The FTC is proving to be absolutely relentless in its effort to curtail the plague of SMS spam.
You know those text messages that say you’ve received a $1,000 gift card to Best Buy or Walmart? Your heart skips a beat and you think, “This is my lucky day!” But a nanosecond later, you realize — hopefully — that by following the instructions in the text, including clicking various links, you’ll only be giving personal financial information to scammers?
According to a new report from NBC News, the Federal Trade Commission has uncovered another alleged major source of text spam.
Posted in Announcements, Legal, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, Technology
On the heels of the Viacom SMS spam settlement, SMS… and spam… are on the minds of many today.
It’s no secret that for small businesses and monolithic corporations alike, SMS marketing is a great way to reach a broad and varied audience. It makes practical use of the cellphone’s popularity and its customer accessibility. You send a message right to the consumer’s pocket. What could be more personal and direct than that?
But “too much of a good thing” applies to SMS marketing too. And so the one major concern that businesses have when looking at SMS marketing is the issue of spam.
Posted in Announcements, Legal, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, Mobile Spam, News, Platforms, Resources, Smartphones, SMS / Text, Technology
Viacom is bringing closure to an SMS-spam lawsuit that was filed last May.
The company has agreed to pay Tennessee resident Eric Mock $3,000. Mock claims Viacom violated the Telephone Consumer Protection Act by spamming her mobile phone with ads promoting various MTV programs.
Mock alleged in her complaint that she provided her cell phone number to Viacom in 2011, in response to an ad urging people to vote via text for their favorite Video Music Awards nominees. Within one month of voting, Mock allegedly received three text messages from Viacom promoting TV shows like “Real World: San Diego” and “Jersey Shore.”
Posted in Legal, Marketing Strategy, Mobile Devices, Mobile Spam, Platforms, SMS / Text
Sure, you may think you’re reaching consumers with text messages they want to receive and when they want to receive them…. but are you really?
Unfortunately, it doesn’t take much to get sloppy with your text messaging. So if SMS marketing is as important to you and your business as it should be, practicing safe text (that is, designing SMS campaigns that are most effective and least intrusive) is as simple as following a few critical steps along the way.
To better ensure that your communications are appreciated, useful, and capable of prompting measurable results, be certain to do the following:
Posted in Android, Announcements, iOS, Legal, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, SMS / Text, Technology
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working.
Recent research points to a growing number of consumers using their mobile devices much more often when trying to make purchasing decisions. In fact, more than eighty percent of shoppers now use their smartphones inside of stores. Just as many rely on these devices to search for information about the products they are evaluating.
But aggressively targeting consumers with mobile messages isn’t a practice to be taken lightly.
So how do you protect yourself from unwanted or illegal mobile marketing practices while still giving consumers a pleasant, engaging, and effective mobile marketing experience?
Posted in Announcements, Best Practices, Legal, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Privacy, Resources, Smartphones, SMS / Text, Technology
On Wednesday, Juniper Networks released its third annual Mobile Threats Report, which highlights the alarmingly rapid growth and evolution of mobile malware.
Between March 2012 and March 2013, the Juniper Networks Mobile Threat Center (MTC) discovered mobile malware threats “growing at a rapid rate of 614 percent to 276,259 total malicious apps.”
Attackers are also leveraging “loosely regulated third-party app marketplaces” to distribute malware and more quickly introduce threats to the marketplace.
Posted in Android, Announcements, Mobile Devices, Mobile Security, Mobile Spam, News, Platforms, Privacy, Resources, Smartphones, Technology
According to the troubling findings of a new report issued by Lookout Mobile Security, more than 1 million Android users in the U.S. have downloaded adware to their devices in the last year.
The scary discovery comes as Lookout announces its new standard for classifying adware.
Adware is an ad network that exhibits intrusive behavior without gaining appropriate consent from a user, which can pose a privacy risk.
Lookout now flags ad networks newly classified as adware in Lookout Mobile Security for Android, providing users with new insight and information on how to remove any applications containing adware.
Posted in Android, Announcements, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Networks, Mobile Security, Mobile Spam, News, Privacy, Resources, Smartphones, Technology