Burger King, the second largest U.S. hamburger chain by store volume, is going mobile to a whole new degree.
The fast food giant is rolling out a new mobile app that will let customers purchase food from their smartphones as it attempts to court younger patrons.
The program will be introduced next month and should be in all of Burger King’s more than 7,000 U.S. locations in “a few months,” Bryson Thornton, a spokesman for the company, said in an e-mailed statement. The option to order food and drinks ahead of time for later in-store pickup may be added, he said.
According to Bloomberg, Burger King’s app will give customers coupons for various food-related deals. Nutrition facts will also be included.
To pay with their mobile phones – an option increasingly more popular with diners between the ages of 18 and 35 – users simply load value onto a “virtual card” within the app.
Burger King’s leading rival in fast food, McDonald’s, is now testing an app that would give its patrons similar payment and information options via mobile.