Frost & Sullivan’s new analysis, the 2013 North American Mobile Enterprise Applications research, paints an optimistic picture of the future of mobile apps in the workplace.
“Prepackaged applications reached a technological plateau during the past year, but with more exciting advancements expected in 2014, North American companies are once again deploying a wide array of mobile worker software,” the report summary reads.
The research finds that overall, the largest proportion of decision makers (48 percent) report their companies already deploy one to 10 apps for employees on mobile devices.
The app viewed as most necessary by businesses is wireless email, followed by mobile sales force automation. The analysis measures the current use of and future decision-making behaviors toward mobile enterprise apps, specifically mobile asset tracking, mobile sales force automation, mobile workforce management, and wireless email solutions.
“Today’s businesses cite increased efficiency and productivity as their top reasons for providing mobile apps to their employees,” said Frost & Sullivan Customer Research Analyst Karolina Olszewska. “However, softer benefits such as enhanced customer engagement and improved collaboration also rate highly among their reasons for implementation.”
For additional insight into the data, check out Frost & Sullivan’s 2013 North American Mobile Enterprise Applications here.