New reports show that Internet users are taking more and more steps to safeguard their privacy and that fully 25% of all Internet users worldwide are now using Internet privacy tools to protect their personal information from being recorded or tracked in some way.
The report from GlobalWebIndex estimates that 28% of Internet users, which equates to approximately 415 million people, are now using tools that “cover their online tracks” when using the internet. The survey also found that 56% of internet users are under the impression that their personal privacy is being eroded by Internet use.
The study involved approximately 170,000 users and found that, among 11% of them, the anonymity software Tor was being used to protect them from spying, in particular the NSA. It was also found that the highest increase in use of these tools was in Indonesia, Vietnam and India.
Posted in Announcements, Mobile Devices, News, Platforms, Privacy
Americans have something to hide. What is it, exactly? Recently, KS Mobile – the maker of a free cache cleaning Android application called Clean Master – explored this very mystery. And what they discovered is most interesting.
The findings of their smartphone privacy survey show that more than half of Americans (52%) would be embarrassed about friends or family seeing certain files or documents on their smartphone.
Now, before your mind goes to the gutter, consider this. The number one file American’s don’t want others to see on their smartphone has nothing to do with adult content or personal images, but bank account information. All told, 25% of Americans don’t want that information seen by others on their smartphone.
Posted in Announcements, Mobile Analytics, Mobile Devices, News, Platforms, Privacy, Smartphones, Technology
This holiday season, in fact, consumers are specifically requesting to read the privacy policies maintained by a host of merchants.
“If a consumer is using a service provider that in any fashion has access to sensitive user or payment information, it is wise to review their privacy policies,” says tech industry analyst and blogger Mike Randazzo.
Posted in Best Practices, Privacy, Technology
According to the findings of a new study commissioned by the Internet Advertising Bureau, privacy concerns are rampant among a large segment of all consumers connected to the Internet via mobile devices.
Close to half of all smartphone owners admit to feeling concerned about their privacy when accessing the mobile web.
The study found that phone users are most concerned about companies accessing personal text messages and financial information, but less worried about data privacy for advertising purposes.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Networks, News, Platforms, Predictions, Privacy, Smartphones, Tablet Devices, Technology
In the past, Google capitalized on a loophole in Safari’s privacy settings aimed at preventing placement of third-party cookies by default, using invisible forms to apparently mislead Safari into believing that users had legitimately interacted with the company’s ads and willingly allowed cookies to be housed on the device.
This week, such actions finally caught up with Google and resulted in a costly resolution to the matter.
Thirty-seven states and the District of Columbia have agreed to a $17 million settlement with Google over the company’s purported “circumvention of privacy settings in Safari.”
Posted in Announcements, Mobile Browsers, Mobile Devices, News, Platforms, Privacy, Resources, Smartphones, Technology
This week, the FCC will begin enforcing a strict new set of rules poised to profoundly impact how mobile marketing is done.
For that reason, last Thursday Mobile Marketing Watch, along with our sister sites mHealthWatch and mGamingWatch, hosted an emergency webinar for marketers and related professionals across numerous industries who must urgently educate themselves on a variety of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).
Attorneys Ross Buntrock and Michael Hazzard of Arent Fox, Rip Gerber of Locaid, and Jared Reitzin and Darren Withers of mobileStorm participated in the webinar, which is now available to view online.
Posted in Announcements, Casino mobile marketing, Legal, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, Mobile News, Mobile Spam, Mobile Websites, News, Platforms, Privacy, Resources, Short Codes, SMS / Text, Technology, Webcasts, Wireless Carriers
On October 16th, the Federal Communications Commission will begin enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones.
The new rules, for example, will make it incumbent upon marketers to gain written consent from a consumer prior to adding that consumer to a mobile marketing campaign.
Recently, MMW caught up with attorney Ross Buntrock, partner at esteemed Washington, DC- based law firm Arent Fox LLP.
Posted in Announcements, Best Practices, Legal, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Predictions, Privacy, Resources, Smartphones, SMS / Text, Technology