Native advertising automation company Sharethrough is talking up its support for Native Cards, a new standard for publishers and brand advertisers to “enable the most immersive advertising experiences. ”
“Native Cards provide an entirely new way for brands to offer information, stories and visuals in a digestible format,” says Rob Fan, the CTO of Sharethrough. “Ultimately, this is about brands and publishers working together to create the best experiences across platforms.”
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms
A new infographic from Net Affinity takes a good hard look at hotel marketing in the new year.
With mobile technology now firmly entrenched across the world of hospitality, it comes as no surprise that digital marketing will likely play a major role in the hospitality industry in 2015.
“2015 is set to be a big year in digital marketing for hotels with an explosion of new and exciting marketing tools in a rapidly changing environment,” the firm says. “As leading edge practitioners in digital marketing, the team at Net Affinity have identified 15 Hotel Marketing Trends which they believe will feature prominently in 2015.”
Posted in Infographics, Marketing Strategy, Mobile Devices, News, Platforms, Technology
It’s an annual tradition at Google. Ever year, a new year beckons, the Internet search giant announces the top search trends over the last 12 months.
On Tuesday, Google announced the hottest topic searches of 2014, both globally and domestically. So what were the most in-demand sources of searches this year?
According to Google, here’s the rundown:
Posted in Announcements, Mobile Devices, News, Platforms
Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B.
Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:
- 80% of sellers use social data to create prospect lists.
- 80% of buyers use social data to inform their buying decisions.
- Socially-validated, nurtured leads buy almost 50% more.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology
New market data forecasts from ABI Research aren’t painting a rosy picture of 5G availability for those impatient for its arrival.
According to the projections made, it will take more than 5 years for 5G to reach the 100 million subscriber mark—2 years longer than 4G.
ABI says the reason 4G subscriber growth was much faster than previous generations is because it was fueled by the capabilities of increasingly powerful smartphones and the availability of 4G devices.
Posted in 4G, Announcements, Mobile Devices, News, Platforms, Technology
The state of Iowa may be the first in the nation to launch mobile drivers licenses.
Described as being an app that “co-exist[s] with the traditional plastic card,” officials in Iowa say the iOS and Android compatible platform in question is now in development.
“Despite news reports about a 2015 release,” the WSJ reports, those behind the innovative app won’t confirm the timing of the app’s arrival, largely due to ongoing worries related to privacy and security.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
According to a recent study done by the cosmetics company L’Oreal (which has long been the leader in digital marketing among cosmetics companies), 70% of consumers are doing online research before making a purchase. What does that mean for brands and marketers? That digital marketing is now more important than it has ever been before.
According to Mirela Nemtanu, the company’s manager for corporate communication and public affairs in Romania, “The digital plays a major role: in the cosmetic and beauty area, the percentage of those who search online before buying is 70%. That means that social media is a must.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology