Mobile ad-network InMobi has released its Super Bowl XLVI Mobile Consumption Survey showing that, not surprisingly, mobile engagement was high during one of the most important advertising events of the year.

According to the survey, nearly 40% of respondents used mobile devices in response to TV ads and 45% estimated that they spent 30 minutes or more on their mobile devices during the game.  Interestingly, the survey showed that almost twice as many respondents used their mobile devices during the first half of the game compared to the second half – a powerful take-away for advertisers indeed.

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Mogreet, a mobile marketing provider specializing in mobile rich media delivery, has announced a brand new service aimed at helping the billions of pieces of content shared Online everyday via social media and email to be easily shared to mobile devices as well.

Dubbed “moShare,” the new mobile content sharing service is built on top of Mogreet’s rich media messaging platform and allows any type of media, including video, photos, articles, etc. to be easily shared to any mobile device, regardless of wireless carrier or device type.  For publishers, integration is as easy as installing a button on your website or blog, similar to social sharing buttons from Twitter, Facebook, LinkedIn and others.  In addition, moShare includes robust analytics and reporting capabilities to allow publishers to see exactly how their content is being shared via the mobile channel.

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BlueTrain Mobile, a company that provides mobile Website creation services and consulting for brands and agencies, has published a creative new tool dubbed the “Mobile Marketing Map,” an infographic of sort that acts as a “complete guide to the mobile marketing landscape.”

The map covers 130 resources in 23 different categories and covers nearly everything spanning the mobile marketing ecosystem, including industry news, blogs, mobile emulators/tools, mobile advertising, mobile SEO, QR code generators, stats, ad networks and much more.  ”We’re excited to unveil the Mobile Marketing Map and we think it’s going to be a great resource for any marketer interested in mobile,” said Andy Komack, VP and Conductor of Marketing at BlueTrain Mobile.  “We added a note within the Map key asking for feedback so that we can continue to evolve the Map.”

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It’s been announced that the  mobile marketing industry now has a brand new global trade organization known as the “Mobile Marketing Research Association,” or MMRA.

Launched this month, the MMRA was founded with the mission of uniting and serving the industry by developing professional standards and ethics to advance the use of mobile devices for marketing research.  According to its press release, the MMRA says it’s an “action-oriented organization designed to establish mobile research guidelines and best practices for sustainable growth, develop research and advocate for issues that grow the industry, provide quality education and evangelize the mobile marketing research channel for use by clients, researchers and participants.”

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Our friends over at Tatango have been busy lately.  Instead of taking it easy over the holidays, their teams were busy launching new products and tools, including SMS autoresponders, a new tool to create SMS marketing flyers, a new affiliate program and a new referral program.

Following the launch of the latest iteration of their SMS marketing platform, dubbed Tatango v3.1, the company launched both an affiliate program and a referral program.  For those unfamiliar with how affiliate programs work, it’s the ability to drive traffic to a certain company (in this case Tatango) and earn a commission on any sales your traffic generates.  For Tatango’s program, you earn a healthy 20% monthly commission for the life of every new customer you bring on.

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Blue Bite, a mobile marketing company that specializes in location-based campaigns, has published results of a recent NFC-enabled mobile campaign for hotel reservation app HotelTonight that saw more than 15,000 unique mobile engagements in the first six weeks alone.

Blue Bite teamed up with RMG networks — a provider of Out-Of-Home (OOH) TV & video networks — as well as mobile advertising provider Amobee to launch the campaign for HotelTonight across a handful of major U.S. markets.  HotelTonight’s mobile app allows users to book same-day hotel reservations.  To jumpstart the campaign, Amobee utilized RMG Network’s locations outfitted with Blue Bite’s mTAG Platform to reach HotelTonight’s core demographic.  These RMG network locations included eight major U.S. airports and hundreds of “busy downtown cafe locations across the country.”

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On Wednesday, the mobile news industry was buzzing on the heels of USA Today’s announcement that its hugely popular mobile app has found its way to the red-hot Amazon Kindle Fire.

The multi-platform news and information company has officially released its app for Amazon’s new tablet with Volkswagen as the launch partner.

According to the venerable news titan, the USA Today App for Kindle Fire features a custom look and design specifically for the tablet with the same content structure and tone readers recognize.

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