Author Archives | MikeR

Facebook is Reaching Invisible Consumers in India with Zipdial

Facebook’s Reaching Invisible Consumers in India with Zipdial 300x300 Facebook is Reaching Invisible Consumers in India with ZipdialZipdial, an analytics startup in India, believes that it will be able to solve two problems that face  developing markets as well as the media giants like Facebook and Google who want to take advantage of them; how to reach their poorest inhabitants and  then track them down.

Here’s an interesting fact about Facebook in India; while there are over 100 million active users, Facebook knows very little about them because very few use desktop computers and nearly 70% use feature phones (i.e. dumb phones) to access the site. In other words, “cookies” and tracking tactics that work in other countries are virtually worthless there.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Such a SAP! New Cloud-Based Mobile App Management Solution Introduced

On Such a SAP New Cloud Based Mobile App Management Solution Introduced 300x169 Such a SAP! New Cloud Based Mobile App Management Solution IntroducedMonday, MMW was briefed by the team at SAP regarding the expansion of the SAP Mobile Secure portfolio.

The latest addition is that of a mobile application management component, which the company calls “a white-label, localizable and secure enterprise app store that makes it easy for companies to simply and proactively push their mobile apps into the hands of employees, business partners and consumers.”

For managed users, the company says of its newest solution, it identifies when their device is out of compliance and directs them to download the appropriate mobile device management (MDM) solution, regardless of the MDM vendor, before they are able to install any apps.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, SMS / Text, Technology0 Comments

Beauty and the Blog: Images, Video Drive Engagement

 Beauty and the Blog: Images, Video Drive EngagementIn the beginning was the word. And then — if you want any readers — photos, images, pie charts, and videos.

That’s the conclusion of a June, 2014 poll by Orbit Media Studios, which indicates that today’s blog readers are more likely than ever to see images alongside text.

It’s the beautification of the blog. Nearly three-quarters of blogger respondents said they used an image such as a stock photo or diagram in their blog posts, and 44.5 percent reported including more than one.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology0 Comments

The Year’s Hottest New Mobile Hardware May Be Delayed

The Years Hottest New Mobile Hardware May Be Delayed 300x225 The Years Hottest New Mobile Hardware May Be DelayedIt’s a bad, horrible, disgusting word to use around a mobile tech junkie — “delayed.”

If you know what’s good for you, you’ll avoid using that word whenever possible. However, it’s a word we must use to convey the latest speculation from Apple’s supply chain inside of Asia.

It looks like some of the hottest products in Apple’s pipeline may be… delayed.
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Posted in Announcements, IPad, iPhone, News, Platforms, Predictions, Rumors, Tablet Devices, Technology0 Comments

Amazon Struggling to Turn Around its Mobile Fortunes

Amazon Struggling to Turn Around its Mobile Fortunes Amazon Struggling to Turn Around its Mobile FortunesAmazon stock has been slipping and sliding in response to the online retailer’s latest earnings report.

Last week, Amazon shares fell 10% due to the wider-than-expected loss of $126 million Amazon sustained in Q2 of 2014.

The stock tumble surprised many, as the company still enjoyed a 23% spike in revenue.
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Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

IDC: iPad Giving Up Ground Globally

IDC iPad Giving Up Ground Globally 300x200 IDC: iPad Giving Up Ground GloballyEarlier this week, as Apple reported earnings for its third fiscal quarter of 2014, analysts were quick to pounce on the Cupertino, California-based tech giant in response to the slacking sales of the company’s once industry-dominating tablet, the iPad.

But amidst growing global competition from the likes of Samsung, Amazon, and Microsoft, Apple’s market share has continued to dwindle, even though the iPad remains the leading tablet across the global landscape.

According to IDC, Apple’s Q2 iPad market share clocks in at 26.9% — down from 33% in the same quarter of 2013. In second place is Samsung, which has a 17.2% market share as of Q2 2014.
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Posted in Announcements, iOS, IPad, News, Platforms, Predictions, Tablet Devices0 Comments

Tourism Marketing Lesson: Seattle’s Space Needle Goes Mobile

Tourism Marketing Lesson Seattles Space Needle Goes Mobile 300x253 Tourism Marketing Lesson: Seattles Space Needle Goes MobileAttention all tourism marketers. If you think some of the biggest tourist hotspots in the world don’t require cutting edge mobile and digital marketing to keep tourism dollars and traffic rolling, think again.

The latest case study comes to us via Seattle, Washington.

Built as a symbol of the future for the Age of Space 1962 World’s Fair, Seattle’s iconic Space Needle is once again embracing the promise of the future, MMW was told in a provided statement from those behind Space Needle marketing.
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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Marketing, News, Platforms1 Comment