Archive | Best Practices

Yahoo (Surprise) Opposes Revival of Spam Lawsuit by Miffed Consumer

Yahoo Surprise Opposes Revival of Spam lawsuit by miffed consumer 300x180 Yahoo (Surprise) Opposes Revival of Spam Lawsuit by Miffed ConsumerWhen a lawsuit against Yahoo was dismissed by US District Court Judge Michael Baylson, you can bet that the Internet behemoth was relieved that the judge sided with them in saying that they had not violated any Telephone Consumer Protection Act laws.

Those laws specifically prohibit the use of auto dialers to send SMS messages without a recipient’s consent, but Philadelphia resident Bill Dominquez says that he indeed received those messages, to the tune of approximately 5000 in a five-month period. Dominquez wants the lawsuit to continue but, not surprisingly, Yahoo is asking for the court to uphold the decision to dismiss it.

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Posted in Announcements, Marketing Strategy, Mobile Spam, News, Platforms, SMS / Text0 Comments

Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?

Hey Smartphone Are You Stalking Me I Mean Seriously Are You Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?Apparently, smartphone users aren’t fans of in-store tracking.

Seriously.

It’s as if a grand chorus is rising up with one voice to say, “Are you stalking me? I mean, seriously, are you?”

An April 2014 study by PunchTab showed that just 27 percent of smartphone owners in the U.S. said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Privacy, Resources, Smartphones, Technology0 Comments

Infographic: Connecting With Clientele Via Email Marketing

Infographic Connecting With Clientele Via Email Marketing Infographic: Connecting With Clientele Via Email MarketingEmail marketing sometimes gets a bad rap as being a “spammy” form of marketing your business. But that’s only the case for those doing it wrong.

What is important to keep in mind is that there is a drastic difference between unwanted spam and highly effective opt-in email marketing campaigns.

If you are a business owner or operate an ecommerce platform, take a look at the benefits that email marketing can bring to your business courtesy of a new infographic created by Browsewire.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Spam, News, Platforms, Technology0 Comments

Apple Agrees to Mammoth eBook Settlement

Apple Agrees to Mammoth eBook Settlement 276x300 Apple Agrees to Mammoth eBook SettlementNotwithstanding the company’s adamant claims that it didn’t conspire with some of the world’s leading publishers to fix eBook prices, Apple on Wednesday agreed to a whopping $450 million settlement.

The settlement should bring to an end the U.S. state and consumer allegations that the venerable Mac maker was involved in some eBook funny business.

The settlement, which would provide $400 million for consumers, is conditioned on the outcome of a pending appeal of a New York federal judge’s ruling last year that Apple was liable for violating antitrust laws.

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Posted in Announcements, Legal, News0 Comments

FTC Takes Aim at Amazon

FTC Takes Aim at Amazon 300x193 FTC Takes Aim at AmazonThe U.S. Federal Trade Commission is setting its sights on Amazon. And, as a result, the world’s leading online retailer and fast-emerging mobile player may be forced to pay a hefty penalty.

As it turns out, Amazon may have been processing millions of dollars in unauthorized in-app purchases from mobile apps that took advantage of young audiences.
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Posted in Announcements, Legal, Mobile Apps, Mobile Devices, News, Platforms, Technology0 Comments

Casino Marketers in Pennsylvania May Have Reason for Excitement

Casino Marketers in Pennsylvania May Have Reason for Excitement 300x168 Casino Marketers in Pennsylvania May Have Reason for ExcitementHistory was made in the state of Pennsylvania last week, mGamingWatch reports, as state senator Edwin B. Erickson officially introduced a bill that could usher in the era of regulated online gambling in Pennsylvania.

SB 1386 was sent to the Community, Economic & Recreational Development Committee last Tuesday.

If passed into law, the bill will let Pennsylvania secure interactive gaming agreements with other US states where online gambling is currently regulated and legal. As of this writing, those territories are limited to just three other states – New Jersey, Delaware, and Nevada.

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Posted in Casino mobile marketing, Legal, Marketing Strategy, Predictions, Rumors0 Comments

Evidence Shows that Path Violated TCPA with Mobile SPAM

Evidence Shows that Path Violated TCPA with Mobile SPAM Evidence Shows that Path Violated TCPA with Mobile SPAMThe US District Court of Illinois recently rejected the dismissal argument that Path, the social networking service, put on the table, costing them the first round in their mobile spam lawsuit.

The company has been accused of sending SMS messages to consumers without first inviting them to join their service, and the recent ruling to toss their dismissal argument allows the class-action lawsuit filed by Illinois resident Kevin Sterk to proceed.

Filed in March 2013, Sterk’s complaint alleges that the social networking service violated TCPA laws by sending SMS ads using auto dialers without first getting permission from recipients. In his complaint Sterk alleges that an unsolicited text was sent to him by Path telling him that another Path user wanted to show him photos on the service’s website, and that the same message also had a link to that website with instructions on how to register and join.

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Posted in Announcements, Legal, Mobile Devices, Mobile Social, Mobile Spam, Platforms, Privacy, Resources, Smartphones, SMS / Text1 Comment