Author Archives | MikeR

The Interactive Advertising Bureau and the FBI Join Forces to Combat Malware

The Interactive Advertising Bureau and the FBI Join Forces to Combat Malware 300x168 The Interactive Advertising Bureau and the FBI Join Forces to Combat MalwareMalware is software built for one reason and one reason only—to disrupt or damage your computer systems. This is why it is important not to click on suspicious links, or to download software or any other material with which you are unfamiliar.

Pretty straight-forward, universal knowledge, right?

Not really.

Continue Reading

Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology0 Comments

Cause Marketing: A Win-Win for Nonprofits, Communities and Corporations

Cause Marketing – A Win Win for Nonprofits Communities and Corporations 300x161 Cause Marketing: A Win Win for Nonprofits, Communities and CorporationsOn many occasions in the business world a corporation is approached about sponsoring a nonprofit organization and, in exchange for a check, simply says “yes, you can use our logo in your advertising.”

While most nonprofits wouldn’t exactly turn down that money, professionals from both sides of the table agree that, when it comes to cause marketing, if an organization and a corporation that they partner with share the same goals, the results can be much more successful.

Continue Reading

Posted in Marketing Strategy, Platforms, Technology1 Comment

Mobile Needs to Be Considered a Strategy, Not a Campaign

Mobile Needs to Be Considered a Strategy Not a Campaign 300x200 Mobile Needs to Be Considered a Strategy, Not a CampaignMost marketers see mobile advertising as a campaign, not as its own strategy. According to a study conducted by the Chief Marketing Officer Council, only a scant 17% of respondents reported that their mobile efforts lined up with their entire marketing strategies.

According to Laurie Sullivan of MediaPost, who was privy to the report’s findings, nearly a third of respondents said that they have no mobile strategy at all or that they do not view mobile as a strategy. Most classify it as a campaign and because it does not necessarily align very well with the overall strategy, it is often an afterthought.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms2 Comments

Digital Travel Bookings Increasingly Going Mobile

Digital Travel Increasingly Going Mobile 300x300 Digital Travel Bookings Increasingly Going MobileWhile the act of finding hotels, flights, and rental cars has largely been relegated to PCs for much of the past decade, 2015 will see the majority of these transportation and lodging-related books shift toward mobile.

Of course, mobile search will be on the rise across the board (not just in the travel industry), but it is expected, as eMarketer predicts, to particularly rise in dramatic fashion when it comes to those looking for all facets of transportation information.

Continue Reading

Posted in Announcements, Mobile Devices, News, Technology1 Comment

Consumers Want Rewards for Watching Advertisements

Consumers Want Rewards for Watching Advertisements 300x169 Consumers Want Rewards for Watching AdvertisementsA recent study by Razorfish and covered in depth by MediaPost revealed that half of Americans would do just about anything but watch an advertisement.

On television, that means changing to a channel that isn’t on commercial break or only watching recorded television so they can fast-forward through commercials at will.

Other countries are not as opposed to advertising as Americans are. That same study also looked at the behavior of Brazilian consumers, of whom, only 49% wanted to buzz through commercials, as opposed to the 50% of Americans who felt the same way.

Continue Reading

Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing1 Comment

The Need for Speed: Fast Mobile Sites are a Holiday Must

The Need for Speed Fast Mobile Sites are a Holiday Must 230x300 The Need for Speed: Fast Mobile Sites are a Holiday MustWhat does your online retail website need in order to be appealing to shoppers this holiday season? Speed, especially on your mobile site.

Web browsing on mobile devices is, when compared to the speed achieved on laptops and desktops, notoriously slow, and that means that consumers are more likely to backtrack and look for another website than remain on yours.

Continue Reading

Posted in Marketing Strategy, Mobile Websites, Technology0 Comments

First Mobile Marketing Qualification Launched by mCordis

First Mobile Marketing Qualification Launched by mCordis 300x199 First Mobile Marketing Qualification Launched by mCordismCordis has long been one of the leading companies in mobile marketing education and services.

This reality played a major role in helping the company become the first to offer an industry-accredited qualification for mobile marketing.

This particular program is designed to improve the education of those working in mobile marketing and also to lend validity to the knowledge those marketers already have.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Smartphones, Technology0 Comments