Sure, you may think you’re reaching consumers with text messages they want to receive and when they want to receive them…. but are you really?
Unfortunately, it doesn’t take much to get sloppy with your text messaging. So if SMS marketing is as important to you and your business as it should be, practicing safe text (that is, designing SMS campaigns that are most effective and least intrusive) is as simple as following a few critical steps along the way.
To better ensure that your communications are appreciated, useful, and capable of prompting measurable results, be certain to do the following:
Posted in Android, Announcements, iOS, Legal, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, SMS / Text, Technology
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working.
Recent research points to a growing number of consumers using their mobile devices much more often when trying to make purchasing decisions. In fact, more than eighty percent of shoppers now use their smartphones inside of stores. Just as many rely on these devices to search for information about the products they are evaluating.
But aggressively targeting consumers with mobile messages isn’t a practice to be taken lightly.
So how do you protect yourself from unwanted or illegal mobile marketing practices while still giving consumers a pleasant, engaging, and effective mobile marketing experience?
Posted in Announcements, Best Practices, Legal, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Privacy, Resources, Smartphones, SMS / Text, Technology
On Wednesday, Juniper Networks released its third annual Mobile Threats Report, which highlights the alarmingly rapid growth and evolution of mobile malware.
Between March 2012 and March 2013, the Juniper Networks Mobile Threat Center (MTC) discovered mobile malware threats “growing at a rapid rate of 614 percent to 276,259 total malicious apps.”
Attackers are also leveraging “loosely regulated third-party app marketplaces” to distribute malware and more quickly introduce threats to the marketplace.
Posted in Android, Announcements, Mobile Devices, Mobile Security, Mobile Spam, News, Platforms, Privacy, Resources, Smartphones, Technology
According to the troubling findings of a new report issued by Lookout Mobile Security, more than 1 million Android users in the U.S. have downloaded adware to their devices in the last year.
The scary discovery comes as Lookout announces its new standard for classifying adware.
Adware is an ad network that exhibits intrusive behavior without gaining appropriate consent from a user, which can pose a privacy risk.
Lookout now flags ad networks newly classified as adware in Lookout Mobile Security for Android, providing users with new insight and information on how to remove any applications containing adware.
Posted in Android, Announcements, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Networks, Mobile Security, Mobile Spam, News, Privacy, Resources, Smartphones, Technology
According to published reports Tuesday, Viacom may be threatened with a potential class-action lawsuit stemming from claims that the global mass media company sent unwanted text messages promoting a number of Viacom projects.
Erin Mock, a resident of the state of Tennessee, filed a complaint in federal court asserting that Viacom violated the Telephone Consumer Protection Act by allegedly spamming her mobile device.
The text messages included ads promoting MTV programming.
Posted in Announcements, Legal, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, Mobile Spam, News, Platforms, Resources, SMS / Text
Reports surfaced this week that Path – the photo-powered social network of 10 million users – stands accused of resorting to “spammy tactics” for the presumable purpose of recruiting more members.
Adrianne Jeffries of The Verge says that digital marketer Stephen Kenwright “downloaded the app earlier this week, tried it out, uninstalled it, and went to bed.”
But that seeming conclusion to Kenwright’s relationship with Path wasn’t the end at all.
Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, Mobile Spam, News, Platforms, Privacy, Resources, Rumors, Smartphones, Technology
When it comes to mobile malware, Android is a magnet of epic proportions. More examples of this unfortunate reality surfaced this week.
Android malware deceptively disguised as a mobile ad network is on the loose and infecting millions of mobile devices.
According to Lookout Mobile Security, the new threat is called BadNews, a recent entry into the malware family. So far, it’s been found in 32 apps across four different developer accounts in Google Play.
Posted in Android, Announcements, Mobile Apps, Mobile Devices, Mobile Security, Mobile Spam, News, Platforms, Privacy, Resources, Smartphones, Technology