TapSlide, Inc. made its debut on February 1st, vowing to provide a new twist on “complete mobile marketing solutions” for it’s clients. The company focuses on building branded mobile applications for iPhone, Android, and Symbian platforms, as well as combining those mobile applications with a branded desktop widget to engage users further.

The idea is to build brand awareness and retention with the use of mobile applications, and widgets that user’s can interact with in a on-going manner instead of the traditional method of inserting ads on mobile websites. In the words of Mike Stemple, President of TapSlide;

“…Why buy ads on a mobile ad network when an advertiser can have a complete mobile marketing solution that engages the user, not only when they are using their phone, but also when they are in front of their desktop as well…”

The company plans to utilize the new popularity of touch-screen devices, such as the iPhone, to develop private-label applications and application publishing services for it’s clients, and developers. As per their website;

“…The explosive growth of touch screen smart phones presents a new opportunity - the ability to provide a new channel for distributing and monetizing a brand through mobile applications and content. Imagine providing a new means for mobile phone users to interact with your brands every day, while also providing content and services that are relevant to the user and generate revenue…”

We’re beginning a new era in mobile marketing brought on by advanced technology on mobile devices. A good example of this is the way AdMob caught the iPhone bandwagon with their introduction of specialized ads focused on the iPhone user. In a recent successful campaign with AdMob and Land Rover, a small ad was served on iPhones that incorporated a zip-code finder that allowed user’s to instantly search for the nearest dealer. This new form of marketing-interaction proved to be very successful for Land Rover. TapSlide looks to be going the same direction with their focus on iPhone and other touch-screen device applications, while providing yet another innovative channel for mobile advertisers.

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As of 5:30 PM this evening I was officially on vacation which I’m definitely ready for. The last few weeks have been really tough for me my Family. Either my Daughter, Wife or myself have all been ill with one thing or another at various times over the last couple of weeks. Then just when we thought that all of us were out of the woods and things would return to normal my Wife was bitten very badly on her hand by a Dog and that decommissioned her for a few more days not to mention how difficult it made things trying to manage a 22 Month old toddler that apparently has the energy of the both of us combined. Try that with one good hand, I applaud my Wife, I know I couldn’t do it but she’s amazing. Oh, and as I sit here typing my daughter has another cold. Go figure huh?

So anyway, I started futzing around with the latest Android bits and made my own Hello World within a few minutes. Hey, everybody has to have a Hello World App right? It’s really easy to get started and I’ve got the whole thing up and running on my Vista box which I wasn’t sure would even work but it did. Here’s what I have:

• Android SDK for Windows
• Eclipse IDE for Windows
• Eclipse ADT Plugin
• JDK 6 for Windows

If you click the Android Phone Emulator you can see the sample. I’m going to keep playing around with this, it seems really simple to use so far and java looks and feels like c# to me so I’m having no trouble with the language.

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I hope someone blogs this? It’s all day today in Palo Alto.

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Vivek covers the pros and cons of 8 different mobile platforms to determine which mobile development platform is best suited for the hobbyist programmer.

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I didn’t know there was such an animal until I came across this page on FireFox extensions for the mobile developer. The link was included in the eBook I wrote about in my last post.

If you’re interested, Prometric offers the dotMobi Mobile Web Certification test for $149. Free training materials can be found here and here on the dev.mobi web site.

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