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mPulse Mobile CEO: Marketers ‘Have to Understand PHI Guidelines to be Successful’

mPulse Mobile CEO Marketers 'Have to Ubderstand PHI Guidelines to be Successful'“The US healthcare system is in the midst of a large-scale transformation. With mandates from the Patient Protection and Affordable Care Act (ACA, or Obamacare) and other pressures, the industry is facing demographic, regulatory and financial challenges. It is under pressure to reduce costs, find better ways to keep patients healthy, and treat illnesses more efficiently.”

That statement opens a just published report from eMarketer entitled “Health: More Than Just Wearables; What Marketers Need to Know About Digitally Enabled Care.”

It’s an eye-opener — or should be, for many, regardless of whether they are the purveyors of new technologies or consumers of them.

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Posted in Announcements, Marketing Strategy, mHealth, Mobile Advertising, Mobile Marketing, News, Platforms, Privacy, Technology0 Comments

Appeals Court Gives Go-Ahead to Text-Spam Case Against Path Messaging Service

Appeals Court Gives Go-Ahead to Text-Spam Case Against Path Messaging ServiceThe gavel has come down on mobile social network company Path. The firm will not be able to appeal the decision giving the go-ahead to a consumer’s class-action lawsuit regarding unwanted text messages.

The Illinois 7th Circuit Court of Appeals recently made the ruling against Path, a popular messaging service for Android, which reportedly sent bulk SMS messages to some users’ entire phone books, asking contacts to sign up or relaying “notifications.”

It’s not the first time this issue has reared its ugly head. A simply Google search shows a raft of commentary on the Path methodology. Here’s one, posted at Phandroid more than a year ago: “Word began spreading a few days ago after Path seemingly wigged out on a few users, sending mass SMS messages to everyone in their phone book — ex girlfriends, tire shops, grandmas, etc. — notifying them that the sender had “photos” for them waiting on Path. Not the kind of thing you would want sent to your buddy’s wife on a Friday night.”

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Posted in Announcements, Legal, Marketing Strategy, Mobile Social, News, Platforms, Privacy, SMS / Text, Technology0 Comments

Maybe Your Private Messages Aren’t So Private: Facebook in Class Action Lawsuit for Scanning Messages

Maybe Your Private Messages Aren't So Private Facebook in Class Action Lawsuit for Scanning MessagesWhether you like or dislike Facebook, one thing is for sure: Facebook’s drive to monetize is making the social media company take risks.

Now Facebook Inc. faces a class action lawsuit for purportedly scanning the details in private Facebook messages it later used to target advertising.

Facebook wanted the lawsuit thrown out, but that was not to be. The judge in the case said the case will proceed.

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Posted in Announcements, Legal, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Predictions, Privacy0 Comments

Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy Basics

Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy BasicsSocial media giant Facebook is aware of the fact that millions of consumers are becoming more concerned about their online privacy. To that end they just introduced Privacy Basics, and have even written a blog about it, to address these fears.

It appears that Privacy Basics is aimed at giving Facebook users the information they need to control their privacy on the site as well as update them about any changes.

The blog was written by Erin Egan, Facebook’s Chief Privacy Officer, and talks about how Privacy Basics will allow users to control their information, and better guard their privacy, on the site. She also writes about how users can “get more out of Facebook” and how the company is constantly improving their site to give users a better experience.

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Posted in Announcements, Mobile Devices, News, Platforms, Privacy, Technology0 Comments

Apple Bolsters iCloud Security Notifications

Apple Bolsters iCloud Security NotificationsFollowing the recent celebrity photo leak believed to be the result of an iCloud security breach, Apple is going to great lengths to ensure that iCloud users are confident in the security of the storage service.

Specifically, Apple is stepping up measures to help iCloud users relax a bit.

On Monday, MMW readers began reaching out to us with information regarding Apple’s latest efforts. As it turns out, Apple now emails users whenever their iCloud account is accessed through a web browser.
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Posted in Announcements, Mobile Devices, News, Platforms, Privacy, Technology1 Comment

Apple Cracking Down On Consumer Privacy Threats

Apple Cracking Down On Consumer Privacy ThreatsJust as search engines must employ consumer privacy safeguards when it comes to consumer search habits related to health conditions, concerns arise with the personal information gathered by mobile apps and their third-party advertisers.

This is an area that is not yet fully regulated, but Apple for example has made the decision to advise app developers to implement consumers privacy safeguards.

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Posted in Announcements, iOS, mHealth, Mobile Apps, News, Platforms, Predictions, Privacy0 Comments

Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?

Hey, Smartphone Are You Stalking Me I Mean Seriously, Are YouApparently, smartphone users aren’t fans of in-store tracking.

Seriously.

It’s as if a grand chorus is rising up with one voice to say, “Are you stalking me? I mean, seriously, are you?”

An April 2014 study by PunchTab showed that just 27 percent of smartphone owners in the U.S. said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Privacy, Resources, Smartphones, Technology0 Comments