Archive | Best Practices

Telmetrics Talks About Call Attribution Best Practices

Telmetrics Talks About Call Attribution Best Practices Telmetrics Talks About Call Attribution Best PracticesMarketers need clear attribution strategies. It’s essential to validating that their offline lead generation is having an impact. Call measurement and analytics technology company Telmetrics knows this — and has some recommendations for best practices.

According to the company, calls are a “critical way to measure offline ad engagement and, for many categories, are a must-have part of the attribution toolkit.”

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Posted in Announcements, Best Practices, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Will LinkedIn Luck Out? Networking Site Alleges Right To Email Users’ Friends

Will LinkedIn Luck Out Networking Site Alleges Right To Email Users Friends 300x198 Will LinkedIn Luck Out? Networking Site Alleges Right To Email Users FriendsWill LinkedIn luck out?

LinkedIn recently asked the judge presiding over its case to dismiss a lawsuit which accuses the social networking site of misappropriating member names and images in an effort to expand membership.

The lawsuit was filed a year ago as a potential class-action. The case centers on allegations that LinkedIn emails users’ friends, soliciting them to join up with the professionally-oriented site. The plaintiffs who are suing contend that “LinkedIn violated a California law about endorsements by using their names and images in emails to their friends,” according to a story on the matter at MediaPost.

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Posted in Announcements, Legal, News0 Comments

mobileStorm Boss Explains How to Get Rid of SMS Spammers

mobileStorm Boss Explains How to Get Rid of SMS Spammers mobileStorm Boss Explains How to Get Rid of SMS SpammersSMS spammers are every bit as irritating as they are plentiful.

And Jared Reitzin, the CEO of mobileStorm, is fed up with it.

“Anyone else get super annoying SMS spam trying to sell sunglasses?” Reitzin asks in a recent post to the Digital Marketing Blog, the official blog of mobileStorm.

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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Spam, News, Platforms, Smartphones, SMS / Text0 Comments

Google’s Gotta Pay, Says FTC Kids Apps Lawsuit

 Googles Gotta Pay, Says FTC Kids Apps LawsuitGoogle will settle charges and repay $19 million to consumers whose children were allegedly deceived into making mobile purchases through the Android app store, according to Federal officials.

The Federal Trade Commission filed suit, alleging that since 2011, Google “made it too easy for children to use Android phones to buy items ranging from 99 cents to $200 in kids-oriented games without a parent’s permission.”

According to a story on the lawsuit at the Washington Post, “The settlement is the latest in the FTC’s three-year investigation into so-called “in-app purchases” on devices running software by Apple, Amazon and Google. The enforcement agency has said the purchases are deceptive and particularly harmful for children. Apple agreed to a $32.5 million settlement last January. Amazon in July said it would fight similar charges brought by the FTC.”

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Posted in Legal, Mobile Apps, Mobile Devices, Platforms0 Comments

Apple Bolsters iCloud Security Notifications

Apple Bolsters iCloud Security Notifications 300x168 Apple Bolsters iCloud Security NotificationsFollowing the recent celebrity photo leak believed to be the result of an iCloud security breach, Apple is going to great lengths to ensure that iCloud users are confident in the security of the storage service.

Specifically, Apple is stepping up measures to help iCloud users relax a bit.

On Monday, MMW readers began reaching out to us with information regarding Apple’s latest efforts. As it turns out, Apple now emails users whenever their iCloud account is accessed through a web browser.
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Posted in Announcements, Mobile Devices, News, Platforms, Privacy, Technology1 Comment

Apple Cracking Down On Consumer Privacy Threats

Apple Cracking Down On Consumer Privacy Threats 300x188 Apple Cracking Down On Consumer Privacy ThreatsJust as search engines must employ consumer privacy safeguards when it comes to consumer search habits related to health conditions, concerns arise with the personal information gathered by mobile apps and their third-party advertisers.

This is an area that is not yet fully regulated, but Apple for example has made the decision to advise app developers to implement consumers privacy safeguards.

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Posted in Announcements, iOS, mHealth, Mobile Apps, News, Platforms, Predictions, Privacy0 Comments

The Battle for Samsung Product Ban is Back On

The Battle for Samsung Product Ban is Back On 300x225 The Battle for Samsung Product Ban is Back OnThere’s just no backing down for Apple.

Despite a federal judge’s ruling in the opposite opinion, Apple believes Samsung’s infringing products should be banned.

According to The New York Times, Apple is now moving forward with an appeal even though it won the legal battle against Samsung.
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Posted in Announcements, Legal, Mobile Devices, News, Platforms, Predictions, Technology0 Comments