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The Future of Ad Formats Remains Fuzzy

A few days ago I posted a blog about the Mobile Marketing Association’s announcement of new guidelines for mobile ads. The first substantial hitch, however, to a “universal application” of those guidelines was observed almost as soon as they were announced. The four proposed banner ad formats outlined differed in size from Google’s mobile image ads, which were publicly revealed almost in conjunction with the MMA guidelines. Read the rest

When Are You Adding SMS To Your eCommerce Strategy?

Amazon did. I haven’t made a purchase yet (I tried) but I started looking at the service tonight by Texting 245BW to 262966. Read the rest

Is Apple Disrupting The US Market For Nokia And Does Nokia Really Care?

Nokia LogoYesterday, Nokia published their Form 20-F report atlas, this thing is 220 pages. Buried on Page 57 you’ll find the Global Mobile Device Volume By Geographical Area report which indicates strong growth around the Globe. The anomalistic region for Nokia though is North America, where in 2007 they faced a declining demand for their products to the tune of 5.9 million devices. Read the rest

Mobile Marketing Ideas Abound At Wapfly

logo.gifAnyone looking for innovative mobile marketing ideas would certainly be wise to check out Wapfly and their growing and quite impressive portfolio. In fact, when I heard that David Beckham digs Wapfly, I had to check it out for myself. Read the rest

“Mobilize” Your Classifieds With CellySpace

logo_cellyspace_main.gifClassified advertising has been around forever, because it works. There’s no better way to advertise a one-time product or service, a vehicle, or real estate than with a simple classified advertisement. With the introduction of free online classified sites like Craigslist, it’s become even more effective and cost efficient. Read the rest

Iamota Launches “Impact,” a Web 2.0-Style On-Demand Mobile Service

Iamota ImpactMobile application service provider Iamota has announced the official launch of what they are calling “Iamota Impact,” a service that enables retailers and other businesses to efficiently create effective mobile marketing campaigns. Read the rest

True Analytics And Traffic Statistics For Mobile Sites

Traditional website analytics rely on javascript and/or cookies to perform it’s functions, which is fine on traditional websites. But when you need true analytics for a mobile website, it’s a different story. Visitor’s to your mobile site may use any of the hundreds of different phone models and configurations to access your content, as well as different capabilities some visitor’s devices have that others don’t. When trying to gain some marketing perspective for your mobile sites, this information could be vital to making the right decisions. Read the rest

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