According to a thought-provoking study published Wednesday by Ypulse, “even tech-savvy millennials are baffled” by augmented reality technology, particularly when its infused in mobile apps on leading smartphones.

“Augmented reality has become the futuristic media of the moment, but many consumers,” Ypulse says, but even mobile’s core audience – young, hip, tech-wise adults – are “having a hard time figuring it out.”

Based on the findings of Ypulse’s research, only 11% of high schoolers and collegians have ever used an augmented reality app.

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NBA tickets and mobile technology are about to form an even closer relationship, thanks to the folks at Qualcomm and the entrepreneurial genius of Dallas Mavericks owner Mark Cuban.

Cuban and Qualcomm are delivering an augmented reality experience to this year’s NBA playoff tickets for the Dallas Mavs.

Beginning tomorrow, April 2nd, tickets will go on sale for the first two Mavericks home games of the first round of the 2011 NBA Playoffs.

According to Qualcomm, fans will notice that there’s something dramatically different about these NBA playoff tickets. If you’ve downloaded the “Mavs AR” app from the Android marketplace, simply point your Android phone at the front of the special commemorative 2011 Mavs Playoff ticket.

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The Mobile Marketing Association today published its top ten mobile marketing trends to watch in 2011, and even though they’re aimed at the Asia Pacific region, they outline similar trends on a global scale.

The MMA predicts the global mobile advertising market is expected to grow to $13 to $14 billion in 2011, with Asia Pacific expected to bring in the majority of this revenue followed by North America and Europe.

“Recent industry reports from InMobi and Synovate have revealed that consumers are showing a greater inclination towards receiving mobile advertising and marketing messages,”said Rohit Dadwal, Managing Director, MMA Asia Pacific Pte Ltd.  ”As the market continues to grow, we hope to continue to provide insights that we believe should to be on the radar screen of every organisation when deciding on their mobile spend for the region.”

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Apple’s 2010 Rewind is out and dishing on some of the best-selling, most popular and downloaded iPhone and iPad apps from its iTunes App Store this year.

Surprisingly, while Apple confirms the largely anticipated popular trend of photo-sharing apps for 2010, the level of interest expressed in augmented reality apps exploded this year, a factor that should be expected to heavily influence the aims of app developers in 2011.

In 2010, productivity and entertainment apps dominated iPad application preferences.

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It was announced recently that Layar, the popular augmented reality browser app, has partnered with Skyhook wireless to integrate its advanced positioning technology for its Android application.

Layar is a rather impressive app to start with, it uses any database with geo-location information that can easily be turned in a content layer, and then adds that layer to a repository that users can choose from.  While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, tourist information of the area, play a live game, etc.

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We just covered QPC and the momentum they’ve gained with their technology known as the Articulated Naturality Web (ANW), which is similar to augmented reality but offers much more potential.

To show what’s possible with the technology, QPC has put together a video demo that’s quite remarkable to say the least.  If you’re impressed with the potential of AR, it’s safe to say that you haven’t seen anything yet.  Take a look below and be prepared to be amazed.

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We’ve covered QderoPateo a lot in the past, mostly for being a unique company that’s taken the concept of augmented reality (AR) to whole new levels.

The company, now going by the simplified moniker “QPC” for “QderoPateo Communications,” has been busy lately building on their technology known as “Articulated Naturality Web,” and has even partnered with the Chinese government to form the “World ANW Forum” as a sub-forum in Tianjin’s World Economic Forum known as the “Summer Davos Conference.”

Articulated Naturality Web, coined by Steve Chao, the CEO of QPC, basically fuses augmented reality (AR) and the Internet together.  Diving deeper into the advanced tech, ANW-based services include video scene feature identification, image processing, multi-sensor coordination, real-time positioning, wireless access, media information, digital publication, entertainment and other fields of augmented reality, just to name a few.

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