Author Archives | MikeR

Will NFC Kill Your Car Keys?

Will NFC Kill Your Car Keys Will NFC Kill Your Car Keys?Are car keys a thing of the past? If the team at NXP Semiconductors is correct in their vision, mobile devices will soon be the mechanism through which automobiles are unlocked and perhaps even started.

According to a new report from Reuters, Apple’s adoption of Near Field Communications technology is a game-changer for the future of NFC.

“Once they saw these announcements in September they kind of realized there was no going back on this technology so they better get moving and be quick on it,” Drue Freeman, Senior Vice President for global automotive sales and marketing at NXP, is quoted by Reuters.
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Posted in Announcements, Near Field Communication, News, NFC, Predictions0 Comments

Apple CEO Tim Cook Talks Gay Pride

Apple CEO Tim Cook Talks Gay Pride 300x199 Apple CEO Tim Cook Talks Gay PrideOn Thursday, Apple CEO Tim Cook made public headlines across the world with a very private admission.

“While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now. So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me,” Cook wrote in an open letter to Bloomberg.

“Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day,” Cook wrote.
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Posted in Announcements, News, Technology0 Comments

Shares of Apple Reach New All Time Highs

Shares of Apple Reach New All Time Highs 300x225 Shares of Apple Reach New All Time HighsFollowing a protracted period of turmoil on Wall Street for Apple that has loomed large over CEO Tim Cook’s tenure at the helm and in the shadow of Steve Jobs, Apple has finally retraced its losses to touch new all-time highs on Wall Street this week.

After a record close on Tuesday, shares of AAPL drifted higher again Wednesday, seemingly bolstered by the unrelenting momentum of last week’s powerful and inspiring earnings report.

Although it remains to be seen if AAPL will move any higher than $107 this week, a growing number of industry analysts and market watchers now believe the next stop for AAPL is $120.

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Posted in Announcements, iOS, IPad, iPhone, News, Platforms, Resources0 Comments

R&D Spending at Apple Reaches New All Time Highs

RD Spending at Apple Reaches New All Time Highs 300x225 R&D Spending at Apple Reaches New All Time HighsR&D spending at Apple has been accelerating faster than Apple’s share of the global smartphone market.

In the weeks that preceded Apple’s introduction of new iPhones, iPads, and the forthcoming Apple Watch, quarterly spending on research and development hit a new all-time high for Apple.

Revealed this week in the company’s 10-K filing with the SEC, Apple spent a staggering $1.7 billion on research & development last quarter.
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Posted in iOS, IPad, iPhone, Mobile Devices, Platforms, Technology0 Comments

Samsung Losing the Mobile War on Its Home Turf

Samsung Losing the Mobile War on Its Home Turf 300x168 Samsung Losing the Mobile War on Its Home TurfAsk any sports fan and they’ll tell you the same thing. There’s nothing worse than losing at home.

What’s true in sports is also true in mobile technology. Just ask Samsung. These days, the South Korea-based tech giant is getting spanked by Apple… in South Korea.

According to freshly published industry data, iPhone 6 sales are demolishing sales of Samsung’s latest smartphone offering.
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Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

IKEA Giving Cross-Screen and Cross-Platform Marketing a Go in Their Next Campaign

IKEA Giving Cross Screen and Cross Platform Marketing a Go in Their Next Campaign 300x187 IKEA Giving Cross Screen and Cross Platform Marketing a Go in Their Next CampaignCross-screen marketing is a growing trend in which a marketing campaign is designed to deliver a uniform message on multiple electronic platforms. Some take cross-screen one step further to cross-platform, which includes print and radio, too.

IKEA is one of many major brands branching out and giving cross-screen and cross-platform a try. To ensure that their marketing efforts are engaging, their latest 10-second TV commercials are based on families gathering in the evening around a modern and colorful IKEA dining area.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology0 Comments

Time for Startups to Amp Up Their Mobile Game for the 2014 Holiday Shopping Season

Time for Startups to Amp Up Their Mobile Game for the 2014 Holiday Shopping Season Time for Startups to Amp Up Their Mobile Game for the 2014 Holiday Shopping SeasonThe holidays bring with them the biggest and busiest shopping season of the year. Consequently, taking advantage of Black Friday, Cyber Monday, and all of the related shopping insanity can seriously boost your bottom line.

But how do you reach out to customers, especially when you’re a startup? Mobile is a great place to begin, as long as you have a strategy that takes shoppers through your sales funnel.

Start with acquiring your customers through mobile ads and mobile-friendly messages. Then, re-engage with users who have used your app — or shopped on mobile with you before — through push notifications. Lastly, make sure that you have a streamlined mobile shopping and checkout process so customers do not get lost in the shuffle.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms0 Comments