Barnes & Noble Launches New iPhone App
Posted by michael on Jun 29, 2009 in Developer, In The News, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Fun, Mobile Internet, Mobile Marketing, Mobile Networks, Mobile News, Mobile Partners, Mobile Resources, Mobile Search, Mobile Software, iPhone
Barnes & Noble has unveiled a new B&N Bookstore application for the Apple iPhone.
Providing access to millions of books now at the touch of your finger, Barnes & Noble worked with software partners Evryx Technologies and Spotlight Mobile to design, customize, and launch the new app, which is a red-hot download so far this week.
The app lets users take a photo of a book cover and, seconds later, the user gets all the information his or her heart could possibly desire about the title, author, publisher, etc.
More importantly from a business standpoint, however, consumers can use the app to purchase or reserve a copy of their desired title directly from the application.
The decision to plunge into the mobile realm isn’t new for the book giant. B&N recently bought digital book retailer Fictionwise for close to sixteen million dollars.
Given that Barnes & Noble operates nearly eight hundred bookstores in all 50 states, there is huge potential for this seemingly long-overdue app.
Post a Comment
