Comments on: BrightKite Brings Augmented Reality to Mobile Ads http://www.mobilemarketingwatch.com/brightkite-brings-augmented-reality-to-mobile-ads-4748/ The Pulse Of The Mobile Marketing Community Thu, 09 Feb 2012 07:49:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: BrightKite Brings Augmented Reality to Mobile Ads : Mobile … TG 3G http://www.mobilemarketingwatch.com/brightkite-brings-augmented-reality-to-mobile-ads-4748/comment-page-1/#comment-139018 BrightKite Brings Augmented Reality to Mobile Ads : Mobile … TG 3G Tue, 22 Dec 2009 15:13:54 +0000 http://www.mobilemarketingwatch.com/?p=4748#comment-139018 [...] original post here: BrightKite Brings Augmented Reality to Mobile Ads : Mobile … By admin | category: mobile | tags: focuses-on-using, friends, let-their, local-benefits, [...] [...] original post here: BrightKite Brings Augmented Reality to Mobile Ads : Mobile … By admin | category: mobile | tags: focuses-on-using, friends, let-their, local-benefits, [...]

]]> By: mobilelover http://www.mobilemarketingwatch.com/brightkite-brings-augmented-reality-to-mobile-ads-4748/comment-page-1/#comment-138967 mobilelover Tue, 22 Dec 2009 06:37:24 +0000 http://www.mobilemarketingwatch.com/?p=4748#comment-138967 Its really cool! I can see immense opportunity in this app! It provides great opportunities! Nowadays there are lot of campaigns happenning around AR. But at present does this app covers more users? Since there are very less user base with advanced mobiles (its growing obviously) does we need to tweak AR to more effective? Because success of AR also depends on how best it can be used to promote brands because when used by more people, users will look out for cool AR apps. I recently read about a Nike AR campaign in India by a company called telibrahma where AR codes have been published in all Printads of Nike, and when users scans the code with the Nike AR application, more details of the sports star in the particular were displayed in animated format! I dont know what was the result, but i thought its a simple idea to provide AR experience to more users. Its really cool! I can see immense opportunity in this app! It provides great opportunities! Nowadays there are lot of campaigns happenning around AR. But at present does this app covers more users? Since there are very less user base with advanced mobiles (its growing obviously) does we need to tweak AR to more effective? Because success of AR also depends on how best it can be used to promote brands because when used by more people, users will look out for cool AR apps.

I recently read about a Nike AR campaign in India by a company called telibrahma where AR codes have been published in all Printads of Nike, and when users scans the code with the Nike AR application, more details of the sports star in the particular were displayed in animated format!

I dont know what was the result, but i thought its a simple idea to provide AR experience to more users.

]]> By: BrightKite Brings Augmented Reality to Mobile Ads : Mobile … | Reality Topics Blog http://www.mobilemarketingwatch.com/brightkite-brings-augmented-reality-to-mobile-ads-4748/comment-page-1/#comment-138964 BrightKite Brings Augmented Reality to Mobile Ads : Mobile … | Reality Topics Blog Tue, 22 Dec 2009 05:43:48 +0000 http://www.mobilemarketingwatch.com/?p=4748#comment-138964 [...] Kat Hannaford wrote an interesting post today onHere’s a quick excerptAugmented reality, or the use of technology to add to or alter what you see and experience around you, might still be in its infancy, but companies like BrightKite think the tech could entice both users and advertiser dollars. … [...] [...] Kat Hannaford wrote an interesting post today onHere’s a quick excerptAugmented reality, or the use of technology to add to or alter what you see and experience around you, might still be in its infancy, but companies like BrightKite think the tech could entice both users and advertiser dollars. … [...]

]]>