No one wants to fly on Spam Airlines. Or to have any doubts that their purchases are safe and secure.
As a result, it should come as no surprise that “resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads,” according to the researchers behind a new study.
The study in question, carried out by mobile research firm On Device for mobile marketing company MobPartner, is based on a survey of 1,000 mobile users in August.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Spam, News, Platforms
SMS spammers are every bit as irritating as they are plentiful.
And Jared Reitzin, the CEO of mobileStorm, is fed up with it.
“Anyone else get super annoying SMS spam trying to sell sunglasses?” Reitzin asks in a recent post to the Digital Marketing Blog, the official blog of mobileStorm.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Spam, News, Platforms, Smartphones, SMS / Text
When a lawsuit against Yahoo was dismissed by US District Court Judge Michael Baylson, you can bet that the Internet behemoth was relieved that the judge sided with them in saying that they had not violated any Telephone Consumer Protection Act laws.
Those laws specifically prohibit the use of auto dialers to send SMS messages without a recipient’s consent, but Philadelphia resident Bill Dominquez says that he indeed received those messages, to the tune of approximately 5000 in a five-month period. Dominquez wants the lawsuit to continue but, not surprisingly, Yahoo is asking for the court to uphold the decision to dismiss it.
Posted in Announcements, Marketing Strategy, Mobile Spam, News, Platforms, SMS / Text
Email marketing sometimes gets a bad rap as being a “spammy” form of marketing your business. But that’s only the case for those doing it wrong.
What is important to keep in mind is that there is a drastic difference between unwanted spam and highly effective opt-in email marketing campaigns.
If you are a business owner or operate an ecommerce platform, take a look at the benefits that email marketing can bring to your business courtesy of a new infographic created by Browsewire.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Spam, News, Platforms, Technology
The US District Court of Illinois recently rejected the dismissal argument that Path, the social networking service, put on the table, costing them the first round in their mobile spam lawsuit.
The company has been accused of sending SMS messages to consumers without first inviting them to join their service, and the recent ruling to toss their dismissal argument allows the class-action lawsuit filed by Illinois resident Kevin Sterk to proceed.
Filed in March 2013, Sterk’s complaint alleges that the social networking service violated TCPA laws by sending SMS ads using auto dialers without first getting permission from recipients. In his complaint Sterk alleges that an unsolicited text was sent to him by Path telling him that another Path user wanted to show him photos on the service’s website, and that the same message also had a link to that website with instructions on how to register and join.
Posted in Announcements, Legal, Mobile Devices, Mobile Social, Mobile Spam, Platforms, Privacy, Resources, Smartphones, SMS / Text
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones.
New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging.
Almost overnight, the revamped rules wrought confusion upon marketers uncertain of how these changes and corresponding mandates would impact their mobile marketing efforts.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, Technology, White Papers
AOL Mail was hacked a few weeks ago and users are still seeing emails arrive in their inbox from spoofed email accounts. It was quite a feat to hack AOL Mail as they are a well-established and highly secure email provider. Nonetheless, approximately 1% of AOL Mail account holders were affected by the security breach.
The security breach affected not only AOL Mail users, but the hacker “scrapped” account holders email address books, meaning that the spoofed emails are being received by individuals who hold accounts with all major email providers.
Posted in Announcements, Mobile Spam, News, Privacy, Technology