Archive | Best Practices

Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy Basics

Facebook Knows You’re Concerned About Your Privacy Introduces Privacy Basics 300x202 Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy BasicsSocial media giant Facebook is aware of the fact that millions of consumers are becoming more concerned about their online privacy. To that end they just introduced Privacy Basics, and have even written a blog about it, to address these fears.

It appears that Privacy Basics is aimed at giving Facebook users the information they need to control their privacy on the site as well as update them about any changes.

The blog was written by Erin Egan, Facebook’s Chief Privacy Officer, and talks about how Privacy Basics will allow users to control their information, and better guard their privacy, on the site. She also writes about how users can “get more out of Facebook” and how the company is constantly improving their site to give users a better experience.

Continue Reading

Posted in Announcements, Mobile Devices, News, Platforms, Privacy, Technology0 Comments

Mobile Users Want Travel Trust, Ignore Spammy Ads and Irrelevant Pitches

Mobile Users Want Travel Trust Ignore Spammy Ads and Irrelevant Pitches 300x225 Mobile Users Want Travel Trust, Ignore Spammy Ads and Irrelevant PitchesNo one wants to fly on Spam Airlines. Or to have any doubts that their purchases are safe and secure.

As a result, it should come as no surprise that “resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads,” according to the researchers behind a new study.

The study in question, carried out by mobile research firm On Device for mobile marketing company MobPartner, is based on a survey of 1,000 mobile users in August.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Spam, News, Platforms2 Comments

Marketers to Meet Lawyers at BAA Conference Nov 5-7 in Chicago

Marketers to Meet Lawyers at BAA Conference Nov 5 7 in Chicago Marketers to Meet Lawyers at BAA Conference Nov 5 7 in ChicagoThe “Navigating the Marketing Law Maze” conference, which kicks off tomorrow in Chicago, is expected to draw more than 700 industry leaders to the Windy City.

To be held at Chicago’s Downtown Marriott Hotel November 5-7, this 36th Annual Brand Activation Association (BAA) Marketing Law Conference will welcome leading regulators, legislators, corporate counsel, marketers, and technology pioneers, as well as representatives of the nation’s leading law firms. The annual event examines legislative issues affecting the advertising and marketing industries.

Continue Reading

Posted in Legal, Marketing Strategy, Technology1 Comment

Telmetrics Talks About Call Attribution Best Practices

Telmetrics Talks About Call Attribution Best Practices Telmetrics Talks About Call Attribution Best PracticesMarketers need clear attribution strategies. It’s essential to validating that their offline lead generation is having an impact. Call measurement and analytics technology company Telmetrics knows this — and has some recommendations for best practices.

According to the company, calls are a “critical way to measure offline ad engagement and, for many categories, are a must-have part of the attribution toolkit.”

Continue Reading

Posted in Announcements, Best Practices, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Will LinkedIn Luck Out? Networking Site Alleges Right To Email Users’ Friends

Will LinkedIn Luck Out Networking Site Alleges Right To Email Users Friends 300x198 Will LinkedIn Luck Out? Networking Site Alleges Right To Email Users FriendsWill LinkedIn luck out?

LinkedIn recently asked the judge presiding over its case to dismiss a lawsuit which accuses the social networking site of misappropriating member names and images in an effort to expand membership.

The lawsuit was filed a year ago as a potential class-action. The case centers on allegations that LinkedIn emails users’ friends, soliciting them to join up with the professionally-oriented site. The plaintiffs who are suing contend that “LinkedIn violated a California law about endorsements by using their names and images in emails to their friends,” according to a story on the matter at MediaPost.

Continue Reading

Posted in Announcements, Legal, News0 Comments

mobileStorm Boss Explains How to Get Rid of SMS Spammers

mobileStorm Boss Explains How to Get Rid of SMS Spammers mobileStorm Boss Explains How to Get Rid of SMS SpammersSMS spammers are every bit as irritating as they are plentiful.

And Jared Reitzin, the CEO of mobileStorm, is fed up with it.

“Anyone else get super annoying SMS spam trying to sell sunglasses?” Reitzin asks in a recent post to the Digital Marketing Blog, the official blog of mobileStorm.

Continue Reading

Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Spam, News, Platforms, Smartphones, SMS / Text0 Comments

Google’s Gotta Pay, Says FTC Kids Apps Lawsuit

 Googles Gotta Pay, Says FTC Kids Apps LawsuitGoogle will settle charges and repay $19 million to consumers whose children were allegedly deceived into making mobile purchases through the Android app store, according to Federal officials.

The Federal Trade Commission filed suit, alleging that since 2011, Google “made it too easy for children to use Android phones to buy items ranging from 99 cents to $200 in kids-oriented games without a parent’s permission.”

According to a story on the lawsuit at the Washington Post, “The settlement is the latest in the FTC’s three-year investigation into so-called “in-app purchases” on devices running software by Apple, Amazon and Google. The enforcement agency has said the purchases are deceptive and particularly harmful for children. Apple agreed to a $32.5 million settlement last January. Amazon in July said it would fight similar charges brought by the FTC.”

Continue Reading

Posted in Legal, Mobile Apps, Mobile Devices, Platforms0 Comments