Public Knowledge Issues Consumer Warning Against 4G: “Data Caps Discourage Activities That 4G Enable”

Mobile Marketing Public Knowledge Issues Consumer Warning Against 4G: Data Caps Discourage Activities That 4G EnableWashington D.C. -based public interest group Public Knowledge has published a new consumer warning against new 4G service being offered by wireless operators in the U.S.

In a new report entitled “4G + Data Caps = Magic Beans,” the firm said that “consumers will find their experiences with the faster services severely hampered by the rationing techniques the carriers impose on customers who use lots data — such as watching video.”  The warning comes as operators like Verizon, Sprint and AT&T are feverishly marketing their 4G networks to help sway new subscribers.  With low data caps, however, consumers might not get what they thought they were signing up for.

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Posted in 3G, 4G, Announcements, Mobile Data, Mobile Devices, Mobile Networks, Mobile News, Smartphones, Tablet Devices0 Comments

Journalism Goes 3G with New BBC App for Mobile News Reporting

Mobile Marketing Journalism Goes 3G with New BBC App for Mobile News ReportingThe BBC is going mobile.

The venerable British news organization is actively developing a smartphone app that, according to published reports, will enable BBC reporters in the field to upload video, photos and audio clips directly into the BBC system from an Apple iPhone or iPad.

The new app, due to be in use within a month or so, is also intended to allow reporters to broadcast live from an iPhone using only 3G signal.

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Posted in 3G, Announcements, IPad, iPhone, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Resources, Tablet Devices4 Comments

Qualcomm Turns to mHealth for New Self Quality Care Project in Korea

Mobile Marketing Qualcomm Turns to mHealth for New Self Quality Care Project in KoreaQualcomm, a leader in 3G and next-generation mobile technologies, is ramping up its Wireless Reach initiative by forging relationships for an exciting new project with Gyeonggi Province, Korea Centers for Disease Control and Prevention (KCDC), and Korea Telecom (KT).

Given the rapidly escalating age of the Korean population and the similar escalation in associated medial costs, Qualcomm and company are hopeful that the new joint effort will be consequential in host of positive ways.

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Posted in 3G, Announcements, mHealth, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Partners, News, Resources, Smartphones, Tablet Devices, Technology2 Comments

Sprint, BodyMedia Partner for Mobile Health Solutions

Mobile Marketing Sprint, BodyMedia Partner for Mobile Health SolutionsSprint has announced a new partnership with health monitoring systems provider BodyMedia and the result of which could be a newer, healthier you.

At least that’s the pitch that Sprint and BodyMedia are trying to make in a clear effort to capitalize on the fitness frenzies that usually accompany the start of a new year via millions of resolutions made in regard to weigh loss and greater physical fitness.

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Posted in 3G, Marketing Strategy, mHealth, Mobile Devices, Mobile Marketing, Mobile Partners, News0 Comments

Wi-Fi iPad Arriving in China

Mobile Marketing Wi Fi iPad Arriving in ChinaThe iPad will make its grand debut in an unlikely location this Friday, September 17th.

On Monday, Apple announced that China will receive the Wi-Fi iPad before the end of the week. The tablet will be available through Apple’s retail outlets and other select authorized dealers.

The 16GB, 32GB, and 64GB models will all be released. The 16GB model, however, will be the cheapest at roughly $590. The 32GB and 64GB models will run $708 and $826, respectively.

It should be noted that the Chinese Wi-Fi iPad is practically identical to the iPads released elsewhere around the world.

Nonetheless, doubts remain as to whether the 3G model will ever see the light of day China, as Chinese government officials remain concerned about the device’s 3G use in the nation.

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Posted in 3G, iPhone, News1 Comment

Netflix App Adds Video Streaming for iPhone, iPod

Mobile Marketing Netflix App Adds Video Streaming for iPhone, iPodVersion 1.1.0 of the hugely popular Netflix App has been released. And, as promised, it delivers video streaming Support both to Apple’s iPhone and iPod touch.

The iOS App Store software update, released on Thursday, makes good on the pledge from Netflix last April to provide iPhone and iPod touch users with the ability stream movies directly from their handset.

Netflix subscribers with unlimited memberships can now view unlimited content on their iDevices directly from their Instant Watch queue.

From PC World:

Browsing through and searching for titles is as easy as it sounds, though you can expect to do a lot of scrolling on the iPhone’s 3.5-inch screen. Once you find a title you like, you can add it to your Instant Queue or start playing it immediately.

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Posted in 3G, Apple App Store, IPad, iPhone, Mobile Apps, Mobile Devices, Mobile Internet, Mobile Marketing, News0 Comments

3G Carries Bulk of Android Mobile Video Traffic

Mobile Marketing 3G Carries Bulk of Android Mobile Video Traffic Mobile video ad network Rhythm NewMedia indicates in a new report that 3G networks are responsible for carrying a whopping 72% of all video content watched on Android smartphones in the United States.

When it comes to video consumption over 3G, Android takes the cake hands down. iPhone users, in fact, only tap 3G for 56% of their mobile video consumption.

Overall, the report notes, 3G accounts for 53% of mobile video traffic. The remaining 47% is attributed to WiFi.

With regarded to concentrated use, however, Rhythm NewMedia indicates that mobile video viewing habits are evenly distributed throughout a 24-hour period. This represents a stark contrast to the viewing patterns of mobile TV fans, who tend to concentrate their use of mobile TV in the evening.

Interestingly enough, despite criticisms of the “short attention span” of many mobile phone users, of all the viewers who access full-length chunks of video and episodic content, an impressive 26.5 percent of viewers watch the content in its entirely from their mobile device.

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Posted in 3G, Android, iPhone, Mobile Advertising, Mobile Analytics, Mobile Marketing, Mobile TV, News3 Comments