,000 smartphone owners who are the primary grocery shoppers within their households.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones
This week, the team at StepLeader, a popular mobile app platform for local media, announced two new mobile products.
The first app, code-named Daybreak, aims to “revolutionize” mobile news consumption.
It’s a bold promise, for sure, but the company is trying to back up that pledge with some concrete details on how it will function.
Posted in Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.
On Thursday, the U.S. Department of Health and Human Services released a draft report that puts forward a proposed strategy and recommendations for a health information technology (health IT) framework. Per the details shared during a joint media briefing yesterday, the framework in question aims to promote “product innovation” while maintaining “appropriate patient protections” and avoiding regulatory duplication.
Posted in Announcements, mHealth, Mobile Devices, News, Platforms
Apple has welcomed to its family one of the top talents in all of marketing.
Wolff Olins Global CEO Karl Heiselman will reportedly join Apple in May to serve a key marketing communications role.
Heiselman says he accepted “an exciting new role at Apple after 14 fantastic years at Wolff Olins.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
On Thursday, the Information Security Forum (ISF), a leading global authority on cyber security and information risk management, announced the availability of Threat Horizon 2016.
This particular offering is the latest in a series of the organization’s Threat Horizon reports.
According to the ISF, revelations in 2013 that governments and their agencies have been spying on citizens in the name of national security have seriously undermined a core tenet of operating in cyberspace – trust.
Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Resources, Smartphones, Technology