Archive | Best Practices

Apple Agrees to Mammoth eBook Settlement

Apple Agrees to Mammoth eBook Settlement 276x300 Apple Agrees to Mammoth eBook SettlementNotwithstanding the company’s adamant claims that it didn’t conspire with some of the world’s leading publishers to fix eBook prices, Apple on Wednesday agreed to a whopping $450 million settlement.

The settlement should bring to an end the U.S. state and consumer allegations that the venerable Mac maker was involved in some eBook funny business.

The settlement, which would provide $400 million for consumers, is conditioned on the outcome of a pending appeal of a New York federal judge’s ruling last year that Apple was liable for violating antitrust laws.

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Posted in Announcements, Legal, News0 Comments

FTC Takes Aim at Amazon

FTC Takes Aim at Amazon 300x193 FTC Takes Aim at AmazonThe U.S. Federal Trade Commission is setting its sights on Amazon. And, as a result, the world’s leading online retailer and fast-emerging mobile player may be forced to pay a hefty penalty.

As it turns out, Amazon may have been processing millions of dollars in unauthorized in-app purchases from mobile apps that took advantage of young audiences.
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Posted in Announcements, Legal, Mobile Apps, Mobile Devices, News, Platforms, Technology0 Comments

Casino Marketers in Pennsylvania May Have Reason for Excitement

Casino Marketers in Pennsylvania May Have Reason for Excitement 300x168 Casino Marketers in Pennsylvania May Have Reason for ExcitementHistory was made in the state of Pennsylvania last week, mGamingWatch reports, as state senator Edwin B. Erickson officially introduced a bill that could usher in the era of regulated online gambling in Pennsylvania.

SB 1386 was sent to the Community, Economic & Recreational Development Committee last Tuesday.

If passed into law, the bill will let Pennsylvania secure interactive gaming agreements with other US states where online gambling is currently regulated and legal. As of this writing, those territories are limited to just three other states – New Jersey, Delaware, and Nevada.

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Posted in Casino mobile marketing, Legal, Marketing Strategy, Predictions, Rumors0 Comments

Evidence Shows that Path Violated TCPA with Mobile SPAM

Evidence Shows that Path Violated TCPA with Mobile SPAM Evidence Shows that Path Violated TCPA with Mobile SPAMThe US District Court of Illinois recently rejected the dismissal argument that Path, the social networking service, put on the table, costing them the first round in their mobile spam lawsuit.

The company has been accused of sending SMS messages to consumers without first inviting them to join their service, and the recent ruling to toss their dismissal argument allows the class-action lawsuit filed by Illinois resident Kevin Sterk to proceed.

Filed in March 2013, Sterk’s complaint alleges that the social networking service violated TCPA laws by sending SMS ads using auto dialers without first getting permission from recipients. In his complaint Sterk alleges that an unsolicited text was sent to him by Path telling him that another Path user wanted to show him photos on the service’s website, and that the same message also had a link to that website with instructions on how to register and join.

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Posted in Announcements, Legal, Mobile Devices, Mobile Social, Mobile Spam, Platforms, Privacy, Resources, Smartphones, SMS / Text1 Comment

Why Privacy is a Pain in the (Fitness) App

Why Privacy is a Pain in the Fitness App 300x181 Why Privacy is a Pain in the (Fitness) AppAccording to a recent report from mHealthWatch, fitness apps continue to rank among the biggest threats – either real or perceived – to user privacy.

As many fitness app developers continue to look for ways to link their tracking capabilities to users’ health conditions, many concerns for user privacy naturally arise.

While general and anonymous dietary and fitness habits may not be something that a typical individual will protest against being shared with others, the data these habits generate are of interest to many.

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Posted in mHealth, Mobile Apps, Privacy0 Comments

Chinese Media Threatens Apple, Google

Chinese Media Threatens Apple Google 300x203 Chinese Media Threatens Apple, GoogleIn what proved to be one of the most intense and undeniably awkward statements put forward in the press on behalf of Chinese state media, leading U.S. tech companies like Google, Apple and Microsoft are being taken to task this week.

According to those behind the new report, these companies deserve to be punished “severely.” Why? Chinese media sources allege that these “pawns” of the U.S. government are actively stealing secrets from the Chinese. As a result, we’re told that they threaten the cyber-security of China.

“U.S. companies including Apple, Microsoft, Google, Facebook, etc. are all coordinating with the PRISM program to monitor China,” the People’s Daily published. “To resist the naked Internet hegemony, we will draw up international regulations, and strengthen technology safeguards, but we will also severely punish the pawns of the villain. The priority is strengthening penalties and punishments, and for anyone who steals our information, even though they are far away, we shall punish them!”
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Posted in Mobile Devices, News, Platforms, Privacy0 Comments

Sprint Slapped with Massive FCC Fine for Do-Not-Call Violations

Sprint Slapped with Massive FCC Fine for Do Not Call Violations 300x166 Sprint Slapped with Massive FCC Fine for Do Not Call ViolationsThings are likely so quiet at Sprint today that you can probably hear a pin drop.

This week, Sprint Corp. was ordered to pay a $7.5 million fine in a settlement with the Federal Communications Commission (FCC).

The penalty comes in response to supposed violations of the Do-Not-Call rule.

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Posted in Announcements, Best Practices, Legal, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, White Papers, Wireless Carriers0 Comments