Gaming platform Betable has just reached a partnership deal with 3Oak, which is funded by Canadian independent developer firm Frima Studio.
3OAK will serve as Frima’s real-money gaming division. In response to the partnership, 3Oak will be able to make real gambling games out of titles that wouldn’t ordinarily be gambling games.
“They’ve already secured legality, which is a blessing to us,” Mikael Lefebvre, director of Frima’s 3OAK studios, says of Betable. “It makes our life much easier.”
For now, Betable is playing future plans close to the chest. Kim-Mai Cutler of Tech Crunch says Betable’s belief is that “the casual gaming market is going to change over the next 18-24 months as some developers choose to pick up real-money betting and suddenly acquire a host of new ‘whales’ or lucrative players. Those developers will suddenly be able to spend more on marketing, boosting costs for other similar game makers.”
“We are real excited about this,” says Chris Griffin, the chief executive of Betable. “That has been the thesis of Betable. We make it easy for companies to go into the real-money space, leveraging creativity and know-how from nongambling games. We want to reach a much larger market with real-money gambling, and to do that, you have to do it with games that have broader appeal than casino games. We are particularly excited about Frima. They are redefining what it means to play games with real money.”