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	<title>Comments on: Case Study: Mobile Web Ads Gain 135% Higher CTR Than Mobile App Ads</title>
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		<title>By: My Blog &#187; Mobile Web Ads Gain 135% Higher CTR Than Mobile App Ads</title>
		<link>http://www.mobilemarketingwatch.com/case-study-mobile-web-ads-gain-135-higher-ctr-than-mobile-app-ads-5003/comment-page-1/#comment-189165</link>
		<dc:creator>My Blog &#187; Mobile Web Ads Gain 135% Higher CTR Than Mobile App Ads</dc:creator>
		<pubDate>Tue, 30 Mar 2010 01:07:03 +0000</pubDate>
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		<description>[...] test campaign a while back in which it partnered with WhitePages.com to target banner ads aimed at business and leisure travelers. An identical ad was placed on the WhitePages.com mobile site, as well as in [...]</description>
		<content:encoded><![CDATA[<p>[...] test campaign a while back in which it partnered with WhitePages.com to target banner ads aimed at business and leisure travelers. An identical ad was placed on the WhitePages.com mobile site, as well as in [...]</p>
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		<title>By: Mobile Web Ads Gain 135% Higher CTR Than Mobile App Ads &#124; mobimatter</title>
		<link>http://www.mobilemarketingwatch.com/case-study-mobile-web-ads-gain-135-higher-ctr-than-mobile-app-ads-5003/comment-page-1/#comment-166082</link>
		<dc:creator>Mobile Web Ads Gain 135% Higher CTR Than Mobile App Ads &#124; mobimatter</dc:creator>
		<pubDate>Wed, 24 Feb 2010 23:07:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=5003#comment-166082</guid>
		<description>[...] test campaign a while back in which it partnered with WhitePages.com to target banner ads aimed at business and leisure travelers. An identical ad was placed on the WhitePages.com mobile site, as well as in [...]</description>
		<content:encoded><![CDATA[<p>[...] test campaign a while back in which it partnered with WhitePages.com to target banner ads aimed at business and leisure travelers. An identical ad was placed on the WhitePages.com mobile site, as well as in [...]</p>
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		<title>By: Demystifying Mobile, Part III &#171; Yahoo! Advertising Blog</title>
		<link>http://www.mobilemarketingwatch.com/case-study-mobile-web-ads-gain-135-higher-ctr-than-mobile-app-ads-5003/comment-page-1/#comment-165854</link>
		<dc:creator>Demystifying Mobile, Part III &#171; Yahoo! Advertising Blog</dc:creator>
		<pubDate>Tue, 23 Feb 2010 18:57:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=5003#comment-165854</guid>
		<description>[...] After all, the CTR for mobile web is 135 percent higher than it is on apps. [...]</description>
		<content:encoded><![CDATA[<p>[...] After all, the CTR for mobile web is 135 percent higher than it is on apps. [...]</p>
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