Posted by justin on Mar 16, 2009 in Featured, General Foo, Marketing Strategy, Mobile Websites, SMS / Text | 3 Comments
Planet Funk, an apparel retailer with stores in California, Texas and Colorado, was facing the daunting task of bolstering its sales through what many had said would be the worst holiday shopping season in decades.
Planet Funk took a look at its primary demographic of young, hip consumers who are never without their cell phones, and decided that mobile marketing was the appropriate channel to move forward with. By combining both brick and mortar storefronts with an online presence, Planet Funk needed something that would bridge the gap and work efficiently, while also being as simple as possible to use and highly trackable. Read the rest
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Posted by Adena on Dec 19, 2008 in Featured, General Foo, Mobile Marketing, SMS / Text, mobile analytics | 2 Comments
Source: IDC
While mobile messaging profits may continue an upward trend, the market isn’t immune to recession pains. A new report from IDC’s predicts a major slow-down for the mobile phone market in 2009, but smartphones are apparently just too cool to follow the unflattering trend.
The mobile phone device market has grown sharply for years, with double-digit growth rates to show for it – the last downturn was in 2001, when they declined 2.3 percent. But in 2009, IDC predicts that we’ll see a downturn in mobile phone volumes by 1.9 percent.
More interesting for mobile marketers is that IDC expects an 8.9 percent growth of the smartphone market in 2009. We welcome this growth, as smartphones offer more ways to reach your target audience on the go. Read the rest
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Posted by victor on Apr 17, 2008 in General Foo | 1 Comment
I think Google is starting to like me again, I discovered tonight that I have SiteLinks. Not really sure how they picked the pages that are highlighted though.
Not all sites get these, I don’t know why; I just know that I don’t always see them. Search for your Company or Blog name to see if you have them.
I checked a couple of blogs I follow to see if they have em. MobileStorm does, and theirs are all nice and neat. How’d you guys do that? Darla Mack has em too and so does MobHappy.
Do you have them?
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Posted by victor on Mar 5, 2008 in General Foo, In The News | No Comments
From the tooting our own horn department… I discovered this evening that Blogged has ranked Mobile Marketing Watch 5th. in the Marketing Category amongst 1,557 blogs. I’m not sure how they found us because I didn’t submit to Blogged but we apparently scored a ranking of 9.6 out of 10. Awesome!
Though, I’ve not used the site; Blogged, according to their About Page provides a blog discovery service and employs Editors to rank Blogs. Why do they do this? To filter out spam, low to poor quality, severely outdated or completely irrelevant blogs from their index.
Thanks Blogged!
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Posted by victor on Jan 21, 2008 in General Foo | 1 Comment
They’re free! What? Really, they’re free. Keep reading.
I got an email today asking how much I would charge for a link in the links section on my navigation bar. Truth is, I don’t sell links and never have. Those sites all earned links by simply writing a good blog that I thought warranted a recommendation to MMW readers. So, that’s how you get there… write a good mobile blog and if I come across it and like it then your in, free of charge. If I don’t come across it email me.
I actually read several mobile related blogs daily but I don’t list them all in my Links area. Not that there’s a criteria, I just haven’t listed them all. Here are a few others that I follow and like:
What mobile blogs are you following?
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Posted by victor on Jan 9, 2008 in General Foo | 56 Comments
Leave a comment of you want one.
Website: xobni
Update: I’m all out now.
New Update: I have 1 more!
Update: I have 5 more. 3 are taken for BZ, Venu and MarkN.
Update 2/11/2008: 5 more xobni invites appeared this morning, so I’ve sent them out to folks on my list. Enjoy!
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Posted by victor on Dec 22, 2007 in General Foo | No Comments
… shopping on the Saturday before Christmas. I did it anyhow. I’ve never seen so many people out shopping in my life. Heck, it took me 30 minutes to park my truck at Citrus Town Square in Tampa and when I finally found a spot I had to walk 5 minutes to reach the mall. You know what though? I had a good time, I’m a fairly patient person so I don’t let things like long lines, lack of parking and tons of people really bother me.
After I left the mall I mozied on over to Best Buy to get my wife something that I can’t print because she might read this post. There must have been over 500 people in the store, it was just nutty but fun. Me being a gadget nut I was able to suppress the urge to shop for myself. Maybe I’m not feeling right or something because last night I went into one of the CompUSA stores that is shuttering and I walked out with nothing there too. Though, that mostly had to do with their cruddy prices.
One observation that made an impression on me today. Staff. Best Buy knows how to staff the store. They had plenty of folks on hand to handle the volume. I wasn’t standing in front of the widget I wanted to buy for more than 2 minutes before someone was there to help. I had the exact opposite occur at the Disney Store where they were clueless about Jojo from Jojos Circus, a program on their own Network.
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