Archive | Best Practices

What’s Up? Mobile Spam on WhatsApp

What's Up Mobile Spam on WhatsAppThe unnerving trend of mobile spam proliferation has found its way to WhatsApp in no short supply.

The latest research from AdaptiveMobile shows an alarming rate of spam targeting the hugely popular mobile messaging platform, particularly across Europe and India.

In effect, the spam explosion comes as the latest evidence of spammers moving away from SMS to concentrate on OTT (Over-The-Top) messaging platforms.
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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, Mobile Spam, News, Platforms, SMS / Text0 Comments

T-Mobile Topples Recent SMS Spam Distribution

T-Mobile Topples Recent SMS Spam DistributionIn recent days, an unknown number of T-Mobile customers made noise across social media and on various online message boards about the sudden influx of spam text messages hitting their mobile devices.

The carrier, we’re happy to report, has managed to identify the source of the problem and stop it in its tracks.

The problem seemed to rear its ugly head towards the end of last month, and over the past couple of weeks. There are several entries on T-Mobile support pages explaining the issue, with multiple commenters suffering. If you have been receiving more Spam recently, be assured, you are not the only one.

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Posted in Announcements, Mobile Spam, News, Platforms, Wireless Carriers0 Comments

Appeals Court Gives Go-Ahead to Text-Spam Case Against Path Messaging Service

Appeals Court Gives Go-Ahead to Text-Spam Case Against Path Messaging ServiceThe gavel has come down on mobile social network company Path. The firm will not be able to appeal the decision giving the go-ahead to a consumer’s class-action lawsuit regarding unwanted text messages.

The Illinois 7th Circuit Court of Appeals recently made the ruling against Path, a popular messaging service for Android, which reportedly sent bulk SMS messages to some users’ entire phone books, asking contacts to sign up or relaying “notifications.”

It’s not the first time this issue has reared its ugly head. A simply Google search shows a raft of commentary on the Path methodology. Here’s one, posted at Phandroid more than a year ago: “Word began spreading a few days ago after Path seemingly wigged out on a few users, sending mass SMS messages to everyone in their phone book — ex girlfriends, tire shops, grandmas, etc. — notifying them that the sender had “photos” for them waiting on Path. Not the kind of thing you would want sent to your buddy’s wife on a Friday night.”

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Posted in Announcements, Legal, Marketing Strategy, Mobile Social, News, Platforms, Privacy, SMS / Text, Technology0 Comments

Maybe Your Private Messages Aren’t So Private: Facebook in Class Action Lawsuit for Scanning Messages

Maybe Your Private Messages Aren't So Private Facebook in Class Action Lawsuit for Scanning MessagesWhether you like or dislike Facebook, one thing is for sure: Facebook’s drive to monetize is making the social media company take risks.

Now Facebook Inc. faces a class action lawsuit for purportedly scanning the details in private Facebook messages it later used to target advertising.

Facebook wanted the lawsuit thrown out, but that was not to be. The judge in the case said the case will proceed.

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Posted in Announcements, Legal, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Predictions, Privacy0 Comments

CTIA Updates SMS Marketing Rules – Is Your Campaign Still Compliant?

CTIA Updates SMS Marketing Rules - Is Your Campaign Still CompliantOn November 1, 2014, the new CTIA rules for SMS marketing went into effect. To help SMS marketers better understand the new CTIA sms marketing rules, our good friends at Tatango put together a set of SMS marketing templates to use to make sure your SMS campaign is still CTIA compliant. These SMS marketing templates cover CTIA requirements for advertising your SMS campaign to customers, what is needed in your SMS marketing terms & conditions, opt-in messages, and the help and stop messages. Continue Reading

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Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy Basics

Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy BasicsSocial media giant Facebook is aware of the fact that millions of consumers are becoming more concerned about their online privacy. To that end they just introduced Privacy Basics, and have even written a blog about it, to address these fears.

It appears that Privacy Basics is aimed at giving Facebook users the information they need to control their privacy on the site as well as update them about any changes.

The blog was written by Erin Egan, Facebook’s Chief Privacy Officer, and talks about how Privacy Basics will allow users to control their information, and better guard their privacy, on the site. She also writes about how users can “get more out of Facebook” and how the company is constantly improving their site to give users a better experience.

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Posted in Announcements, Mobile Devices, News, Platforms, Privacy, Technology0 Comments

Mobile Users Want Travel Trust, Ignore Spammy Ads and Irrelevant Pitches

Mobile Users Want Travel Trust, Ignore Spammy Ads and Irrelevant PitchesNo one wants to fly on Spam Airlines. Or to have any doubts that their purchases are safe and secure.

As a result, it should come as no surprise that “resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads,” according to the researchers behind a new study.

The study in question, carried out by mobile research firm On Device for mobile marketing company MobPartner, is based on a survey of 1,000 mobile users in August.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Spam, News, Platforms2 Comments