This week, the FCC will begin enforcing a strict new set of rules poised to profoundly impact how mobile marketing is done.
For that reason, last Thursday Mobile Marketing Watch, along with our sister sites mHealthWatch and mGamingWatch, hosted an emergency webinar for marketers and related professionals across numerous industries who must urgently educate themselves on a variety of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).
Attorneys Ross Buntrock and Michael Hazzard of Arent Fox, Rip Gerber of Locaid, and Jared Reitzin and Darren Withers of mobileStorm participated in the webinar, which is now available to view online.
Posted in Announcements, Casino mobile marketing, Legal, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, Mobile News, Mobile Spam, Mobile Websites, News, Platforms, Privacy, Resources, Short Codes, SMS / Text, Technology, Webcasts, Wireless Carriers
It’s not old news coming to the surface… it’s the same problem making new headlines all over again.
Mobile social network Path is once again being targeted with a potential class-action lawsuit for purportedly spamming mobile device users.
According to published reports, a California woman alleges that the social network began sending her mobile notifications relating to other Path users that want to share photos with her.
The woman says that Path’s message “violates the federal Telephone Consumer Protection Act, which prohibits companies from using automated dialers to send SMS ads to people’s cell phones without their consent.”
Posted in Announcements, Legal, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, SMS / Text, Technology
The FTC is proving to be absolutely relentless in its effort to curtail the plague of SMS spam.
You know those text messages that say you’ve received a $1,000 gift card to Best Buy or Walmart? Your heart skips a beat and you think, “This is my lucky day!” But a nanosecond later, you realize — hopefully — that by following the instructions in the text, including clicking various links, you’ll only be giving personal financial information to scammers?
According to a new report from NBC News, the Federal Trade Commission has uncovered another alleged major source of text spam.
Posted in Announcements, Legal, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, Technology
On the heels of the Viacom SMS spam settlement, SMS… and spam… are on the minds of many today.
It’s no secret that for small businesses and monolithic corporations alike, SMS marketing is a great way to reach a broad and varied audience. It makes practical use of the cellphone’s popularity and its customer accessibility. You send a message right to the consumer’s pocket. What could be more personal and direct than that?
But “too much of a good thing” applies to SMS marketing too. And so the one major concern that businesses have when looking at SMS marketing is the issue of spam.
Posted in Announcements, Legal, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, Mobile Spam, News, Platforms, Resources, Smartphones, SMS / Text, Technology
Viacom is bringing closure to an SMS-spam lawsuit that was filed last May.
The company has agreed to pay Tennessee resident Eric Mock $3,000. Mock claims Viacom violated the Telephone Consumer Protection Act by spamming her mobile phone with ads promoting various MTV programs.
Mock alleged in her complaint that she provided her cell phone number to Viacom in 2011, in response to an ad urging people to vote via text for their favorite Video Music Awards nominees. Within one month of voting, Mock allegedly received three text messages from Viacom promoting TV shows like “Real World: San Diego” and “Jersey Shore.”
Posted in Legal, Marketing Strategy, Mobile Devices, Mobile Spam, Platforms, SMS / Text
Sure, you may think you’re reaching consumers with text messages they want to receive and when they want to receive them…. but are you really?
Unfortunately, it doesn’t take much to get sloppy with your text messaging. So if SMS marketing is as important to you and your business as it should be, practicing safe text (that is, designing SMS campaigns that are most effective and least intrusive) is as simple as following a few critical steps along the way.
To better ensure that your communications are appreciated, useful, and capable of prompting measurable results, be certain to do the following:
Posted in Android, Announcements, iOS, Legal, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, SMS / Text, Technology
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working.
Recent research points to a growing number of consumers using their mobile devices much more often when trying to make purchasing decisions. In fact, more than eighty percent of shoppers now use their smartphones inside of stores. Just as many rely on these devices to search for information about the products they are evaluating.
But aggressively targeting consumers with mobile messages isn’t a practice to be taken lightly.
So how do you protect yourself from unwanted or illegal mobile marketing practices while still giving consumers a pleasant, engaging, and effective mobile marketing experience?
Posted in Announcements, Best Practices, Legal, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Privacy, Resources, Smartphones, SMS / Text, Technology