Author Archives | MikeR

Adaptive Media Releases Enhanced Media Graph Platform

Adaptive Media Releases Enhanced Media Graph PlatformContent syndication and monetization company Adaptive Media, a leader in programmatic advertising across mobile, video and online display, just announced the release a new, enhanced version of Media Graph.

The new version, we’re told, is designed to enable faster delivery of video content and ad serving.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Apple, HBO Partnership Expected

Apple, HBO Partnership ExpectedAccording to The International Business Times, Apple is close — very close — to closing a deal with HBO, the premium cable provider behind some of the most popular programming in all of entertainment.

If sources in-the-know are truly knowledgeable about the matter, it sounds like Apple will be among the launch partners for HBO when the network launches it new streaming service next month called HBO Now.

HBO and streaming partner Major League Baseball Advanced Media are working to have the standalone service, called “HBO Now,” ready to launch in April in conjunction with the premiere of the fifth season of “Game of Thrones.”

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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Cisco and Street-Artist Zosen Team Up For Mural at Mobile World Congress 2015

Cisco and Street-Artist Zosen Team UpCisco Systems Inc. is putting a focus on the visual as Mobile World Congress 2015 began Monday in Barcelona.

The worldwide leader in information technology has asked Barcelona-based street-artist Zosen and his team of painters to put their graffiti-style talents to work as they create a lavish wall mural to portray the mobility elements and hot topics at MWC 2015.

There is also a story within the artistic story. A portion of the mural’s left side will be dedicated to portraying elements of Mobility IQ, a new Cisco Cloud SaaS that unlocks the power of visual-network knowledge.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Partners, News, Platforms, Technology0 Comments

New Coupling Makes it Easier for Enterprises to Deploy Employee Mobility Programs

New Coupling Makes it Easier for Enterprises to Deploy Employee Mobility ProgramsSyntonic, a connected services provider, came to Barcelona this week to announce a solution for Samsung KNOX.

The goal? To “make it easier for enterprises to manage employees’ use of mobile devices and business applications,” which benefits BYOD and COPE programs.

Syntonic made the announcement on the first day of Mobile World Congress 2015, where the company is exhibiting Syntonic DataFlex for Enterprise.
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Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology0 Comments

Meet the New Mobile Legal Contract Creation Platform

Meet the New Mobile Legal Contract Creation PlatformWhen time is money, being mobile is critically important. For that reason, the once time-consuming and arduous process of contract creation is now going mobile.

Shake is the red hot mobile-centric legal technology platform for creating, signing and sending legal agreements. And now, the company is moving into the small business marketplace.

The goal? To help growing companies “close deals faster.”
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Did The Chinese Government Just Blacklist Apple?

Did The Chinese Government Just Blacklist AppleApple may now be one of the most popular tech makers among Chinese consumers, but even the surging popularity of iPhones inside of the world’s largest mobile population hasn’t changed how Chinese government officials feel about iOS devices — they simply don’t trust them in high levels of government.

According to a new report from Reuters, China “has dropped some of the world’s leading technology brands from its approved state purchase lists.”

In their place are thousands of locally made products that are “trustworthy.”
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Posted in Announcements, iPhone, News, Platforms1 Comment

News in TV Marketing: Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E Networks

News in TV Marketing Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E NetworksWhat’s new in targeting for TV?

Well, Rovi Corporation is on the move. It has just announced that A+E Networks has selected its “Rovi Ad Optimizer” to enable “data-driven audience selling to help improve advertiser performance by more efficiently reaching their target audiences.”

The objective? Offering advertisers more precise data-driven audience targeting.

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