In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones.
New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging.
Almost overnight, the revamped rules wrought confusion upon marketers uncertain of how these changes and corresponding mandates would impact their mobile marketing efforts.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, Technology, White Papers
AOL Mail was hacked a few weeks ago and users are still seeing emails arrive in their inbox from spoofed email accounts. It was quite a feat to hack AOL Mail as they are a well-established and highly secure email provider. Nonetheless, approximately 1% of AOL Mail account holders were affected by the security breach.
The security breach affected not only AOL Mail users, but the hacker “scrapped” account holders email address books, meaning that the spoofed emails are being received by individuals who hold accounts with all major email providers.
Posted in Announcements, Mobile Spam, News, Privacy, Technology
Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls and the Mavericks. This, in fact, is entirely unrelated to sports.
Sadly, it’s all about spam – specifically, SMS spam.
Mobile security company AdaptiveMobile recently explored the growth of SMS traffic across the United States, an exercise that also revealed where the largest concentrations of SMS spam are located. Regrettably for Chicago, Illinois and Dallas, Texas, these two amazing cities are battling for the top spot among cities that receive the most unwanted text messages.
Posted in Mobile Devices, Mobile Spam, SMS / Text
The team at WhitePages has just shared details with MMW regarding the arrival of WhitePages PRO’s Phone Lite, a resource aimed at helping businesses comply with the regulations outlined in the Telephone Consumer Protection Act (TCPA).
Last week, MMW hosted a webinar with a number of mobile industry leaders, legal experts, and executives who shared their counsel ahead of tomorrow’s implmentation of the regulations government mobile marketing,
As of October 16th, the TCPA – created by the Federal Communications Commission (FCC) – will formally update the rules and regulations regarding marketing phone calls, giving individuals the right to file lawsuits and collect damages for receiving unsolicited telemarketing calls, faxes, prerecorded or autodialed calls.
Posted in Announcements, Best Practices, Legal, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, SMS / Text, Technology
This week, the FCC will begin enforcing a strict new set of rules poised to profoundly impact how mobile marketing is done.
For that reason, last Thursday Mobile Marketing Watch, along with our sister sites mHealthWatch and mGamingWatch, hosted an emergency webinar for marketers and related professionals across numerous industries who must urgently educate themselves on a variety of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).
Attorneys Ross Buntrock and Michael Hazzard of Arent Fox, Rip Gerber of Locaid, and Jared Reitzin and Darren Withers of mobileStorm participated in the webinar, which is now available to view online.
Posted in Announcements, Casino mobile marketing, Legal, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, Mobile News, Mobile Spam, Mobile Websites, News, Platforms, Privacy, Resources, Short Codes, SMS / Text, Technology, Webcasts, Wireless Carriers
It’s not old news coming to the surface… it’s the same problem making new headlines all over again.
Mobile social network Path is once again being targeted with a potential class-action lawsuit for purportedly spamming mobile device users.
According to published reports, a California woman alleges that the social network began sending her mobile notifications relating to other Path users that want to share photos with her.
The woman says that Path’s message “violates the federal Telephone Consumer Protection Act, which prohibits companies from using automated dialers to send SMS ads to people’s cell phones without their consent.”
Posted in Announcements, Legal, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, SMS / Text, Technology
The FTC is proving to be absolutely relentless in its effort to curtail the plague of SMS spam.
You know those text messages that say you’ve received a $1,000 gift card to Best Buy or Walmart? Your heart skips a beat and you think, “This is my lucky day!” But a nanosecond later, you realize — hopefully — that by following the instructions in the text, including clicking various links, you’ll only be giving personal financial information to scammers?
According to a new report from NBC News, the Federal Trade Commission has uncovered another alleged major source of text spam.
Posted in Announcements, Legal, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, Technology