If Superman were to come to earth today, his arch nemesis wouldn’t be Lex Luthor, it would be Verizon’s so-called ‘Supercookies’, the unstoppable tracking cookies that the mobile provider uses to track every movement that all of their customers make when using their mobile devices.
Even better than Superman’s x-ray vision, Verizon’s supercookies track every single move a user makes on their mobile device, and every encrypted website they visit, 24 hours a day, whether those users like it or not.
It seems however that the American public is just as strong as the Man of Steel because, after getting huge amounts of bad press and taking all sorts of heat (not heat vision) from consumer rights organizations, Verizon announced back in January that it would get to work creating a way that users could opt out of their Relevant Mobile Advertising (RMA) program and stop the supercookie in its tracks (and, more importantly, stop it from tracking).
Posted in Mobile Data, Platforms, Privacy, Technology
This weekend I went into a Williams Sonoma store at my local mall to buy a few things. After selecting what I needed I proceeded to the checkout counter where two people were ahead of me in line, both were returning items. As the transaction for the first person was coming to a close the cashier asked the customer for her email address. While this is not unusual it was the way she was asking that caught my attention. It went something like this:
Cashier: “…and may I please have your email address for your receipt?”
Customer: “ Why do you need my email address?”
Cashier: “ It’s for your receipt”
Customer: “ Oh, ok. It’s [email protected]”
Cashier: “ Thank you”
Posted in Best Practices, Marketing Strategy, Opinion
Call me prescient or just the ever-pessimist, but I was telling people this for some time: let’s get that digital stuff on paper.
How old fashioned! But here’s the thing. Few send you a photograph of their new babies anymore, or an actual bona fide letter with a stamp on the envelope. They post the stuff to Facebook and call it good enough.
But what happens when technology (and other things) change, making access to digital images and information inaccessible?
Posted in Announcements, Legal, News
The Federal Trade Commission (FTC) is requesting that a federal judge uphold the agency’s authority to bring an enforcement action against AT&T for allegedly “slowing down the broadband connections of some unlimited data users.”
In sum, the FTC is asking U.S. District Court Judge Edward Chen to reject AT&T’s claim that it’s a “common carrier,” and not subject to FTC jurisdiction.
“The Communications Act … unambiguously states that an entity may be treated as a common carrier only to the extent that it provides a common carrier service,” the FTC adds. “Mobile data is not a common carrier service,” notes MediaPost in a recent story.
Posted in Announcements, Legal, News, Predictions, Technology
As mobileStorm‘s Digital Marketing Blog recently covered in ample detail, the Internet Advertising Bureau (IAB UK) has just released what it’s calling new guidelines that outline “good practice” in relation to the disclosure of advertising and marketing communications for native distribution formats online.
So far, the IAB has dropped part one of the guidelines, which are designed to help the marketing industry provide more transparency to consumers around ‘native’ advertising.
“The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot native advertising – digital ad formats designed to look and feel like editorial content,” the IAB UK said in a news release.
Posted in Announcements, Best Practices, Marketing Strategy, News, Platforms
“The US healthcare system is in the midst of a large-scale transformation. With mandates from the Patient Protection and Affordable Care Act (ACA, or Obamacare) and other pressures, the industry is facing demographic, regulatory and financial challenges. It is under pressure to reduce costs, find better ways to keep patients healthy, and treat illnesses more efficiently.”
That statement opens a just published report from eMarketer entitled “Health: More Than Just Wearables; What Marketers Need to Know About Digitally Enabled Care.”
It’s an eye-opener — or should be, for many, regardless of whether they are the purveyors of new technologies or consumers of them.
Posted in Announcements, Marketing Strategy, mHealth, Mobile Advertising, Mobile Marketing, News, Platforms, Privacy, Technology
The unnerving trend of mobile spam proliferation has found its way to WhatsApp in no short supply.
The latest research from AdaptiveMobile shows an alarming rate of spam targeting the hugely popular mobile messaging platform, particularly across Europe and India.
In effect, the spam explosion comes as the latest evidence of spammers moving away from SMS to concentrate on OTT (Over-The-Top) messaging platforms.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, Mobile Spam, News, Platforms, SMS / Text