On November 1, 2014, the new CTIA rules for SMS marketing went into effect. To help SMS marketers better understand the new CTIA sms marketing rules, our good friends at Tatango put together a set of SMS marketing templates to use to make sure your SMS campaign is still CTIA compliant. These SMS marketing templates cover CTIA requirements for advertising your SMS campaign to customers, what is needed in your SMS marketing terms & conditions, opt-in messages, and the help and stop messages. Continue Reading
Posted in Best Practices
Social media giant Facebook is aware of the fact that millions of consumers are becoming more concerned about their online privacy. To that end they just introduced Privacy Basics, and have even written a blog about it, to address these fears.
It appears that Privacy Basics is aimed at giving Facebook users the information they need to control their privacy on the site as well as update them about any changes.
The blog was written by Erin Egan, Facebook’s Chief Privacy Officer, and talks about how Privacy Basics will allow users to control their information, and better guard their privacy, on the site. She also writes about how users can “get more out of Facebook” and how the company is constantly improving their site to give users a better experience.
Posted in Announcements, Mobile Devices, News, Platforms, Privacy, Technology
No one wants to fly on Spam Airlines. Or to have any doubts that their purchases are safe and secure.
As a result, it should come as no surprise that “resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads,” according to the researchers behind a new study.
The study in question, carried out by mobile research firm On Device for mobile marketing company MobPartner, is based on a survey of 1,000 mobile users in August.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Spam, News, Platforms
The “Navigating the Marketing Law Maze” conference, which kicks off tomorrow in Chicago, is expected to draw more than 700 industry leaders to the Windy City.
To be held at Chicago’s Downtown Marriott Hotel November 5-7, this 36th Annual Brand Activation Association (BAA) Marketing Law Conference will welcome leading regulators, legislators, corporate counsel, marketers, and technology pioneers, as well as representatives of the nation’s leading law firms. The annual event examines legislative issues affecting the advertising and marketing industries.
Posted in Legal, Marketing Strategy, Technology
Marketers need clear attribution strategies. It’s essential to validating that their offline lead generation is having an impact. Call measurement and analytics technology company Telmetrics knows this — and has some recommendations for best practices.
According to the company, calls are a “critical way to measure offline ad engagement and, for many categories, are a must-have part of the attribution toolkit.”
Posted in Announcements, Best Practices, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology
Will LinkedIn luck out?
LinkedIn recently asked the judge presiding over its case to dismiss a lawsuit which accuses the social networking site of misappropriating member names and images in an effort to expand membership.
The lawsuit was filed a year ago as a potential class-action. The case centers on allegations that LinkedIn emails users’ friends, soliciting them to join up with the professionally-oriented site. The plaintiffs who are suing contend that “LinkedIn violated a California law about endorsements by using their names and images in emails to their friends,” according to a story on the matter at MediaPost.
Posted in Announcements, Legal, News
SMS spammers are every bit as irritating as they are plentiful.
And Jared Reitzin, the CEO of mobileStorm, is fed up with it.
“Anyone else get super annoying SMS spam trying to sell sunglasses?” Reitzin asks in a recent post to the Digital Marketing Blog, the official blog of mobileStorm.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Spam, News, Platforms, Smartphones, SMS / Text