Author Archives | MikeR

Appboy Gets an Attaboy for Latest Offering

Appboy Open AccessAppboy, a leading provider in Mobile Marketing Automation, is rolling out what it calls “Appboy Open Access.”

The newest offering, we’re told, allows marketers to break down barriers and manage a reciprocal exchange of customer data and campaign analytics with other platforms via API.

“We are liberating marketers from the restrictions of proprietary dashboards, allowing them to enrich external systems with Appboy data,” says Bill Magnuson, CTO at Appboy.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology0 Comments

Apple Devoting More Retail Attention to Apple Watch’s Biggest Potential Spenders

Apple Devoting More Retail Attention to Apple Watch's Biggest Potential SpendersIf you’re going to spend upwards of $10,000 on a smartwatch, the least you would expect from the retailer selling the product is ample time to experiment with the technology hands-on, right?

Apparently, Apple feels the same way.

According to The International Business Times, Apple Watch Gold Edition shoppers will be able to obtain appointments that are twice as long as those granted to shoppers looking for entry-level models.
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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Cheetah on the Prowl for Nanigans

Cheetah on the Prowl for NanigansCheetah Mobile Inc., a mobile Internet company in China, said this week that it has made a strategic investment in Nanigans, Inc.

In fact, the team at Cheetah is the lead investor in Nanigans’ $24 million Series B financing.

Nanigans is a worldwide provider of social and mobile advertising software and advertising automation software.
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Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Partners, News, Platforms, Technology0 Comments

Advertising Goes Bananas: AdGorilla Now Serves Up Interactive Ad and Content Solution for US Broadcasters

Advertising Goes Bananas AdGorilla Now Serves Up Interactive Ad and Content Solution for US BroadcastersThis week, AdGorilla announced the full technical integration with Strategy & Technology (S&T).

This move allows for the leveraging of the US ATSC2.0 industry standards to insert and provide interactive targeted content and ads for over the air broadcasts.

“The work will be on display at two booths at this year’s NAB show in Las Vegas from April 13-16,” a provided statement reads.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Platforms, Technology0 Comments

Infographic: Mobile Marketing is Taking Over Digital Marketing

Infographic Mobile Marketing is Taking Over Digital MarketingJust how hot is mobile marketing? Let’s put it this way. We can’t get close enough to tell without getting seriously burned.

According to a recent report from 3Sixty Interactive, mobile marketing may already be blazing hot, but it’s only getting hotter.

“Mobile marketing used to be a new concept with digital marketing. Now, it’s the focal point of many digital marketing campaigns,” the firm says.
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Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology2 Comments

Social Media Campaign Picks Up the ‘Pace’

Social Media Campaign Picks Up the 'Pace'Innovation abounds in the realm of social media and mobile marketing today. And nowhere is that more apparent than in the partnerships that are forged in hopes of expanding the reach of a digital marketing effort.

According to a statement provided to MMW, as part of Pace University’s Media Storm master’s degree program in social media and mobile marketing, “students will take part in developing an innovative social campaign for the second season of SundanceTV’s ‘The Red Road.’

This represents the first time any television network has partnered with the university’s Media Storm program.
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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms0 Comments

Tag (Heuer), You’re It: Watch Maker Ready to Play Defense Amidst Apple Watch Arrival

Tag (Heuer), You're It Watch Maker Ready to Play Defense Amidst Apple Watch ArrivalWith Apple Watch set for release in one month, some of the world’s leading time piece makers are getting nervous — very nervous about a potential mass exodus of customers who now want their watches to be “smart.”

For that reason, TAG Heuer is ready to up its game and get into the smartwatch business.

According to Bloomberg, the Swiss watch-maker, is set to produce a new smartwatch with some top tech helpers.
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Posted in Announcements, News, Platforms, Technology0 Comments