Author Archives | MikeR

Forrester: Marketers Should ‘Embrace Responsive Web Design’

Forrester Marketers Should Embrace Responsive Web Design 300x184 Forrester: Marketers Should Embrace Responsive Web DesignAccording to a new report from Forrester, eBusiness teams are “doubling down on rebuilding their legacy desktop site experiences.”

The end goal? To make their web presences truly responsive across all web-enabled touchpoints.

But as the report notes, this is an enormous undertaking and “few organizations have the budget or risk appetite to ‘responsify’ all of their web assets in one fell swoop.”

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Resources0 Comments

Malware Rides Again Via Digital Ads

Malware Rides Again Via Digital Ads 300x239 Malware Rides Again Via Digital AdsThe team over at Malwarebytes recently uncovered malicious code served up via advertisements from Google’s DoubleClick ad servers and the Zedo advertising platform.

Among the businesses affected, MediaPost reports, were The Times of Israel and The Jerusalem Post whose online ads were among the sites which had ads infected with the Zemot malware. So did the music site Last.FM.

Advertisements on these sites set off anti-virus warnings raising flags in Malwarebytes’ virus detection systems. The ads lead users to sites containing an exploit kit that tries to identify a vulnerable version of Adobe Flash or unpatched version of Microsoft Internet Explorer.

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Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology0 Comments

Multiscreen 3D Advertising Dramatically Increases Mobile Engagement

Multiscreen 3D Advertising Dramatically Increases Mobile Engagement 300x256 Multiscreen 3D Advertising Dramatically Increases Mobile EngagementAmobee, an innovative industry leader in the world of digital marketing, is drawing praise in response to the company’s latest offering.

In fact, one of the most noteworthy marketing products launched this year is Amobee 3D, which provides full-sensory, interactive, multimedia marketing designed to allow consumers to experience a brand on a whole new level.

“Today’s consumers live in a multi-screen world, and with Amobee 3D we strive to make the ad experience as fun and engaging as possible,” said Gil Sheinfeld, CTO of Amobee. “Amobee 3D technology is… going to change the way brands interact with consumers in a very real and authentic way.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

FollowAnalytics Launches a Much Needed Mobile Marketing Scorecard

FollowAnalytics Launches a Much Needed Mobile Scorecard 300x200 FollowAnalytics Launches a Much Needed Mobile Marketing ScorecardOne of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This new analytics tool, which will be free for its first 90 days, allows mobile marketers to access analytics for their mobile marketing campaigns gathered by nine key mobile marketing metrics.

The metrics include rankings, ratings, engagement, promotion, freshness, activity, visibility, and sentiment. This allows mobile marketers to create a much needed benchmark in the world of mobile marketing.

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Opinion, Resources, Smartphones, Technology0 Comments

Are Insurance Companies to Blame for The Low Consumer Adoption of Wearables?

Are Insurance Companies to Blame for The Low Consumer Adoption of Wearables 300x256 Are Insurance Companies to Blame for The Low Consumer Adoption of Wearables?Despite lofty projections for the future growth of the wearables market, adoption levels today remain underwhelming. As a result, some have begun asking if insurance companies may play a role in the sluggish adoption at hand.

Even with well-respected companies such as Apple and Google launching new wearable technologies, most consumers are approaching the product category with reservations – if they’re even approaching the product category at all.

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Posted in Announcements, Marketing Strategy, mHealth, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Sallie Mae Rolls Out Innovative New App

Sallie Mae Rolls Out Innovative New App 300x225 Sallie Mae Rolls Out Innovative New AppStudent loan powerhouse Sallie Mae recently launched a new mobile app titled College Ahead to assist high school students in planning and preparing for college.

College Ahead contains invaluable tips for planning for college, and interactive tools high school students can utilize to gear up for four years of higher learning.

Not surprisingly, the app also provides access to Sallie Mae’s Scholarship Search and College Planning Calculator, as well as step-by-step instructions for how parents and students can begin planning for college. The app allows for far more detail than the average college counselor is able to provide, and helps parents and students get the conversation of planning for college started.

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Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Meet Apple’s Newest iPads

Meet Apples Newest iPads 300x178 Meet Apples Newest iPadsAs widely expected, Apple on Thursday showed the world what’s next in its lineup of tablets.

The company introduced iPad Air 2, hyping it as the thinnest and most powerful iPad ever.

And Apple isn’t joking.

6.1 mm thin and weighing less than a pound, iPad Air 2 features an improved Retina display, better cameras, Touch ID fingerprint sensor, improved processor and more.

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Posted in Announcements, IPad, Mobile Devices, News, Platforms, Tablet Devices, Technology0 Comments