In June 2010, Apple announced it had paid $1 billion to developers to date. Twelve months later, that number more than doubled to $2.5 billion. And today, Apple says it has now paid in excess of $4 billion to its dedicated army of developers.

Along with the growth of sales receipts is the growth of the App Store’s offerings. As of this writing, more than 18 billion downloads have been initiated through the App Store. And that number stands to compound exponentially in the months ahead as refreshed iOS-powered devices roll out.

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Mobile app developers remain the lifeblood of the mobile application industry. And their preferences go a long way to determine smartphone operating system supremacy in the contemporary mobile market.

That said, it could come as a significant blow to Apple that a growing number of mobile application developers are favoring the Android platform over iOS.

Based on the findings of Ovum’s second annual developer survey, the independent technology analyst reveals that Android looks set to replace Apple’s iOS in terms of importance to developers within the next 12 months.

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The path to smartphone app riches seems pretty clear. If you don’t possess an in-app purchase strategy, there’s a good chance you’re going to make less money than those who have one.

According to the latest information and analysis provided Tuesday from IHS Screen Digest, the best way to make money in the smartphone apps market is to give the apps away for free-and and then generate revenue on subsequent sales of in-app purchases.

The new projections published today from IHS show that in-app purchases will rise to account for 64 percent of total market revenue in 2015, up from 39 percent in 2011.

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On Friday, Google rolled out the red carpet to introduce the beta launch of Android Training, which is being hailed as a straightforward online program designed and optimized to aid developers in building better and more effective mobile applications for Android devices.

“Today I’m thrilled to announce the beta launch of Android Training — a collection of classes that we hope will help you to build better Android apps,” writes Reto Meier, Android Developer Relations Tech Lead, on the Android Developer’s Blog.

From designing effective navigation, to managing audio playback, to optimizing battery life, these classes are designed to demonstrate best practices for solving common Android development problems.

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Fiksu, a company known for developing the industry’s first “mobile app user acquisition platform,” today announced a new product aimed at providing U.S. developers and marketers of paid iOS apps a new, scalable solution to cost-effectively market and grow their businesses.

Dubbed “FreeMyApps,” the new solution was designed to help developers and marketers “overcome the notorious advertising challenge of cost-effectively driving download volume and profitable revenue growth of paid apps,” according to a company press release.  The solution works by leveraging what’s called Fiksu’s “Traffic Enrichment Layer,” which enables premium apps the ability to drive traffic, increase purchase rate and heighten word of mouth awareness.

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Adobe is hoping to be anything but a “flash” in the pan with its freshly re-branded annual “Adobe Digital Marketing Summit 2012″ next year.

Formerly known as the Omniture Summit, next spring’s event will convene thousands of marketers, advertisers, publishers, agencies and developers across industries “to examine how to better manage, measure and optimize digital experiences.”

On Thursday, Adobe announced that digital marketers, advertising professionals and business leaders can now register for the Adobe Digital Marketing Summit 2012.

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Google has announced yet another huge milestone related to its Android Market.  The mobile app powerhouse has surpassed 10 billion total downloads.

Just six months ago Google announced that it had surpassed 6 billion total downloads, which means it almost doubled that number in only six month’s time.  The company said it took 21 months to reach its first billion downloads.  Recent research from Ovum pegged total mobile app downloads next year at an estimated 18 billion — a sharp increase from the 7.4 billion downloaded in 2010.  Ovum also predicted that a total of 8.1 billion of those apps will be Android.

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