Archive | Announcements

InMobi Super Bowl Consumption Survey: 40 Percent Used Mobile During Game, Twice the Usage During First Half

Mobile Marketing InMobi Super Bowl Consumption Survey: 40 Percent Used Mobile During Game, Twice the Usage During First HalfMobile ad-network InMobi has released its Super Bowl XLVI Mobile Consumption Survey showing that, not surprisingly, mobile engagement was high during one of the most important advertising events of the year.

According to the survey, nearly 40% of respondents used mobile devices in response to TV ads and 45% estimated that they spent 30 minutes or more on their mobile devices during the game.  Interestingly, the survey showed that almost twice as many respondents used their mobile devices during the first half of the game compared to the second half – a powerful take-away for advertisers indeed.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Internet, Mobile News, Mobilize, Smartphones, Tablet Devices0 Comments

Smartphones to Lead mHealth Monitoring to New Heights by 2016

Mobile Marketing Smartphones to Lead mHealth Monitoring to New Heights by 2016The number of patients monitored by mobile networks will reach three million by 2016. That’s according to the new prediction from Juniper Research in its freshly published report on the mHealth sector.

“Remote patient monitoring,” Juniper says, “using the smartphone as a hub, will also lower the cost of mHealth services by reducing the need for costly tailored devices.”

The report finds that the monitoring of cardiac outpatients is currently leading the field, as insurance reimbursement in the US market plays a key role.

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Posted in Announcements, mHealth, Mobile Devices, Mobile Networks, News, Platforms, Smartphones0 Comments

Mobile Shocker: Android Winning Battle for First-Time Smartphone Buyers

Mobile Marketing Mobile Shocker: Android Winning Battle for First Time Smartphone BuyersOn Monday, The NPD Group reported its latest findings, which show that Apple leaped past Samsung and LG to become the best-selling U.S. handset brand in the fourth quarter of 2011.

“Attracted by a faster processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making it the top-selling handset in Q4,” said Ross Rubin, executive director, Connected Intelligence for The NPD Group. “The iPhone 4S outsold the iPhone 4 by 75 percent, and outsold the iPhone 3GS, available for free on AT&T, five to one.”

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Posted in Android, Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Resources0 Comments

Voice Mail to Text from Nuance Coming to U.S. Cellular

Mobile Marketing Voice Mail to Text from Nuance Coming to U.S. CellularSay what? That’s a question you may never have to ask again, if you’re a U.S. Cellular subscriber.

The carrier, along with Nuance Communications Inc., today announced the availability of U.S. Cellular’s new Voice Mail to Text service, which is being powered by Nuance’s Dragon Voicemail-to-Text platform.

In a nutshell, U.S. Cellular’s Voice Mail to Text lets subscribers read their voice messages via text message or email on their mobile phone.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Smartphones1 Comment

Should Netflix Be Nervous as Verizon and Redbox Unite?

Mobile Marketing Should Netflix Be Nervous as Verizon and Redbox Unite?Netflix may have awoken Monday to the biggest looming threat it faces (except for itself when it raises prices).

This morning, Verizon and Coinstar, Inc. (owner of Redbox) announced the formation of a joint venture that will create a new choice for consumers “seeking a simple and affordable way to access the video entertainment they crave.”

In other words, the new partners in steraming video are taking aim at Netflix.

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Twitter Sees Massive User Surge in Super Bowl’s Closing Minutes

Mobile Marketing Twitter Sees Massive User Surge in Super Bowls Closing MinutesAs widely anticipated, mobile users were out in full force during yesterday’s Super Bowl XLVI.

As the New York Giants mounted a close come-from-behind victory against the New England Patriots 21-17, Twitter saw enormous activity in the game’s final minutes.

According to revelations directly from the microblogging giant, Twitter was spitting out approximately 12,000 tweets per second during the final three minutes of the game.

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Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Social, News1 Comment

NFL Stars Using ‘PlayUp’ to Connect with Fans on Super Bowl Sunday

Mobile Marketing NFL Stars Using PlayUp to Connect with Fans on Super Bowl SundayOn Friday, the folks behind social network app PlayUp announced their partnership with St. Louis Rams Running Back Steven Jackson and Buffalo Bills wide receiver Stevie Johnson to give fans “a unique real-time interactive mobile experience around Super Bowl XLVI.”

“I am extremely excited to be able to hang out and bond with my fans in the PlayUp app in real-time during the premier event on the sports calendar,” said Johnson. “I love being able to use social media to relate with my fans in ways never before possible, and the PlayUp app is great in that it lets me connect with them over our shared passion – football. It should be a remarkable game. Hopefully next year football fans will be using PlayUp to praise my team while we’re on our way to a Super Bowl victory!”

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Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones2 Comments