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	<title>Comments on: Best Buy to Expand Mobile Marketing Efforts</title>
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		<title>By: David A Gould &#187; What does Best Buy know about Mobile Commerce that you don&#8217;t?</title>
		<link>http://www.mobilemarketingwatch.com/best-buy-to-expand-mobile-marketing-efforts-5279/comment-page-1/#comment-160827</link>
		<dc:creator>David A Gould &#187; What does Best Buy know about Mobile Commerce that you don&#8217;t?</dc:creator>
		<pubDate>Sun, 14 Feb 2010 18:37:47 +0000</pubDate>
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		<description>[...] Best Buy continues to go mobile, in a big way.  The company recently announced that they intend to heavily emphasize mobile marketing in 2010 and beyond.  Why?  Well, the bottom line is this:  people are mobile.  They are out and about in lives that get busier and more hectic with each passing day.  And the common thread is their cell phone.  It is how people stay connected (an odd metaphor considering phones are wireless) even as their lives get crazier.  And now, finally, with the deployment of legitimate broadband wireless networks and devices that actually make being connected somewhat enjoyable, the truth is that if your brand is not mobile, then your brand is not present precisely where your customers are.  As a marketer, that should not be a risk your brand should take. [...]</description>
		<content:encoded><![CDATA[<p>[...] Best Buy continues to go mobile, in a big way.  The company recently announced that they intend to heavily emphasize mobile marketing in 2010 and beyond.  Why?  Well, the bottom line is this:  people are mobile.  They are out and about in lives that get busier and more hectic with each passing day.  And the common thread is their cell phone.  It is how people stay connected (an odd metaphor considering phones are wireless) even as their lives get crazier.  And now, finally, with the deployment of legitimate broadband wireless networks and devices that actually make being connected somewhat enjoyable, the truth is that if your brand is not mobile, then your brand is not present precisely where your customers are.  As a marketer, that should not be a risk your brand should take. [...]</p>
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		<title>By: Mobile Marketing &#38; SMS Text Messaging News</title>
		<link>http://www.mobilemarketingwatch.com/best-buy-to-expand-mobile-marketing-efforts-5279/comment-page-1/#comment-159989</link>
		<dc:creator>Mobile Marketing &#38; SMS Text Messaging News</dc:creator>
		<pubDate>Fri, 12 Feb 2010 17:02:23 +0000</pubDate>
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		<description>&lt;strong&gt;Best Buy Bulks Up Mobile Marketing Efforts...&lt;/strong&gt;
Mobile Marketing Watch reports that Best Buy is ramping up their mobile marketing programs: According to sources at the company, Best Buy is putting the wheels in motion on a spruced up mobile website, more aggressive and targeted SMS texting......</description>
		<content:encoded><![CDATA[<p><strong>Best Buy Bulks Up Mobile Marketing Efforts&#8230;</strong></p>
<p>Mobile Marketing Watch reports that Best Buy is ramping up their mobile marketing programs: According to sources at the company, Best Buy is putting the wheels in motion on a spruced up mobile website, more aggressive and targeted SMS texting&#8230;&#8230;</p>
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