Fresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is purportedly gearing up to make headlines once again next month.
Mid October, we’re told, is when the iDevice maker will attempt to wow the mobile world again, this time with a refresh of its tablet line-up.
“The company is planning to hold its next event on Oct. 21, where it will unveil two new iPads and announce the release of OS X Yosemite, the next version of its Mac operating system, according to sources familiar with the matter,” Micah Singleton of The Daily Dot reports.
Posted in Announcements, iOS, IPad, iPhone, News, Tablet Devices
Apple and a host of Chinese brands will continue to dominate the high resolution smartphone LCD market, says a new report.
NPD’s latest Quarterly Mobile Phone Display Shipment and Forecast Report shows that in 2014, Apple and Chinese brands are expected to purchase nearly three-quarters (73%) of all high resolution LCDs.
“Apple is expected to debut the new iPhone 6 next month, which will create additional demand for LTPS LCDs,” explains Hiroshi Hayase, vice president of NPD DisplaySearch.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
Opera Mediaworks says Asia-Pacific is now the “fastest-growing region in mobile advertising,” with 70% growth in ad impressions year-over-year.
The firm’s newest State of Mobile Advertising report refers to India as the single-most powerful driver of the Asia-Pacific market.
Specifically, we’re told that mobile-ad impression volume has grown 260% since July 2013.
Posted in Android, Announcements, iOS, Mobile Advertising, Mobile Analytics, News, Platforms
More than one billion devices on LTE networks may face a global security threat like no other within three years.
That’s according to Dr. Martin Nuss, CTO of Vitesse Semiconductor.
The rapid growth of the BYOD market, coupled with an explosion in 4G networks fed by small cell deployment, is creating an IT security threat that the global market needs to urgently address, Dr. Nuss warns in a new report.
Posted in Announcements, Mobile Devices, News, Technology
LiveDeal Inc. has announced that it is initiating a partnership program with several national restaurant chains. The publicly traded company operates livedeal.com, a geo-location based mobile marketing platform that allows restaurants to publish “real-time” and “instant offers” to nearby consumers.
According to an announcement shared with MMW, “The program, exclusive to LiveDeal, will connect some of the nation’s largest restaurant chains directly with LiveDeal’s consumer audience who use its real time deal engine, directly bringing real time, premier savings opportunities.”
Posted in Announcements, Marketing Strategy, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Push does come to shove — and improves sales — if internet retailers are right. Nine out of the 10 top e-retailers in the 2015 Internet Retailer Mobile 500 make use of push notifications to market content to consumers.
SMS spammers are every bit as irritating as they are plentiful. And Jared Reitzin, the CEO of mobileStorm, is fed up with it.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
AOL has just rolled out what it calls the latest addition to its Devil Ad Suite of premium formats.
Meet the “Road Devil Interstitial for Mobile.”
With this announcement, AOL says it is effectively expanding its offerings to deliver “unprecedented reach and scale” of both data-driven premium formats and access to premium inventory across every screen.
Posted in Announcements, Mobile Advertising, Mobile Devices, News, Platforms, Smartphones