This week at Borrell Local Online Advertising Conference in New York City, AdMall PRO announced the launch of its new Digital Audit.
According to details provided during the conference, AdMall PRO’s Digital Audit is designed to help media account executives sell digital advertising and marketing services more consultatively.
In a nutshell, it uses real-time data to analyze a prospective advertiser’s online activity and findability in areas of digital advertising, local search, SEO, social media, and incoming website traffic.
Posted in Marketing Strategy, Mobile Analytics, Platforms, Technology
As our sister site mGamingWatch reported in recent days, the states of Nevada and Delaware forged a groundbreaking interstate online gambling agreement.
As two of just three states to have legalized online gambling to date, the governors of Nevada and Delaware have reached an agreement allowing residents in those states to play against one another inside of virtual poker rooms.
In response to this historic pact, Locaid, the world’s largest Location-as-a-Service (LaaS) company, announced a geolocation and gaming industry first: general availability of a multi-state geolocation compliance API for Delaware and Nevada.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms
Although the mobile wallet industry isn’t growing as fast as some expected, the interest in new forms of digital payments is certainly there. That’s according to a new report from Yankee Group published this week.
Despite the fact that the U.S. mobile payment landscape is currently in a state of flux, two-thirds of consumers are interested in learning more about transitioning to a mobile wallet platform.
Unfortunately, that interest is “simply not translating into adoption.”
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Technology
As it turns out, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location these days.
For starters, we’re looking at a $4 billion market (or more) by 2018.
The overall market of technology installations is forecast to break the 25,000 mark in 2014, while handsets capable of supporting indoor location will be in the hundreds of millions within two years. As a result, the major companies will start to make their moves.
Posted in Mobile Devices, Mobile Location, Mobile Marketing, Platforms, Smartphones, Technology, Topics
Virgin America airlines is in the process of launching a new social network exclusive to the airline that will make the friendly skies even friendlier.
The platform, we’re told, allows passengers to connect – mostly for professional benefits – on their flights.
They created the network through Here On Biz, a social proximity app (exclusive to iOS) that pairs LinkedIn with location data.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources
Over the last two months, researchers and analysts have poured over data from 2013 relating to tablet shipments. And the findings are convincing. No matter how you look at it, 2013 was a banner year for tablets.
Worldwide sales of tablets to end users topped 195 million units in 2013, a 68 percent increase on 2012.
According to Gartner, while sales of iOS tablets grew in the fourth quarter of 2013, iOS’s share declined to 36 percent in 2013. The tablet growth in 2013 was fueled by the low-end smaller screen tablet market, and first time buyers; this led Android to become the No. 1 tablet operating system (OS), with 62 percent of the market.
Posted in Android, Announcements, iOS, Mobile Devices, News, Platforms, Predictions, Resources, Tablet Devices, Technology
In case you haven’t checked out our sister site mGamingWatch in recent days, here are some of the top stories in mobile and online gaming, marketing, and technology that they’ve been monitoring.
The states of Nevada and Delaware are taking a joint gamble on a groundbreaking interstate online gambling agreement. As two of just three states to have legalized online gambling to date, the governors of Nevada and Delaware have reached an agreement allowing residents in those states to play against one another inside of virtual poker rooms, the AP confirms.
Betfair says there is value in using photo-messaging app Snapchat in the modern age of mobile gaming and gambling. Betfair plans to serve up “exclusive football odds” to smartphone users through its freshly announced partnership with Snapchat.
Posted in Announcements, Casino mobile marketing, Marketing Strategy, Mobile Devices, Mobile Gaming, News, Platforms, Smartphones, Technology