As widely expected, Apple on Thursday showed the world what’s next in its lineup of tablets.
The company introduced iPad Air 2, hyping it as the thinnest and most powerful iPad ever.
And Apple isn’t joking.
6.1 mm thin and weighing less than a pound, iPad Air 2 features an improved Retina display, better cameras, Touch ID fingerprint sensor, improved processor and more.
Posted in Announcements, IPad, Mobile Devices, News, Platforms, Tablet Devices, Technology
It seems like every time you turn around a new acquisition in the world of digital media and digital advertising has occurred. In a recent announcement, RNTS Media shared their impending agreement to acquire Fyber.
The acquisition will be a mixture of both cash and stock and will allow Fyber’s strength in advertising technology to complement RNTS Media’s digital media skills.
The goal of the acquisition is to gain the ability to strategically market to and penetrate targeted geographic areas, both nationwide and globally.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, News, Platforms, Technology
On October 13th eBay launched their holiday “Shop The World” marketing campaign on Twitter, Facebook, Pinterest, Instagram, LinkedIn and Google+ pages with the #ShopTheWorld hashtag.
This new marketing campaign is focused on creating “inspiring” moments online, with particular attention being paid to mobile users who will be out in force for the holiday shopping season.
The goal, we’re told, is to let “the world around you” provide inspiration for holiday shopping, which eBay uses to direct consumers to their millions of listings from sellers from around the globe.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Technology
Business owners who are looking for ways in which they can capture some of the vastly growing mobile commerce market must begin with the basics, experts say.
And responsive website design is about as basic as it gets today (responsive design refers to websites that automatically adjust to optimally fit the smaller screens of smartphones or larger screens of tablets, for example).
“It’s all about delivering a great experience for the customer,” Mark Tack, vice president of marketing for Chicago-based Vibes, tells Mobile Commerce Daily. “Putting yourself in your customer’s shoes and saying how is my Web site going to look on my customers’ smartphones has to be a top priority. It just has to be a top priority.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Technology
How taken with mobile advertising are marketers in the UK?
Twenty percent worth — at least for now — and the percentage is bound to grow.
That’s the takeaway from a new report from the Interactive Advertising Bureau and partner researcher PwC. The survey data showed that spending on digital advertising in the UK hit £3.46 billion in the first six months of 2014 – an increase of 16.6 per cent YOY.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Adscend Media just announced their rewards and point based product called AdWall.
According to details shared with MMW, AdWall allows mobile and desktop publishers to provide an ad sponsored solution to pay for virtual goods and virtual perks.
This reward-based system allows users to participate in, and complete offers or small online tasks, in exchange for points. The points can then be used to purchase digital rewards determined by the publisher, such as games, upgrades, or eBooks.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Most digital technology and advertising firms have an area of expertise that they specialize in, but as the needs for new methods of multi-screen advertising continue to evolve, firms must broaden their horizons.
It is for this reason that Audience Partners made the decision to acquire Bering Media.
Bering Media provides the “missing links” that Audience Partners requires to synchronize digital-screen, multi-media with traditional TV and media. On top of that, Bering Media brings to the table cutting-edge privacy and security solutions.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Platforms